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HomeMy WebLinkAboutHellman-6/18/2012 (2)Especially for: Mark Gallagher Prepared by: Bob Hellman/ Ann DeBerg, Hellman Date: 6/12/2012 Please return this copy to: City Clerk & Finance Department 715 Mulberry Street Waterloo, IA 50703 Cedar Valley SportsPlex Marketing Goal: Secure memberships prior to opening. Membership Targets: • Corporate customers • Consumers/Cedar Valley Residents Estimate: (Phase 2 ) Strategic Marketing Development: $66,000 (overall costs) This list represents all the things Hellman would like to do, but we will prioritize the list based on feedback and approved budget for each: Campaign Components (Bold indicates priority): • Website • Pocket Folder o Inserts customized for different demographics o Consumer brochure o Corporate brochure • E -marketing campaign (corporate) • Corporate Direct Mail campaign (top Cedar Valley employers) • Video • PR Campaign/News Releases • Media o Newspaper o Radio o Billboard o TV o Bus signage • Posters • Partnering with local businesses campaign • Membership cards • Grand Opening Materials o News conference o PR release/press kit • Incentive campaign o Sweepstakes, drawing, contests, etc. o Special price offers • Ad specialty items 1 Vics,t I c,L h -.M,'o;;i' rt .c-±f1O;.A F.,,_V 2 19.2:34,705E ra fax: _ -3.231.2089 www helimana.cc n' erang con, , brands. Estima *Thank you for the opportunity to provide you with this estimate. This estimate is valid for 30 days from the date above. To accept the estimate and initiate work, please sign and retum at your earliest convenience. The numbers represented above are to be used as an estimate for the projects discussed. The above cost summary in no way constitutes a warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by a binding contract. On behalf of Cedar Valley SportsPlex, I hereby agree to retain the services of Hellman to provide Strategic Marketing Development for the new Cedar Valley Sports Plex as defined above. Client Ap roval Hellman Approval AAgroved By ate Ap Copyright © 2012 Hellman Associates, Inc. All rights reserved. 7 1225 West Fourth Street Waterloo. Iowa 50702 319.22.4.7055 . fax 319.234.2089