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HomeMy WebLinkAboutBlack Hawk County Gaming Association-3/19/2012BLACK HAWK COUNTY GAMING ASSOCIATION HELPING THE CEDAR VALLEY PROSPER Organization: City of Waterloo Grant #: 12-58 Project Name: Riverloop Public Market Marketing Program Upon acceptance of this grant the grantee agrees to the following: GENERAL PROVISIONS: Amount: $55,000 1. Funds granted by the Black Hawk County Gaming Association shall be used by the grantee within 12 months of the official public announcement, unless otherwise specified or agreed to at the time of the grant award, or by subsequent action of the Black Hawk County Gaming Association. Projects must be started and completed on time and completed as presented. Failure to do so may be cause for the Board to suspend future payments and demand refund of payments rendered. A request for extension must be submitted to the Black Hawk County Gaming Association in writing prior to the expiration date specifying valid reasons. 2. This award is. • be used exclusively for the purposes specified in the grant, which may represent all, or any of the projects(s) specifi; he grant application. Signature : Date: The grant may be subject to special conditions listed below: SPECIAL CONDITIONS: The following special conditions are required in order to receive payment and shall become part of this agreement: -Lk 019-0(.9 3. Billing must be submitted to Black Hawk County Gaming Association within 60 days of the completion of the 12 month grant period or sooner if the grant funds have been spent. Please send requests for payment which must include vendor invoice(s) or contract(s) signed by both parties to: Black Hawk County Gaming Association 229 East Park Avenue Waterloo, IA 50703 4. The Grantee will acknowledge the contribution of Black Hawk County Gaming Association to the program or project wherever and whenever appropriate. This will include, but not be limited to news releases, construction signage, plaques for project sites, decals, brochure or programs, etc. (For example: This program project made possible by funds contributed by the Black Hawk County Gaming Association). Please submit copies of these acknowledgements to the Black Hawk County Gaming Association—for more information please refer to the Publicity Guide 5. The grantee shall be a tax exempt entity at the time the award is paid. PAYMENT OF GRANT AWARD: To receive payment, documentation of the expenditure of the funds, acceptable to Black Hawk County Gaming Association must be submitted. If the grant is for capital or other purchased services, invoices or signed accepted bids/contracts, acceptable to Black Hawk County Gaming Association must be submitted to obtain payment. If the grant covers consultant and or/contracted services, submit a statement, acceptable to Black Hawk County Gaming Association, verifying that the services were provided and itemize the expense incurred. The billing must be signed by an authorized agent of the organization and contain the grant number listed above. Park Avenue, Wa i erloo, Iowa 50703 _ • Phone 319 J331153 • Fax 319.235.2891 • bhcga.org BLACK HAWK COUNTY GAMING ASSOCIATION GRANT APPLICATION COVER PAGE Date Application Received: (Office Use) 1. Name of Organization: City of Waterloo Grant Number: (Office Use) 2. Mailing Address: 715 Mulberry Street, Waterloo IA 50703 3. County: Black Hawk (Counties other than Black Hawk must attach proof of Application to local County foundation) 4. Telephone: 319-291-4370 Federal Tax ID Number: 42-6005327 5. Email Address: Paul . hut ing@waterloo-ia . org 6. Contact Person/Phone Numbers: Paul Huting 7. Amount of Funding Requested from BHCGA: $55 , 000 8. I have read the "Funding Guidelines & Procedures" document. pu (INITIAL) 9. You must list a title and brief description of the project/program for which funding is requested in the space below. (In addition, a one-page addendum describing your proposal in more detail may be attached). Include in this description how this project will provide property tax relief, capital improvements and/or charitable services. Riverloop Public Market Co-op Marketing Program Expansion Required Signatures: C /TKO , .4TI2Lcn , ra404 Applicant's Name (PRINT) Chi ecutive Officer f/ig RINT) Chairperson of Board of Directors (PRINT) Chief Executive Officer . (SIGNATURE) BHCGA Application Revised 2-24-10 Alm Chairperson of Board of Directors (SIGNATURE) RiverLoop Public Market Co-op Marketing Program Expansion Date: January 2, 2012 for Winter Grant Cycle Project Budget Black Hawk County Gaming Grant (requested) $55,000 Hotel/Motel Discretionary Grant. Funding for Marketing for the Public Market, to support activities such as purchase of promotional materials and mass marketing advertising (matching funds) $3,605 City of Waterloo. Funding for development of Public Market Marking Expansion Plan with Vandewalle & Associates (matching unds) $3,000 RiverLoop Public Market Co-op . Funding for marketing/public relations intern, and mass market advertising (matching funds) $5,000 Development of Public Market Marketing Expansion Plan $23,800 Direct Mail, Website, and Email Marketing $20,782 Mass Market Advertising, for example, ads in newspaper, broadcast media, and outdoor advertising $14,656 Promotional Items, for example, RiverLoop Co-op Coffee Mugs and Canvas Shopping Bags $2,115 Marketing/Public Relations Intern $5,252 Grant Application Narrative A. Project Description. The RiverLoop Public Market Co-op (RiverLoop Co-op) was conceived as part of the River Renaissance project as a key piece to support the City of Waterloo's efforts to revitalize the downtown and riverfront. Vision Iowa/CAT provided funding for the project, and the City of Waterloo, Waterloo Development Corporation, Greater Cedar Valley Alliance, and Black Hawk County Gaming Board have all partnered to invest over $5 million in the RiverLoop Co-op and RiverLoop Expo. These partners envision that the RiverLoop Co-op will provide a central location for local food producers and retailers to co -locate, improve year-round accessibility of local food products, strengthen the economic viability of area farmers, and create a space for the community to gather and enjoy downtown life and regional products. The RiverLoop Co-op opened in October 2011. During start-up operations and ramp -up, much was accomplished, such as identifying a market operator, building the membership base, selecting equipment, and building a foundational inventory of regional products for sale. However, there is a need for a greater awareness for residents of Black Hawk County to understand what the RiverLoop Co-op has to offer. The marketing strategies in the proposed plan aim to increase awareness through direct marketing, mass market advertising, development of promotional items, and marketing/public relations staff support. Some of the marketing strategies in the plan provide tools to local corporations, businesses, and non -profits to engage their employees in trying the RiverLoop Co-op. From this effort, we can hope to create stronger community ownership of the RiverLoop Co-op and engage local organizations to become partners in the project to serve as regular vehicles for getting the message out and encouraging trial of Co-op products. Other strategies (such as the promotional items) put the Public Market logo and message out there in ways that become "walking billboards" that further spread awareness with a low- level of investment by the Co-op, if these funds are awarded. The promotional items are also profit - generating saleable items in and of themselves. These methods help build the sustainability of the market by lowering marketing costs and increasing return on investment. B. Goals and Objectives. The goals of the RiverLoop Public Market Co-op Marketing Program Expansion include: 1) increase awareness of the Co-op and its products and services, 2) build the membership base by adding new members and increasing member satisfaction, 3) increase sales, 4) improve customer service, and 5) strengthen the local supplier network. C. Project Activities. The RiverLoop Public Market Co-op Marketing Expansion will develop a plan, materials, and an implementation strategy to accomplish the goals of the marketing plan listed above. Specifically, the RiverLoop Co-op will use Black Hawk County Gaming funds for the following activities: 1) direct mail, website, and email marketing, 2) mass market advertising such as newspaper or broadcast media, 3) development and sales of promotional items such as a RiverLoop Co-op travel coffee mug or canvas shopping bag, and 4) funding for a marketing/public relations intern to help implement these efforts. D. Project period. The project period will be a one-year period, from the anticipated award date in March 2012 through February 2013. E. Number of people served by the project. The RiverLoop Co-op has 420 current members, but residents in the City of Waterloo and the Cedar Valley region do not need to be a member to shop at the Co-op. The RiverLoop Co-op has the potential to directly serve the 68,406 residents of Waterloo and the over 160,000 people in the region who are interested in supporting local foods and regional products. F. Evaluation of success. Success of the RiverLoop Co-op Marketing Program Expansion will be evaluated by the number of new members that sign-up during the project period, an increase in sales, an increase in volunteers and volunteer efforts, participation of customers in RiverLoop promotional programs, and thenumberand high -impact sources of massmediaand direct marketing -that are utilized in this effort. - — G. Future sources of revenue. If awarded, a Black Hawk County Gaming Grant will bolster the awareness of the RiverLoop Co-op during this critical start-up phase. The RiverLoop Co-op is open and operating and needs an intense push to increase memberships, educate customers, and spark interest in the activities and products offered at the market leading up to the spring and summer growing season. If these marketing efforts are successful, we expect that future retail revenues and membership fees will eventually be able to support future marketing costs. Mission Statement City of Waterloo's Mission Statement - Effectively and efficiently utilize the various resources of city government in order to help make Waterloo the best possible place to live, work, do business, play and raise a family for all citizens. RiverLoop Public Market Co-op's Mission Statement - The RiverLoop Public Market Co-op is community owned. We care about how and where food is grown, and how it tastes. We believe that it is possible to eat healthy food, raised through ecologically sustainable and humane practices, while strengthening Iowa's local economy when buying groceries. By shopping at the RiverLoop Public Market Co-op, shoppers get the highest quality food at affordable prices. This helps support responsible farming practices and a sustainable local economy. Board of Directors — N/A IRS 501 (c)3 — N/A Current Balance Sheet and Income Statement -Please see attached for City of Waterloo. : 11J City of Waterloo, Iowa Balance Sheet Governmental Funds June 30, 2011 Assets General Trust and Local Agency Option Tax Cash and cash equivalents $ 11,997,254 $ 980,072 $ 8,926,076 Investments Receivables: Customer acc.ounts, net 607,992 Property tax Delinquent 187,257 112,263 Succeeding year 17,928,984 11,491,849 Special assessments 320,175 Accrued interest Loans and notes 27,500 Due from other funds 2,962,859 • 13,598 Due from other govemments: Federal 131,691 Iowa 661,302 1,948,151 Other 212,906 127,613 27,951 Inventories and prepalds 310,432 Restricted assets: Cash and cash equivalents 5,212,391 1,844,107 Receivables 20,070 Total assets $ 40,580,813 $ 14,555,904 $ 10,915,776 (Continued) a a General Obligation Other Grants Debt Service Govemmental Total - $ 376,590 $ 24,847,320 $ 47,127,312 - 502,543 502,543 1,591,323. 2,199,315 69,962 28,892 398,374 7,451,605 6,159,233 43,031,671 320,175 20 20 27,500 202,891 3,179,348 65,589 494,311 691,591 3,948,440 2,632,925 9,190,818 - 82,956 180,075 631,501 208,100 518,532 36,098 2,375,611 9,468,207 20,070 $ 4,014,029 $ 8,017,211 $ 39,271,244 $ 117,306,977 City of Waterloo, Iowa Balance Sheet (Continued) Governmental Funds June 30, 2011 Liabilities and Fund Balances General Trust and Local Agency Option Tax Liabilities: Accounts payable $ 288,542 $ 8,753 $ 977,609 Retainages payable 379,459 Accrued liabilities 1,671,470 164,030 46,392 Due to other funds- Deferred revenue 18,937,828 11,604,112 301,775 Compensated absences 128,852 1,252 Due to Waterloo Convention & Visitors Bureau, Inc. 290,918 Payables from restricted assets 1,391,188 Total liabilities 22,708,798 11,776,895 1,706,487 Fund balances (deficits): Nonspendable Restricted Committed Assigned Unassigned Total fund balances (deficits) 310,432 - 3,602,691 2,779,009 662,415 - 4,878,877 - 8,417,600 _ 7,393,004 1,816,285 17,872,015 2,779,009 9,209,289 Total liabilities and fund balances (deficits) $ 40,580,813 $ 14,555,904 $ 10,915,776 See Notes to Basic Financial Statements. 1 Grants General Obligation Other Debt Service Govemmental Total $ 389,061 $ 86,487 4,354 2,924,574 4,088,633 29,786 $ 7,521,567 1,638,794 $ 3,332,545 709,238 1,175,184 238,661 2,124,907 223,246 3,147,820 8,538,449 50,992,364 32,044 162,148 290,918 80,329 1,471,517 7,493,109 7,551,353 11,460,761 62,697,403 (3,479,080) 208,100 518,532 465,858 28,719,297 42,959,859 662,415 506,321 7,201,483 (1,671,235) 3,267,285 (3,479,080) 465,858 27,762,483 54,609,574 $ 4,014,029 $ 8,017,211 $ 39,223,244 $ 117,306,977 a I ' I; City of Waterloo, Iowa ii l . Statement of Revenues, Expenditures and Changes in Fund Balances (Deficits) Governmental Funds Year Ended June 30, 2011 it Y 1 t U 1 i. is 1. i. I J. Revenues: Property taxes - - $ 17,497,206 $ 10,688,481 $ _ Other taxes 4,074,903 497,395 9,794,777 Licenses and permits 1,223,505 Investment Income 94,150 14,612 '16,735 Rent 779,847 Intergovernmental 2,002 023 Charges far services 6,084,239 Interfund charges for services 2,084,553 Special ascav neve 47,171 _ Miscellaneous 2,328,074 1,898 Total revenues 36,215,671 11,202,386 9,811,512 General Trust and Local Agency Option Tax Expenditures: Current operating: Public safety Public works Health and social services Culture and recreation Community and economic development General government Debt service: Principal Interest and fees Bond issuance costs Capdal outlay Total expenditures 24,958,459 2,450,789 325,730 8,041,503 1,757,100 5,000,590 2,660,274 48,733 8,204,971 42,534,171 2,709,007 8,204,971 Excess (deficiency) of revenues over expenditures (6,318,500) 8,493,379 1,606,541 Other financing sources (uses); Transfers In 8,596,505 Transfers out (1,406,838) (8,537,506) Insurance proceeds 27,172 Bond discount _ Bond premium Proceeds from sale of capdal assets 221,807 Refunding bonds Issued Payments to refunded bond escrow agent Issuance of long -tens debt Total other financing sources (uses) 7,438,646 (8,537,506) Net changes in fund balances 1,120,146 (44,127) 1,506,541 Fund balances (deficits), beginning of year Fund balances (deficits), end of year See Notes to Basic Financial Statements, 16,751;869 2,823,136 ' 7,662;746 $ 17,872,015 $ 2,779,009 $ 9,209,289 r r 1 1 1 1 1 1 1 1 1 Grants GeneralObfgatlon Other Debt Service Governmental Total . - $ 7,137,030 $ 5,690,848 $ 41,013,565 310,847 25,130 14,703,052 - 13,407 1,236,912 6,326 20,255 152,078 - 122,568 191,856 1,094,271 4,479,911 86,363 23,524,135 30,092,432 10,980 - 301,788 6,397,007 - 50,000 2,134,553 - - - 47,171 8,606 134,194 819,456 3,292,228 4,499,497 7,797,328 30,636,875 100,153,269 57,201 10,476 27,686,410 1,486,013 7,620,062 19,761,835 - - 325,730 358,212 560,918 8,960,633 3,446,708 10,536,597 15,740,405 574,234 93 5,623,650 9,054,858 510,804 9,565,662 2,521,818 29,898 2,551,716 29,782 41,540 71,322 - 11,792,357 11,792,357 5,922,368 11,606,458 31,102,745 102,079,720 (1,422,871) (3,809,130) (465,870) (1,916,451) 3,626,607 1,145,037 13,368,149 (3,353,574) (13,297,918) 110,985 138,157 (20,360) (16,880) (37,240) 158,477 232,646 391,123 221,807 5,500,000 5;500,000 (5,586,483) (5,586,483) 235,081 - 7,500,000 7,735,081 346,066 3,678,241 5,507,229 8,432,676 (1,076,805) (130,889) 5,041,359 6,516,225 (2,402,275) 596,747 22,721,124 48,093,349 $ (3,479,080) $ 465,858 $ 27,762,483 $ 54,609,574 River v ©i�✓ P.O. Box 2243 PUBLIC MARKET co -OP !! Waterloo, Iowa 50704 Tel 319.287.9227 December 29, 2011 Beth Knipp, Executive Director Black Hawk County Gaming Association 229 East Park Avenue Waterloo, Iowa 50703 Dear Ms. Knipp: On behalf of the RiverLoop Public Market Co-op, I am writing to express my support for the City of Waterloo's application for marketing funds to support the RiverLoop Co-op. The Co-op is a substantial and catalytic initiative for growing the regional food economy and providing year-round local food options to the Cedar Valley. The RiverLoop Co-op and its partners and members have worked hard to open in Fall 2011, and has stocked the shelves with specialty meats, fresh breads, bulk foods, and local produce, as the growing season allows. However, the Co-op could utilize the support of BHCGA funds granted to the City to enhance marketing efforts, to grow the membership base, and to reach out to additional types and demographics of customers and shoppers. If BHCGA awards these funds, the RiverLoop Co-op will provide up to $5,000 of matching funds for marketing and promotions efforts as requested in the RiverLoop Public Market Co-op Marketing Plan Expansion project. Thank you for your consideration. Sincerely, Rick Kiefer President, RiverLoop Public Market Co-op Kiefer Treasurer, RiverLoop Public Market Co-op BLACK HAWK COUNTY GAMING ASSOCIATION HELPING THE CEDAR VALLEY PROSPER December 7, 2011 Buck Clark City of Waterloo 715 Mulberry Street Waterloo, Iowa 50703 Dear Buck, RECEIVED DEC D8 Y011 Thank you for your interest in funding from the Black Hawk County Gaming Association. Your letter of intent for 55,000 to support Public Market Marketing and Operating Costs has been received and your project meets eligibility guidelines. You are invited to submit an application. The next grant application deadline is Tuesday, January 3, 2012. Please submit your original grant application and 17 copies to: Black Hawk County Gaming Association 229 East Park Avenue Waterloo, IA 50703 If you have any questions regarding the application or the grant process, please do not hesitate to contact me. Sincerely, Beth Knipp Executive Director Cc: Paul HUTING venue; aierloc,; lova o hone -319.4:33.1153 • Fax 319.235:2891 • bhcgao"r