HomeMy WebLinkAbout2016-101-2/8/2016 Prepared by Kelley Felchle, Deputy City Clerk, City of Waterloo,
715 Mulberry Street, Waterloo, IA 50703, (319) 291-4323 .
RESOLUTION NO. 2016-101
RESOLUTION APPROVING CONVENTION & VISITORS
BUREAU BOARD RECOMMENDATIONS FOR FUNDING OF
HOTEL-MOTEL TAX MINI-GRANT APPLICATION IN THE
FOLLOWING AMOUNTS : DAN GABLE WRESTLING
MUSEUM: $12, 528, WATERLOO COMMUNITY
PLAYHOUSE/BLACK HAWK CHILDREN' S THEATRE:
$15, 984, WATERLOO CENTER FOR THE ARTS :
$19, 122, GROUT MUSEUM DISTRICT:
$25, 488, CEDAR VALLEY ARBORETUM & BOTANIC
GARDENS : $6, 250, MAIN STREET WATERLOO:
$6, 480 .
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF WATERLOO,
IOWA, that the attached Waterloo Convention and Visitor' s Bureau
Board recommendations for funding of Hotel-Motel Tax Mini-Grant
applications are hereby approved and granted to the following
entities : Dan Gable Wrestling Museum: $12, 528, Waterloo Community
Playhouse/Black Hawk Children' s Theatre: $15, 984, Waterloo Center
for the Arts: $19, 122, Grout Museum District: $25, 488, Cedar
Valley Arboretum & Botanic Gardens : $6, 250, Main Street Waterloo:
$6, 480 .
PASSED AND ADOPTED this 8th day of February 2016.
Quentin Hart, Mayor-
ATTEST:
ayorATTEST:
Kelley FEllchle
Deputy City Clerk {
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National Wrestling Hall of Fame Dan Gable Museum
303 Jefferson St., Waterloo, IA 50701
(319)233-0745
Kyle Klingman
kklingmannnwhof.org
nwhof.org
1. Please provide information showing out-of-county visitors to your attraction month-by-month from the most
recently completed fiscal year. Please outline specifically your measurement tool for tracking attendance.
1P
Attendance figures were taken from daily tabulation of those who visit the museum,zip codes, ticket
sales, and reply cards from invitations to events. Information attached.Attendance figures attached.„
2. Please provide information about any special events,a"specially those that are non-ticketed events,and
describe how visitors were counted/surveyed.
The National Wrestling Hall of Fame Dan Gable Museum hosts the Glen Brand Wrestling Hall of Fame of
Iowa induction weekend (includes the Dan Gable Celebrity Golf Tournament)in May/June and the
George Tragos/Lou Thesz Professional Wrestling Hall of Fame induction weekend in July. The Gable
Museum also hosts various special events throughout the year, including weigh ins for Battle of Waterloo,
Jim Miller`,'Day, autograph signings, and special functions during wrestling tournaments.Attendance is
taken through ticket sales,zip codes, and RSVP cards.We get exact information from those who RSVP
to an event,which is all of our major events.
3. How does your organization currently market to those outside of Black Hawk County?
Marketing is directed through out of county sources. Our organization relies heavily on national media
outlets to promote our events.Among our primary-sources is USA Wrestling's website and various other
national websites that promote our museum and our events.We also send direct mail invitations to our
events and we use our weekly radio show,which includes a podcast for each show. Each event has its
own market,so we cater our marketing to that particular clientele. Our professional wrestling'weekend
includes press releases and interviews through national websites. It also includes direct invitations,fliers,
posters, and ads on pizza boxes. Our Glen Brand Wrestling Hall of Fame of Iowa weekend relies heavily
on direct invitations.
4. Please provide a brief explanation of how,you would use funds received through the CVB Partner Funding
Program. Funded Partners will be required to provide"a specific plan for use of granted funds prior to the
beginning of the Fiscal Year. This explanation may be more general,and helps the CVB Board and City Council
get an idea of some of the ideas that may be implemented. b
fi Funding will be used for our three major local events: Dan Gable Celebrity Golf Tournament, Glen Brand
Wrestling Hall`of Fame of Iowa, and George Tragos/Lou Thesz Professional Wrestling Hall of Fame.
These funds allow us to market our events and,most importantly, bring in high-end talent to Waterloo.
Funds used through this grant bring in big name athletes,which in turn, allows us to generate more
interest. It will also be used to bring our professional wrestling show to the Five Sullivan Brothers
Convention Center`,which includes marketing from that particular organization.
b
7
a. Please share what ideas might be new or innovative,different than what the organization has
done previously.
Our goal is to engage youth and local college in new and unique ways.We'd like to use
the UNI football team during a spot in our professional wrestling show. Our facility hosts
youth wrestling practice five nights a week.We want to utilize our local talent during our
events,which includes patterning with the Future Trojans Wrestling Club for wrestling
camps and clinics. Our first camp took place in 2015 with plans for more. Our-
organization is in the midst of renovating our facility, which provides additional
opportunities for our events.
'5. What is the mechanism for measuring success of the project(s)?A
Success is measured financially since our,events are a large part of our annual income. However,we
also measure success through increased participation, diverse participation, and through our ability to
engage the community in a meaningful way. w
6. Please provide a detailed financial picture of your most recently completed fiscal year,including all actual
revenue and expenditures.
Information attached.
7. Please outline how funds received through this program would affect the organization's annual budget,
understanding that these funds are to be used solely for marketing.
'Funds for through this grant continue to be crucial to the success of our events and our organization. Our
organization has minimal marketing dollars, so this grant allows us opportunities to enhance our ability to
market our events.
` y
s
I
2015 Jan: Feb March April May June July August Sept Oct. Nov. Dec. Total
Adults 17 23 170 213 13 40 47 58 26 5 24 3 639
Students 17 171 420 663 9 24 16 2 164 7 53, 1546
No Charge 181 244 155 178 409 718 161 82 118 247 68 1366 3927
Events 1249 1008 2257
Gym Usage 84 94 6 21 22 122 349v
Tour Groups 1 '3 2 4 3• 1_
Total from Groups 7 r 53 30 58 85 30 263
r
TOTAL: 8981
January February March April
Future
East High Individual Individual
Trojans worko'ut workout P USAW
WC(gym) (gym) (gym) a Folkstyle
2-Jan" 38 4-Feb 2 6-Mar 1 4-Apr`Nationals
Future
EIndividual
East High
Trojans
workout
WC(gym) (gym) USAW
Peewee Folkstyle
3-Jan 30 5-Feb 2 8-Mar State80 5-Apr Nationals
Future
East High Individual` Y
Trojans workout USAW
Golf (gym) Folkstyle
16-Jany. meeting 2 7-Feb WC(gym) 14 8-Mar 5 6-Apr Nationals
Y e.
Future
East High
Evansdale Trojans
East High Wolves Peewee WC(gym)
27-Jan (gym) 12 7-Feb WC(gym) 25 9-Mar State I 18-Apr
Cedar
Valley
Worlds Soccer
Greatest Club
East High Spring Meeting
17-Feb (gym) 8 17-Mar Break 47 22-Apr (library)
Hemstead Individual
Group
Worlds workout Greatest (gym)
Spring
18-Feb 18-Mar Break 58 23-Apr
l7w4.
I IAC
Coaches
Meeting
18-Mar (library) 1 141
Worlds
Greatest
Spring
19-Mar Break 50
Worlds
Greatest
Spring
20-Mar Break 61
Worlds
Greatest
Spring
21-Mar Break 56
May June July August
Partners Museum
in Boys& open for
Education Dan Gable Girls Club USA
.; Meeting Celebrity Group Wrestling
4`14 8-May (Library) 3 6-Jun Golf 300 15-Jul Tour 14 2-Aug Banquet
+» GTAT Pro
HOF:
Ribbon
Cutting&
"^ Reception
Northern - for Mad
Plains, GBHOF Dog
30 8-May Regional >...34 7-Jun Banquet 30C 17-Jul Vachon 100
Northern GBHOF
Plains Kids Clinic Impact Pro
2 9-May Regional 1 46 7-Jun (gym) •4 18-Jul Show 350
Takedown
Northern Radio/Sco GT/LT Pro
Plains tt Casber HOF
20 10-May Regional 9 7-Jun- (GBHOF) 9 19-Jul Banquet 30
Canadian
Cadet GT/LT Pro
25 19-Jun Team Visit 1 19-Jul HOF s0
Minnesota GT/LT Pro
1 21-Jun Team Visit 11 20-Jul HOF-
Future
East High
Lincoln Trojans
Plus X WC(gym)
27-Jun Team Visit 2 21-Jul 20
Meeting
with Steve
Knipp
23-Jul (library) 1
Golden
Valley
Bulldogs
(team
from CA)
25-Jul group tour 1
Individual
workout
A
(gym/saun
30-Jul a) 2
y
October November December
Iowa
Friendship Coaches
Jim Brown Village Conferenc
Group Group e Meeting
WON 1` 19-Oct Tour 12 6-Nov Tour 9 2-Dec (library) 1
UNI Cedar
Theory Valley
Class/Don Soccer Battle of
Briggs Club Waterloo
Group Meeting video'
22-Oct Tour 15 12-Nov (library) 12 4-Dec tapping 8
Filming at
Preseason the Hawkeye
.24-Oct Nationals 9 14-Nov museum 5 6-Dec Nationals 4 ''
°r
Individual
;> workout
Preseason = -: (gym) Hawkeye
25-Oct Nationals 1 19-Nov 2 7-Dec Nationals 19
Future
Downtow Full Circle East High
n Trick or Services Trojans
Treat is Tour WC(gym)
25-Oct Neat 130 21-Nov Group 25 12-Dec 43
Trinity
Lutheran
School
Group ' Jamie
- Tour& Heidt East High
Wrestling r Group School
27-Oct Demo 22 22-Nov Visit 5 16-Dec (gym) 15
Waterloo
Center for
the Arts` Battle of
Group" Waterloo
29-Oct Tour 12 18-Dec Reception 60
Battle of
Waterloo
(weigh-ins
at the
19-Dec museum) .61
Battle of:
Waterloo
(weigh-ins
at the
20-Dec museum) 61
Future
East High
Trojans
M
29-Dec WC(gym) 27
a
- Future
East High
Trojans
30-Dec WC(gym) 20
North
Tama
Team
Group
30-Dec Tour
Future
East High
Trojans
31-Dec We(gym) 44
� T
i, T
National Wrestling Hall of Fame
Waterloo,IA Financial Statements
January 1,2014 through Dec 31,2014
Jan-Dec 2014 2015
2014 Budget %of Budget Budget
Dan Gable Museum Income
485-000-DGM Income ,
485-010-Interest Earned SAO
485-100-Admissions 61686AO 7,000.00 96% 7,000.00
485-200-Merchandise Sales 24,395.43 25,000.00 98% 25,000.00
485-300-Annual Fund 30,170.00 f 15,000.00 201% 40,000.00
485-350-Board of Governor's Gift 2,250.00 15,000.00 10,000.00
485-360-Development Officer,Waterloo,IA 38,500.00 80,000.00 0.00
485-400-Grants 15,955.00 25,000.00 64% 25,000.00
485-500-Glen Brand HOF 7,640.00 7,500.00 102% 7,500.00
485-510-GBHOF-Sponsorships 3,000.00 5,000.00 60% 5,000.00 F
485-520.GBHOF-Donations f 1,940.00 1,000.00 194% 2,000.00
485-530-GBHOF-Raffle/Silent Auction 0.00 1,000.00 0% 1,000.00
485-600.-Golf Tournament 17,912.00 25,000.00 72% 20,000.00
485-610-Golf-Raffle/Silent Auction 5,350.00 9,000.00 59% 9,000.00
485-620-Golf-Hole Sponsor 18,900.00' 3,000.00 630% 15,000.00
485-700-Pro HOF 4,312.00 4,000.00 108% 4,000.00
485-720-Pro HOF-Donations 490.00 3,000.00 16% 500.00
485-730-Pro HOF-Raffle/Silent Auction 7,000.00 1,000.00 700% 5,000.00
485-740-Pro HOF-Memberships 3,524.00 1,000.00 352% 2,500.00
485-800-GR Hall of Champions 6,830.00 5,000.00 137% 5,000.00
485-810-GRHOC-Sponsorships 0.00 1,000.00 0% 1,000.00
485-820-GRHOC-Donations 450.00 500.00 90% 500.00
485-825-DGM Special Events 16,075.00 25,000.00 64% 15,000,00
485-900-Pledge Challenge(Mike Doughty) 42,155.00 50,000.00 841/. 80,000.00
485-9S0-Rental Income 6,000.00 6,000.00
48S-950-Misc.Income-Flood Insurance Payment 17,249.03
Total 485-000-DGM Income, 276,789.26 309,000.00 90% 286,000.00
Dan Gable Musuem.Income Total 276,789.26 309,000.00 90% 286,000.00
Dan Gable Museum Expense
565-000-DGM Payroll
565-010-Dan Gable Museum-Director 54,999.99 55,000.00 106% 57,200.00
565-015-Dan Gable Museum-Dvlpmnt Off. 50,972.42 52,000.00 98% 52,000.00
565-016-DGM-Dvlpmnt Off.Car Allowance 2,500.08 2,500.00 300%. 2,500.00
565-020-Dan Gable Museum-Support Pers 22,112.53 24,000.00 92% ;24,000.00 -
565-025-Dan Gable Museum-Payroll Taxes 13,544.67 16,000.00 85% 16,000.00
Total 565-000-DGM Payroll 147129.69 149,500.00 969/. 151,700.00
565-100-DGM Administrative Expenses a
565-101-Advertising 0.00 500.00 0%, 500.00
565-102-Bank Charges, , 0.77 S00.00 0% 500.00
565-103•Copying/Printing 0.00 800.00 0% 800.00
565-104-'Credit Card Fees 1,550:78 1,500.00 103% 1,50400
565-105-Dues&Subscriptions 355.00 400.00 89% 400.00
565-109-Computer Replacement/Repair 310.29 1,000.00 31% 1,000.00
565-110-Casual Labor 0.00 500.00 0% 500.00
565-111-Conference Calls 352.68 500.00 71% 500.00
565-112-Postage/UPS/FedEx 3,559.19 2,750.00 129% 3,000.00
S65-113-Office Supplies 2,415.57 3,000.00 81% 3,000.00
565-114-Director-Cell Phone 400.51 850.00 47% .850.00
565-115•Consulting Services 13,400.00 15,000.00 89% 15,000.00
565-116-Reimbursements 0.00
565-117-FEMA 0.00
565-118-PayPal/Ebay Fees 684.62 1,000.00 1,000.00
565-190-DGM Utilities
565-191-Electric 10,780.59 9
565-192-Gas 9,007.93
565-193-Water and Sewer 563.84
- 565-194-Taxes&Miscellaneous 0.00
565-195-Phone&Fax 3,094.07
Total 565-190-DGM Utilities 23,446.43 25,000.00 949/6 2S,D00.00
565-198-Workers Compensation Insurance { 0.00 1,750.00 1,750.00 `
Total 565-100-DGM Administrative Expenses 46,475.84 55,050.00 84% 55,300.00
2/3/2015 10:23 AM
" Jan-Dec 2014 2015
r
2014 Budget %of Budget Budget
565-200-DGM Building Expenses-
565-201-Building Liability Insurance 41 1,732.00 2,000.00 87% 2,000.00
565-202.Commercial Umbrella Insurance 294.00 j 500.00 59% 500.00
565-203-Flood Insurance 0.00 2,700.00 0% 2,700.00
565-204-Repairs&Maintenance 19,021.04 5,000.00 380% 5,000.00
565-205-Parking Lot Repair&Maint 2,380.10 2,000.00 119% 2,500.00
565-206-Maintenance Supplies 430.48 250.00 172% 400.00
565-208-Termite&Pest Control 0.00 500.00 0% 500.00
565-209-Plaques&Displays-Museum 314.70 1,500.00 21% 1,500.00
565-210-Equipment 0.00 500.00 0% 500.00
565-211-Building Alarm Monitoring 537.68 700.00 77% 700.00
Total 565-200-DGM Building Expenses 24,710.00 15,650.00 158% 16,300.00
565-300-DGM Travel Expenses
565-301:Director-Air Travel 0.00 1,000.00 0% 500.00
565-302-Car Rental 949.45 500.00 190% 700.00
565-303-Director-Lodging 282.04 1,500,00 19% 1,500.00
565-304.Director-Meals&Enter. 408.18 500.00 82% 500.00
565-306-Support Personnel-Travel 210.00- 750.00 28% 750.00
565-310-Development Officer-Air Travel 398.00 2,000.00 20% 2,000.00
565-311-Development Officer-Lodging 1,260.18 1,000.00 126% 1,500.00
565-312-Development Officer-Meals 212.96 2,000.00 11% 750.00
565-313-Development Officer-Car Travel 698.35 2,000.00 35% 1,500.00
565-305-Development Officer-Mist Travel Expenses 1,470.00 500.00 294%
Total 565-000-DGM Travel Expenses 5,889.16 11,750.00 50% 9,700.00
565-400-DGM Merchandise Expenses
.. 565-401-Shipping- 118.32
565-402-Merchandise Purchases 10,133.00
565-400-Merchandise Purchases-Other "r 0.00
Total 565-400-DGM Merchandise Expenses 10,251.32 7,000.00 146% 10,000.00
565-500-DGM Glen Brand HOF
565-501-Advertising 0.00
565-502-Copying/Printing 109.10 750.00 15% 750.00
565-503-Awards 1,230.50 500.00 246% 1,500.00
~ 565-504-Food 5,399.54 5,000.00 108% 5,500.00
565-505-Travel 0.00 500.00 0% 500.00
565-506-Lodging 0.00 500.00 0% 500.00
Total 565-500.DGM Glen Brand HOF 6,739.14 7,250.00 93% 8,750.00
565-600-DGM Golf Tournament 15,835.62 10,000.00 158% 10,000.00
565-700-DGM Pro Hall of Fame
565-701-Advertising 0.00 400.00 400.00
565-702-Copying/Printing 1,000.00 900.00 111% 1,000.00
565-703-Awards 2,389.32 1,500.00 159% 2,500.00
r 565-704-Food 173.94 4,000.00 4% 4,000.00
565-705-Travel 0.00 500.00 0% 500.00 p
565-706-Lodging 5,755.95 2,500.00 230% 5,000.00
Total 565-700-DGM Pro Hall of Fame 9,319.21 9,800.00 95% 13,400.00
565-800-DGM GR Hall of Champions ,
565-801-Advertising 0.00
565-802-Copying/Printing .. 185.27 750.00 25% 750.00
565-803-Awards 502.90 750.00 67% 750.00
565-804-Food 6,916.49 5,000.00 138% 5,000.00
565-805-Travel 362.72 1,000.00 36% 1,000.00
.565-806-Lodging 827.60 1,000.00 83% 1,000.00
565-807.Outside Services 0.00
Total 565-800-DGM GR Hail of Champions . 8,794.98 8,500.00 103% 8,500.00 10
j
# National Wrestling Hall of Fame
Waterloo,IA Financial Statements
January 1,2014 through Dec 31,2014
Jan-Dec 2014 2015
2014 Budget %of Budget Budget
565-850•DGM Special Events .3,750.00 2,000.00 188% 2,000.00
Total Expense 275,894.96 276,500.00 100% 285,650.00
2013 2013 Jan-Dec 2014 2014
Summary Actual Budget 2014 r Budget %of Budget Budget
Total Income 151,784.71 208,000.00 276,789.26 309,000.00 90% 286,000.00
Total Expense 158,084.27 207,457.50 275,894.96 276,500.00 100% 285,650.00
Wet Income" -6,299.56 542.50 894.30 32,500.00 350.00
F
I u
b
i
11
2/3/2015 10:23 AM "
d
Waterloo Community Playhouse/Black Hawk Children's Theatre
224 Commercial Street,Waterloo, IA 50701
319-235-0367
Norman Ussery
norman.ussery(Z-0wcybhct.org p
www.wcpbhct.org
1. Please provide information showing out-of-county visitors to your attraction month-by-month from the most
recently completed fiscal year. Please outline specifically your measurement tool for tracking attendance.
Below is a chart listing the out-of-county audience members of WCP/BHCT in fiscal year 2015.
Out-of-
TOTAL
Month county R
Visitors
Jul-143257 5236
Aug-14142 1003
Sep-1 1
1512 1845
Oct-14905 1456
Nov-142133 3244
Dec-1 1
1145 3687
Jan-15 14 1125
Feb-15612 1256
Mar-15944 2544
K
Apr-151203 4212 {
May-15878 1454 r
Jun-15134 1589
TOTAL 13,379 28,651
3.
Note:There is no performance on stage in August or June. Visitors in those months came to the Costume
Rental Shop and youth classes.
2. Please provide information about any special events,especially.those that are non-ticketed events,and
describe how visitors were counted/surveyed.
Attendance is primarily measured using our ticketing reservation software.We use a sign in sheet as well
as sales. logs to track attendancefor our costume rental shop. Special events that are not ticketed utilize
a survey sample to estimate that number of out of town visitors. Those who rent our facilities are
responsible for reporting the approximate attendance and percentage of out of town guests for their
events.
3. How does yourorganizationcurrently market to those outside of Black Hawk County?
•Advertising/Marketing—print ads in newspapers, tourism guides, and programs of other=
theatres; radio ads;TV interviews and ads;ticket giveaways; electronic event calendars, social
media channels (Facebook, Twitter, YouTube, Constant Contact)
•Direct Mail—Callboard newsletter and show postcards
• Printed Materials—season brochures, show posters, playbills
4. Please provide a brief explanation of how you would use funds received through the CVB Partner Funding
Program. Funded Partners will be required to provide a specific plan for use of granted funds prior to the
beginning of the Fiscal Year. This explanation may be more general,and helps the CVB Board and City Council
get an idea of some of the ideas that may be implemented.
The overall goal will be to expand the marketing efforts to target out-of-county visitors, building upon a
mix of strategies.We are only one of six theatres in the nation celebrating 100 years of theatre
production.This fact alone will help us reach beyond our boundaries.These efforts will include:
•Advertising/Marketing—print-ads in newspapers, tourism and travel guides, and programs of other
cultural events; radio ads; electronic event calendars, social media channels (Facebook,Twitter,
YouTube, Constant Contact).
Advertising will include ads in newspapers outside of Black Hawk County on a
consistent basis; inclusion in additional tourism guides and participation in promotional
events that seek to bring more visitors to Northeast Iowa from other areas of Iowa;Waterloo Hotel-Motel
Tax Partner Funding Program, reviewing'current radio ad-placements and giving consideration to ads in
radio markets outside of Black Hawk County; placement
on event calendars of organizations marketing to other geographic locations; utilizing volunteer cast and
crew connections to target marketing to their hometowns outside of the county; growing social media.
channels to increase traffic to our sites/channels and increase the number of subscribers. In the past year
our social media presence has grown more than 25% and continues to grow on a weekly basis.
• Direct Mail—Callboard newsletter; postcards
Create special ads and campaigns that can be included in direct mail pieces that
promote the Downtown Waterloo Cultural District; design and distribute postcards to
highlight special packages and promotions.
• Pririted Materials—season'brochures, show posters, playbills,tickets
-,Include more out-of-county locations for distribution of season brochures and show
posters; highlight area attractions in playbills and print coupons to encourage visitors to
continue discovering attractions in Waterloo. Our special 100th Anniversary brochure to be published in
March 2016 will be in a calendar format allowing patrons to plan their visits:
•Travel Shows event booth registration, marketing materials and travel
i
Participate in travel shows to promote the Downtown Waterloo Cultural District
a
,
Participate in traveling performances to promote the work of WCP/BHCT to new
audiences, with funding being used to print marketing materials spotlighting the WCP/BHCT shows that
take place in Waterloo.
a.Please share what ideas might be new or innovative,different than what the organization has done
previously. ` `'
We have several emerging strategies.We continue to expand our use of targeted e-marketing by
including a prospect database to complement our current patron database.This will allow us to introduce
our service offerings to the decision makers of previously unsolicited businesses and organizations
throughout NE Iowa.We are also expanding our use of the web-based ticketing system, which has the
capability to showcase other businesses on print at home tickets and to include special offers from our
partners in e-marketing event reminders and follow ups. Through increased participation with both the
American Association of Community Theatres and the Iowa Community Theatre Association we have
enlarged our presence tremendously across the State and region.We have already seen results for these
associations and will expand our scope.
Our new"Drama to Go" program is taking theatre outside of our physical location to other spaces. A few
examples of activities happening through this program include
•We have had four performances in the last six months of our Murder Mystery Dinner Theatre—two at
Friendship Village and two for visiting groups, one at the Convention Center and one at a local restaurant.
We are marketing these as an entertainment option for out of town groups. These interactive events
require the participation of the audience members and these new"actors"will be added to our birthday
dist, receiving a specific invitation to attend a dress rehearsal of the show being held during their birth'
month. ,
We partnered with Hartman Reserve to present a weekend of outdoor performances of a double bill of
one act plays, reaching a new audience including several out of towners on nature hikes.
Our goal of this Drama to Go outreach is to cultivate new customers who will attend our traditional
performances and/or visit our costume rental shop in Waterloo.We feel strongly that outreach events will
help to pique interest in what is happening at our theatre and draw more.individuals to both our theatre
and other area businesses, especially restaurants and hotels.
In Fiscal Year 2017, as we celebrate our 100th Anniversary of the production in Waterloo,we,plan to
provide programming and events that are more appealing to a broader demographic, especially young
professional, and to set WCP/BHCT apart as a regional destination, commanding the attention of more
out-of-town groups and organizations. In addition, we have begun to welcome guest artists as our show
designers to both improve the quality of design work and to draw interest from out of town visitors. Recent
guest artists have come from Waverly, Cedar Rapids, St. Louis, Nashville, TN and Chicago
We also plan to continue to build on new strategies that we have begun by pursuing more partnership
based marketing concepts that motivate people outside of Black HawkCountyto not just come and enjoy
a show or event, but to stay and discover more of the great spaces and places in Waterloo. One example
is our partnership arrangement with the Waterloo Center for the Arts. Last year we began offering the
"Stay and Play"coupon to our BHCT audience members,which offered free admission to the Phelps
Youth Pavilion the day of the show and a discount for a return visit. Building'on this partnership,we also
worked together to bring guests to Trick or Treating: Mystery at the Museum and Breakfast with Santa.
More and more we are collaborating with the Grout and the Waterloo Center for the Arts, engaging in
programming that highlights our downtown partners.
We would like to continue finding opportunities for shared advertising arrangements to benefit the
Downtown Waterloo Cultural District as a whole or combined advertising with some or all of the partners
funded through the Waterloo Hotel-Motel Tax Partner Funding Program'. In addition,we hope to finalize
ar`d implement win-win scenarios for admission to any of the venues within the Downtown Waterloo
Cultural District.
E
S. What is the mechanism for measuring success of the project(s)?
Success of the project will be measured primarily in attendance, with the goal'of increasing the number of
out-of-county visitors joining our audiences. As we pursue new and innovative marketing strategies, we
will also view success in the number of partnership based marketing concepts,we are able to accomplish.
In addition,we will measure the impact of electronic marketing, seeking increases in the number of e-
newsletter subscribers and total traffic to our website, online ticketing system and social media channels.
Funds from this grant will help us to substantially increase our television presence making us more
accessible to a large population outside of Waterloo and Black Hawk County.
;t
6. Please provide a detailed financial picture of your most recently completed fiscal year,including all actual
revenue and expenditures.
WCP/BHCT 2014-2015 Finance Report as of June 30, 2015
INCOME
Ticket Sales 192,599
Other Sales 75,242
Fundraising 315,585
Miscellaneous 1,130
TOTAL INCOME 584,556
EXPENSE
Direct Production Expense 211,545
Indirect Production Expense 25,868
Box Office Expense 23,787
Marketing Expense 63,242 R
Expense of Other Sales 29,064
Fundraising Expense 38,699
Personnel Admin Expense 71,230
Business Operations Expense 95,190
Miscellaneous Expense 35,459
TOTAL EXPENSE 594,084
(DEFICIT) (9,528)
7. Please outline how funds received through this program would affect the organization's annual budget,
understanding that these funds are to be used solely for marketing.
It is anticipated that funds will be used to supplement and expand the marketing budget to meet the
increased needs of marketing all of the events planned for the 100th Anniversary Season,
allowing additional expenditures on marketing to potential out-of-county visitors.We anticipate a large
number of alumni from previous seasons who have moved away will return for various events.We expect
a large number of hotel room nights due to this factor alone. It is also anticipated that the increased
marketing efforts will have a positive impact on projected income
as more people attend performances in response to new marketing strategies.
Waterloo Center for the Arts
225 Commercial Street
Waterloo, IA`50701
319-291-4490
Laura Stammler, Development/Marketing Manager
laura.stammler(a)waterloo-ia.orq
'www.waterloocenterforthearts.or9,
1. Please provide information showing out-of-county visitors to your attraction month-by-month from the most
recently completed fiscal year. Please outline specifically your measurement tool for tracking attendance.
Month Visitors Out-of-County Visitors %Out-of-County Visitors
July 14,218 4,803 34%;
August 15,896 5,584 35%
September 8,384 2,670 32%
October 8,263 2,307 28%
November 8,911 5,998 33%
December 7,485 2,376 32%
January 41658 1,274 27% w
February 7,018 2,071 30%
March 10,709 3,131 29%
April 13,439 4,285 32%
May 12,963 4,025 31%
June 19,111 6,176 32%
TOTAL 131,055 44,700 34%
I A
Attendance and zip codes to the Phelps Youth Pavilion is tracked through an admission charge ar`d Point
of Sale system. Attendance for classes and paid events is tracked through registration and ticket sales.
Attendance for tours, events,weddings,facility rentals, and walk-ins is recorded biweekly on a
spreadsheet.
2. Please provide information about any special events,especially those that are non-ticketed events,and
describe how visitors were counted/surveyed.
We track zip codes and the number of visitors to the Phelps Youth Pavilion through an admission charge
and Point of Sale system. Numbers and zip codes are also tracked through registration for classes,
programs, and special'events.The number served through facility rentals and weddings is tracked at the
time of booking and zip codes and hotels utilized are recorded.Attendance for our free gallery
talks/receptions and large outdoor RiverLoop events, concerts, and festivals is measured by a count and
recorded biweekly in staff minutes.We can'determine that number from knowing the capacity of the
outdoor spaces and the number of food/drink tickets sold. For larger all-day festivals, a count is done at
different times throughout the day,which gives us an idea of how many were in attendance. Specific
outdoor events, such as Stem &Stein: Food, Beer and Wine Fest,are ticketed and can provide us with
an accurate count.This past year we did a drawing at both the Holiday Arts Festival and Stem &Stein to
collect zip codes.We also record the number of volunteers at all of our events and participating artists
and their zip codes.The number of out-of-county visitors for these two events was used-to determine the
overallercenta a of out-of-county visitors for other non-ticketed events. Demographic information is
P 9
gathered from our guestbook entries, as well as data collected from our web and social media sites.
' f
3. How does your organization currently market to those outside of Black Hawk County?
-We have a diverse marketing plan that includes utilizing a variety of media outlets to reach local and out-
of-county visitors.We do general marketing year round to promote the Waterloo Center for the Arts,
Phelps Youth Pavilion, RiverLoop Amphitheatre, Arts Mall, &Mark's Park, RiverLoop Expo Plaza, and
,
Waterloo Boat House. In addition,we run specific targeted campaigns to market our many exhibitions,
events, concerts,festivals,classes, and programs.
TV commercials and digital ads ran on Mediacom to promote the Phelps Youth Pavilion and RiverLoop
events like Stem &Stein
-Radio spots ran regularly on 93.5 The Mix, KBBG, KOKZ, and Iowa Public Radio to promote exhibitions,
classes, and events. Placed digital ads on iowapublicradio.org
-Placed digital ads on desmoinesregister.com',print ads in the Des Moines Opera program, and ads in the
Standing Ovation to,promote the WCA/PYP/RiverLoop and special events in the Des Moines area
-Placed print and digital ads with the Courier to promote the WCA/PYP/RiverLoop and special events.
Placed ads in,Courier niche publications: Pulse,Weddings, Inclusion, Btrue, Chamber Guide, and Home
&,Garden.The Pulse magazine is distributed throughout the state
-Placed print ads in the College Hill Arts Festival program and booklet
-Placed print ads in the Northern lowan, Cedar Falls Times,and Waverly newspapers
-Placed billboard ads to promote large events and festivals
-Placed general and,specific ads to promote events in travel publications and online in:
myvacationland.com magazinejowa Travel Guide,The Iowan,Visitor's Guide,,EITA, and Silos&
Smokestacks Guide
-Print materials promoting exhibitions;classes,"and events were mailed to a large mailing list that
included out-of-county zip codes
-Digital marketing through emails and social media and paid Facebook posts reached out-of-county
visitors
4. Please provide a brief explanation of how you would use funds received through the CVB Partner Funding
Program. Funded Partners will be required to provide a specific plan for use of granted funds prior to the
beginning of the Fiscal Year. This explanation maybe more general,and helps the CVB Board and City Council
get an idea of some of the ideas that may implemented.
P
The marketing dollars received through the Partner Funding Program are essential to helping us continue
to promote the many programs, classes,workshops,exhibits,events,festivals,tours,and facility rentals
offered. Grant funds are utilized for general marketing of the Waterloo Center for the Arts, Phelps Youth
Pavilion, RiverLoop Facilities, and Mark's Park. Through this partnership, we are able to increase our
marketing efforts and reach to attract out-of-county visitors to the area. .
a.Please share what ideas might be new or innovative,different than what the organization has done
previously.
In the past couple of years we have extended our programming and marketing to°include the RiverLoop
facilities, which has positively impacted'the number of visitors served and increased our partnerships.
This past year,we added the Waterloo Boat House to our outstanding facility rentals and continued to
offer new events on the RiverLoop Expo Plaza, like the Rhythm and Blues After the Cruise event in
partnership with the 4th Street Cruise.We also offered and promoted a major�traveling exhibition this past
year, Speaking Volumes:Transforming Hate. For the exhibition,we brought in a guest curator from out-
of-state and offered additional programming to attract religious/school groups, organizations, and visitors
a
a
from all over.This coming year,we are excited about marketing the 50th anniversary of our facility and
the newest addition to the Phelps Youth Pavilion—an indoor PlayScape that will combine active play with
art education. ,
S. What is the mechanism for measuring success of the project(s)? ,
Increased annual attendance and number of out-of-county visitors served will help determine the
success of how marketing dollars are being spent. Success will also be measured through the number of
visitors to our webpages and social media sites, as well as click thru rates from online advertising. In
addition, our success can be measured through the success of our partnerships with the CVB and`other
organizations, schools, and businesses.The Waterloo Center for the Arts conducts periodic surveys of its
visitors, provides a feedback link on its website, and has a guestbook near its entrance that welcomes
visitors and identifies where they are visiting from,asks how they heard about the WCA and offers the
opportunity to provide feedback. Y
a 6. Please provide a detailed financial picture of your most recently completed fiscal year,including all actual
revenue and expenditures.
(Please reference sent fife.)
7. Please outline how funds received through this program would affect the organization's annual budget,`
understanding that these funds are to be used solely for marketing.
The generous marketing support the CVB provides for the Waterloo Center for the Arts is
absolutely essential. It allows the WCA to continue to market our incredible programs, events, exhibitions,
and rental facilities to a growing audience`and extend our marketing reach outside of Black Hawk County.
The CVB's marketing funds significantly affect the annual budget and allow the WCA to increase our
marketing efforts to target a larger demographic.Your support'is critical and Wb strategically utilize every
dollar to attract visitors from all over to come and experience all the groat things that Waterloo has to
offer.
,
F
{
A,
i
a
Budget Performance Report
Fiscal Year to Date 06/30/15
Include Rollup Account and Rollup to Account
Adopted Budget Amended Current Month. YTD YTD Budget-YTD %used/
Account Account Description Budget Amendments Budget Transactions Encumbrances Transactions Transactions Recd Prior Year Total
Fund 010-General Fund
REVENUE
Department 26,-Cultural/Arts Commission
Activity 4208-Youth Pavilion
3487 Gift Shop Revenue 15,000.00 .00 15,000.00 962.10 .00 10,414.85 4,585.15 69 12,216.18
3620 Rent&Property Leases 4,800.00 .00 4,800.00 400.00 .00 4,800.00' ? .00 100 1,515.91
3832 Admissions 60,000.00 .00 60,000.00 5,896.50 .00 58,961.92 1,038.08 98 60,399.38
3833 Special Event Fee 7,500.00 .00 7,500.00 60.00 .00 5,282.00 2,218.00 70 5,366.00
_3873 Reimbursement for Service 10,000.00 .00 10,000.00 64.00 .00 9,188.00 812.00 92 13,184.00
k Activity 4208-Youth Pavilion Totals $97,300.00 $0.00 $97,300.00 $7,382.60 $0.00 $88,646.77 $8,653.23 91% $92,681.47
Activity 4250-Center for the Arts
3486 Sale of Crafts 8,000.00 .00 8,000.00 " .DD .00 11,969.95 (3,969.95) 150 8,537.00
3623 Facility Rental Fee 62,246.00 .00 62,246.00 8,603.50 .00 96,504.00 (34,258.00) 155 72,661.85
< 3800 Miscellaneous Revenue 300.00 .00 300.00 17.84 .00 136.54 163.46 46 497.43
3830 Unrestricted Gifts .00 .00 .00 .00 .00 125.00 (125.00) +++ .00
3831 Registration Fee 15,000.00 .00 15,000.00 2,121.00 .00 23,260.00 (8,200.00) 155 10,221.80
3873 Reimbursement for Service .00 .00 .00 .00 .00 83.60 (83.60) +++ 1,675.79
3875 Salary Reimbursement 25,500.00 .00 25,500.00 3,050.55 .00 10,084.20 15,415.80 40' 21,967.62
Activity 4250-Center for the Arts Totals $111,046.00 $0.00 $111,046.00 $13,792.89 $0.00 $142,103.29 ($31,057.29) 128% $115,561.49
Activity. 4251-RiverLoop Event Facilities
3623 Facility Rental Fee .00 1,500.00 1,500.00 600.00 .00 7,18D.00 (5,680.00) 479 .00
Activity 4251-RiverLoop Event Facilities Totals $0.00 $1,500.00 $1,500.00, $600.00 $0.00 $7,180.00 ($5,680.00) 479% $0.00
Activity 4265-Cultural/Arts Grants&Projects
3000 Cash on Hand 18,500.00 2,579.00 21,079.00 .00 .00 .00 21,079.00 0 .00
3111 Hotel/Motel Tax .00 41,328.00 41,328.60 41,328.00 .00 41,328.00 .00 100 32,750.00
3373 Federal Pass-Thru From Iowa 13,540.00 .00 13,540.00 .00 .00 15,000.00 (1,460.00) 111 13,540.00
3720 Restricted Donations 5,000.00 2,350.00 7,350.00 .00 .00 8,800.00 (1,450.00) 120 18,200.00
Activity 4265-Cultural/Arts Grants&Projects Totals $37,040.00 $46,257.04 $83,297.00 $41,328.00 $0.00 $65,128.00 $18,169.00 78% $64,490.00
Department 26-Cultural/Arts Commission Totals $245,386.00 $47,757.00 $293,143.00 $63,103.49 $0.00 $303,058.06 ($9,915.06) 103% $272,732.96
REVENUE TOTALS $245,386.00 $47,757.00 $293,143.00 $63,103.49 $0.00 $303,058.06 ($9,915.06) 103% $272,732.96
EXPENSE
Department 26-Cultural/Arts Commission
Activity 4208-Youth Pavilion
1111 Salaries-Regular' 174,195.00 (17,381.00) 156,814.00 13,843.53 .00 144,885.03 11,928.97 92 109,426.58
1112 Salaries-Part-time 37,500.0D 16,000.00 53,500.00 924.37 .00 50,445.87 3,054.13 94 41,615.59
1113 Longevity Pay 1,215.00 c .00 1,215.00 .00 .00 15.57 1,199.43 1 786.80
1114 Time&Half Pay 100.00 .00 100.00 .00 .00 %64 99.36 1 .08
1121 FICA-City Contribution 16,479.00 .00 16,479.00 1,211.55 .00 15,D00.35 1,478.65 91 12,633.15
1122 IPERS-City Contribution 19,022.00 .00 19,022.00 1,329.43 .00 15,117.97 3,904.03 79 11,484.92
1123 Life&Disability Insurance 1,203.00 .00 1,203.00 86.59 o0- 980.49 222.51, 82 816.08
1128 Retirement Pay .00 1,381.00 1,381.00 .00 .00 1,380.60 .40 100 10,074.49
Run by Paulette Hawkenson on 07/01/2015 11:31:47 AM Page 1 of 4
Budget Performance Report �
Fiscal Year to Date 06/30/15
d Rollup to Account
Include Rollup Account an
rt .
Adopted Budget Amended Current Month YTD- YTD Budget-YTD %used/
AcoDUnt Account Description Budget Amendments Budget Transactions Encumbrances Transactions Transactions Recd Prior Year Total
'Fund 010-General Fund
EXPENSE
Department 26-Cultural/Arts Commission _
Activity 4208-Youth Pavilion
1130 Employee.Benefit Reimbursement 2,400.00 .00 2,400.00 .00 .00 174.60 2,225.40 7 1,545.72
1131 Health Insurance 88,036,00 .00 88,036.00 3,575.00 .00 42,900.00 45,136.00 49 37,984.50
1319 Other Professional Services2,000.00 2,000.00 4,000.00" 990.00 .00 3,990.00 10.00 100 2,002.55
1343 Postage&Mailing Expense 2,500.00 1,000.00 3,500,00 725.00 .00 3,475.00 25.00 99 2,500.00
1344 Telephone&Fax Expense 1,300.00 .00 1,300.00 .00 .00 1,291.97 8,03 99 1,712.B1
1350 Exhibition Expenses 5,500.00 3,500,00 9,000.00 2,257,55 .00 8,448.13 551.87 94 8,004.34
1351 Advertising Expense 3,500.00 .00 3,500.00 2,115,54 .00 3,496.69 3.31 100 -3,058.63
1353 Printing Services 2,000.00 .00 2,000.00 511,25 ,00 1,932.64 67.36 97 1,987,86
1371 Building&Grounds Maintenance 2,500.00 .00 2,500.00 903,63 .00 2,453.61 46.39 98 2,480.74
1376 Office Equipment Repair&Maintenance 1,000.00 (1,000.00) .00 .00 .00 .00 .00 +++ 462.89
1378 Other Equipment Repair&Maintenance 1,500.00 ,00 1,500.00 226,75 ,00 1,066.75 433.25 71 1,125.35
1390 Other Contractual Services 1,000.00 1,000.00 2,000.00 985.00 .00 1,835.00 165.00 92 958.13
1391 Dues&Memberships 1,500.00 .00 1,500.00 212,50 .00 387.50 1,112.50 26 a. 770.00
1400- Utility Service 25,000.00 .00 25,000.00 3,760.13 .00 24,835.88~ 164.12 99 25,999,47
1504 Credit Card Fees 3,100.00 .00 3,100.00 173.98 .00 3,006.64 93.36 97 2,448,73
1521 Electrical Supplies 5,000.00 (3,000.00) 2,000.00 611.76 .00 1,340.77 659.23 67 4,903,92
1524: Workshop&Class Supplies 3,000.00 .00 3,000.00 475.72 .00 3,006.16 (6.16) 100 2,902,95
1539. Institutional Supplies 2,500.00 .00 2,500,DD 887.44 •.DO 2,499.35 ,65 100 2,492,75
1541 Janitorial Supplies 2,500.00 1,000.00 3,500.00 788.75 .00 3,497.19 2.81 100 2,629,90
1549" Lumber/Wood&Insulation 1,000.00 .00 1,000.00 90.27 .00 940.50 59.50 94 1,088,42
1553 Merchandise for Resale 9,000.00 (5,689.00) 3,311.00 731.05 .00 3,260.13 50.67 98 7,399,67
1561 Office Supplies&Minor Equipment 2,000.00 - .00 2,000.00 291.41 .00 R 1,102.38 897.62 55 1,977,81
1563 Photo&Video Equipment&Supplies 1,000.00 1,000.00 2,000.00 179.37 .00 1,992.50 7.50 100 911.08
1579 Uniforms 500.00 189.00 689.00 393.68 .00 688.80 .20 100 112.82
1581 Paint&Paint Supplies 1,000.00 00 1,000.00 39,23 .00 960.9639.04 96 997.98
Activity 4208-Youth Pavilion Totals $420,050.00 $0.00 $420,050.00 $38,320.48 $0.00 $346,409.67 $73,640.33 82% $305,296,71
Activity 4250-Center for the Arts
1111 Salaries-Regular 419,660.00 (11,065.00) 408,595.00 27,002.41 .00 355,905.37 52,689.6 87 326,878,67
1112 Salaries-Part-time 59,961.00 ,00 59,961.00 4,210.97 .00 48,151.07 11,809.93 80 78,087.28
1113 Longevity Pay 7,425.00 .00 7,425.00 350.76 .00 5,044.51 2,380.49 68 7,130.66
1114 Time&Half Pay 100.00 - .00 100.00 - .00 .00 52.66 47.34 53 2.80
1121 FICA-City Contribution 38,335.00 .00 38,335.00 2,377.18 .00 37,807.57 527.43 99 32,688.84
1122 IPERS-City Contribution 43,501.00 .00 43,501.00 2,739.23 .00 34,392.59 9,108.41 . 79 33,062.51
1123 Life&Disability Insurance 2,887.00 ,00 2,887.00 205.40 .00,. 2,431.73 455.27 84 2,285.64
1128 Retirement Pay 7,060.00 ,00 7,060.00 .00 .00 98,685.01 (91,625.01) 1398 15,964.83
1130 Employee Benefit Reimbursement 6,900.00 ,00 6,900.00 .00 .00 5,620.58 1,279.42 81 6,613.67
1131 i, Health Insurance 119,316.00 .00 119,316.00 9,482.00 .00 105,215.00 14,101.00 88 108,554.00
Run by Paulette Hawkenson on 07/01/2015 11:31:47 AM Page 2 of 4
Budget Performance Report
Fiscal Year to Date 06/30/15
Include Rollup Account and Rollup to Account
Adopted Budget Amended Current Month YTD YTD Budget-YTD %used/
Account Account Description Budget Amendments Budget Transactions Encumbrances Transactions Transactions Recd Prior Year Total
Fund 010-General Fund
EXPENSE
Department 26-Cultural/Arts Commission
Activity 4250-Center for the Arts
1301 Temp Agency Services .00 11,155.00 11,155.00 .00 .00 11,148.06 6.94 100 .00
1319 Other Professional Services 6,700.00 1,500.00 8,200.00 11352.00 .00 8,187.56 12.44 100 5,963.00
1342 Local Transportation 100.00 .00 100.00 .00 .00 .00 100.00 0 .00
1343 Postage&Mailing Expense 3,000.00 .00 3,000.00 47.65 .00 2,696.46 303.54 90 2,602.76
1344 Telephone&Fax Expense 1,100.00 .00 1,100.00 74.00 .00 888.00 212.00 81 933.54
1353 Printing Services 2,000.00 .00 2,000.00 .00 .00 1,999.90 .10 100 1,898.22
1371 Building&Grounds Maintenance 3,400,00 .00 3,400.00 116.20 .00 3,352.88 47.12 99 3,385.18
1376 Office Equipment Repair&Maintenance 4,100.00 .00 4,100.00 335.44 .00 3,789.47 310.53 92 4,262.00
1378 Other Equipment Repair&Maintenance 1,500.00 .00 1,500.00 210.00 .00 1,300.00 200.00 87 1,405.00
1385 Office Equipment 700.00` .00 700.00 62.06 .00 703.80 (3.80) 101 556.40
1390 Other Contractual Services 5,500.00 (1,400.00) 4,100.00 1,565.00 .00 3,931.00 169.00 96 10,233.57
1391 Dues&Memberships 1,000.00 .00 1,000.00 .00 .00 985.00 15.00 98 805.00
1392 Subscriptions 250.00 .00 250.00 .00 .00 273.52 (23.52) 109 .00
+ 1400 Utility Service 51,500.00 .00 51,500.00 7,420.59 .00 46,562.36 4,937.64 90 53,692.67
1504 Credit Card Fees 1,000.00 .00 1,000.00 63.00 .00 999.29 .71 100 835.68
1521 Electrical Supplies 3,000.00 (2,000.00) 1,000.00 .00 .00 458.01 541.99 46 2,999.71
1524 Workshop&Class Supplies 4,300.00 .00 4,300.00 652.55 .00 4,282.11 17.89 100 3,206.04
1533 Fuel Expense 1,350.00 .00 1,350.00 76.55 .00 1,047.10 302.90 78 1,316.75
1535 Hardware Items 600.00 .00 600.00 207.14 .00 535.11 64.89 89 589.24
1537 Horticultural&Landscaping Supplies 500.00 .00 500.00 341.21 .00 429.22 70.78 86 .00
1539 Institutional Supplies 4,750.00 700.00 5,450.00 1,412.11 .00 5,386.81 63.19 99 4,537.85
1541 Janitorial Supplies 4,500.00 .00 4,500.00 506.07 .00 4,374.61 125.39 97 4,643.57
1549 Lumber/Wood&Insulation 300.00 .00 300.00 .00 .00 299.88 .12 100 322.87
1551 Drugs/Medicines&Medical/Lab Supplies 100.00 .00 100.00 30.94 .00 30.94 69.06 31 87.93
1561 Office Supplies&Minor Equipment 3,537.00 .00 3,537.00 741.94 .00 3,328.32 208.68 94 3,430.03
1563 Photo&Video Equipment&Supplies 2,950.00 610.00 3,560.00 1,117.54 .00 3,225.80 334.20 91 2,986.70
1564 Equipment Rental 500.00 .00 500.00 .00 .00 509.92 (9.92) 102 476.37
1573 Safety&Protective Equipment .00 90.00 90.00 .00 .00 90.00 .00 100 .00
1579 Uniforms 500.00 .00 500.00 500.00 .00 500.00 .00 100 487.75
1581 _Paint&Paint Supplies 600.00 410.00 1,010.00 448.15 .00 874.61 135.39 87 591.62
1785 Refund Payments 500.00 .00 500.00 355.00 .00 355.00 145.00 71 963.80
Activity 4250-Center for the Arts Totals $814,982.00 $0.00 $814,982.00 $64,023.09 $0.00 $805,850.83 $9,131.17 99% $724,482.35
Activity 4251-RiverLoop Event Facilities
1112 Salaries-Part-time .00 1,200.00 1,200.00 373.14 .00 785.04 414.96 65 .00
1121 FICA-City Contribution .00 .00 .00 28.54 .00 60.05 (60.05) +++ .00
1400 Utility Service .00 3,200.00 3,200.00 265.01 .00 2,228.09 971.91 70 .00
1541 Janitorial Supplies .00 500.00 500.00 427.96 .00 427.96 72.04 86 .00
Run by Paulette Hawkenson on 07/01/2015 11:31:47 AM Page 3 of 4
Budget Performance Report,
Fiscal Year to Date 06/30/x.5
Include Rollup Account and Rollup to Account
r Adopted Budget Amended Current Month YTD YTD Budget-YTD %used/
Account Account Description Budget Amendments Budget Transactions Encumbrances Transactions Transactions Recd Prior Year Total
Fund 010-General Fund
EXPENSE
Department 26-Cultural/Arts Commission
Activity 4251-RiverLoop Event Facilities
1785 Refund Payments .00 1,500.00 1,500.00 .00 .00 167.50 1,332.50 11 .00
Activity 4251-RiverLoop Event Facilities.Totais $0.00 $6,400.00 $6,400.00 $1,094.65 $0.00 $3,668.64" $2,731.36 57%. $0.00
Activity 4265-Cultural/Arts Grants&Projects
1112 Salaries-Part-time .00 .00 .00 1,350.00 .00 1,350.00 (1,350.00) +++ 1,94.4.00
1319 Other Professional Services 750.00 (600.00) 150.00 .00 .00 146.35 3.65 98 1 .00
1331 Collection Acquisition .00 .00 .00 .00 .00 .00 -.00 +++ 2,700.00
1337 Collection Conservation 5,000.00 .00 5,000.00 1,378.75 .00 4,654.85 345.15 93 5,790.67'
1346 Travel-Professional Training 7,040.00 (1,800.00) 5,240.00 1,707.65 .00 5,506.18 (266.18) 105 11,254.58
1349 Visiting Artist Expense 750.00 (300.00) 450.00 .00 .00 400.58 49.42 89 28.71
1350 Exhibition Expenses 5,000.00 2,700.00 7,700.00 6,193.06 .00 6,697.55 1,002.45 87 700.78
1351 Advertising Expense .00 43,907.00 43,907.00 2,370.00 .00 43,575.63 331.37 99 32,104.06
1390 Other Contractual Services 18,500.00 .00 t 18,500.00 3,738.43 .00 7,546.36 10,953.64 41 5,449.77
1555 Minor Equipment&Supplies .00 2,350.00 2,350.00 '264.23 .00 264.23 2,085.77 it .00
Activity 4265-Cultural/Arts Grants&Projects Totals $37,040.00 $46,257.00 $83,297.00 $17,002.12 $0.00 $70,141.73 $13,155.27 84% $59,972.57
Department 26-Cultural/Arts Commission Totals $1,272,072.00 $52,657.00 $1,324,729.00 $120,440.34 $0.00 $1,226,070.87 $98,658.13 93% $1,089,751.63
EXPENSE TOTALS $1,272,072.00 $52,657.00 $1,324,729.00 $120,440.34 $0.00 $1,226,070.87 $98,658.13 93% $1,089,751.63
Fund 010-General Fund Totals -
REVENUE TOTALS 245,386.00 47,757.00 293,143.00 63,103.49 .00 303,058.06 (9,915.06) 103 272,732.96
EXPENSE TOTALS 1,272,072.00 52,657.00 1,324,729.00 120,440.34 .00 1,226,070.87 98,658.13 93 1,089,751.63
Fund 010-General Fund Totals ($1,026,686,00) ($4,900.00) ($1,031,586.00) ($57,336.85) $0.00 ($923,012.81) ($108,573.19) ($817,018.67)
Grand Totals
REVENUE TOTALS 245,386.00 47,757.00 293,143.00 63,103.49 .00 303,058.06 (9,915.06), 103 272,732.96
EXPENSE TOTALS 1,272,072.00 52,657.00 1,324,729.00 120,440.34 .00 1,226,070.87 98,658.13 93 1,089,751.63
Grand Totals ($1,026,686.00) ($4,900.00) ($1,031,586.00) ($57,336.85) $0.00 ($923,012.81) ($108,573.19) ($817,018.67)
Run b Paulette Hawkenson on 07/01/2015 11:31:47 AM
Y " Page 4 of 4
Grout Museum District
503 South St.
Waterloo, Iowa 50701
319.234.6357
Cyd McHone
Director of Development
cyd.mchone0,gmdistrict.orQ
www.groutmuseumdistrict.org
1. Please provide information showing out-of-county visitors to your attraction month-by-month from the most
recently completed fiscal year. Please outline specifically your measurement tool for tracking attendance.
July 2014-
Admissions: 1495
Tours: 249
Programming: 744
Rentals :.226
July Total: 2714
August 2014:
Admissions:930
Tours: 105
Programming:322
Rentals: 232 a
August Total: 1589
September 2014:
Admissions: 509
Tours: 120
Programming: 135
Rentals: 238
September Total: 1002
October 2014:
Admissions: 525
Tours: 206
Programming:327
Rentals: 204
October Total: 1262
November 2014:
Admissions: 590
Tours:336
Programming:402
Rentals: 215
November Total: 1543
December 2014:
Admissions: 653
Tours: 278
Programming: 365
Rentals:208
December Total: 1504
January 2015:
Admissions: 460
Tour`s: 54
Programming:467
Rentals: 284
January Total: 1265
a
.x
February 2015:
Admissions: 554
Tours: 360
Programming:452
Rentals: 125
February Total: 1491
March 2015:
Admissions: 2026
Tours: 295
Programming: 1503
Rentals: 144
March Total: 3968
April 2015:
Admissions: 640
Tours: 1102
Programming:420
Rentals: 154
April Total: 2316
May 2015:
Admissions:489
Tours: 1856
Programming:227
Rentals: 720
May Total: 3292
June 2015:
Admissions: 1144
Tours: 305
Programming: 635
Rentals: 342
June Total: 2426
Total Out-of-County FY14-15: 24,372 =51.2 % of Total Admission (47,594)
t
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2. Please provide information about any special events,especially those that are non-ticketed events,and
describe how visitors were counted/surveyed.
Rentals: Upon the signing of the contract,`the rental coordinator asks the client for an estimate of how
many out of town guests will be attending and how many hotel rooms Will be used.
Military Reunions &Group Tours: Zip codes of attendees are tracked by the organizer and given to staff.
These are the only non-ticketed events in the Museum District,
3. How does your organization currently market to those outside of Black Hawk County?
, a
4
•Television `
o KWWL TV Advertising for special events and general museum ads that are targeted to run during peak
tourism months and when children are out of school
o ABC5 (Des Moines Area) TV Advertising
o ICAN INS (Iowa Network Service)ads running May-September. INS service area reaches 27,547
homes in 247 different towns/communities in Iowa and Minnesota.
•Tradeshow Marketing
o Director of Marketing &Tourism attends Iowa Group Travel Association Travel Iowa Market Place
annually. Promoting the GMD and Waterloo as a tourism destination and great overnight location for
group travelers.
o Director'of Marketing&Tourism attends Travel Federation of Iowa Legislative Showcase-Advocacy&
Marketing to more than 100 elected officials from all over the state.
o Director.,of Marketing &Tourism attends Circle Wisconsin Midwest Marketplace promoting the GMD and
Waterloo as a tourism destination and great overnight location for group travelers.
• Print Advertising
o Silos & Smokestacks National Heritage Area Guide advertisement
o Eastern Iowa Tourism Association Travel Guide advertisement
o Iowa Tourism Guide advertisement
o National Guide Publication advertisement (national publication)
o The VVA Veteran—Vietnam Exhibit advertisement(national publication)
o Cresco Shopper Quarterly advertisements-North/Eastern Iowa
o Heart of Iowa Tourism advertisement—Oelwein Area
o Carroll Shopper advertisements—Western Iowa
o The Iowan Magazine advertisement
o Leisure Group Travel Co-op full-page advertisement with John Deere Museum and Waterloo CVB
• Military,Reunion Promotions
o Member of Reunion Friendly Network`(RFN)
o Member of Your Military Union Connection (YMRC)
o Director of Marketing &Tourism attends one Military Reunion Tradeshow bi-annually.
o Participate in advertising opportunities, Podcasts and newsletter features offered by both reunion
networks throughout the year.
y Digital Advertising
o Google Adwords
o Geo-targeted digital campaign for 2015 features exhibit 365 &Counting: Iowans in the Vietnam War
•Other .
o General Brochure Distribution in visitor centers and other museums and attractions across the state
o Library Bookmarks featuring the GMD's Imaginarium featured Summer Exhibit distributed at all Libraries
(for their distribution to youth readers)within a 60 mile radius of Waterloo.
o Appearance at the Iowa State Fair—STEM Day
o Museum Outreach—Traveling all around the state and surrounding states performing science
demonstrations and promoting the Grout Museum District as an attraction and Waterloo as a tourism
destination.
o Radio:Waterloo Broadcasting, NRG Media, 93.5 the Mix, 1250 and-105.1 Cruisin KCFI, and KBBG
o Daily Facebook "Posts"and Twitter"Tweets"
o Mass mailing in May 2015 to more than 400 military organizations throughout the state promoting the
Vietnam exhibit opening and festivities.
4. Please provide a brief explanation of how you would use funds received through the CVB Partner Funding
Program. Funded Partners will be required to provide a specific plan for use of granted funds prior to the
beginning of the Fiscal Year. This explanation may be more general,and helps the CVB Board and City Council
get an idea of some of the ideas that may be implemented.
The GMD will continue to practice all the marketing strategies listed above. FY 2016-17 will call for
additional advertising for a few temporary exhibits and the instillation of an addition to a current
permanent exhibit. Sportsology is the Imaginarium's 2016 featured summer exhibit. This exhibit will
appeal largely to school age children and anyone with an interest in sports. A marketing campaign
promoting the exhibit and its programming will have an,Olympics theme. This will be complemented by
the Summer Olympics happening during exhibition. The permanent installation is the addition to the
current Vietnam Exhibit at the'Sullivan Brothers Iowa Veterans Museum. Items on temporary display
within 365 &Counting: Iowans in the,Vietnam War along with the featured Faces To Go With Names
kiosk will be incorporated into the permanent space.A few other smaller scale temporary exhibits will also
be a part of the plan, but the funding provided by the CVB will largely affect the strategies for Sportsology
and the Vietnam expansion.
New marketing endeavors will include the production of a special Sportsology commercial as well as i
airtime on KWWL, ABC5 (Des Moines)and ICAN INS during peak tourism months.Advertisements will
be placed in national Vietnam Magazines and the National Guard Publication to promote the permanent
exhibit addition and'promoting Waterloo as�a destination for Military Reunions. The Director of Marketing
&Tourism is attending the YMRC Marketplace in Branson,'MO with CVB Director of Sales, Erin Schmitz
in April 2016 In additional to military reunion promotions, the Grout will continue to attend at least one
other out of state tradeshow with the goal of increasing overnight group travel business at shows such as
f
Circle Wisconsin, Heartland Travel Showcase and/or American Bus Association. Lastly;the GMD will
continue to'advertising digitally. The GMD will be implementing social media and pre-role ad campaigns
to spread awareness about upcoming exhibitions and events and to drive consumers directly to the
website.Analytics and through the door admission numbers prove that these campaigns work. The
analytics report track visitors and provides the GMD with measureable outcomes from the various
marketing strategies and promotions throughout the year.•
t,
a.Please share what ideas might be new or innovative,different than what the organization has done
previously.
The GMD will be expanding digital marketing strategies in 2016-2017. In the past the GMD has
participated in Google Ad words and social media campaigns.The organization is ready to expand to
more g6d targeting and mobile'&desktops search engine marketing campaigns. TV and digital ad efforts
will be combined in order to create top of mind awareness for featured exhibits while establishing and
staying true to the Grout brand. `
w
5. What is the mechanism for measuring success of the project(s)?
The collection of zip codes will continue to be the primary mechanism for measuring success.The
amount of media coverage is also an objective measure. Lastly, the collection of visitor testimonials via
comment card, Trip Adviser or directly e-mailed to info@gmdistrtict.org
6. Please provide a detailed financial picture of your most recently completed fiscal year,including all actual
revenue and expenditures.
Emailed budget,to CVB Executive Director.
7. Please outline how funds received through this program would affect the organization's annual budget,
understanding that these funds are to be used solely for marketing. ' _.
The Museum District would not be able to engage in marketing campaigns-of this magnitude without
these hotel/motels dollars. The advertising efforts of the District would be much more limited in scope.
Tradeshows and any travel would be cut from the budget, digital campaigns would suffer and
advertisements supporting Waterloo as a premier Iowa destinations in one of the many Tourism
Publications (Iowa Travel Guide, Eastern Iowa Travel Guide, Silos &Smokestacks National Heritage Area
Guide,Waterloo Cedar Falls Visitors Guide)would be cut or minimized to just a listing rather than a
featured ad. TV advertising outside of the state would also be compromised.
R
F
F
H.W. Grout Trust Museum
Budget for Fiscal Year 7/1/14-6/30/15
DESCRIPTION Amount
Grant Revenue 250,000.00
Donations 500,000.00
Silos contracted services 49,000.00
Interest Income 23.00
Rental income 32,545.00
Museum store 35,000.00
VetRegistrations & DVD purchases 2,500.00
Memberships 47,000.00
Admissions 114,250.00
Library/Archive services F745.00
Miscellaneous Income 200.00
IT funds 65,000.00
Programs 56,795.00
Raffle/Gaming revenue 5,000.00
Projected endowment income 75,000.00
Total income $ 1,233,058.00
operating transfers Investments 128,679.08
Total Income budget $ 1,361,737.08
F
Employee Wages &benefits $ 881,828.08
Bank fees 3,568.00
Exhibits 43,475.00
Rental expenses-joint 3,750.00
Group Tours 650.00
Museum store-Joint 15,275.00
Marketing 71,500.00
Development/Special events 15,650.00
Publications/Dues 4,015.00
Travel 9,800.00
Office Supplies 6,800.00
Excise Tax (gains on stock) 2,000.00
Legal/Accounting 18,520.00
Property Insurance 65,505.00
Utilities 87,624.00
Postage 10,625.00
Bldg. Maint-Grout 13,250.00
Kitchen, and Janitorial Supplies 7,500.00
Equipment Repairs & Computer Maintena 16,500.00
Grounds 7,500.00
Miscellaneous expenses 1,700.00
Library 1,575.00
Contracted Services 22,377.00
Archive Services 760.00
Preservation 4,053.00
Programing Operation Costs 45,537.00
Volunteer expenses 400.00 '
Total Expense Budget $ 1,361,737.08
t P I
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The Cedar Valley Arboretum & Botanic Gardens
1927 E. Orange Rd.
Waterloo, IA 50701
319-226--4966
Robert Pruitt '
director@cedarvalleyarboretum°org
www.cedarvalleyarbordtum.org
1: Please`provide information showing out-of-county visitors to your attractiommonth-by-month from the most
recently completed fiscal year. Please outline specifically your measurement tool for tracking attendance.
January:0
February: 0
March: 0
April: 75
May: 175
June: 389
July: 386
August: 261
September: 872 (this number includes our Fall Harvest Festival)
October: 140 fi
November: 0'
December: 0
Total: 2,298 a
r-.
These numbers include out of state visitors. In 2015 alone,we had visitors from 36 states and 2'foreign
countries. This year,for the first time ever, our Welcome Center was the only-garden entrance. This
means that every visitor had to come through our Welcome Center and be entered into our guest log. For
our guest log,the information that we ask for includes their zip code.This enabled us to get an accurate
count of visitors and exactly where they were from.
2. Please provide information about ariy special events,especially those that are non-ticketed events,and
describe how visitors were counted/surveyed.
Our 17th Annual Fall Harvest festival was our main event of the year, with a total of 3,239 visitors,.
including visitors from 7 different states other than Iowa. In previous years, guests were counted by
carloads as they entered the festival parking lot. This year, all visitors were tracked by zip code at the
admission tables at the only entrance into the festival.
3. How does your organization currently market to those outside of Black Hawk County?
The Arboretum utilizes many different mediums for advertising throughout the year including paid ads in
The Iowan, the Visitors Guide, The Waterloo-Cedar Falls Courier, and billboards. The Iowan (4
publications per year) reaches markets throughout the state, and the Visitors Guide reaches many guests
from out'of town as well. In addition, the Arboretum uses different forms of social media, such as
Facebook and Twitter, which have proven to be very effective.
r
4. Please provide a brief explanation of how you would use funds received through the CVB Partner Funding e N
Program. Funded Partners will be required to provide a°specific plan for use of granted funds prior to the
beginning of the Fiscal Year. This explanation may be more general,and helps the CVB Board and City Council
i
get'an idea of some of the ideas that may be implemented.
` The funds received through the Partner Funding Program will play a crucial role in our'ability to,market to
demographics outside of Black hawk County. The funds are used for two things in general: marketing`the
Cedar Valley Arboretum throughout Iowa as a premier tourist destination and promoting'our yearly Fall
Harvest Festival.
In addition to using traditional media such as printed ads, we would like to reach a broader demographic
by using paid boosts on Facebook and Twitter.
a.Please share what ideas might be new or innovative,different than what the organization has done
previously. ,
' As social media is becoming more and more integrated into our daily lives, the idea of reaching a large
number of people through this medium is very appeal and cost effective.We plan on extensively using
social media throughout 2016 based on some great results from this year. For many of our Fall Harvest
Festival boosted posts (which cost about$25/post),we reached over 10,000 social media users.We
believe that this had a big part in our record attendance and record profits from the event.
S. What is the mechanism for measuring success of the project(s)?1
Success for the Cedar Valley Arboretum is measured in'three ways: attendance, donations, and
memberships. For the past 20 years,we have grown in many ways, and the sustained increase each
year in all three categories is a result of a positive forward'momentum driven by the support of the Cedar
Valley and supporting organizations such as the City of Waterloo and,the Waterloo Convention &Tourism
Bureau.
6. Please provide a detailed financial picture of your most recently completed fiscal year,including all actual
revenue and expenditures.
Most recently completed fiscal year is 2014. Our fiscal year runs January 1st through December 31 st.
Income:
Donations $ 123,410
e
Grants$44,581 ,
Membership $ 10,670 W
Rental &Gift Shop$ 10,339 ..
Events$23,451
Education $ 1,228
Investments $ 1,268
Total$214,947 '..
Expenses: t N
Administration $ 100,253
Education $ 2,905
Garden Operations $ 106,358
Events$ 17,105
,
k
Development$4,850
Total $231,471
Net(16,523)
7. Please outline how funds received through this program would affect the organization's annual budget,
understanding that these funds are to be used solely for marketing. k
With a very limited budget for marketing, the Partner funds will play a crucial role in our budget for 2016.
Being able to market across the state of Iowa, as well as attract people from our community to visit the
Arboretum and/or attend our Fall Harvest Festival, is vital to the success of our organization:The more
marketing we are able to do increases attendance, which in turn, increases membership, donations,
admissions, sales, rentals, etc.
The Cedar Valley Arboretum, voted 2014's Organization of the Year, greatly appreciates the support of
the City of Waterloo and the Waterloo Convention &Tourism Bureau. As the Arboretum grows,we also
grow as a premier tourist destination in the Cedar Valley, inspiring and delighting visitors with the
wonders and beauty of the natural world.
}
CEDAR VALLEY
ARBORETUM
&BOTANIC GARDENS
uxnw�canMiamcauEc�
2015
Budget
Revenues
In Kind Donations $ 7,665
Donations $ 20,000,
Grants-Operating $ 29,617
Annual Appeal $ 85,000
Membership&Admission $ 20,000
Special Events $ 25,000
Investments $ 1,616
Education $ 500
Sales and Rentals $ 10,000
Total Revenues $ 191,733
y Expenses by Department
Administration $ 113,050
Education $ 200
Garden Operations $ 49,912
Marketing $ 3,640 (general)
Special Events $ 15,500 (includes marketing)
Development $ 4,700
Gift Shop $ 1,000
Total Expenses $ 188,002
Net Profit(loss) $ 3,731
4
Main Street Waterloo
212 East 4th Street
Waterloo, IA 50703
319.230.2767
Tavis Hall
Tavis.HalKa)gmail.com
www.MainStreetWaterloo.com
1. Please provide information showing out-of-county visitors to your attraction month-by-month from the most
recently completed fiscal year. Please outline specifically your measurement tool for tracking attendance.
Jan—none
Feb—none
Mar—Funky Junk-a-Loo 1734 = 51.2%
April—none
May—Friday'Loo 162 = 10.6%
June—MWD-514-6.2%
Friday'Loo= 183—9% e
July—BBQ'Loo—397— 16%
Friday'Loo—236—14.9%
Aug—Friday'Loo—251 —8%
Sept—Friday'Loo—84— 11%
Oct—Taste of Loo— 16—8%
Nov—none
Dec—none
2. Please provide information about any special events,especially those that are non-ticketed events,and
describe how visitors were counted/surveyed.
r. t.
Funky Junk-a-Loo
- Each attendee was given a door prize slip to fill out which included their address
o Those were then manually entered by a volunteer
BBQ'Loo
- Use raffle ticket sales as a sampling of attendees for'the survey
o Total attendance for the event was determined by a percentage of the total number of beers sold during
the event.
My Waterloo Days
- Use raffle ticket sales as a sampling of attendees for the survey
o Total attendance for the event was determined by a percentage of the total number of beers sold during
the event.
3. How does your organization currently market to those outside of Black Hawk County?
Facebook ads with target marketing, youtube video, postcardsltrifold mailers, electronic newsletter, radio,
newspaper,fliers, posters
e
z
4. Please provide a brief explanation of how you would use funds received through the CVB Partner Funding
Program. Funded Partners will be required to provide a specific plan for use of granted funds prior to the
beginning of the Fiscal Year. This explanation may be more general,and helps the CVB Board'and City Council
get an idea of some of the ideas that may be implemented.
The funds would be used to further expand our out-of-county marketing (printing/postage,radio ads,
newspaper ads, target marketing online).
a. Please share what ideas might be new-or innovative,different than what the organization has done
previously. w
k
Funky Junk-a-Loo
-Will utilize Pad kiosks for attendees to enter to win door prizes
- 1 st year of free seminars and demonstrations
My Waterloo Days
- For the first time ever My Waterloo Days will host the Gus Macker 3-on-3 Basketball Tournament,
-Working in conjunction with other events throughout Waterloo to transport other event attendees to
MWD activities
Friday'Loo
-Exploring various promotional options including but not limited to:
o Highlighting food vendors
o Reorienting the configuration of the festival
o Establishing a "Happy Hour"to encourage more community participation Friday after work
Downtown Waterloo Farmers Market
-This will be a new event on Saturday late morning/early afternoon (only farmers market stretching into
afternoon anywhere in Eastern Iowa)
5. What is the mechanism for measuring success of the project(s)?
Friday'Loo
-GOAL: Increase attendance/community participation and revenue
-MECHANISM'for MEASURING:
o Conducting a raffle to gather attendee information
o Requesting zip-code information at the wristband table
BBQ'Loo
-GOAL: Increase attendance/community participation and revenue
-MECHANISM for MEASURING:
o We will be refining the method we gather data by increasing raffle sales over the course of the two-day
event.
Farmers Market
-GOAL: Establish a well-attended farmers market that has a direct impact on local retail&restaurant
establishments
-MECHANISM for MEASURING:
o Conducting a raffle to gather attendee information
My Waterloo Days
- GOAL: Increase attendance/community participation and revenue
- MECHANISM for MEASURING:
o Conducting a raffle to gather attendee information
o Thorough data collection for,pre-registered events
6. Please provide a detailed financial picture of your most recently completed fiscal year,including all actual
revenue and expenditures.
PDF will be emailed to CVB executive director
7. Please outline how funds received through this program would affect the organization's annual budget,
understanding that these funds are to be used solely for marketing.
As Main Street Waterloo looks to grow existing events and create new events to highlight the city of
Waterloo and downtown in particular, we must look to bringing people into our city as well as remind
those residents who live here of our great city. Downtown can be, not just a local hub, but a magnet for
creative and expressive visitors from neighboring communities.
CVB's Partner funds would allow Main Street Waterloo to continue their current communications &
marketing with Waterloo residents and expand our reach to neighboring communities, showcasing the
quality of life that exists here in.Waterloo.
r'
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a_ c
<ti
216 PM Main Street Waterloo
12/31/15 Profit & Loss
Cash Basis November 2015
Nov 15 Jan-Nov 15
Ordinary Income/Expense
Income
4000 CITY OF WATERLOO 20,000.00 20,000.00 -
4005-CVB Support 0.00 25,000.00
4010•BOARD LUNCHES 0.00- 100.00
4015-ANNUAL CONFERENCE SPONSOR 0.00 1,800.00
4020-PASS THROUGH GRANTS 0.00 20,000.00 �r
4085•FLOWER SPONSORS 0.00 4,510.00
4090•FRIENDS OF'LOO 0.00 300.00
4300-FRIDAY'LOO 0.00 45,585.81
4305•FRIDAY'LOO -SPONSORS 0.00 11,080.00
4310-TASTE OF'LOO 0.00 4,490.00
4315-TASTE OF'LOO-SPONSORS 0.00 1,250.00
4330-BBQ'LOO 85.00 49,677.05
4335-BBQ'LOO -EVENT SPONSORS 1,000.00 7,710.00
4350-4TH STREET CRUISE a 0.00 800.00
4360•TOUR DE'LOO 30.00 1,141.00
4365-TOUR DE'LOO -SPONSORS 0.00 150.00
4375-WINTER WONDER'LOO-SPONSORS 0.00 1,000.00
4387-HALLOWEEN EVENT-SPONSORS 0.00 .1,000.00
4390-GENERAL FUNDRAISING 315.00 565.00
4397-MY WATERLOO DAYS 177.82 96,504.83
4400-RENT INCOME-PARKING LOT 3,530.00 34,005.50
4450-RENT INCOME-RBC 0.00 2,550.00
4500-Funky Junk-a-too 0.00 21,499.50
6000-INTEREST INCOME 0.21 2.17
6010-MISCELLANEOUS INCOME 16.20 1,241.65
Total income 25,154.23 351,962.51
Gross Profit 25,154.23 351,962.51
Expense
5015-NATIONAL CONFERENCE EXPENSE 0.00 1,822.91
5020•PASSTHROUGH GRANTS-EXPENSE 0.00 20,000.00 4
5030-ACCOUNTING 0.00 6,375.00
5035-DUES/MEMBERSHIPS 0.00 350.00
5040-INSURANCE-DIRECTORS/OFFICE... 0.00 1,108.00
5045-INSURANCE-GENERAL LIABILITY 0.00 11,467.12
5048-WORKMANS COMP INSURANCE 0.00 671.00
5050-INSURANCE-LIQUOR LIABILITY 0.00 2,523.30
5060-MISCELLANEOUS -57.47 2,006.48
5065-POSTAGE 0.00 1,630.81 ,.
5075-SUPPLIES 15.81 304.35
5080-TELEPHONE 285.55 3,007.67
5085-FLOWERS 0.00 6,330.08.
5095-OFFICE EQUIPMENT-EXPENSE 16.05 4,090.12
5200-E.D.-WAGES 4,549.98 50,049.95
5205-E.D.-PAYROLL TAXES 348.06 3,828.78
5210-E.D.-HEALTH INSURANCE 0.00 0.00
5215-E.D.-PENSION 130.00 1,430.00
5230-A.A.-WAGES 1,950.01 20,085.04
5235-A.A.-PAYROLL TAXES 149.18 1,536.54
5260-MWD-DIRECTOR WAGES 520.00 2,600.00
5265-MWD-DIRECTOR PAYROLL TAXES 39.78 198.90
5279-EMPLOYEE BUSINESS MEALS 36.73 520.44 ,
5280-EMPLOYEE PARKING 81.00 891.00
5285-EMPLOYEE TRAVEL 22.55 339.15
5290-EMPLOYEE TRAINING 0.00 303.74
5300•FRIDAY,'LOO -EXPENSE 1,759.65 30,736.05
5310-TASTE OF'LOO-EXPENSE 0.00 634.08
5330- BBQ'LOO-EXPENSE 867.00 49,920.26
5360-TOUR DE LOO-EXPENSES 41.86 133.09
5385-HALLOWEEN EVENT 44.38 321.40
5397-MY WATERLOO DAYS-EXPENSE 0.00 71,902.45
5400- PARKING LOT-MAINTENANCE 500.00 500.00
5405-PARKING LOT-INTEREST 957.06 10,372.16
Pagel
2:16 PM Main Street Waterloo
12/31/15 Profit & Loss
Cash Basis November 2015
Nov 15 Jan-Nov 15
5410-PARKING LOT-TAXES 0.00 3,033.00
5415-PARKING LOT-'OTHER 0.00 2,469.00
5450-RBC-MAINTENANCE 0.00 486.78
5465-RBC-OTHER 0.00 4,223.16
5500-Funky Junk-a-loo Expense 0.00 1,537.66
Total Expense 12,257.18 319,739.47
Net Ordinary Income 12,897.05 32,223.04
Net Income 12,897.05 32,223.04
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