HomeMy WebLinkAboutdeNovo - Supplemental-Agreement-for-City-Strategic-Plan-ImplementationSupplementary Work - 2030 vision & Strategic Man
PREPARED FOR:
City of Watefflo
Wendy Bo an
PREPARED BY:
Jen Neumann
de Novo Marketing
02/09/2022
SUPPLEMENTAL SCOPE OF WORK AND ESTIMATE:
City of Waterloo Branding Project
This project involves the implementation of the Waterloo Community Vision Strategic
Plan. The work is a continuation and will consist of stakeholder input, brand structure,
hierarchical strategy, graphic design (new city logo), up to 5 templates (letterhead, etc),
and a brand standards guide. Additional work for template design or other undefined
needs may be approved by the City and will be billed at our hourly rate if incurred. An
estimate will be provided in advance of any out -of -scope work.
Youth & Stakeholder Discovery
Extensive community input and discovery work was performed in the Community Vision
and Strategic Plan process. Therefore, for this continuation de Novo will focus on
including a small set of stakeholders and youth in this project instead of another full-
scale community input project.
As part of our work, we will meet with a group of students through a combination of the
Career Center and the Mayor's Youth Council and provide them with insight into a
professional design process (learning opportunity) and collect their input and feedback
on what the City of Waterloo's logo should represent. Given Waterloo's focus on youth
development, we feel this is an excellent way to involve and engage your future residents
while teaching students about a career option.
In conjunction with our youth discovery, we will combine the insights gained during the
community discovery and strategic planning process, and meet with a small team of
stakeholders (Mayor/staff/council, select citizens) to discuss long term vision and
ideation.
Branding: Original Artwork Matters. A Lot.
After our initial discovery process and the youth and stakeholder input process
are complete, we combine our findings
and our experience in brand development to build options that represent your intrinsic
identity. From there, we convert them to digital designs, guaranteeing you have original artwork
the City of Waterloo.
After initial concepts are created, we meet with your team or the identified
stakeholders to go through each design, discuss the merits of each, gut -check against
the data that we collected, and then begin to narrow the selection.
We build our logos in a modular method. We work with you to determine the elements
that work best to produce a final result that is stunning and effective and tells your
brand story.
Our process allows for an initial set of comps to determine direction, followed by two
rounds of revisions to the refined direction chosen, resulting in the final visual identity.
Let's Put it All Together
Positioning lines and brand narrative
As a part of the work of the Waterloo Community Vision and
Strategic Plan, de Novo developed the tagline: Community of
Opportunity. We will incorporate this branding line into your
new logo, the brand hierarchy, and provide final versions of
your logo with and without it, as well as provide direction on
its use.
Brand Standards
Once branding is completed, we will create a brand
standards guide - the definitive guide in the care and
keeping of your brand.
Brand standards provide a framework for how and
when to use your branding — and how NOT to use
your graphics. It provides an approved color palette,
fonts and guidance for signage and other placement.
We develop our brand guidelines in a poster -sized, at -
a -glance guide that looks mighty fine on your
communication department's office walls!
Brand standards give you, your printers, vendors and
other partners the knowledge on how to use your
brand consistently, correctly and effectively.
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"Fly the W"
As a part of the brand rollout, the Strategic and Vision Plan (8x8) identifies a flag program
for the City that proudly displays the icon of the logo (not necessarily the full logo, based
on "vexillological" standards) for the City to model and instill pride in the community and
its accomplishments, and provide a meaningful symbol for citizens to also engage with.
de NOvo will design a concept based on the new City brand, present it to a small
committee or group, and allow for two revisions and a final design. We will seek bids for
production with an eye toward local vendors if possible and present bids for approval.
Additionally, we will consult on the rollout and distribution of the flags.
Supplemental Project Estimate
Title/Description
Cost Unit Qty Subtotal
Project: City of Waterloo Brand Development $20,500.00 1 $20,500.00
Project includes:
• Kickoff meeting with Wendy Bowman/Mayor
• Youth discovery (1 session)
• Stakeholder discovery (1 session)
• Development of 3-4 directional comps
o Presentation to Mayor/stakeholders or council (1 session)
• Directional refinement: 2 rounds
• Final logo approval
• Tagline graphic development (alongside logo)
• Brand standards/documentation/directions
• Final logo package delivered (all formats, plus one animated version)
• Up to five templates or designs (department "lockup" template, letterhead,
business cards, nametags, etc)
Fiy the W Fiag Program $4,275.00 1 $4,275.00
• Development of the Fly the W city Flag
• Sourcing and procurement (production costs not included - will present bids)
• Consulting on the roll -out of the program, partnerships and potential e-
commerce distribution
) Blended hourly rate acknowledgement $150.00 1 $0.00
The hourly rate above will be billed for hours above and beyond the scope of work,
excessive revisions or meetings, or presentations not outlined. Leave unchecked when
accepting the proposal. Estimates and/or notifications will be provided for approval
before any out -of -scope hours are incurred.
Grand Total: $24,775.00
Assumptions and Agreements
All of the above services have been estimated based on the information available to us at
the time of submittal. de Novo reserves the right to charge up to a 15% contingency fee
for hours/services incurred above these estimates. As noted, de Novo's hourly rate will
be charged for services beyond the scope listed above. Additional fees for excessive
revisions, delays, and work stoppage may be incurred.
Billing will be estimated and billed to a monthly progress schedule unless otherwise
agreed upon by both parties.
The estimate(s) listed above does not include the cost of licensed stock imagery or stock
video footage, if needed. Stock images licensed for this project(s) will be billed at a flat
rate of $20 per image. Stock video footage will be billed at a flat rate of $50 per clip. For
stock images or footage acquired outside of de Novo's standard sources, additional fees
apply.
de Novo will issue a change order for your approval for any deviation from the approved
contract. Everyone loves surprises, but not in their invoices.
Thank you again for requesting this quote for services. Below is our standard contract
including information on our non -disclosure policy, and artistic rights (you own them) to
material we collect on your behalf.
YOU'RE
AWESOME.
Terms and Agreement
Supplementary Work - 2030 Vision & Strategic Plan (the "Agreement") is entered into by
The City of Waterloo (the "Company") and de Novo Alternative Marketing, LLC (the
"Consultant"), as of the date of acceptance. In consideration of the mutual promises,
terms and conditions stated below the parties agree as follows:
TERMS
1. Provision of Services. Company engages Consultant to provide, and Consultant
agrees to provide, the previously listed consulting/services as outline in the scope
of your project.
2. Compensation. In consideration for Consultant's Services, Company agrees to pay
Consultant as follows: Monthly agreements will be billed at the beginning of each
month for the prior month, unless otherwise specified. Out of scope services will be
billed monthly. Services requiring bulk payment (such as video, or non -monthly
services) will be billed as incurred. Some projects may require 50% upfront at
beginning of project.
3. Markups and Commission. de Novo charges an industry standard mark up of 25%
on costs, purchases or placements that are incurred on the client's behalf and
purchased through de Novo. Commissions may be received from media
companies, and will be in lieu of markup. These items are pre -approved and will be
invoiced on regular or progress invoices. They are generally invoiced upon
occurrence, but may be billed or pre -billed with monthly statement or on a
progress basis.
4. Payment is set at Net 15 days. If approved in advance in writing by Company,
Consultant will also be reimbursed for out of pocket expenses incurred in
performing the Services. A 1.5% late payment finance charge will be assessed for
overdue invoices past 30 days, unless a prior payment schedule is agreed upon.
5. Term. This Agreement will begin on the date of acceptance on on otherwise
mutually agreed upon date. In addition, Company may terminate this Agreement
upon 30 days written notice to Consultant. In the event of any such termination,
Consultant shall be compensated pro rata for compensation and expenses
incurred, in accordance with Section 2, with respect to Services performed through
the effective date of termination, but will not be entitled to any additional
compensation.
6. Confidential Information and Inventions. If requested, consultant agrees to
simultaneously sign a Confidentiality Agreement and Consultant Invention
Assignment Agreement. The obligations under these agreements shall survive
termination of this Agreement for any reason.
7. Artistic Rights. Any materials collected or created on behalf of Company may be
requested by Company at any point. If materials are requested after the project is
completed, a fee may be assessed. Any materials collected on the clients behalf that
are requested after one year of inactivity or no contracted projects will be assessed
a $200 retrieval fee.
8. Stalled Projects. If company is unresponsive to requests for approvals or delays
work, de Novo reserves the right to change the project status to "inactive" after a
period of one month past last requested revision feedback deadline. A re -activation
fee of $200 will be assessed to reactivate inactive projects.
9. Non -Solicitation. During the term of this Agreement, and fora period of one year
afterwards, Consultant will not directly or indirectly solicit for employment, employ,
consult with, or otherwise retain the services of any of Company's employees.
10. Independent Contractor. The Consultant's relationship with Company is that of
independent contractor. This Agreement is not intended to create an employer -
employee relationship. The compensation stated above is the sole compensation
due Consultant for the Services provided. Consultant is responsible for paying all
taxes levied on the compensation income and understands that Company will not
withhold any amounts for payment of payroll or related taxes from Consultant's
compensation. Consultant shall have no right to represent or bind the Company to
third parties or to act in the Company's name.
11 Non -disclosure Agreement. During the term of this agreement and
in perpetuity following termination, de Novo Marketing will not share or disclose
private or proprietary information, or use any intellectual property belonging to the
company in any way, This extends to mailing lists, memberships, imagery and
software/software access.
12. Electronic Signatures. This Agreement and any written notice, consent, agreement
or document provided for in this Agreement shall be deemed signed if the person's
name is placed on the document whether by manual signature, electronic
transmission or facsimile transmission by the person. By sending this document, de
Novo Marketing has agreed to all terms contained within.
13. Other Provisions. This Agreement embodies the entire understanding between the
parties with regard to its subject matter and replaces all prior agreements. This
agreement may not be assigned or modified without the written consent of both
parties. This agreement is governed by the law of the state of Iowa, without regard
to its conflict of law principles. Any notice to either party may be sent by email,
United States Mail or expedited delivery service.
This agreement will be governed by the laws oflowa.You may accept this agreement by
clicking 'Accept" at the top of the browser window.
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Approved by council 3/7/2022