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Home My WebLink About02/18/2013 Council Work Session March 18, 2013 Times as indicated below Council Chambers Roll Call. Approval of Agenda, as proposed or amended. 4:35 p.m. Discussion of GCVA request for a new contract. ADJOURNMENT Suzy Schares City Clerk MARIA ARMSTRONG From: SUZY SCHARES Sent: Tuesday, March 12, 2013 9:07 AM To: MARIA ARMSTRONG Subject: FW: Work Session Please place on the schedule. Suzy Schares,CMC City Clerk City of Waterloo 715 Mulberry Street Waterloo IA 50703 319-291-4522#3008 From: MAYOR CLARK Sent: Tuesday, March 12, 2013 8:18 AM To: SUZY SCHARES Subject: RN: Work Session Let's make the Convention Center session 20 minutes instead of 15. Thank You, JVlacjan 53uck elm& City of Waterloo Iowa 715 Mullberry Street Waterloo, Iowa 50703 319-291-4301 From: MAYOR CLARK Sent: Tuesday, March 12, 2013 8:17 AM To: SUZY SCHARES Subject: Work Session Suzy, I need two work sessions for next Monday the 18th please. One for discussion on the GCVA request for a new contract and one for Craig Clark to discuss Five Sullivan Brothers updates. Fifteen minutes each should be sufficient. Thank You, .Haman J3uck CeamPi City of Waterloo Iowa 715 Mullberry Street Waterloo, Iowa 50703 319-291-4301 1 Council Work Session February 18,2013 4:35 p.m. Council Chambers Roll Call. Approval of Agenda, as proposed or amended. 1. Discussion of Cedar Valley Alliance and Chamber Contract. ADJOURNMENT Suzy Schamp City Clerk CITY OF WATERLOO Council Communication City Council Meeting: February 18,2013 Prepared: February 11, 2013 Dept. Head Signature: �Q �y i// J # of Attachments: SUBJECT: Council Work Session Cedar Valley Alliance and Chamber Contract Submitted by: Mayor Clark Recommended City Council Action: Summary Statement Expenditure Required Source of Funds Policy Issue Alternative Background Information: GREATER CE 4 L LEY ALLIANCE & CHAMBER THE CPAREDAR VALLEY OG FRIOWA Alliance & Chamber Agreement Council Work Session February 18,2013 Specific Ask: Modify the form of the agreement between the Alliance & Chamber and the City to fund the scope of work undertaken, replacing the base-plus-incentive arrangement in place currently. • Until 3 years ago, the City and Alliance & Chamber had an agreement that provided two payments per year, for a list of services and economic development programs delivered, cooperatively, with the City's ED &Planning Dept. • At that time, the City adopted a more complex contract, copied verbatim from another city, indicating a belief that superior ED results of that city were in part due to the form of contract with the Alliance & Chamber. The Alliance & Chamber took responsibility for that misperception. • Given the broad based services and projects worked on in Waterloo, many unique to Waterloo, we ask that this arrangement be modified: o Move from a contract that provides a base plus incentives for 1) acres of land put into service for successfully recruited and expanding projects, 2) tax base created for the City by recruited or expanded businesses, and 3)jobs created by successful projects. o Move to an agreement that recognizes the spectrum of work performed: • TechWorks Campus redevelopment • External Marketing program • Existing Business growth services &programs • Talent& Workforce programs and projects • Economic and Business data and information collection and supply • Competitiveness &Amenities improvements and promotion • IEDA Contracts, Monitoring, and Relationships • Promote Waterloo and the Cedar Valley generally in Government Relations priorities and events, and Strategic Communications media. (all described in draft/detail on attached pages) o Accountability is through meeting goals and impacts reported on a routine basis. • Suggested next steps: o Continue routine ministerial project and program discussions o Redraft the agreement o Hold an update meeting fashioned as it would be in the new arrangement. The Greater Cedar Valley Alliance is an economic and community development organization committed to increasing economic wealth and vitality of the Cedar Valley of Iowa. Developing a technology&innovation based regional economy•Increasing effectiveness&impact of Alliance organizations•Catalyst&focal point for regional action on economic topics of importance to business&institutions I. Coordinate redevelopment of TechWorks Campus Activity Result Impact A. Prepare and execute marketing Tech I building 30% leased up Increased tax revenue plan Tech II building 100% leased up impressive entrance to community and downtown district B. Oversee and monitor current Existing grants closed and TechWorks positioned to apply for and future state and federal grants TechWorks remains in good future grants for campus standing with EDA and IEDA development C. Local management for Participate with design team for Hotel and school brings attention developer for$52M $5-7M of site improvement for and activity to campus and industrial/campus project entire TechWorks campus downtown district Facilitate and identify partnerships Contributes to talent attraction for implementation of the and development and positions renewable energy generation and Waterloo as a leader in distribution system/energy sustainable and "green" practices education and demonstration facility Partner with Hawkeye Community Private investment in campus College to locate new curriculums supports and reinforces impact of on TechWorks campus investment from other employers, and provides necessary workforce training programs. D. Support and provide necessary Deere museum opens according Ensures campus is ready to resources to Deere for execution to projections—Spring 2013 support 200k+visitors annually of John Deere Tractor and Engine Campus site improvements are Museum streamlined II. Implement an aggressive Cedar Valley marketing program Activity Result Impact A. Contacting at least 1,250 Create 16 project opportunities Identifying opportunities to attract companies (new or expanding) for the City new industries, expand tax revenue and increase local Targeted industries: data center, workforce information solution, renewable energy/biotechnology, advanced manufacturing, food processing and logistics B.Cover direct expenses related to Professional presentations of the Professional presentations of the prospect proposal preparation— location attributes in the City location attributes in the City print and electronic, and prospect visits Page 1 of 5 III. Supply data for the City Activity Result Impact A. Prepare and process Completion with access to primary Immediate access to the most information on the Data Portal data for the City of Waterloo and current data for the City of which contains demographics on the Cedar Valley by January 1, Waterloo and the Cedar Valley Waterloo and the Cedar Valley 2013 B.Generate and update data Promptly and clearly execute Be a resource for a variety of needed for business development custom responses research and data needs in the City of Waterloo and for the City of Waterloo staff IV. Improve competitiveness and amenities Activity Result Impact A.Advocate for continued n/a For continued successful business improvement of broadband growth in the City services in the City B.Advocate for continued n/a For continued successful business improvement in Airport services growth in the City C.Assist with branding the City's n/a For continued successful business business and industrial parks that growth in the City is consistent with the City's overall brand messaging D.Advise City on infrastructure n/a For continued successful business improvements necessary for growth in the City business and industrial park development Page 2 of 5 V. Manage Cedar Valley Business Connect Activity Result Impact A.Complete regular Synchronist Minimum of 10 Waterloo Providing services to improve the visits companies/year wealth, growth and vitality of area Provide Synchronist reports to the businesses, promoting the culture City (if approved by the company) of expansion B. Develop and execute economic Engage at least one Waterloo Help local entrepreneurs grow gardening pilot company in the pilot program their employment base and increase revenue C. Co-host the Northeast Iowa At least 100-150 guests attend the Bringing area manufacturers to Manufacturing Conference conference and learn about local the City to collaborate on issues trends and services in modern, advanced manufacturing Promote workforce development and increased productivity D.Coach area leaders on how to Diversity and Inclusion Summit on Promote workforce development create an inclusive and diverse October 5, 2012 and increased productivity workforce E. Counsel and engage the Cedar Host mediated retreat to rebuild Promote continuous growth of the Valley Manufacturers Association CVMA advanced manufacturing industry Hold regular CVMA meetings in the Cedar Valley F. Host and coordinate Innovation October 18, 2012 Connect local leaders to emerging Day with conclusion of Dream Big Have five Waterloo startups entrepreneurs and other local Grow Here Contest involved in contest talent Page 3 of 5 VI. Provide support to The City's workforce through Cedar Valley Talent Connect Activity Result Impact A. Provide talent development Host and coordinate conferences Increase the stability and quality opportunities and events of the local talent pool B. Collaborate with area colleges Create ambassador groups, tour Develop a connection between and K-12 institutes days, school presentations, and emerging talent and the involvement in curriculum opportunities in the Cedar Valley. committees C. Coordinate the meetings and Coordinate at least six round Use networking as a tool to grow events of the Cedar Valley Tech tables or socials each year the talent pool and improve the Association culture of the local industry to draw outside talent. D. Collaborate with Iowa Encourage at least 3 Waterloo Collect data on the skills needed Workforce Development firms to register as 'Skilled Iowa' to succeed in the Cedar Valley companies economy. Advocate to the public the opportunities available in within Cedar Valley firms. VII. Continue positive relationship and messaging with the Iowa Economic Development Authority (IEDA) Activity Result Impact A. Identify and advocate on the Make sure the City remains in Keep open connections for the City's and business' behalf on good standing with IEDA City and it's business to apply for incentive applications and related Reinforce City branding messaging other opportunities provided by funding managed by IEDA to the IEDA IEDA B. Coordinate prospects (existing Creates open lines of Uses resources efficiently and and external) and activities of communication effectively mutual benefit C. Assist with preparation and Prepare and assist companies and Remain in good standing with monitoring of IEDA business city staff with submissions of IEDA in order to apply for future expansion application on behalf of successful state application for grants the company and City business expansion Help companies and city with monitoring of state performance measures Page 4 of 5 VIII. Government Relations Activity Result Impact A. Include key stakeholders of the n/a n/a city in creation of annual legislative priorities B.Communicate regularly with Pre-Legislative Reception n/a local, state and federal representatives regarding GCVA priorities and key issues relative to business and quality of life in the Cedar Valley C. Plan and execute events Communicate and network with n/a throughout the year to connect legislative and congressional representatives and staff IX. Communications Activity Result Impact A. Publications Engage a diverse audience over Support Waterloo's brand and several demographics businesses through the Courier B. Website Engage businesses and individuals Receives 1700 views a month looking to relocate C. Mobile App Engage public Contains 420 of Waterloo businesses D. Social Media Channels Engage followers Receives 500 views per post E. Email campaigns can be Engage subscribers Received by 6450 people a month developed to reach existing subscribers. F. Branding Opportunities Supports Waterloo's brand and Placed in above communication businesses opportunities, logo at event sponsored, provide materials to audience Page 5 of 5