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Supplemental Attachments - 7/5/2022
City of Waterloo Finance Committee Preliminary Draft Invoice Report For July 05 2022 pproval Finance Committee Accounts Payable Open Invoice Report Total As of Thursday, June 20, 2022 Add: Wellmark Claims Add: Wellmark Claims 3,140, 092.94 153,336.07 163,029.03 Remove Ahlers (916.41) Workers Compensation Issued by TPA Workers Compensation Issued by TPA Housing Authority Assistance EFT's Housing Authority Assistance EFT's Payroll 3,455,541.63 I 594.11 7,323.81 4,459.78 1, 877, 807.93 Bill Payment Total - Tuesday, July o5, 2022 5,345,727.26 Payment to Councilmembers or related entities: City of Waterloo Finance Committee Preliminary Draft Invoice Report For June 27 2 22 pproval Finance Committee Accounts Payable Open Invoice Report Total As of Thursday, June 24, 2022 Friday Total Bank Fees Sensys GATSO 1, 652, 771.42 Add: Wellmark Remove Magellan Adjust Republic Parking Remove BHC Abstract Remove Grow Cedar Valley Adjust Black Hawk County Permit Workers Compensation Issued by TPA Housing Authority Assistance EFT's Housing Authority Assistance EFT's Payroll 1,606,360.92 6,738.50 39,672.00 137,955.66 (2,807.13) (1,049.90) (830.00) (46,500.00) (824.00) 1,738,716.05 4,908.05 5,680.02 406, 523.66 Bill Payment Total - Monday, June 27, 2022 2,155,827.78 Payment to Council members or related entities: APPLICANT'S NAME: APPLICATION FOR VARIANCE TO NOISE ORDINANCE Coloff Media (Mary Williams) APPLICANT'S ADDRESS: 721 Shirley St., Cedar Falls, IA 50613 APPLICANT'S PHONE #: 319-277-1918 ANTICIPATED DATE OF VARIANCE: 7/9/22 NAME OF EVENT: Corn Country Fest TIMES OF DAY OF VARIANCE: 3:45-11:15 p.m. GEOGRAPHICAL LOCATION OF VARIANCE: Event will be held at National Cattle Congress Grounds (outside), 250 Ansborough Ave., Waterloo DISTANCE OF ACTIVITY FROM RESIDENTIAL PROPERTIES: 1-2 miles we believe PLEASE EXPLAIN THE EVENT REQUIRING THE VARIANCE AND BE SPECIFIC, INCLUDE GEOGRAPHICAL LOCATION, AND WHAT ACTUALLY WILL EXCEED THE NOISE ORDINANCE, SUCH AS A BAND PLAYING, PA SYSTEM, ETC, 1. This is a country music festival. We will have 3 bands, beginning at 3:45 p.m., playing through 11 p.m. There will be emcees on stage talking between bands. 2. App'c�.n_t'sS%� 6/28'2022 Date CITY COUNCIL ACTION: Police Dept. Recommendation APPROVAL: 7/5/2022 APPROVAL: J`" F"3 0 I DENIAL: DENIAL: DECIBEL LEVEL: Sc), Cg AC APPLICANT'S NAME: APPLICATION FOR VARIANCE TO NOISE ORDINANCE Felicia D. Smith Nails APPLICANT'S ADDRESS: 133 Alta Vista Avenue APPLICANT'S PHONE #: 319-529-.4911 ANTICIPATED DATE OF VARIANCE: Saturday July 9, 2022 NAME OF EVENT: North End Arts and Music Festival TIMES OF DAY OF VARIANCE: 10:00 -6:00 om GEOGRAPHICAL LOCATJON OF VARIANCE Fergueson Fields Park DISTANCE OF ACTIVITY FROM RESIDENTIAL PROPERTIES: 50 yards PLEASE EXPLAIN THE EVENT REQUIRING THE VARIANCE AND BE SPECIFIC, INCLUDE GEOGRAPHICAL LOCATION, AND WHAT ACTUALLY WILL EXCEED THE NOISE ORDINANCE, SUCH AS A BAND PLAYING, PA SYSTEM, ETC. -There -will-.be-'aPPA; -system, DJ and live bands 7. CITY COUNCIL ACTION: Nu APPROVAL: 7/5/2022 DENIAL. Applicant's Signature Date Police Dept. Recommendation APPROVAL: C.5074 / DENIAL: DECIBEL LEVEL: 63D ( t3._.s APPLICATION FOR VARIANCE TO NOISE ORDINANCE APPLICANT'S NAME: Purvis Williams APPLICANT'S ADDRESS: 38 Franklin Street, Waterloo, IA 50703' APPLICANT'S PHONE #: 319-433-5684 ANTICIPATED DATE OF VARIANCE: Saturday, July 9th NAME OF EVENT: Summer Soul Classic Parade TIMES OF DAY OF VARIANCE: 8am -noon GEOGRAPHICAL LOCATION OF VARIANCE: Gates Park on E 4th and Lester DISTANCE OF ACTIVITY FROM RESIDENTIAL PROPERTIES: PLEASE EXPLAIN THE EVENT REQUIRING THE VARIANCE AND BE SPECIFIC, INCLUDE GEOGRAPHICAL LOCATION, AND WHAT ACTUALLY WILL EXCEED THE NOISE ORDINANCE, SUCH AS A BAND PLAYING, PA SYSTEM, ETC. I. We are having our Annual Parade and will be having our staging/ line up area in Gates Park parking lot and on Lester Street 2. CITY COUNCIL ACTION: APPROVAL: 7/5/2022 Applicant's Signature Date Police Dept. Recgmme APPROVAL: t. DENIAL: �j DENIAL: DECIBEL LEVEL: ` ) 0 ( P FINANCE DEPT. STAFF ONLY LINE ITEM USED 010-22-5100-1346 TRAVEL REQUEST CITY OF WATERLOO FY 2023 BUDGETED 6,000.00 EXPENDED YTD 0.00 THIS REQUEST 241.00 LEFT AFTER THIS REQUEST 5,759.00 DATE Original - Clerk/Finance Cosy - Department NAME(S) AND POSITION(S): Brian Wirtz - Combination Inspector DATE: 6/22/2022 NAME OF CLASS / MEETING: ICC-(International Code Council) 2021 B-1 Residential Building Inspector Exam DESTINATION: DEPARTURE POINT IF NOT WATERLOO: Waterloo - Online DEPARTURE DATE: TBD RETURN DATE: TBD DATE(S) OF MEETING: TBD PURPOSE OF TRAVEL/TRAINING: Required Continuing Education WILL TRAVEL REQUIRE ADDITIONAL PERSONNEL: X COST $ YES NO METHOD OF TRAVEL: CITY VEHICLE PRIVATE VEHICLE AIRFARE DEPARTING FROM: ESTIMATE OF COST: LODGING TAXI MEALS PARKING 241.00(exam) REGISTRATION AIRFARE MILEAGE/FUEL MISC/TOLLS TOTAL FOR ALL: $ 241.00 BUDGET LINE ITEM: 010-22-5100-1346 YES NO X YES NO GRANT REIMBURSABLE REQUIRED CERTIFICATION TOTAL: $ 241.00 PER PERSON I BELIEVE THIS TRIP SERVES A PUBLIC PURPOSE AND IS NECESSARY AND BENEFICIAL TO THE CITY OF WATERLOO Greg Ahlhelm - Building Official DEPARTMENT HEAD 6-22-2022 I APPROVE THIS TRAVEL REQUEST 62cuertan art DIGITALLY sl�o MAYOR 7/5/2022 DATE DATE K:\Shared Goodies\Forms\Travel Request Form January 2010 FINANCE DEPT. STAFF ONLY LINE ITEM USED 010-11-1150-1391-11 GRT. FRNSC21 TRAVEL REQUEST CITY OF WATERLOO FY 2023 BUDGETED 23,000.00 EXPENDED YTD $12,750.80 THIS REQUEST $4,001.00 LEFT AFTER THIS REQUEST $6,248.20 DATE 6/23/22 Original - Clerk/Finance Copy - Department NAME(S) AND POSITION(S): Lab Investigator Hageman & Watson DATE: 6/23/22 NAME OF CLASS / MEETING: Internation Association for Identification Conference for Forensic and Crime Scene Professionals DESTINATION: DEPARTURE POINT IF NOT WATERLOO: Omaha, NE DEPARTURE DATE: 7/31/22 RETURN DATE: 8/5/22 DATE(S) OF MEETING: 7/31/22 - 8/5/22 PURPOSE OF TRAVEL/TRAINING: Lt Bose is requesting to send Lab Investigator Hageman and Watson to the Internation Association for Identification Conference. The IAI Conference is being held in Omaha, NE. on 7/31/22. This conference will be a hands on workshop and include several lectures. All costs associated with this school not to exceed $4,001.00 will be covered by the 2021 Paul Coverdell Forensic Science Improvement Grant. WILL TRAVEL REQUIRE ADDITIONAL PERSONNEL: X COST $ YES NO METHOD OF TRAVEL: XXX CITY VEHICLE AIRFARE DEPARTING FROM: PRIVATE VEHICLE ESTIMATE OF COST: $1,400.00 $496.00 $1,050.00 $300.00 LODGING MEALS REGISTRATION MILEAGE/FUEL $100.00 $655.00 TOTAL FOR ALL: $ 4,001 .00 TAXI PARKING AIRFARE MISC/TOLLS BUDGET LINE ITEM: X GRANT REIMBURSABLE YES NO X REQUIRED CERTIFICATION YES NO TOTAL: $ 2,000.50 PER PERSON I BELIEVE THIS TRIP SERVES A PUBLIC PURPOSE AND IS NECESSARY AND BENEFICIAL TO THE CITY OF WATERLOO Lt. Steve Bose I APPROVE THIS TRAVEL REQUEST DEPARTMENT HEAD MAYOR 6/23/22 7/5/2022 DATE DATE K:\Shared Goodies\Forms\Travel Request Form January 2010 FINANCE DEPT. STAFF ONLY LINE ITEM USED 010 08 5700 1345 TRAVEL REQUEST CITY OF WATERLOO FY 23 BUDGETED 2,500 EXPENDED YTD 0 THIS REQUEST $1,985 LEFT AFTER THIS REQUEST $515 DATE Original - Clerk/Finance Cosy - Department NAME(S) AND POSITION(S): Noel Anderson, CP&D DATE: June 21, 2022 NAME OF CLASS / MEETING: 2022 Brownfields Conference DESTINATION: DEPARTURE POINT IF NOT WATERLOO: Oklahoma City, OK DEPARTURE DATE: August 15, 2022 RETURN DATE: August 19, 2022 DATE(S) OF MEETING: August 16-19 PURPOSE OF TRAVEL/TRAINING: This conference will provide an opportunity to network and learn new methods and strategies for brownfield redevelopment and reducing environmental impacts on sensitive populations WILL TRAVEL REQUIRE ADDITIONAL PERSONNEL: X COST $ YES NO METHOD OF TRAVEL: CITY VEHICLE PRIVATE VEHICLE AIRFARE DEPARTING FROM: Waterloo, Iowa ESTIMATE OF COST: 525 260 200 LODGING MEALS REGISTRATION MILEAGE/FUEL 1000 TOTAL FOR ALL: $ 1,985 BUDGET LINE ITEM: 010-08-5700 1345 TAXI X GRANT REIMBURSABLE PARKING YES NO AIRFARE X REQUIRED CERTIFICATION MISC/TOLLS YES NO TOTAL: $ 1,985 PER PERSON I BELIEVE THIS TRIP SERVES A PUBLIC PURPOSE AND IS NECESSARY AND BENEFICIAL TO THE CITY OF WATERLOO DEPARTMENT HEAD I APPROVE THIS TRAVEL REQUEST MAYOR 7/5/2022 DATE DATE K:\Shared Goodies\Forms\Travel Request Form January 2010 TRAVEL REQUEST CITY OF WATERLOO FINANCE DEPT. LINE ITEM USED FY 2023 BUDGETED EXPENDED YTD THIS REQUEST STAFF ONLY 010-11-1100-1346 $123,416.00 $16,500.00 $10,250.00 LEFT AFTER THIS REQUEST $96,666.00 DATE 6/21/22 Original - Clerk/Finance Copy - Department NAME(S) AND POSITION(S): Officer Sanda Odobasic DATE: 6/21/22 NAME OF CLASS / MEETING: Iowa Law Enforcement Academy Camp Dodge DESTINATION: ,Johnston, la. DEPARTURE POINT IF NOT WATERLOO: DEPARTURE DATE: 8/29/22 RETURN DATE: 12/16/22 DATE(S) OF MEETING: 8/29/22 - 12/16/22 PURPOSE OF TRAVEL/TRAINING: Lt. Bose is requesting to send Officer Odobasic to the Basic Officer Certification Course sponsored by the Iowa Law Enforcement Academy (Camp Dodge) on August 29,2022. This course is required to certify officers in the State of Iowa. The cost of the Training will not exceed $10,250.00 WILL TRAVEL REQUIRE ADDITIONAL PERSONNEL: X COST $ YES NO METHOD OF TRAVEL: XXX CITY VEHICLE AIRFARE DEPARTING FROM: PRIVATE VEHICLE ESTIMATE OF COST: 0.00 2,400.00 LODGING MEALS 7,100.00 REGISTRATION 750.00 MILEAGE/FUEL TOTAL FOR ALL: $ 10,250.00 TAXI PARKING AIRFARE MISC/TOLLS BUDGET LINE ITEM: X GRANT REIMBURSABLE YES NO x YES NO REQUIRED CERTIFICATION TOTAL: $ 10,250.00 PER PERSON I BELIEVE THIS TRIP SERVES A PUBLIC PURPOSE AND IS NECESSARY AND BENEFICIAL TO THE CITY OF WATERLOO Lt. Steve Bose DEPARTMENT HEAD 6/21/22 DATE K:\Shared Goodies\Forms\Travel Request Form January 2010 I APPROVE THIS TRAVEL REQUEST Queft rz Ilirl DIGITALLY SIGNED .di MAYOR 7/5/2022 DATE FINANCE DEPT. STAFF ONLY LINE ITEM USED 010-11-1100-1346 TRAVEL REQUEST CITY OF WATERLOO FY 2023 BUDGETED $123,416.00 EXPENDED YTD 0.00 THIS REQUEST $16,500.00 LEFT AFTER THIS REQUEST 106,916.00 DATE 6/21/22 Original - Clerk/Finance Copy - Department NAME(S) AND POSITION(S): Officers Brady Tyler, Renajid Kajtezovic, Elizabeth Reeves DATE: 6/21/22 NAME OF CLASS / MEETING: Iowa Law Enforcement Academy Hawkeye Community College DESTINATION: DEPARTURE POINT IF NOT WATERLOO: Waterloo, Ia. DEPARTURE DATE: 8/15/22 RETURN DATE: 10/2122 DATE(S) OF MEETING: 8/15-10/21/2022 PURPOSE OF TRAVEL/TRAINING: Lt. Bose is requesting to send Officers Brady Tyler, Renajid Katezovic and Elizabeth Reeves to the Basic Officer Certification Course sponsored by the Iowa Law Enforcement Academy on August 15,2022. This course is required to certify officers in the State of Iowa. The cost of the Training will not exceed $16,500.00 WILL TRAVEL REQUIRE ADDITIONAL PERSONNEL: X COST $ YES NO METHOD OF TRAVEL: CITY VEHICLE xxx PRIVATE VEHICLE AIRFARE DEPARTING FROM: ESTIMATE OF COST: 0.00 0.00 $16,125.00 0.00 LODGING MEALS REGISTRATION MILEAGE/FUEL 375.00 TOTAL FOR ALL: $ 16,500.00 TAXI PARKING AIRFARE MISC/TOLLS BUDGET LINE ITEM: X GRANT REIMBURSABLE YES NO x YES NO REQUIRED CERTIFICATION TOTAL: $ 5,500.00 PER PERSON I BELIEVE THIS TRIP SERVES A PUBLIC PURPOSE AND IS NECESSARY AND BENEFICIAL TO THE CITY OF WATERLOO Lt. Steve Bose DEPARTMENT HEAD 6/21/22 I APPROVE THIS TRAVEL REQUEST MAYOR 7/5/2022 DATE DATE K:\Shared Goodies\Forms\Travel Request Form January 2010 FINANCE DEPT. STAFF ONLY LINE ITEM USED 010-11-1100-1346 TRAVEL REQUEST CITY OF WATERLOO FY 2023 BUDGETED $123,416.00 EXPENDED YTD $31,004.83 THIS REQUEST $2,956.00 LEFT AFTER THIS REQUEST 92,411.17 DATE 6/23/22 Original - Clerk/Finance Copy - Department NAME(S) AND POSITION(S): Sgt. Monroe P.O. Roberts DATE: 6/23/22 NAME OF CLASS / MEETING: New Pilot Brinc Drone Training DESTINATION: Las Vegas, Nevada. DEPARTURE POINT Cedar Rapids, Iowa IF NOT WATERLOO: DEPARTURE DATE: 7/18/22 RETURN DATE: 7/22/22 DATE(S) OF MEETING: 7/19-7/21, 2022 PURPOSE OF TRAVEL/TRAINING: Lt. Bose is requesting to send Sgt. Monroe and P.O. Roberts to New Pilot Brinc Drone Training in Las Vegas, Nevada. The Police Department purchased a new Brinc Drone and it requires three days of training to fly it. The total cost of the training not to exceed $2,956.00 WILL TRAVEL REQUIRE ADDITIONAL PERSONNEL: X COST $ YES NO METHOD OF TRAVEL: XXXX CITY VEHICLE XXXX AIRFARE PRIVATE VEHICLE DEPARTING FROM: Cedar Rapids,lowa ESTIMATE OF COST: 1200.00 606.00 0.00 LODGING TAXI MEALS 50.00 PARKING REGISTRATION 800.00 AIRFARE MILEAGE/FUEL 300.00 MISC/TOLLS TOTAL FOR ALL: $ 2,956.00 BUDGET LINE ITEM: X GRANT REIMBURSABLE YES NO x YES NO REQUIRED CERTIFICATION TOTAL: $ 1,478.00 PER PERSON I BELIEVE THIS TRIP SERVES A PUBLIC PURPOSE AND IS NECESSARY AND BENEFICIAL TO THE CITY OF WATERLOO Lt. Steve Bose DEPARTMENT HEAD 6/23/22 I APPROVE THIS TRAVEL REQUEST Qcceruz Sir( DIGITALLY SIGNED 1/J MAYOR 7/5/2022 DATE DATE K:\Shared Goodies\Forms\Travel Request Form January 2010 AflflUL CITY COUflCIL UPDT@ July 5, 2022 - DOWNTOWN WA ERLO JULY 1, 2022 - June 30, 2023 July 2022 • Mayor's Fireworks • Friday Loo • Quarterly Business Meeting • Main Street Iowa Challenge Grant work begins August 2022 • Friday Loo September 2022 • Friday Loo • Food Truck Festival • Taste of Loo October 2022 • Mayor's Fun Run • Cheers to Small Business Educational Workshop Series • Quarterly Business Meeting • Launch Downtown Business Grant Program _ • Downtown Trick -or -Treat November 2022 • Shop Downtown Saturdays • Winter Wonder Loo a Season of Celebration December 2022 • Shop Downtown Saturdays • Winter Wonder Loo a Season of Celebration January 2023 • Quarterly Business Meeting February 2023 • Cheers to Small Business Educational Workshop Series March 2023 • Funky Junk-a-Loo • Main Street Iowa Open 4 Business Grant work begins April 2023 • Tour De Loo • Quarterly Business Meeting May 2023 • Main Street Sweep - Spring Clean Up Day • Annual Golf Tournament • Iowa State Tailgate Party • Friday Loo June 2023 • My Waterloo Days Cr;e4nv I .,,, MAIN STREET •••• MAIN STREET WA -FEW.° YOUTH ART Team 2012 Peac MAIN STREET '-'1V1AIN STREET AMERICA' tH IOWA OCK MURAL L- L- L_L 1 1 1 1 1 1 1 1 1 WHY Does Main sTReeT WORK? DownTown WBTeRLOO MAIN STREET AMERICA` $95.33 B Reinvested Locally OUR Home, OUR Main STReeT, OUR FUTURe $134.4 M Private Investment 314,431 Buildings Rehabbed 161,036 Net New Businesses *Data reported through December 31, 2021 239 Net New Businesses t MAIN STREET v' I O WA hrmn�TiTil 314 Buildings Rehabbed 140 New Residential Units 83% capacity $ 2.4 B Reinvested Locally 5,237 Net New Businesses • 90,663 Volunteer Hours 13,098 Buildings Rehabbed 3.65 M Volunteer Hours 1 1 1 1 1 1 1 1 1 1 1 1 { 1 1 C CD (1) 0 sIGn & FacaDe Reviews & consULTaTIons • 17 Businesses on Signage Projects • 1 Outdoor Seating Projects • 6 Building Rehabilitation Projects • 3 Public Art Projects • 10 Exterior Projects • FLOWeRS • HOLIDAY D2COR • UnITY PORK & veTeRans WaY PROJeCTS • DOWnTOWn LIGHTInG • man STReeT SWeeP SPRIfG clean UP DaY • 30 Volunteers • 62 bags of trash, approx. 930 lbs. picked up MAIN STREET • •. • MAIN STREET MAIN STREET WATER 152 0 AMERICA hill IDWA • New Businesses • 16 New businesses since July 2020 • 6 RIBBOfI CUTTIf1GS • MaeSTRO • DOWf1TOWfl Business MeeTIf1GS • GOLF TOURnameflT • Launching grant program • SHOP DOWf1TOWfl SaTURDaYS • BUSIneSS WeLCOme TOURS • WaTeRLOO URBafI FaRmeRS MaRKeT • ASSISTeD Businesses WITH GRaf1T aPPLICaTIOf1S • PResenTeD aT laTIOflaL COnFeRence • HeaRTLaf1D Economic DeveLo menT TRalfllflG MAIN STREET •••• ' MAIN STREET 'v'ATER L2O AMERICA' OMAIN STREET I WA • 6 f I 1 1 1 i 1 1 1 1 1 1 1 1 1 1 1 I c O O E 0 a • PROf11OTeD DOWf1TOWfl WATeRLOO • MAYOR'S FIReWORKS • FRIDAY LOO • FOOD TRUCK FeSTIVAL • TASTe OF LOO • DOWf1TOWfl TRICK- OR- TReAT • WIf1TeR WOf1DeR LOO a HOLIDAY Season OF CeLeBRaTIOf • FUf1K Y JU11K- A- LOO • TOUR De LOO • IOW STATe TaILGaTe TOUR • MY WaTeRLOO DAYS MAIN STREET ••6• ?i MAIN STREET k`�°'0�=.+' MAIN STREET WATER O AMERICA' Iry I 0 WA A 7 main STReeT ALIVE 021 TRICK- OR- TRearinG MAIN STREET ••• MAIN STREET MAIN STRE I 0 WA WATEkt0O AMERICA' 2022 MWD COLOR Run 2022 FOOD TRUCK FeST L2TSTOD IN DOWNTOWN WATERLOO: ReTalLeas 0 ATTRacTIOns 25 MAIN STREET MAIN STREET AMERICA' 25 ResTauRanrs SaLons/ SPAS/BaRBeRS seRvlces BARS & NIGHTLIFe 9 • 2021 man sTReeT AmeRlca VISIT • 2022 Man sTReeT Iowa VISIT 100 FRIenDS OF Main sTReeT WaTeRLOO • DOWnTOWn WaTeRLOO GIFT CeRTIFICaTeS • man sTReeT IOWa AWARDS • man sTReeT WaTeRLOO VOLUnTeeR OF THe YeaR • ReCOGnIZeD as SILOS & SmOKeSTaCKS PaRTneR OF THe YeaR TaBLe aT evenTs • PUBLIC PReSenTaTIOnS • SSMID • August 1 Work Session • Petition meetings have begun MAIN STREET ♦•,• NA LRi20 AMERICA MAIN STREET F ""mAIN rlt ';'11 I O WA • • 10 1 1 1 ! I 1 1 1 1 1 1 1 ! 1 1 1 1 1 1 oRGanizaTionaL PRIORITIeS 2022 MAIN STREET • MAIN STREET AMERICA' r"r MAIN STREET I OWA 4 ouncils and ensure they work collaboratively through the Transformation Strategy on the enhancement • f Downtown Waterloo Develop a 2 year strategic planning to continue our progress and ensure a unified focus MaRKeT Market Downtown aterloo and the organization to showcase all we have to offer and "Fly the W" PROFSSIOflOL sevice AGReemenT July 1, 2022 -June 30, 2023 • AGReemenT • changed the dates Update to Main Street Waterloo, rather than Main Street • ATTICHmenT A • C. Change minimum of 100 business contacts during the period of this contract - to Make Regular business contacts with a goal of 100 or more meetings. • C. Added - Provide regular business communication and host quarterly business meetings. • D. Change participate in 12 development projects during this contract period - to Work with the City on downtown development projects during this contract period. H. Change economic restructuring -- to economic development • H. Added - Host events to help increase the economic impact of downtown. MAIN STREET •••• +.!!I MAIN STREET ti WA1 ERLO AMERICA' MAIN STREET I OWA i• 1 1 1 1 1 1 1 1 1 1 1 I I I I I I 1 1 I 1 I I -1 MAIN STREET • • • WATERL2O Main Street Waterloo 212 E 4th St, Waterloo 319-291-0238 Jessica Rucker, Executive Director director@mainstreetwaterloo.org MAIN STREET • • • • W/1TERl©O \I\\WHO \ ill i 13 PROFESSIONAL SERVICES AGREEMENT THIS AGREEMENT, made and entered into this day of , 2024 2022, by and between Main Street Waterloo, whose address for the purposes of this agreement shall be 212 East 4th Street, Waterloo, Iowa 50703 (referred to as the "Client"), and the City of Waterloo (referred to as the "City"). WHEREAS, City desires to engage the services of Client to furnish technical and professional assistance in connection with the redevelopment of downtown Waterloo and including, but not limited to, implementing the "Downtown Urban Renewal Plan"; and the Client has indicated its willingness to provide such technical and professional services to the City. NOW, THEREFORE, the parties mutually agree as follows: A. Scope of Client Services The Client agrees to perform in a good professional manner the "services outlined in Attachment "A"; a copy of which is attached and made a part of this Agreement. B. Materials to be Provided by the City In the event that any information, data, reports, records and maps exist, are available to the City, and may be useful for Client's carrying out the services of the Agreement, these materials shall be promptly furnished to the Client without its cost or expense. C. Meetings and Reports Upon reasonable notice, the client agrees to attend a reasonable number of meetings with the City of Waterloo, and staff during the life of the Agreement. In addition, the Client will produce reports, studies and memorandums in connection with carrying out the services outlined in the Agreement with the City. D. Subcontractors Client may elect to use subcontractors to perform certain portions of the services. Client shall remain responsible for all services. E. Changes Any changes in this Agreement, including Scope of client Services and any modification of the amount of compensation, shall be first mutually agreed upon by City and Client and incorporated into a written amendment. Page Two Professional Services Agreement F. Compensation and Payment Method For services to be rendered under this Agreement, the City shall pay Client's fee of $60,000 during the City's Fiscal year 20212023, which commences July 1, 2021 2022and runs through June 30, 20222023. Payments shall be made on or by July 31 in the amount of $30,000 and by Jan 31 in the amount of $30,000 of the respective year(s) in which said payment is due upon presentation of an invoice by client. G. Time of Performance and Delays beyond Client's Control The services of the Client shall begin upon receipt of an executed copy of this Agreement, and shall, except for causes beyond Client's control, be completed in a timely manner. The completion of services by client shall be contingent, among other things, upon the timely receipt from the City, data and reports described in Paragraph B above. Further, the Client shall not be in default by reason of any failure in terms, if such failure arises out of reasonable causes beyond the control and without the fault or, negligence of the Client. Such causes may include, but are not limited to, acts of government in its sovereign capacity, fires, floods, epidemics, strikes and unusually severe weather. This agreement shall begin upon receipt of an executed copy of this Agreement, and shall terminate June 30, 20222023. H. Non-discrimination Client agrees not to discriminate by reason of age, race, religion, color, sex, natural origin, or handicap unrelated to the duties of a position of applicants for employment or employees as to terms of employment, promotion, demotion or transfer, recruitment, layoff or termination, compensation, selection for training, or participation in recreational and educational activities. Extra Work If requested and authorized in writing by the City and approved by Client, Client will be available to furnish or obtain from others extra work and be compensated for said work beyond the lump sum amount fixed in Paragraph F above. Extra work can be work of the following type: 1. Extra Work, including, but not limited to changes in size, complexity, or character of the work items. Page Three Professional Services Agreement — IMmli 2. Additional or extended services including study administration due to: a) the prolongation of the Agreement time through no fault of Client b) the acceleration of work schedule involving services beyond normal working hours; or c) nondelivery of any materials, data or other information to be furnished by the City or others not within the control of Client 3. Other additional services requested and authorized by the City which are not otherwise provided for under this Agreement. The fee for any extra work shall be mutually determined by the City and the client and incorporated in written signed amendment to the Agreement, approved by Main Street Waterloo and the Waterloo City Council. J. Notices All notices, communication and/or demands given pursuant hereto shall be in writing and shall be deemed sufficient if sent by certified mail, return receipt requested, addressed as set forth in the first paragraph hereto. The date of mailing shall be deemed the date of service. Either party may change the address for notice by the aforesaid procedure. K. Entire Agreement This agreement and the matter expressly referred to herein constitute the entire Agreement between the parties. No representations, warranties, undertakings or promises have been made by either, party hereto unless expressly stated herein. All amendments hereto, if any, shall be in writing and executed by the parties. Page Four Professional Services Agreement IN WITNESS WHEREOF, Client and City have executed and delivered this Agreement all on the date first above written. CLIENT CITY MAIN STREET WATERLOO CITY OF WATERLOO By: By: President Quentin Hart, Mayor Witness: Witness: Date: Date: ATTACHMENT "A" Scope of Client Services A. Implement the Main Street Waterloo Program using the Four Point approach. B. Participate in events in the Downtown area. Attend quarterly meetings with Planning Staff and provide an annual report of those events to the City Council including attendance and the economic impact of those events to the City. C. Make regular business contacts during the period of this contract with a goal of 100 or more meetings. These contacts may include property owners, developers, or business owners etc. Provide regular business communication and host quarterly business meetings. Provide a report of these contacts on the quarterly report to the City. D. Participate in 12 Work with the City on downtown development projects during this contract period. This may include rehabilitation, new construction, or major facade improvements etc. (sign replacements are excluded). Provide a report of these projects on the quarterly report to the City. E. Track the capital investment made in the downtown each year. Provide a calculation on the increased taxable value and the number of new businesses and employees added or lost each year. Provide a report of this information on the quarterly report to the City. F. Devise and implement a retail and commercial marketing program in conjunction with existing and proposed downtown property owners and developers. Provide an annual report of this activity to the City. G. Coordinate the efforts of numerous Government agencies and Government programs downtown. Provide an annual report of this activity to the City. H. Develop a program of economic restructuring development including the conversion of upper floors for housing and offices. Host events to help increase the economic impact of downtown. Provide an annual report of this activity to the City. I. Advise and assist with the Downtown Waterloo Riverfront Urban Renewal and Redevelopment Plan. Provide an annual report of this activity to the City. J. Advise, assist, and implement if appropriate, project coordination, information gathering, and sharing of information for emergency funding revenue, programs, etc., associated with State IEDA, Federal disaster funds, or similar funding sources. _ DOWNTOWN WATERLOO WATERLOO, IOWA 14.4 MARKET SNAPSHOT Main Street Waterloo and community partners are taking a pro- _ active approach to planning for the future prosperity of Waterloo's traditional downtown district. The efforts of Main Street Waterloo and its partners, along with ▪ investments made by the public and private sectors, are working to heighten the appeal of the district among consumers, investors and entrepreneurs. Moving forward, it will be critical for the community • to capitalize upon and leverage these investments and ongoing Main Street Waterloo marketing efforts to position the downtown as a local and regional attraction, economic engine, and center for commerce. This Market Snapshot, prepared as part of a more comprehensive study and technical assistance services commissioned by Main - Street Iowa, highlights and summarizes demographic, lifestyle and retail data, characteristics and trends in the marketplace. The information, along with market insights explored during the project's ensuing phases, provides groundwork, benchmarks and a basis for important decision -making processes that will help guide future business development strategies. MIMMI ▪ economic devec'.. MAIN STREET O WA Waterloo is a Main Street Iowa community. The mission of the Main Street Iowa Program is to improve the social and economic well-being of Iowa's communities by assisting selected communities to capitalize on the unique identity, assets and character of their historic commercial district. Prepared by DPN for Main Street Waterloo DOWNTOWN WATERLOO DRIVE TIME MARKET DEMOGRAPHIC FAST FACTS POPULATION DAYTIME POP HOUSEHOLDS MEDIAN HH INCOME 62,499 Population 2019 Estimate Growth (2019.24) 10 MINUTE DRIVE TIME I 2019 2019-24 GROwm, 0.7% 5 Min 18,003 0.5% 10 Min 20 Min 62,499 127,336 0.7% 1.6% OEst. State Pop Growth (2019.24) " 3.0% 71,488 Daytime Population Total Daytime Pop Daytime Change 25,983 Households 207 9 Estimate HH Growth (2019-24) 10 MINUTE DRIVE TIME 1 2019 DAYTIME CHANGE 14.4% 5 Min 10 Min 20 Min 21,479 71,488 140,684 19.3% 14.4% 10.5% 10 MINUTE DRIVE TIME I 201 9 2019-24 GROWTH: 0.6% 5 Min 10 Min 20 Min 6,967 25,983 51,171 0.4% 0.6% 1.6% OEst. State HH Growth (2019-24) 3.0% 42,89 9 1 0 MINUTE DRIVE TIME 1 2019 2019-24 GROwTH, 13.3% Median HH Income 5 Min 10 Min 20 Min 2019 Estimate $33,852 $42,899 $50,778 Growth (2019-24) 12.2% 13.3% 11.8% O 2019 State: $58,745 2019.24 Growth: 14.0% Source: fsri Market Profile 102.20 Page 1 VI 102.20 DOWNTOWN WATERLOO DRIVE TIME MARKET MARKET TRAITS Ese12019 HOUSING UNITS TENURE AND MORTGAGE AMMO 2019 HOUSING UNITS SUMMARY Housing Units min 20 Mir 2019 Estimate 8,220 28,606 55,441 - Owner Occupied 42.5% 58.7% 62.0% - Renter Occupied 42.3% 32.2% 30.3% - Vacant 15.2% 9.2% 7.7% ® Estimated State Percent Vacant (2619) 9.3% HOUSEHOLDS BY TENURE AND MORTGAGE STATUS 2010 Tenure/Status Owner Occupied - With Mortgage - Free and Clear Renter Occupied 5 Min 10 Min 20 Min 50.4% 64.7% 67.1% 34.9% 43.7% 44.6% 15.5% 21.0% 22.6% 49.6% 35.3% 32.9% . - 2019 DIVERSITY INDEX DIVERSITY Drive Time Households 5 Min 10 Min 20 Mir 2019 Diversity Index 67.9 51.6 38.0 The Diversity Index summarizes racial and ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area. belong to different race or ethnic groups. The index ranges from 0 (no diversity) to 100 (complete diversity). $17,797 PER CAPITA INCOME 5 MINUTES I 2019 10 Minutes 20 Minutes State $23,741 $27,861 $31,195 33.3 MEDIAN AGE 5 MINUTES 12019 10 Minutes 20 Minutes State 37.4 36.0 39.1 2019 EMPLOYED 5 MIN. CIVILIAN POP 16+ 10 Minutes 20 Minutes State 2019 EMPLOYMENT BY OCCUPATION 2019 Employed 16+ Total Estimate - White Collor - Services - Blue Collar 5 Min 10 MN 20 Min 7,793 30,853 68,012 37.3% 49.0% 56.0% 25.5% 19.6% 19.1% 37.2% 31.5% 24.9% DOWNTOWN WATERLOO I IOWA LIFESTYLE PROFILE 2a,9 Esri s Community Tapestry is a geodemographic segmentation system that integrates consumer traits with residential characteristics to identify markets and classify U.S. neighborhoods. Tapestry Segmentation combines the "who" of lifestyle demography with the "where" of local geography to create a classification with 67 distinct behavioral market segments (Tapestry Segments), each belonging to one of fourteen LifeMode Groups. Top Drive lime Area Esri Tapestry LifeMode Groups Tapestry LifeMode groups represent markets that share a common experience -born in the same generation or immigration from another country -or a significant demographic trait, like affluence. The Middle Ground and GenXurban LifeMode Groups are among those most prevalent in the Downtown Waterloo drive time areas. Middle Ground (LM8) I #1 in 5 Minutes 5 Minutes 3,129 44.9% ► ► Millennials in the middle: single/married, renters/homeowners, middle class/working class ► Urban market mix of single-family, townhome, and multi -unit dwellings ► Majority of residents attended college or attained a college degree ► Householders have ditched their landlines for cell phones, which they use to listen to music (generally contemporary hits), read the news, and get the latest sports updates of their favorite teams ► Online all the time: use the Internet for entertainment (downloading music, watching YouTube, finding dates), social media (Facebook, Twitter, Linkedln), search for employment ► Leisure includes night life (clubbing, movies), going to the beach, some travel and hiking 10 Minutes 20 Minutes HHs 6,001 23.1% 12,248 23.9% Lifestyles of thirtysomethings GenXurban !LM 5) #1 in 20 Minutes 5 Minutes 10 Minutes HHs °er_err 9hs )ersest 20 Minutes HHs Percent 458 6.6% 7,460 28.7% 16,995 33.2% ► Gen X in middle age; families with fewer kids and a mortgage ► Second largest Tapestry group, comprised of Gen X married couples, 95.5% and a growing population of retirees ► About a fifth of residents are 65 or older; about a fourth of 96.7% households have retirement income 97.4% ► Own older single-family homes in urban areas, with 1 or 2 vehicles ► Live and work in the same county, creating shorter commute times ► Invest wisely, well -insured, comfortable banking online or in person ► News junkies (read a daily newspaper, watch news on TV, and go online for news) ► Enjoy reading, renting movies, playing board games and cards, doing crossword puzzles, going to museums and rock concerts, dining out, and walking for exercise Information on Esri Tapestry methodology and applications, along with descriptions for Tapestry's 67 segments, are available from the Esri website at: htta: //doc.orrais rom/en/esri-demogroahics/data /taoestrv-seamentation.hhn Source: Esri Community Tapestry Seamentation 102.20 Source: Esri Market Profile 102.20 Prepared by DPN for Main Street Waterloo Page 2 VI 102.20 DOWNTOWN WATERLOO IOWA RETAIL VIEW_5220,9 • Esri's Retail Marketplace data provides a direct comparison between retail sales and consumer spending by industry. To capture a snapshot of an area's retail market place, a sales surplus or leakage, expressed in current dollars, is calculated to summarize the relationship between supply (retail sales by businesses) and demand (consumer spending by household). Deviations from potential sales, or demand, may reveal areas of opportunity in the trade area's retail sectors, keeping in mind any extenuating circumstances that may be driving the results. - DOWNTOWN WATERLOO DRIVE TIME AREAS SALES SURPLUS AND LEAKAGE ESTIMATES I ($MM) Total Retail Trade (NAICS 44 - 45) 5 Minutes 10 Minutes 20 Minutes - Est. Sales (Supply) $237.9 $994.4 $1,850.4 - Potential Sales (Demand) $132.7 $625.7 $1,436.7 - Est. Surplus/(Leakage) $105.2 $368.7 $413.7 Total Food and Drink (NAICS 722) - Est. Sales (Supply) - - Potential Sales (Demand) - Est. Surplus/(Leakage) Total Retail, Food and Drink (NAICS 44 - 45, 722) - Est. Sales (Supply) - Potential Sales (Demand) 5 Minutes 10 Minutes 20 Minutes $26.7 $87.7 $183.0 $12.8 $60.8 $141.2 $13.9 $26.9 $41.8 5 Minutes $264.6 $145.5 - Est. Surplus/(Leakage) $119.1 10 Minutes $1,082.1 Estimates rounded to nearest one hundred thousand dollars. 20 Minutes $2,033.4 $1,577.9 $395.6 $455.5 $6865 Esri estimates of actual sales reflect current dollars derived from receipts of businesses primarily engaged in selling merchandise. Potential sales is estimated by using Esri's consumer spending data, which provides estimated expenditures for more than 700 products and services that are consumed by U.S. households. The estimate of ▪ an area's demand is based upon estimated expenditures by households within the defined geography. Source: Esri and Infogroup. Esri 2019 Updated Demographics. Esri 2017 Retail MarketPlace. Data Note: The polarity of surplus/leakage estimates shown in this document (as compared to those shown in source Esri reports) have been reversed to show surplus as a positive value, and to show leakage as a negative value. The Retail Gap (Sales Surplus/Leakage) represents the difference between Retail Potential and Retail Sales. ▪ A positive value represents a surplus in retail sales, often indicating a market where customers are drawn in from outside the defined trade area. Esri uses the North American Industry Classification System (NAICS) to dassify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as three industry groups within the Food Services & Drinking Places subsector. For more information on Retail MarketPlace data and to download the methodology statement visit: htta://doc.arcais.com! en%esri-demoaraahics/data /retail-marketalace.htm PERFORMANCE BY CATEGORY Sales gap factors provide an at -a -glance means of assessing the relative strength of various retail categories within a defined geography. The factor is a measure of the relationship between supply and demand that ranges from +100 (total surplus) to -100 (total leakage). A positive value represents a surplus of retail sales and can be indicative of a market where customers are drawn in from outside the trade area. Categories showing the highest surplus factors may signal possible opportunities for expansion or the introduction of complementary product and service lines to build on market strengths or existing and evolving niche markets. Likewise, categories with negative value factors might offer an initial indication of gaps in the business mix and potential targets for expansion or recruitment. SALES GAP FACTORS I DOWNTOWN WATERLOO DRIVE TIME AREAS Category -Factor Motor Vehicle & Parts Dealers Furniture & Home Furnishings Stores Electronics & Appliance Stores Building Materials, Garden & Supply Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Sporting Goods, Hobby, Book, Music General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places 17.0 27.6 (100.0) 35.2 5 Minutes 10 Minutes 20 Minutes 45.7 21.6 12.2 (1.7) 18.3 14.8 16.5 8.4 (17.8i 40.2 30.9 27.5 12.8 27.1 2.6 11.0 36.5 16.7 6.8 3.3 7.5 56.0 34.6 28.2 61.4 56.0 53.3 12.6 15.0 19.1 9.0 (11.4) 18.1 12.9 Source: Esri Retail MarketPlace Profile 102.20 Limitations and Disclaimers Retail market analyses, their components (such as retail sales gap analyses) and derivative business development plans provide important guidance on how a commercial area should, theoretically, be able to perform and on the sales levels businesses should be able to achieve. However, many factors affect the actual performance of businesses and commercial areas, including the skills of the business operator, level of business capitalization, the quality of the physical environment, changes in overall economic conditions, the effectiveness of business and district marketing programs, and many other variables. The information in this document is intended to provide a foundation of information for making business development dedsions, but it does not and cannot ensure business success. As is true of all demographic, economic and market studies, our analysis' reliability is limited to the reliability and quality of the data available. Our research assumes that all data made available by and procured from federal, state, county, city, primary and third party sources is accurate and reliable. Because market conditions change rapidly and sometimes without warning, the information and opinions expressed here represent a snapshot in time and cannot predict or gouge future changes or results. Prepared by DPN for Main Street Waterloo Page 3 Vi 1 02.20 esri Site Map 501 Sycamore St, Waterloo, Iowa, 50703 Drive Time: 5, 10, 20 minute radii Iowa Downtown Resource Center 3oc, Waterloo February 12, 2020 .TWA Main Street Iowa - IowaGrants.gov 1011 WON MIME Participant Status Report Detail Re.ort Criteria: Start Date: 01/01/1986, End Date: 01/01/2099 Community: Waterloo Receipt Status: All Include Base: Yes Report Report Starts/Relo. New Buildi Number Status 1`Expansion Jobs Prole terloo (Designated in 1996) Base Numbers— 190 July 2014 327 298 vested m Buildings roiects• Sold $ 42,855,188 Invested in Volu Accuisition 110 $ 32,9'0.668 72,704 01 Late 0 $0 0 $0 605 August 2014 02 On Time -2 0 $0 0 $ 0 90 September 2014 03 Late 0 $ 0 1 $ 103,352 252 October 2014 04 On Time 0 $0 0 $0 118 November 2014 05 Late 0 $0 0 $0 78 December 2014 06 On Time 0 $ 0 0 $ 0 165 January 2015 07 On Time 2 6 0 $ 0 1 $ 825,000 139 February 2015 08 On Time 4 12 1 $ 2,000,000 0 $ 0 100 March 2015 09 On Time 0 $ 0 0 $ 0 190 April 2015 10 Late 0 $0 0 $0 80 May 2015 11 Late 0 $0 0 $0 215 June 2015 12 On Time 0 $ 0 0 $ 0 330 July 2015 13 On Time 0 $ 0 0 $ 0 220 August2015 14 On Time 1 0 0 $0 0 $0 80 September 2015 15 On Time -1 -2 0 $ 0 0 $ 0 90 October 2015 16 On Time 0 $ 0 0 $ 0 106 November 2015 17 On Time 1 4 0 $0 $0 December 2015 18 On Time 1 2 0 $0 0 $0 153 January 2016 19 On Time 0 $0 0 $0 80 February 2016 20 Late 0 $0 0 $0 68 March 2016 21 Late 0 $0 0 $0 50 April 2016 22 On Time 0 $ 0 0 $ 0 49 May 2016 23 On Time 0 $ 0 0 $ 0 110 June 2016 July 2016 24 Late 25 Late 0 0 $o $0 0 0 $ 0 1,075 $ 0 755 August 2016 27 On Time 0 $ 0 0 $ 0 199 September 2016 28 On Time 0 $0 0 $0 96 October 2016 29 On Time 0 $ 0 0 $ 0 132 November 2016 30 On Time 1 10 0 $ 0 0 $ 0 156 December 2016 31 On Time 0 $0 0 $0 50 January 2017 32 On Time 1 1 0 $ 0 0 $ 0 48 February 2017 March 2017 33 On Time 34 On Time 0 $0 0 $0 32 0 $ 0 0 $ 0 208 April 2017 35 On Time 1 4 0 $ 0 0 $ 0 34 May 2017 36 Late 1 7 0 $ 0 0 $ 0 68 June 2017 37 On Time 0 $ 0 0 $ 0 378 July 2017 38 On Time 0 $ 0 0 $ 0 1,128 August2017 40 On Time 0 $ 0 0 $ 0 40 September 2017 41 On Time -1 -2 1 $ 9,500,000 0 $ 0 92 October 2017 42 On Time 1 4 0 $ 0 0 $ 0 80 November 2017 43 On Time 0 $0 0 $0 135 December 2017 44 On Time 0 $0 0 $0 54 January 2018 45 On Time 2 15 0 $0 0 $0 125 February 2018 46 On Time 0 $0 0 $0 171 March 2018 47 On Time -1 -2 0 $ 0 0 $ 0 217 April 2018 48 On Time 0 $ 0 0 $ 0 156 May 2018 49 On Time 7 30 0 $0 0 $0 162 June2018 50 On Time 2 6 0 $0 0 $0 252 + July2018 51 On Time 0 $0 0 $0 501 MEI "Totals include Rehabilitation of Existing Buildings and New Construction "Base Numbers represent cumulative numbers reported from the start of local MS designation date until reporting began in the IowaGrants system. These statistics am used to show the economic impact monitored in Iowa Main Street commercial districts. Success of the main Street program cannot be measured by numbers alone. Cumulative figures are condensed from reports submitted by each local Main Street Program. Each commercial district's size of project area and priorities vary. Main Street Iowa - IowaGrants.gov Participant Status Report Detail Page 1 of 2 2/1/2022 12.00 PM I TWA Main Street Iowa - IowaGrants.gov Participant Status Report Detail Re.ort Criteria: Start Date: 01/01/1986, End Date: 01/01/2099 Communit : Waterloo Receipt Status: All Include Base: Yes `9nvested in Buildings Invested in Volunteer August 2018 52 On Time 1 $ 5,000 0 $0 431 September 2018 53 On Time -1 -8 0 $0 0 $ 0 182 October 2018 54 On Time -1 0 $0 0 $ 0 179 November 2018 55 On Time 8 $0 0 $0 345 December 2018 56 On Time 1 40 0 $ 0 0 $ 0 95 January 2019 57 On Time 5 44 0 $ 0 0 $ 0 73 February 2019 58 On Time 5 52 0 $ 0 0 $ 0 99 March 2019 59 On Time -2 -8 0 $ 0 0 $ 0 418 April 2019 60 On Time 1 6 0 $ 0 0 $ 0 166 May 2019 61 On Time 1 2 0 $ 0 0 $ 0 183 June 2019 62 On Time 3 12 0 $ 0 0 $ 0 1,200 July 2019 63 On Time 2 5 0 $ 0 0 $ 0 1,163 August 2019 65 On Time 0 $ 0 0 $ 0 209 September 2019 66 On Time 2 3 $0 $ 0 141 October 2019 67 On Time 1 2 0 $ 0 0 $ 0 87 November2019 68 On Time -1 -4 0 $0 2 $ 1,830,000 184 December 2019 69 On Time 0 $0 0 $0 79 January 2020 70 On Time 3 10 2 $ 35,000 0 $ 0 39 February 2020 71 On Time 2 4 $0 0 $ 0 35 March 2020 72 On Time -1 -0 3 $ 2,865,000 0 $ 0 35 April 2020 73 On Time 1 $ 300,000 0 $ 0 50 May 2020 74 On Time -5 -40 1 $ 300,000 0 S 0 47 June 2020 75 On Time 0 -12 0 $ 0 0 $ 0 66 July 2020 76 On Time 1 2 0 $ 0 0 $ 0 94 August 2020 77 On Time 0 $ 0 0 $ 0 69 September 2020 78 On Time 4 17 0 $ 0 0 $ 0 70 October 2020 79 On Time -2 -4 0 $ 0 0 $ 0 80 November 2020 80 On Time 1 12 0 $0 0 $0 65 December 2020 81 On Time -1 4 4 $ 10,850,000 0 $ 0 50 January 2021 82 On Time 0 $ 0 0 $ 0 42 February 2021 83 On Time 1 0 $0 0 $0 85 March 2021 84 On Time 0 $ 0 0 $ 0 37 April 2021 85 On Time 0 $ 0 0 $ 0 60 May 2021 86 On Time 1 2 1 $ 11,500,000 0 $ 0 254 June 2021 87 On Time 4 40 0 $ 0 0 $ 0 951 July 2021 89 On Time 0 $ 0 0 $ 0 233 August 2021 92 On Time 1 4 1 $ 18,300,000 0 $ 0 233 September 2021 93 On Time 0 -4 0 $0 0 S0 216 October 2021 94 On Time -1 -12 0 $ 0 0 $ 0 50 November 2021 95 On Time 2 7 0 $ 0 0 $ 0 December 2021 96 On Time 0 0 0 $ 0 2 $ 268,000 65 Cumulative Total for Waterloo 239 596 314 $ 98,510,188 116 $ 35,937,020 90,633 'Totals include Rehabilitation of Existing Buildings and New Construction "Base Numbers represent cumulative numbers reported from the start of local MS designation date until reporting began in the lowaGrants system. These statistics are used to show the economic impact monitored in Iowa Main Street commercial districts. Success of the main Street program cannot be measured by numbers alone. Cumulative figures are condensed from reports submitted by each local Main Street Program. Each commercial dismd's size of project area and priorities vary. Main Street Iowa - IowaGrants.gov Participant Status Report Detail Page 2 of 2 2/1/2022 12.00 PM DOWNTOWN WATERLOO I WATERLOO, IOWA DOWNTOWN 698 Survey Sample WA GPi 2020 TOP PROSPECTS SURVEY RESULTS Waterloo resident 58.5% Live within 20 miles of Waterloo 31.2% Live 20+ miles from Waterloo Traffic Generators Businesses and Places Visited Most Often 1. Single Speed 13.1% 2. Jameson's Public House 1 2.5% 3. Screaming Eagle 9.4% 4. El Patron Mexican Restaurant 5.2% 5. Newton's Paradise Cafe 5.0% 10.3% 67% Female 46% Work Downtown 59% Described pre-COVID trends in Downtown Waterloo as, "Improving or making progress." TRENDS Describe pre-COVID-19 trends in Downtown: Improving or making progress 59.3% Steady or holding its own 30.7% Declining or losing ground 10.0% - Opportunities Ahead I Dining & Entertainment Top prospects for expansion and recruitment as selected by more than 600 respondents to the 2020 Downtown Waterloo Top Prospects Survey. Brewpub/Distillery Casual Dining Entertainment Ctr Ethnic Restaurant Upscale Dining Breakfast/Brunch Top Pick: 20.6% - Top Three: 49.7% Top Features: Outdoor seating Full food menu options Live entertainment Brews its own beers Sampling/Tasting events — Survey Demo: Age 25 to 44: 50% 45 to 64: 41 % Survey Demo: HH $$ $50K to $100K: 39% $10OK+:48% Top Pick: 16.4% Top Three: 49.4% Top Features. Top Pick: 15.3% Top Three: 32.9% Top Features: Open for lunch Roller skating Outdoor seating Fresh bread/sandwiches Black light putt -putt golf Axe throwing Pizza Arcade games BBQ Alcoholic beverages Survey Demo: Age Survey Demo: Age 25 to44:33% 25 to44:61% 45 to 64: 43% Survey Demo: HH $S $50K to $100K: 38% $100K+:43% 45 to 64: 23% Survey Demo: HH $$ $50K to $100K: 41 % $100K+: 26% Top Pick: 12.5% Top Pick: 11.4% Top Three: 35.B% Top Three: 25.4% Top Features: Top Features: Thai/Chinese cuisine Multi -course meals Indian cuisine Wines/Specialty drinks Outdoor dining Intimate seating Bosnian cuisine Upscale atmosphere Greek Outdoor dining Top Pick: 9.3% Top Three: 33.2% Top Features: Scrambles and skillets Griddle selections Outdoor seating Omelets and frittatas Alcoholic beverages Survey Demo: Age Survey Demo: Age Survey Demo: Age 25 to 44: 38% 45 to 64: 34% Survey Demo: HH $$ 25 to 44: 50% 25 to 44: 47% 45 to 64: 38% 45 to 64: 38% Survey Demo: HH $$ Survey Demo: HH $$ $50K to $100K: 40% $100K+:35% $50K to $100K: 27% $50K to $100K: 49% $100K+: 64% $100K+:32% Main Street Waterloo 1 (319) 291-2038 ' mainstreetwaterloo.org DOWNTOWN WATERLOO 2020 TOP PROSPECTS SURVEY RESULTS Opportunities Ahead I Retail and Service Top prospects for expansion and recruitment as selected by more than 600 respondents to the 2020 Downtown Waterloo Top Prospects Survey. Top Pick: 27.7% j Top Pick: 24.8% Top Pick: 15.0% Top Three: 53.2% I Top Three: 50.7% Top Three: 35.0% Top Features: Top Features: Top Features: Top Pick: 11.3% Top Three: 40.2% Top Features: Toys, Games Spa Top Pick: 10.8% Top Three: 36.2% Top Features: Top Pick: 7.5% Top Three: 27.6% !Top Features: Locally sourced foods i Women's casual I Bikes and bicycling gear Craft and hobby classes Used books I Massage Artisan foods 1 Women's dress/business Fitness equipment Crafts and supplies New books ± Manicures and pedicures Bakery Men's casual Kayaks and canoes Home decor items Card and board games Facials Beer, wines and spirits New & used resale i Hunting and fishing gear Hobby and craft tools Book signings/readings Waxing Prepared foods Men's/Women's athletic ' Running apparel & gear Artist supplies Computer/Video games , Medical grade services i Survey Demo: Age ' Survey Demo: Age I Survey Demo: Age Survey Demo: Age Survey Demo: Age Survey Demo: Age 25 to 44: 45% 25 to 44: 37% 25 to 44: 55% 25 to 44: 37% 25 to 44: 66% 25 to 44: 67% 45 to 64: 41 % 45 to 64: 43% 45 to 64: 33% 45 to 64: 42% 45 to 64: 25% 45 to 64: 27% Survey Demo: HH Nv $4 Survey Demo: HH $$ Survey Demo: HH $$ Survey Demo: HH $$ Survey Demo: HH $$ $50K to $100K: 43% $50K to $100K: 44% $50K to $100K: 36% $50K to $100K: 36% $50K to $100K: 48% t $50K to $100K: 33% $100K+:41% $100K+:37% $100K+:49% $100K+:34% $100K+:33% 1 $100K+:53% Potential Market Traction ti 10. you a prospect? Are you interested in moving your business to, or opening a new business in, Downtown Waterloo? MAIN STREET WATERI2O Question: How likely would you be to visit the following types of expanding or new Downtown Waterloo business on a consistent basis? Dining and Entertainment Weight Retail and Service Establishments Weight 1. Casual Dining Restaurant 4.10 1. Specialty Foods Market 3.69 2. Brewpub, Distillery or Wine Bar 3.86 2. Clothing and Accessories Store 3.63 3. Breakfast/Brunch Restaurant 3.75 3. Arts, Crafts and Hobby Shop 3.41 4. Ethnic Restaurant 3.69 4. Books, Toys and Games Store 3.39 5. Healthy Menu Caf 6 or Eatery 3.54 5. Recreation, Sports and Fitness 3.30 6. Indoor Entertainment Center 3.41 6. Spa 2.92 7. Upscale Dining 3.31 Weighted Average Ranking 1 1 = Defini ely would not / 5 = Definitely would Are you interested in moving your business to, or opening a new business in, Downtown Waterloo? Interested in moving a business to Downtown 6 Interested in opening a new business in Downtown 13 3.2% of Responding Survey Sample 212 East 41ti Street I Waterloo, Iowa 50703 1 (319) 291-20381 mainstreetwaterloo.org MINER dim Waterloo is a Main Street Iowa Community - iow�;.