HomeMy WebLinkAboutCouncil Packet - 9/19/2022COUNCIL WORK SESSION
September 19, 2022
Time indicated below
Harold E. Getty Council Chambers
RULES FOR WORK SESSION PUBLIC COMMENT
Iowa Code Chapter 21 gives the public the right to attend council meetings, but it
does not require cities to allow public participation except during public hearings. The
city council shall not receive any public comment during a work session.
Roll Ca11
Agenda, as proposed or amended
Approval of Minutes
4:15 p.m. Discussion of establishing a Self -Supported Municipal Improvement
District in Downtown Waterloo.
Submitted By: Noel Anderson, Community Planning and Development Director
ADJOURNMENT
Kelley Felchle
City Clerk
CITY OF WATERLOO
Council Communication
Discussion of establishing a Self -Supported Municipal Improvement District in Downtown Waterloo.
City Council Meeting: 9/19/2022
Prepared: 9/7/2022
REVIEWERS:
Department Reviewer Action Date
Clerk Office Felchle, Kelley Approved 9/7/2022 - 12:06 PM
ATTACHMENTS:
Description Type
❑ Presentation Backup Material
SUBJECT:
Submitted by:
Recommended Action:
Summary Statement/
Background Information:
Neighborhood Impact:
Data:
Community Engagement
Methods:
Analysis and Strategies:
Implementation, Accountability,
and Communication::
Expenditure Required/ Source
of Funds:
Alternative:
Discussion of establishing a Self -Supported Municipal Improvement District
in Downtown Waterloo.
Submitted By: Noel Anderson, Community Planning and Development
Director
MAIN STREET • • • •
WATERL2O
DOWNTOW N
WATERLOO
:: POWERED by SSMID
•
DOWNTOWN
WATERIC Q
POWERED by SSMID
SSMID: Self -Supporting Municipal Improvement District
• A tool communities in Iowa can use to help fund public improvement and maintenance projects
within an adopted District
• Used to promote continued economic development/redevelopment and business growth/retention
within the adopted District
• Funds are created through an additional self imposed tax placed on property owners in the adopted
District
• Established after enough property owners initiate their support through a voluntary petition process
• A SSMID Oversight Committee will be responsible for setting project priorities and making
recommendations for expenditures of the SSMID funds made up of property owners, business
owners, and community members
• Waterloo is not alone in using SSMIDs - Des Moines, Cedar Rapids, Ottumwa, Fort Dodge, Davenport,
Newton, Webster City, Iowa City, Bettendorf, Cedar Falls and others have at least one SSMID
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DOWNTOWN
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41: POWERED by SSMID
HOW many
VOTInG/
NOn- VOTInG
PROPeRTY owneRs
Business owneRs
ResIDenT
Main sTReeT
WaTeRLOO
CITY OF WaTeRLOO
Main sTReeT
WaTeRLOO
3
2
1
1 Organization Council Representative
1 Economic Vitality Council Representative
1 Board President
1 Planning & Development staff person to be appointed by the Mayor
1 City Council member to be appointed by the Mayor
Executive Director
Voting
Voting
Voting
Voting
Ex-officio
Non -voting
Ex-officio
Non -voting
4
DOWNTOWN
WATERIC Q
POWERED by SSMID
$2.00 PeR $1,000 OF TXBL vLue
Example
$2.00/$1,000 $5,000,000.00
$2.00/$1,000 $190,000.00
$10,000.00
$380.00
IIMPREIT
September 2024 $5,000
March 2025 $5,000
September 2024 $190
March 2025 $190
EsrimaTeD TOTaL Bases on 2021 Taxane vaLues
• $177,352.72
• September 2024 $88,676.36
• March 2025 $88,676.36
• Commercial and Industrial properties only
5
DOWNTOWN
WATERIC Q
POWERED by SSMID
3 ARS OF FOCUS
▪ . �rat.eyy Provide resources for coordinated Downtown Waterloo Marketing
• Strategy 2• Improve the long-term physical appearance of Downtown Waterloo
• Strategy 3. Provide resources for sustainable economic development in Downtown Waterloo
Short Term
Mid Term
Long Term
Immediate
2-5 Years
5+ Years
Increase visual identification of Downtown Waterloo
Defining the footprint and connecting the areas within the district
Continued revitalization
6
DOWNTOWN
WATERIC O
POWERED by SSMID
• Downtown is the heart and face of our community, our
City Center
• Important for all parts of our community to be invested
in the success of our downtown
• Asking the City of Waterloo fora 1:1 match of the
revenue collected with the SSMID
DOWNTOWN
WATERIC Q
POWERED by SSMID
STRaTeGY 1:
PROVIDe ResouRCeS FOR COORDIlaTeD DOWf1TOWf1 WaTeRLOO
aRKeTIflG
Project
Short Term Budget Mid Term Budget Long Term Budget
Immediate
2-5 Years 5+
SSMID Dollars Earmarked One third of the generated revenue (Approximately $59,117.59)
City Match Dollars Earmarked A fraction of the generated revenue (Approximately $10,000)
8
DOWNTOWN
WATERIC Q
POWERED by SSMID
STRaTeGY 2:
ImPROVe THe LOCIG- TeRm PHYSICAL aPPeaRance . DOWCIT
WaTeRLOO
Project
SSMID Dollars Earmarked
City Match Dollars Earmarked
Short Term Budget
Immediate
Mid Term Budget
2-5 Years
Long Term Budget
5+
One third of the generated revenue (Approximately $59,117.59)
One fourth of the generated revenue (Approximately $44,338.18)
9
DOWNTOWN
STRTGY 3
WATERIC Q
POWERED by SSMID
STRaTeGY 3:
PROVIDe ReSOURceS FOR SUSTaIfl BLe economic DeveLOPmenT in
DOWCITOWCI WaTeRLOO
Project
Short Term Budget
Immediate
Mid Term Budget
2-5 Years
Long Term Budget
5+
SSMID Dollars Earmarked One third of the generated revenue (Approximately $59,117.59)
City Match Dollars Earmarked
Most heavily weighted portion of generated revenue
(Approximately $123,014.54)
10
DOWNTOWN
WATERIC Q
POWERED by SSMID
PTITIOfl
• Property owners are being asked to sign a petition in support of
SSMID
• The petition must include 25% of all commercial or industrial
property owners within the proposed SSMID AND
• The petition must include signatures representing 25% of the
assessed value of all applicable property types within the proposed
SSMID
• As an organization, we feel it is important to secure a much larger
percentage to demonstrate the district is truly supportive - Our
goal is 76%
• Planning to submit no later than February 15, 2023
11
DOWNTOWN
WATERIC Q
POWERED by SSMID
PLflflIflG ZOflIflG
• Planning & Zoning will review the petition and make
recommendations to the Waterloo City Council in regard to the
proposed district
• Planning & Zoning will prepare a report for the City Council on the
merit and feasibility of the project
12
DOWNTOWN
WATERIC Q
POWERED by SSMID
CITY council_
• City Council will set a date of public hearing
• Notices will be mailed to each property owner within the district
• City Council will hold a hearing on adoption of the ordinance and
have the first reading
• City Council will have a second reading
• City Council will have a third reading and adoption of the ordinance
• Once approved the levee rate will be provided to the county to be
entered into their system
• January - March 2023 City Council will include the City match in
the FY2024 budget
13
DOWNTOWN
WATERIC Q
POWERED by SSMID
paymenT
• Property owners will make their first payment with the September
2024 property tax assessment
• The SSMID will be included on their Black Hawk County Property
Tax bill and paid directly to the County
• A check will be issued to Main Street Waterloo for the SSMID
dollars
• A separate SSMID banking account has been established to ensure
the funds are being used as intended
14
DOWNTOWN
WATERIC Q
POWERED by SSMID
1. Main Street Waterloo is asking for a match of the funds
generated by SSMID from the City of Waterloo. This dollar
amount is in addition to the Professional Service Agreement we
have with the City.
2. Main Street Waterloo is asking City Council to vote and issue a
Statement of Support for Main Street Waterloo' s work to
implement a SSMID. This Statement of Support would include a
statement about the requested City contribution.
3. Main Street Waterloo is asking the City of Waterloo to sign the
petition for Parcel ID 891326213017 (the Public Market building)
in support of SSMID.
15
DOWNTOWN
E r? 100
POWERED by SSMID
Main Street Waterloo
212 E 4th St, Waterloo
319-291-0238
Jessica Rucker, Executive Director
director@mainstreetwaterloo.org
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MAIN STREET ••••
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