HomeMy WebLinkAbout03.26.2007• • • •
COUNCIL WORK SESSION
March 26, 2007
5:00 p.m.
Council Chambers
Members present: Kincaid, Welper, Gunderson, Greenwood, Getty, Cole, Schmitt.
Moved by Kincaid, seconded by Welper that the Agenda, as proposed, be approved. Ayes:
Seven. Motion carried.
The purpose of the work session was to review and discuss the Traffic Education Safety
Awareness Campaign. The City of Waterloo is the first entity in the State of Iowa to apply and
receive the grant. An agreement with Hellman is on tonight's agenda to provide services in
conjunction with the grant.
Associates of Hellman explained the services included in the contract. There will be two
campaigns. The Public Awareness Campaign, which will be an educational campaign aimed to
improve traffic safety on the roadways. Suggested tactics for the Public Awareness Campaign
were: establish news calendar, dedicated websites and messages, school -based prevention,
establishing spokepersons to engage civic groups on community -wide speaking tours and
exploring mass media involvement through in -kind contribution.
The Development Campaign will draw upon the successes of the Public Awareness Campaign to
gain interagency, private businesses and residents support through funding and in -kind
donations. Suggested tactics for the Development Campaign were: develop community
fundraising team, provide capital campaign support materials, targeted letter writing campaign,
community speakers bureau and media relations.
An estimated 28 percent of the grant will be used for fundraising and the rest would be used for
awareness/education. If the fundraising effort is unsuccessful, the project would go no further.
The State of Iowa has been given a list of high fatality intersections. The state has a formula
they will use to see if the city is successful in the project, such as number of accidents, severity
of accidents, time of day, etc. If the city is unsuccessful in meeting the state's metrics for the
intersections, they may require the city to make improvements. If improvements are required,
the city could apply to the state for a grant to make the improvements.
With no further business before the council, it was moved by Cole, seconded by Gunderson that
the meeting be adjourned at 5:13 p.m. Ayes: Seven. Motion carried.
Nancy Eckert
City Clerk