HomeMy WebLinkAboutSupplemental Attachments - 6/24/19JVV9$Sok1l 41- 0 5-r. yvi
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Main Street Waterloo
► Our mission: Main Street Waterloo is dedicated to enhancing the vitality of
our downtown center
► Historic Preservation
► Economic Development
► Community Engagement
► Main Street Community since 1996
► Volunteer Driven Organization
► Non Profit Organization
► Promoting Downtown Waterloo as a great Et safe place to
► Live
► Work
► Play
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Main Street America
Partner with organizations and leaders at the
local, city, state, and national level to
protect the historic character of cities and
towns across the country
Established as a program of the National
Trust for Historic Preservation in 1980
Has helped over 2,000 communities across
the country bring economic vitality back
downtown, while celebrating their historic
character and bringing communities together
$70.3 billion reinvested
132,092 net gain in businesses
584,422 net new jobs created
268,053 buildings rehabilitated since 1980
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Main Street Iowa
Works with over 50 communities in Iowa
who are committed to exceptionally high
standards for downtown economic
development.
Using the Main Street Approach,
communities capitalize on the unique
identity, assets and character of their
historic commercial districts.
$1.40 billion reinvested
4,805 net new businesses
14,938 net new jobs created
12,074 buildings rehabilitated since 1986
Main Street Waterloo
1996-2018
221 net new businesses in
Downtown Waterloo
27 net NEW businesses in
2018
8 net NEW businesses so far
in 2019
7 new businesses due to
open soon
550 net new jobs created
301 buildings rehabilitated
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THE MAIN STREET APPROACH
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IMPLEMENTATION THROUGH 4 POINT
FRAMEWORK + OUTCOMES:
• ACTIVITIES
• RESPONSIBILITY
• BUDGET
• FUNDING
• TIMELINE
• METRICS
Main Street 4
Point Approach
Design
► Enhance the physical appearance of the
Downtown by rehabilitating historic buildings,
encouraging supportive new construction,
developing sensitive design management
systems and long term planning
► Oversees design activity
► Assure proper treatment of old buildings
► Partner with the city government to oversee
local ordinances affecting downtown building
activity
► Works with state and local preservation office
► Maintains downtown building inventory
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Main Street 4 Point Approach - Design
COMPI rTcp
TRY PIE
EXPERIENCE
waterloo
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Main Street 4
Point Approach
Economic Vitality
► Identify new market opportunities,
find new uses for historic
commercial buildings, and
stimulate investment in property
► Improvements in arts, culture,
riverfront investments, tourism,
and conference opportunities
► Looks for the addition of new
retail, service, and restaurant
opportunities
► Strengthen existing businesses
through seminars, consultant visits,
etc.
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Main Street 4 Point Approach - Economic
Vitality
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New Businesses
HAWKEYE COMMUNITY COLLEGE
VAN G. MILLER ADUL RNING CENTER
Development Projects
Main Street 4
Point Approach
Organization
► The foundation of the Main Street
Program
► Partners with various groups to reach
consensus on important issues while
creating a shared vision for Downtown
Waterloo
► Creatively builds a solid financial
foundation
► Keeps the lines of communication open
to the public
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Main Street 4 Point Approach
Organization
► 3,274 volunteer hours in 2018
► Value of $83,258
► 85,188 volunteer hours since 1996
► Value of $2,166,331
► New partnership with Silos Et Smokestacks on the Pollinator Project
► Continued improvements to the website Et growing our newsletter
database
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Main Street 4
Point Approach
Promotions Ft Marketing Council
► Promote downtown as the center of commerce, culture, and
community life for residents and visitors alike
► Events:
► March- Funky Junk -a -Loo
► April- Taste of `Loo
► May -October- Waterloo Urban Farmer's Market
► May -September- Friday'Loo
► June- My Waterloo Days
► June/July- Mayor's Independence Day Extravaganza
► July - BBQ'Loo
► September- Restaurant Week
► September - The Mayor's Fun Run
► October- Tour de `Loo
► October- Trick -or -Treat
► November- Winter Wonder'Loo
► November -December- Shop Small Saturday Et Shop
Downtown Waterloo
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Questions
Main Street Waterloo
212 E 4th St, Waterloo
319-291-0238
Jessica Rucker, Executive Director
director@mainstreetwaterloo.org
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The Current Policy
Sale of Property Policy Discussion 6.24.19
Proposed
City land only — for $5,000, with $5,000 additional
funds if a new home is built upon through a
Development Agreement
All City land within City limits and private infill lots
eligible for $5,000 in additional investment
program at end of construction (issuance of
Certificate of Occupancy).
Any city land — city wide
City land. Infill lots owned by private individuals
will include all lots in CURA, or in subdivisions over
20 years old and already built up by at least 80%.
Other areas may be qualified by staff if deemed a
difficult to build location, lack of infrastructure
fully built out, or other obstacles to development
are evident.
If bid out, by Request For Proposals to ensure good
bid amount, and competitive chances for
developers, through a Development Agreement
Owner, homebuilder, or sell, must enter into a
Development Agreement with City to qualify for
program.
If sold — asking price based on assessed value or
appraisal (if available). If unbuildable, some
reductions can apply.
No change
City has right to put a minimum asking price and/
or reject all proposals, to ensure best interest of
City
No change
$5,000/$5,000 program for residential
development
No change
Commercial lots sold for $1.00 with a
Development Agreement
No change
Development Agreement to calculate out increase
and gain back to City through future property
taxes
No change
Notes — for many infill lots, there is little to no additional cost to City with their development (existing
streets, sewer, garbage routes already in place, streets already being maintained). Plus a gain in
property taxes, garbage fees, water fees, storm water fees, potential additional students for schools,
etc., additional residents for shopping at commercial businesses, additional users buying gas, other
items for gas tax, local option tax.
Staff believes this will help; eliminate vacant lots in older neighborhoods. Help create new investment
in older neighborhoods. Help eliminate blighted buildings and empty lots obtained through nuisance
programs. Help create a larger base for comparable appraisals to help push more investment, bank
transactions, etc. for infill housing.