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Home My WebLink AboutBuxton-9/26/2016Prepared by: Dennis Maher Expiration: October 31, 2016 Proposal Bu\ton Page 2 of 8 OUR VALUE PROPOSITION Since our founding in 1994, Buxton ' has been a leading force in retail site and development. We are recognized for creating solutions that provide results. Buxton began as a service to help retailers make informed site selection decisions by understanding their customers and precisely determining their markets. Buxton soon realized that the cornpany's expertise in retail site and market analysis could also be leveraged to benefit communities desiring retail expansion. RETAIL BUXTON'S AWARDS 8 HONORS FAST@MPANY �j EV Entr::,nrneur 4F The ‘,`ear More than simply providing data Buxton supplies custom marketing materials and strategies targeting the unique site requirements of retailers, developers, and commercial real estate brokers. Buxton clients achieve outstanding success using our tools for retail identification, selection, and recruitment. Clients benefit from Buxton's unique understanding of site selection from the retailer's point of view • Grow Your Community. Create new, permanent jobs that will satisfy your citizens desire tc shop at home; retain dollars currently spent outside of your community and maximize revenue growth to fund city services • Leverage Buxton's Retail Industry Expertise. Establish credibility with decision makers by providing tactual evidence to support your site and gain a competitive position by leveraging our experience: 3500- total clients from the retail, restaurant, healthcare, and public sector industries • 700+ public sector clients nationwide ® 35+ million square feet of retail space • 500+ cumulative years of retail managernent and economic development experience Access Your Buxton Solution with Ease. Utilize your best -in -class retail recruitment solution via SCOUTT l with the touch of a button from any mobile device: gain answers to your retail recruitment and site analysis questions and have the big picture in the palm of your hand • Develop a Long -Term Partnership. Receive personal guidance and ongoing insight into key industry topics 2651 South Polaris Drive Fort Worth, TX 76137 l -888-2BUXTON www.buxtonco.com Buxton Page 3 of 8 SCOPE OF SERVICES Buxton is pleased to present this proposal to Waterloo, IA. The purpose of this proposal is to outline and review your community development objectives and how Buxton's solutions will enhance your ability to effectively meet those objectives. Waterloo, IA's Objectives: 1. Recruit retailers and retain businesses at Logan Plaza. 2. Support businesses and provide validation tools for new business in Crossroads Center. 3. Identify the retail gaps in the market and what national, regional and emerging concepts would be the best fit for sustainability in Waterloo. Retail Recruitment and Retention Solution: Your Community Profile Our solution is a total marketing strategy that enables community leaders to understand the consumer profile of their residents and to identify specific retailers and restaurants who seek a market with household purchasing habits just like yours. This solution provides you with the ability to actively pursue identified retailers, making a compelling case for their expansion to Waterloo, IA by utilizing custom marketing packages that Buxton wit create for you. You will have access to the same analytical information and insights retailers depend on today to make site selection decisions. This knowledge will provide you with instant credibility and the ability to differentiate your community. Step 1 - Research Your Community Buxton uses over 250 consumer and business databases that are updated regularly and compares your potential sites to the universe of all competing sites operating in the U.S. We define your current retail situation and those in any neighboring communities that impact your retail environment. Step 2 - Define and Evaluate Your Trade Area Customers shop by convenience, measuring distance based on time, not mileage. We will conduct a custom drive -time analysis to determine your trade area using our proprietary methodology and knowledge of individual retail clients' actual trade areas. Your drive -time trade area will be provided to you as a reap that accurately depicts your consumer shopping patterns. Step 3 - Profile Your Trade Area's Residential Customers Your community profile will analyze every household in your drive -time trade area. Based on more than 7,500 categories of lifestyles, purchase behaviors, and rnedia reading and viewing habits (psychographics), the households in your trade area are assessed to gain an understanding of the types of retailers that would be attracted to your site. Step 4 - We Match Retailers and Restaurants to Market Potential Buxton will match the consumer profile of your community's trade area against the customer profiles of 5,000+ retailers in our proprietary database. We will identify the similarity between the two profiles analyzed using Buxton's proprietary retail matching algorithm to determine it your site presents an attractive opportunity for each retailer. We then quality the list of matched results to verify that a retailer is currently operating or expanding, that they operate in similar sites, and that your site affords adequate buffer from competition and cannibalization to be realistically considered. 2651 South Polaris Drive Fort Worth, TX 76137 1-888-2BUXTON www.buxtonco.com Btrgon Page 4 of 8 Step 5 We Create Marketing Packages Buxton will assemble individualized marketing packages for up to twenty (20) targeted retailers, We will notify each retailer's key real estate decision maker by letter, informing them that they have been qualified by Buxton as a potential viable fit for your site and should expect to be contacted by a representative of the city. Your marketing packages will be delivered to you in SCOUT and include a: 1. Map of the retail site and trade area 2. Map of the retailer's potential customers 3. Retailer match report that compares the site's trade area characteristics and consumer profile with the retailer's sites in similar trade areas Solution Deliverables: • SCOUT Touch access • Drive time trade area maps • Retail site assessment • Retailer specific marketing packages (for up to twenty (20) retailers) • Mobile tablet device at completion with pre -loaded findings Multi Year Deliverables: Years 2 and 3 of this agreement wit include a Retail Recruitment model refresh, retail marketing packages, and full access to SCOUT and SCOUT Touch. 2651 South Polaris Drive Fort Worth, TX 76137 1 1-888-2BUXTON www.buxtonco.com Buxton Page5of8 Access and Use Your Retail Recruitment Solution via SCOUT Touch Buxton's Retail Recruitment solution will allow you to actively recruit retailers to your community and support existing businesses with the push of a button in SCOUT Touch, providing you with crucial information about your community, your trade areas, your residents, and much more. SCOUT is a web -based platform that is accessible on any Windows or iOS enabled device with an Internet connection. It is designed to give decision -makers in your community access to the data and solutions that will assist them in making better business decisions. The Retail Recruitment solution includes one (1) mobile tablet device that will be provided at completion and pre -loaded with all key findings. This mobile tablet device, possession of Waterloo, IA, enables four (4) SCOUT users with the ability to run demographic and trade area profile reports, and view maps and other data elements Identifying and quantifying key variables that impact your community, you will acquire insights from these findings that will provide you with a strong understanding of retail recruitment and business retention efforts. In Buxton's SCOUT Touch you will be able to: • Identify retail matches • Run variable reports • View city limit maps • Run healthcare reports • Run demographic & consumer propensity reports ® See aerial view • View physician intelligence • Run comparable reports • Run retail leakage/surplus reports 2651 South Polaris Drive Fort Worth, TX 76137 1-888-2BUXTON www.buxtonco.com BU)(tOfl Page 6 of 8 SUPPORT SCOUT Technical Requirements SCOUT can be accessed at the following URL: www.buxtonco.com SCOUT is a web -based platform accessible on any desktop, laptop, or mobile tablet device that has an Internet connection. An iPad Air 2 is suggested by Buxton to give you the best user experience. Android tablets are not supported by Buxton's Helpdesk. Minimum browser requirements are Internet Explorer 10, Safari 5, Chrome 21, or Firefox 14. Buxton's Helpdesk (1-817-332-3681) is available during normal office hours (8:00 AM -5:30 PM CST, excluding weekends and public holidays). Buxton's Helpdesk team will be available to support all educational, functional, and technical inquiries and will respond to all requests within twenty- four (24) hours of submission Monday — Friday: 8:00 am — 5:30 pm CST 17 £X681 2651 South Polaris Drive Fort Worth, TX 76137 1-888-2BUXTON www.buxtonco.com Buxton uoralg Luo0'opuo4xnq nAmnn NOIXf gZ,-92e- ( :llow3 } 'lto2—lvl :auoyd L5; l9L Xi 'L-IlJ0M an!JQ SIJO(od U4noS [S97, Inn, 40 In :}dlaoad }o poy}aW paua}aJd :Pw3 :auogd :awoN > a01.o7,ul 101 lo Fiycci AifLuL d SHIM sn @pinoJd oscald 1,iup do 1H(-)cl Alot uild 1.i1.1n0. sr) 9p1no1d osoolj 1Ir � -dMali � "1-ZTJ' � o Vy d) �, // m 1 �� 3 � (•1 J 1.112. I I tc vi 'ool,a4oM uo{xn8 11 irj • r ,�, �,,. { ., ,i _ .0 .;I >- , >� 2- "� 21i� �G ,r � ",ai AG - -��.- �Cu� :6[� {11N r, ir;� .� "=z) S^o,'> joc ".{ u 1lo}ai _,I �Gi;n� ,/= =�.i; r -,C: S �f10 i; Uc,l iii,I{y,f 7 I. ��r�JS IiiGA •uol4naaxa }o sAop ssaulsnq (09) A}xls uly�lnh sa6Dilood 6ul}amrn u pun soil yo4Du.W I!°Iai o; SSG 3D anog IRAN dI 'oolaaIoM �(laAgaa 000"OS$ 000'0c$ (dueLuaaabo SIU }o /MMosier:Nun ��7 pooionul) as j £ Joe), �UdLu 9gid ILC ��. c aad Z 1D9A (uo4o.:i4i}uap aapop.1 pe4a1--3Ao4 uodn paoionui %rs 000'OS$ :}uawaeJ60 sna1.jC uodn pa".)1ot,ui 4 QSl aad L JDA sJDeA (e) aaJyb 000"OS$ 910 L e Dd weal juawaal6y eadODnuuy Ae9AllAO JN`d PROJECT TIMELINE Within ten (10) business days of{ executed agreement:, • Acquire retail location areas from Waterloo, IA • SCOUT access Page 8 of 8 • Research and verify Waterloo, IA's retail trade area • Define drive -time trade areas • Evaluate Waterloo, IA's retail potential • Analyze retail leakage/surplus • Examine local business retention and expansion • Determine customer profile Within sixty (60) business days .,,post data accquisa oo • Assess retail sites • Determine matching retailers and restaurants market potential • Deliver marketing packages and begin communication with retailers 2651 South Polaris Drive Fort Worth, TX 76137 1-888--28UXTON www.buxtonco.com Bunton