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HomeMy WebLinkAboutBlack Hawk County Gaming Association-3/26/2012SLACK HAWK COUNTY GAMING ASSOCIATION GRANT APPLICATION COVER PAGE Date Application Received: Grant Number: (Office Use) (Office Use) 1. Name of Organization: Waterloo Leisure Services, City of Waterloo 2. Mailing Address: 1101 Campbell Ave., Waterloo, IA 50701 3. Telephone: 291/4370 Federal Tax ID Number: 42-6005327 4. Email Address: mark.gallagher(awaterloo-ia.orq 5. Contact Person/Phone Number: Mark Gallagher, Sports Manager 291/4370 6. Amount of Funding Requested From BHCGA: $50,000.00 7. I have read the Funding Guidelines & Procedures document. MG (INITIAL) 8. You must list a title and brief description of the project/program for which funding is requested in the space below. (In addition, a one-page addendum describing your proposal in more detail may be attached.) Include in this description how this project will provide property tax relief, capital improvements and/or charitable services. Marketing and Public Relations Campaign for Cedar Valley SportsPlex The Cedar Valley SportsPlex is slated to be open for business in the Fall of 2013. The Black Hawk County Gaming Association has committed $5 million towards the construction of the facility. A marketing plan is the next crucial step for the success of the Cedar Valley SportsPlex. There are 3 primary goals for this plan: 1) Create a plan that drives memberships to the facility from the Cedar Valley at large. 2) Create mechanisms that drive the recruitment of memberships from corporate partners throughout the Cedar Valley. 3) Devise a marketing plan that positions us for hosting regional tournaments that best utilize the amenities to be found within the facility. ed Sign- ure hief Executive Officer r, +n Board of Directors Project Budget Revenues BHCGA Grant 50,000 Young Family Foundation Funds 2,000 Waterloo CVB Grant Funds (pending -decision 4-12) 20,000 City Council Discretionary Funds 10,000 Leisure Services funds 2,000 84,000 Expenses Strategic Development 12,000 Logo and tagline development 2,000 Execution of tactics 70,000 84,000 Narrative A. Construction of the Cedar Valley SportsPlex is slated to begin in late April of 2013. This 130,000 square foot recreational facility will be the first of its kind for an Iowa city. In order to ensure a successful opening and ongoing operation, it will be crucial to have a professional marketing and public relations plan in place. This plan will be focused on recruiting corporate members, individual and family memberships and attracting sports event planners. B. A marketing plan will be crucial for the success of the Cedar Valley SportsPlex. There are 3 primary goals for this plan: 1) Create a plan that drives memberships to the facility from the Cedar Valley at large. 2) Create mechanisms that drive the recruitment of memberships from corporate partners throughout the Cedar Valley. 3) Devise a marketing plan that positions us for hosting regional tournaments that best utilize the amenities to be found within the facility. C. Hellman & Associates will be responsible for the design and implementation of a the comprehensive marketing and public relations program. This will include complete Strategic Development: Branding Strategy and Development Includes recommendations for optimizing the brand throughout all elements and phases of facility development and opening. Marketing and PR Awareness Strategy Development Includes development of all communication tactics to generate awareness and excitement for the opening of the facility. Membership Strategy Development Includes membership driven tactics and promotions designed to secure members prior to and immediately after facility opening. D. The marketing and public relation plan would begin shortly after construction (6/2012) and continue through the early stages of opening the facility (1/2014). E. Projections show over 700 visitors each day from throughout the Cedar Valley. F. Success will be measured by evaluating membership numbers and by the number of weekend tournament events booked. Our goal for memberships is to have 25- 30% of our goal of membership units sold prior to the opening of the facility. Our goal for tournament events is to have at least 2 weekends/month booked in 2014. G. Once the Cedar Valley SportsPlex is open for business and has an approved budget, dollars for marketing will be designated within the operating budget. Mission Statement The City of Waterloo Leisure Services Department is dedicated to improving the quality of life for all citizens by providing the best possible recreational activities, special events, facilities and services that encourage lifelong learning, fitness and fun. The Commission strives to provide an enjoyable outdoor environment with top quality parks, preserves, golf courses, recreational trails and a healthy urban forest resource. Leisure Services Board Mike Allen Sheryl Annette Kevin Evans, Board Chair Julie Koch-Hoth Robert Frost, Secretary Aundra Meeks Sharon Samec, Vice Chair Recognition The Black Hawk County Gaming Association would be recognized on all print materials associated with this project. We would also feature the Black Hawk County Gaming Association on signage within the Cedar Valley SportsPlex.