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HomeMy WebLinkAboutHellman-2/27/2012Especially for: Mark Gallagher Prepared bye Bob Hellman/ Ann DeBerg, Hellman Date: 2/21/2012 Please return this copy to: City Clerk & Finance Department 715 Mulberry Street Waterloo, IA 50703 Cedar Valley Sports Plex Overview: The new Cedar Valley Sports Piex is set to begin construction in downtown Waterloo in early 2012. As a first -of -its -kind facility in the area, developers need to consider an aggressive marketing communications plan to help guarantee the success of this new venue. An extensive marketing plan will need to address overall awareness of the Cedar Valley Sports Plex, as well as brand identity and membership retention. Hellman has provided an estimate for strategic development and projected execution, beginning six months from date of launch. Estimate: (Phase 1) Strategic Development: $10,000 — $12,000 (overall costs of all three sub strategies) Hellman will provide a comprehensive strategy for the Cedar Valley Sports Plex that includes: a. Branding Strategy Development Includes logo development and recommendations for optimizing your brand throughout all elements and phases of facility development and opening. b. Marketing and PR Awareness Strategy Development Includes development of all communication tactics to generate awareness and excitement for the opening of the facility. c. Membership Strategy Development Includes initial membership driven tactics and promotions designed to secure members prior to and immediately after facility opening. *Thank you for the opportunity to provide you with this estimate. This estimate is valid for 30 days from the date above. To accept the estimate and initiate work, please sign and retum at your earliest convenience. The numbers represented above are to be used as an estimate for the projects discussed. The above cost summary in no way constitutes a warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by a binding contract. On behalf of Cedar Valley SportsPlex, I hereby agree to retain the services of Hellman to provide Strategic Development for the new Cedar Valley Sports Plex as defined above. Appro ed ByDate Authorized By Date IQsel CALM © 2012 Hellman Associat s, Inc. All rights reserved. 1225 West Fourth Street 0 Waterloo, Iowa 50702 * 319.234.7055 a fax: 319.234.2089 E 0 Especially for: Mark Gallagher Prepared by: Bob Hellman/ Ann DeBerg, Hellman Date: 2/21/2012 Cedar Valley Sports Plex Overview: The new Cedar Valley Sports Plex is set to begin construction in downtown Waterloo in early 2012. As a first -of -its -kind facility in the area, developers need to consider an aggressive marketing communications plan to help guarantee the success of this new venue. An extensive marketing plan will need to address overall awareness of the Cedar Valley Sports Plex, as well as brand identity and membership retention. Hellman has provided an estimate for strategic development and projected execution, beginning six months from date of launch. Estimate: (Phase 1) Strategic Development: $10,000 — $12,000 (overall costs of all three sub strategies) Hellman will provide a comprehensive strategy for the Cedar Valley Sports Plex that includes: a. Branding Strategy Development Includes logo development and recommendations for optimizing your brand throughout all elements and phases of facility development and opening. b.. Marketing and PR Awareness Strategy Development Includes development of all communication tactics to generate awareness and excitement for the opening of the facility. c. Membership Strategy Development Includes initial membership driven tactics and promotions designed to secure members prior to and immediately after facility opening. `Thank you for the opportunity to provide you with this estimate. This estimate is valid for 30 days from the dote above. To accept the estimate and initiate work, please sign and return at your earliest convenience. The numbers represented above am to be used as an estimate for the projects discussed. The above cost summary in no way constitutes a warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by a binding contract. On behalf of Cedar Valley SportsPlex, I hereby agree to retain the services of Hellman to provide Strategic Development for the new Cedar Valley Sports Plex as defined above. lient ,pk •tdi Al Hellman Approval Approved By pt, Date Authorized By Date C �0.51(, Oka_ Copyright © 2012 Hellman Associates, Inc. All rights reserved. 1225 West Fourth Streets Waterloo, Iowa 50702 6 319.234.7055 a fax: 319.234.2089 0 0