HomeMy WebLinkAboutFishbeck - Professional Services Agreement - 9.18.2023Lf!shbeck
Engineers I Architects I Scientists I Constructors
4775 Campus Drive
Kalamazoo, Michigan 49008
269.375.3824 1 fishbeck.com
Professional Services Agreement
PROJECT NAME City of Waterloo/Downtown Parking Study
FISHBECK CONTACT Jon Forster, CAPP
CLIENT City of Waterloo
CLIENT CONTACT Bridgett Wood
ADDRESS 715 Mulberry Street, Waterloo, IA 50703
Client hereby requests and authorizes Fishbeck to perform the following:
SCOPE OF SERVICES: Parking Consulting
AGREEMENT. The Agreement consists of this page and the documents that are checked:
❑X Terms and Conditions for Professional Services, attached.
❑X Proposal dated August 7, 2023
❑ Other: Professional Services Agreement Amendment 1
METHOD OF COMPENSATION:
0 Lump Sum for Defined Scope of Services
❑ Hourly Billing Rates plus Reimbursable Expenses
❑ Other:
Budget for Above Scope of Services:
Base Fee: Forty -Six Thousand Three Hundred Twenty -Seven Dollars ($46,327)
Optional Services:
❑ Additional Data Collection Dates $2,204
❑ Geolocation and Condition of Street Meters $4,600
❑ Initial Findings 50% Workshop (Onsite) $4,240
ADDITIONAL PROVISIONS (IF ANY):
APPROVED FOR: ACCEPTED FOR:
City of Waterloo Fishbeck
BY: 62u2cn J lai't BY:
TITLE: Mayor TITLE:
DATE: 9/18/2023 DATE:
I2
Vice President
September 12, 2023
Z:\2023\231550\WORK\CONTRACTS\PSA WATERLOO DOWNTOWN PARKING STUDY 2023 0912.DOCX
Lf!shbeck
Engineers I Architects I Scientists I Constructors
4775 Campus Drive
Kalamazoo, Michigan 49008
269.375.3824 1 fishbeck.com
Professional Services Agreement Amendment 1
Between Fishbeck and City of Waterloo
Dated September 12, 2023
For Downtown Parking Study
Project No. 231550
The Terms and Conditions for this project are modified as follows:
Replace Paragraph 13 with the following to remove "and property insurance policies".
"13. INSURANCE. Client shall cause Fishbeck and Fishbeck's consultants, employees, and agents to be listed as
additional insureds on all commercial general liability carried by Client which are applicable to the Project.
Client shall also provide workers' compensation insurance for Client's employees. Client agrees to have
their insurers endorse these insurance policies to reflect that, in the event of payment of any loss or
damages, subrogation rights under this Agreement are hereby waived by the insurer with respect to
claims against Fishbeck.
Upon request, Client and Fishbeck shall each deliver to the other certificates of insurance evidencing their
coverages.
Client shall require Contractor to purchase and maintain commercial general liability and other insurance
as specified in the contract documents and to cause Fishbeck and Fishbeck's consultants, employees, and
agents to be listed as additional insureds with respect to such liability and other insurance purchased and
maintained by Contractor for the Project. Contractor must agree to have their insurers endorse these
insurance policies to reflect that, in the event of payment of any loss or damages, subrogation rights
under this Agreement are hereby waived by the insurer with respect to claims against Fishbeck."
All other Terms and Conditions shall remain unchanged.
APPROVED FOR: ACCEPTED FOR:
City of Waterloo Fishbeck
BY: 62uetth/Z l (it Nkr BY:
TITLE: Mayor TITLE:
DATE: 9/18/2023 DATE:
a2
Vice President
September 12, 2023
Z:\2023\231550\WORK\CONTRACTS\AG AMD O1 PSA WATERLOO 2023 0912.DOCX
Terms and Conditions for Professional Services Fishbeck I 1 of 2
1. METHOD OF AUTHORIZATION. Client may authorize Fishbeck to proceed with work either by signing a Professional Services
Agreement or by issuance of an acknowledgment, confirmation, purchase order, or other communication. Regardless of the
method used, these Terms and Conditions shall prevail as the basis of Client's authorization to Fishbeck. Any Client document or
communication in addition to or in conflict with these Terms and Conditions is rejected.
2. CLIENT RESPONSIBILITIES. Client shall provide all criteria and full information as to requirements for the Project and designate in
writing a person with authority to act on Client's behalf on all matters concerning the Project. If Fishbeck's services under this
Agreement do not include full-time construction observation or review of Contractor's performance, Client shall assume
responsibility for interpretation of contract documents and for construction observation, and shall waive all claims against
Fishbeck that may be in any way connected thereto.
3. HOURLY BILLING RATES. Unless stipulated otherwise, Client shall compensate Fishbeck at hourly billing rates in effect when
services are provided by Fishbeck employees of various classifications.
4. REIMBURSABLE EXPENSES. Those costs incurred on or directly for Client's Project. Reimbursement shall be at Fishbeck's current
rate for mileage for service vehicles and automobiles, special equipment, and copying, printing, and binding. Reimbursement for
commercial transportation, meals, lodging, special fees, licenses, permits, insurances, etc., and outside technical or professional
services shall be on the basis of actual charges plus 10 percent.
5. OPINIONS OF COST. Any opinions of probable construction cost and/or total project cost provided by Fishbeck will be on a basis
of experience and judgment, but since it has no control over market conditions or bidding procedures, Fishbeck cannot warrant
that bids or ultimate construction or total project costs will not vary from such estimates.
6. PROFESSIONAL STANDARDS; WARRANTY. The standard of care for services performed or furnished by Fishbeck will be the care
and skill ordinarily used by members of Fishbeck's profession practicing under similar circumstances at the same time and in the
same locality. Fishbeck makes no warranties, express or implied, under this Agreement or otherwise, in connection with
Fishbeck's services.
7. TERMINATION. Either Client or Fishbeck may terminate this Agreement by giving ten days' written notice to the other party. In
such event, Client shall pay Fishbeck in full for all work previously authorized and performed prior to the effective date of
termination, plus (at the discretion of Fishbeck) a termination charge to cover finalization work necessary to bring ongoing work
to a logical conclusion. Such charge shall not exceed 30 percent of all charges previously incurred. Upon receipt of such payment,
Fishbeck will return to Client all documents and information which are the property of Client.
8. SUBCONTRACTORS. Fishbeck may engage subcontractors on behalf of Client to perform any portion of the services to be
provided by Fishbeck hereunder.
9. PAYMENT TO FISHBECK. Invoices will be issued every four weeks, payable upon receipt, unless otherwise agreed. Interest of
1 percent per four -week period will be payable on all amounts not paid within 28 days from date of invoice, payment thereafter
to be applied first to accrued interest and then to the principal unpaid amount. Any attorney's fees or other costs incurred in
collecting any delinquent amount shall be paid by Client.
Client agrees to pay on a current basis, in addition to any proposal or contract fee understandings, all taxes including, but not
limited to, sales taxes on services or related expenses which may be imposed on Fishbeck by any governmental entity.
If Client directs Fishbeck to invoice another, Fishbeck will do so, but Client agrees to be ultimately responsible for Fishbeck's
compensation until Client provides Fishbeck with that third party's written acceptance of all terms of this Agreement and until
Fishbeck agrees to the substitution.
In addition to any other remedies Fishbeck may have, Fishbeck shall have the absolute right to cease performing any basic or
additional services in the event payment has not been made on a current basis.
10. HAZARDOUS WASTE. Fishbeck has neither created nor contributed to the creation or existence of any hazardous, radioactive,
toxic, irritant, pollutant, or otherwise dangerous substance or condition at any site, and its compensation hereunder is in no way
commensurate with the potential risk of injury or loss that may be caused by exposure to such substances or conditions. Fishbeck
shall not be responsible for any alleged contamination, whether such contamination occurred in the past, is occurring presently,
or will occur in the future, and the performance of services hereunder does not imply risk -sharing on the part of Fishbeck.
11. LIMITATION OF LIABILITY. To the fullest extent permitted by law, Fishbeck's total liability to Client for any cause or combination
of causes, which arise out of claims based upon professional liability errors or omissions, whether based upon contract, warranty,
negligence, strict liability, or otherwise is, in the aggregate, limited to the greater of $250,000 or the amount of the fee earned
under this Agreement.
To the fullest extent permitted by law, Fishbeck's total liability to Client for any cause or combination of causes, which arise out of
claims for which Fishbeck is covered by insurance other than professional liability errors and omissions, whether based upon
contract, warranty, negligence, strict liability, or otherwise is, in the aggregate, limited to the total insurance proceeds paid on
behalf of or to Fishbeck by Fishbeck's insurers in settlement or satisfaction of Client's claims under the terms and conditions of
Fishbeck's insurance policies applicable thereto.
Higher limits of liability may be considered upon Client's written request, prior to commencement of services, and agreement to
pay an additional fee.
11/2019
Terms and Conditions for Professional Services Fishbeck 12 of 2
12. DELEGATED DESIGN. Client recognizes and holds Fishbeck harmless for the performance of certain components of the Project
which are traditionally specified to be designed by the Contractor.
13. INSURANCE. Client shall cause Fishbeck and Fishbeck's consultants, employees, and agents to be listed as additional insureds on
all commercial general liability and property insurance policies carried by Client which are applicable to the Project. Client shall
also provide workers' compensation insurance for Client's employees. Client agrees to have their insurers endorse these
insurance policies to reflect that, in the event of payment of any loss or damages, subrogation rights under this Agreement are
hereby waived by the insurer with respect to claims against Fishbeck.
Upon request, Client and Fishbeck shall each deliver to the other certificates of insurance evidencing their coverages.
Client shall require Contractor to purchase and maintain commercial general liability and other insurance as specified in the
contract documents and to cause Fishbeck and Fishbeck's consultants, employees, and agents to be listed as additional insureds
with respect to such liability and other insurance purchased and maintained by Contractor for the Project. Contractor must agree
to have their insurers endorse these insurance policies to reflect that, in the event of payment of any loss or damages,
subrogation rights under this Agreement are hereby waived by the insurer with respect to claims against Fishbeck.
14. INDEMNIFICATION. Fishbeck will defend, indemnify, and hold Client harmless from any claim, liability, or defense cost for injury
or loss sustained by any party from exposures to the extent caused by Fishbeck's negligence or willful misconduct. Client agrees
to defend, indemnify, and hold Fishbeck harmless from any claim, liability, or defense cost for injury or loss sustained by any party
from exposures allegedly caused by Fishbeck's performance of services hereunder, except for injury or loss to the extent caused
by the negligence or willful misconduct of Fishbeck. These indemnities are subject to specific limitations provided for in this
Agreement.
15. CONSEQUENTIAL DAMAGES. Client and Fishbeck waive consequential damages for claims, disputes, or other matters in question
relating to this Agreement including, but not limited to, loss of business.
16. LEGAL EXPENSES. If either Client or Fishbeck makes a claim against the other as to issues arising out of the performance of this
Agreement, the prevailing party will be entitled to recover its reasonable expenses of litigation, including reasonable attorney's
fees. If Fishbeck brings a lawsuit against Client to collect invoiced fees and expenses, Client agrees to pay Fishbeck's reasonable
collection expenses including attorney fees.
17. OWNERSHIP OF WORK PRODUCT. Fishbeck shall remain the owner of all drawings, reports, and other material provided to
Client, whether in hard copy or electronic media form. Client shall be authorized to use the copies provided by Fishbeck only in
connection with the Project. Any other use or reuse by Client or others for any purpose whatsoever shall be at Client's risk and
full legal responsibility, without liability to Fishbeck. Client shall defend, indemnify, and hold harmless Fishbeck from all claims,
damages, losses, and expenses, including attorney's fees arising out of or resulting therefrom.
18. ELECTRONIC MEDIA. Data, reports, drawings, specifications, and other material and deliverables may be transmitted to Client in
either hard copy, digital, or both formats. If transmitted electronically, and a discrepancy or conflict with the electronically
transmitted version occurs, the hard copy in Fishbeck's files used to create the digital version shall govern. If a hard copy does not
exist, the version of the material or document residing on Fishbeck's computer network shall govern. Fishbeck cannot guarantee
the longevity of any material transmitted electronically nor can Fishbeck guarantee the ability of the Client to open and use the
digital versions of the documents in the future.
19. GENERAL CONSIDERATIONS. Client and Fishbeck each are hereby bound and the partners, successors, executors, administrators,
and legal representatives of Client and Fishbeck are hereby bound to the other party to this Agreement and to the partners,
successors, executors, administrators, and legal representatives (and said assigns) of such other party, in respect of all covenants,
agreements, and obligations of this Agreement.
Neither Client nor Fishbeck shall assign this Agreement without the written consent of the other.
Neither Client nor Fishbeck will have any liability for nonperformance caused in whole or in part by causes beyond Fishbeck's
reasonable control. Such causes include, but are not limited to, Acts of God, civil unrest and war, labor unrest and strikes, acts of
authorities, and events that could not be reasonably anticipated.
This Agreement shall be governed by the law of the principal place of business of Fishbeck.
This Agreement constitutes the entire agreement between Client and Fishbeck and supersedes all prior written or oral
understandings. This Agreement may only be amended, supplemented, modified, or canceled by a duly executed written
instrument.
End of Terms and Conditions for Professional Services
11/2019
CITY OF
WATERLOO
COMPREHENSIVE
DOWNTOWN
PARKING STUDY
AUGUST 7, 2023
Lf!shbec<
Engineers I Architects I Scientists I Constructors
1515 Arboretum Drive, SE
Grand Rapids, Michigan 49546
616.575.3824 I fishbeck.com
August 7, 2023
Bridgett Wood
City of Waterloo
715 Mulberry Street
Waterloo, Iowa 50703
Professional Consulting Services for the City of Waterloo
Comprehensive Downtown Parking Study
Dear Ms. Wood:
An industrial powerhouse throughout the 20th century, Waterloo is transforming with broad based commercial investment.
The tools for this growth include a strong Brownfield program that has helped revitalize several properties. This focus has paid
dividends across the City with a renewed vitality in downtown. The changing dynamics require City leaders to consider if parking
and mobility policies are meeting the needs of an evolving community. Effective administration of the parking system
is one of the keys to continued economic success and vibrancy of downtown.
The goals outlined in the Downtown Parking Study RFP will address the need for reliable parking options for residents and visitors
so Waterloo can continue to showcase itself as a vibrant and exciting place to "live, work, play and raise a family." Parking and
mobility needs change over time, and great communities seek ways to support those needs while staying true to their nature.
We appreciate the investment the City is making in parking. The Fishbeck team can bring lasting value with recommendations
that can be implemented and accepted by the residents of Waterloo.
Fishbeck is a professional architectural/engineering, civil engineering, environmental, and construction services consulting firm
with over 600 people serving governmental, educational, healthcare, commercial, industrial, and private clients. Established in
1956, Fishbeck is 100-percent employee owned with 15 offices serving the U.S. Our range of services and integrated project
approach provide our clients with specifically suited, innovative solutions. We are committed to delivering exceptional service,
outstanding technical quality, and establishing long-term client relationships.
The Fishbeck parking team has completed hundreds of parking studies encompassing a wide range of communities.
While this breadth of experience gives us great perspective, every Fishbeck parking study is unique to the community we are
serving. The policies and recommendations in one community may be unsuitable in another. Our parking staff specialize in
developing parking plans for mid -sized and growing communities that include current concepts and technologies without
losing their "hometown" feel.
We are excited about the possibility of partnering with Waterloo and consider it the basis of a collaborative experience that will
lead to outstanding results. We hope you view our submittal as the beginning of a productive dialogue in your search for a team
best -suited to work with the City on your parking needs. We would greatly appreciate the opportunity to further discuss and
demonstrate our qualifications and project approach.
Sincerely,
Jon Forster, CAPP /4bshua Rozeboom, PE
Parking Planner
Vice President - Parking and Restoration
TABLE OF
CONTENTS
A FIRM QUALIFICATIONS
B SIMILAR PROJECTS/REFERENCES
C PROJECT TEAM
D PROJECT APPROACH
E SCHEDULE
F PROPOSED COST/RATE SCHEDULE
FISHBECK I FIRM QUALIFICATIONS 15
A -FIRM QUALIFICATIONS
History
Fishbeck is a professional architectural/engineering, civil engineering, environmental, and construction services consulting firm
that serves governmental, educational, healthcare, commercial, industrial, and private clients. Our range of services and integrated
project approach provides our clients with specifically suited, innovative designs. We are committed to delivering exceptional
service, outstanding technical quality, and establishing long-term client relationships. Our design specialists are dedicated to
providing creative, value -driven services.
Fishbeck is headquartered in Grand Rapids with 14 regional offices. Our staff routinely travel throughout the country to meet
the needs of our clients. Fishbeck's Grand Rapids office would be designated as the primary office associated with this contract.
Headquarters
Established
Firm Personnel
Company Type
Accolades
Locations
Website
Architecture/Engineering
• Architecture
• Mechanical
• Electrical
• Structural
• Parking Planning,
Design, and Restoration
• Interior Design
• Systems Commissioning
• Indoor Air Quality
• Master Planning
• Facility Condition
Assessment
• Energy Assessment
1515 Arboretum Drive SE, Grand Rapids, MI 49546 1 616.575.3824
1956
600+
100% employee -owned corporation
120+ award -winning projects
15 offices throughout Michigan, Ohio, and Indiana, and work throughout the nation
www.fishbeck.com
Infrastructure Engineering
• Site Development
• Transportation
• Geospatial Services
• Water Distribution
• Water Supply/Treatment
• Water Storage
• Watershed Management
• Wastewater Collection
• Wastewater Treatment
• Asset Management
• Stormwater Management
Environmental
• Remediation
• State and Federal
Environmental Program
Assistance
• Air Quality
• Brownfield Redevelopment
• Water Resources
• Industrial Hygiene
• Asbestos/Lead Management
• Environmental Site
Assessment
• Due Diligence
Construction
• Construction
Management
• Design/Build
• Cost Estimatinc
• Scheduling
• Preconstructior
• Reconstruction
and Cost Redu,
Studies
FISHBECK I FIRM QUALIFICATIONS 16
Philosophy + Core Values
Fishbeck is a 100-percent employee -owned
corporation that believes in the straightforward
philosophy of providing outstanding service to our
clients with our core values being:
• Enthusiasm and intensity
• Honesty and integrity
• Innovation and excellence in everything we do
• A concern and respect for people and their
personal and professional growth
These four values result in the most important value:
Exceptional Client Service.
At Fishbeck, our core purpose is to "help people
realize their visions while benefiting society." Fishbeck's
mission is to meet our clients' needs and achieve our
business goals in a manner that exemplifies our core
values. Our mission basics include:
• Provide innovative and excellent service within
budget.
• Work in a supportive and synergistic way with
other team members of all disciplines.
• Consider the client a project team member.
• Know the program requirements and meet them in the simplest, most efficient, cost-effective manner.
• Align expectations with clients' needs, budgets, and the scope of our services.
• Conduct QA/QC reviews at appropriate milestones to maximize client value.
HONESTY AND
INTEGRITY
ENTHUSIASM
AND INTENSITY
A CONCERN AND
RESPECT FOR PEOPLE
AND THEIR PERSONAL
GROWTH
INNOVATION
AND EXCELLENCE
IN EVERYTHING
WE DO
EXCEPTIONAL
CLIENT SERVICE
Why Fishbeck
• Fishbeck's team is dedicated to providing exceptional
service to meet the City's needs. Commitment to your
mission is our number one priority.
• Our excellent communication gives us the ability to hit
the ground running and work collaboratively throughout
your entire project.
• Our team has extensive parking planning experience.
• Fishbeck's parking staff are nationally recognized parking
planners and designers with projects across the country.
• We will bring creative, innovative, and integrated planning
and design solutions for the City of Waterloo.
• We will successfully meet the City's parking needs
and expectations.
FISHBECK I SIMILAR PROJECTS/REFERENCES 18
B -SIMILAR PROJECTS/REFERENCES
iIJ '� r ui, '+u
Ii I;u
Parking and Mobility Planning
Solutions for the first and last mile connections.
Quick, safe, cost effective...keys to a great trip! Every organization has to manage their parking and transportation needs.
It may be a couple of parking spaces for staff or thousands of people coming to your location each day. Easy to find, hassle free,
and sustainable options are necessary to maximize your current mobility assets and plan for a changing future.
The Fishbeck parking and mobility planning team deliver solutions for the first and last mile that provide access to where you want
to go. Whether it's your first parking project or you need a sophisticated technical application, Fishbeck can help you identify your
core needs, develop an action plan, and implement a successful solution.
SERVICES
• Parking Studies
• Supply and Demand Analysis
• Shared Parking Analysis
• Site Feasibility Studies
• GIS Mapping and Analysis
• Curbside Management
• On -street Parking
• Workshop Facilitation
• Public Input Process
• Operational Assessments
• Market Analysis
• Financial Feasibility
• Access Control
• Payment Systems
• PARKSMART Green Facility Certification
• Pedestrian Access
• ADA Planning and Compliance
• Master Plans
• Signage and Wayfinding
SERVICE SECTORS
Commercial Corridors
Municipal
Education
Downtown
Medical
Residential
Airport
FISHBECK I SIMILAR PROJECTS/REFERENCES 19
PARKING STUDIES
STAFF EXPERIENCE
The Fishbeck parking team has
completed hundreds of projects
across the U.S.
With roots dating back to Carl
Walker, Inc., they bring established
parking planning, design, and
restoration expertise to Fishbeck.
This section outlines some of their
collective staff experience as it
pertains to parking study projects.
The parking team includes:
Jon Forster, CAPP
Josh Rozeboom, PE
Mike Ortlieb, PE
Gail Vasonis, PE
Greg Ehmke, PE
Justin Thomson, P.Eng.
Tim Meyer
Emma Floyd, PE
Ray Mulvaney, CPP
Dan Brown
Jeannette Grzeskowiak
Fabio Serrato, PE
1
City of Cedar Falls, Iowa
Downtown Parking Study
College Hill Parking Study
City of Dayton, Ohio
On -street Evaluation
City of Doral, Miami -Dade County, Florida
Parking Demand Study
City of Eau Claire, Wisconsin
Parking Study
City of El Paso, Texas
Downtown Parking Study
City of Ferndale, Michigan
Rate Study and Operations Pro -Forma
City of Grand Rapids, Michigan
Parking Operations Review
Ryerson Library Parking Facility Study
Wedge Lot Parking Structure Study
Public Works Facilities Relocation Study
Custer Lot Parking Structure Feasibility Study
Parking Lot 6 Parking Structure Feasibility Study
City of Lake Worth, Palm Beach County, Florida
Downtown Parking Study
City of Plattsburgh, New York
Downtown Parking Study
City of Savannah, Georgia
Parking Study and Strategic Plan
City of Sheboygan, Wisconsin
Parking Study and Analysis
City of Traverse City DDA, Michigan
Hardy Deck Conversion Study
City of Wheaton, Illinois
Parking Payment Management Study
Kalamazoo County Courthouse, Kalamazoo, Michigan
Parking Demand Study
FISHBECK I SIMILAR PROJECTS/REFERENCES 110
CITY OF HUDSON,
NEWYORK
Parking Improvement Feasibility Study
Hudson, the oldest city in America, is
undergoing a transformation from an
aging industrial river town into the choice
visitor destination in the Hudson Valley.
Hundreds of shops, restaurants, and
hotels line the historic streets. Hudson
initiated a parking improvement study
to address the critical parking deficit in
the landlocked city. A lack of long-term,
short-term, daily, and hourly parking
was adversely impacting the ability of
residents and visitors to access the central
business district, recreation sites, public
service centers, and other important
destinations.
Fishbeck conducted a study that analyzed
the current conditions and considered
how to develop safer, more accessible
parking throughout the City. The final plan
recommendations addressed the parking
shortage and built a framework for
effective management and flexibility into
the future. Incorporating mobility options
with increased utilization of all parking,
public, and private, Hudson can adapt
and grow while maintaining the character
of the historic city.
CITY OF CEDAR FALLS, IOWA CITY OF SHEBOYGAN,
WISCONSIN
Downtown Parking Study
Cedar Falls experienced significant
new development opportunities; and
businesses, residents, and stakeholders
were concerned the existing parking was
insufficient to support additional growth.
The parking study included extensive
public outreach efforts, parking impact
analyses on new development projects,
and a review of the entire public parking
operation.
The study revealed additional public
parking capacity in the form of structured
parking would be needed to support
additional future development activity.
The City Council voted unanimously
to direct staff to implement all
recommendations included in
the final report document.
Parking Study and Analysis
Sheboygan is a Lake Michigan waterfront
community with a hometown atmosphere
and strong economic engine. After a large
downtown parcel was converted from
abandoned commercial storage space
to modern apartments, including over
200 units and an outdoor amphitheater,
the parking system received pressure to
accommodate an influx of vehicles and
economic development.
A parking study was conducted that
focused on parking demands, on -street
parking assets, policy, and enforcement.
An important goal was determining
whether a parking structure was needed
immediately or in the future. Peak demand
areas and parking allocation strategies
were identified; which allowed the City to
accommodate current parking needs and
plan for a future parking structure.
FISHBECK I SIMILAR PROJECTS/REFERENCES 111
CITY OF PLATTSBURGH,
NEW YORK
Parking Study
Increased downtown economic
activity created the need for the City to
improve their parking management. An
efficient and well -managed parking and
transportation program was given to the
City to help grow and provide excellent
service to residents and visitors.
Staff developed a plan to accommodate
parkers during the removal of a 289-space
parking lot for residential development;
and provided long-term management
and parking supply solutions. Multiple
public workshops and community
engagement sessions were held, as well
as an online survey to gather stakeholder
input. Several bicycle and pedestrian
options were promoted to provide access
to downtown; and an implementation
plan to move the City from unregulated
parking to a managed parking system
focused on ease -of -use for residents and
patrons. An enforcement program was
also implemented to increase customer
service and availability of on -street
parking.
TOWN OF FUQUAY VARINA, CITY OF LAKE WORTH
NORTH CAROLINA BEACH, FLORIDA
Comprehensive Parking Plan
The Town of Fuquay-Varina was
suffering with parking complaints
from the residents and visitors without
truly understanding the root parking
and transportation issues after major
population increases.
Staff conducted a comprehensive
downtown parking study that included
inventorying the downtown parking
supply and identifying peak demand
areas. Zoning, enforcement, regulations,
branding, wayfinding, pedestrian needs,
bicycle access, and railroad right-of-way
issues were all reviewed. To achieve
community acceptance, an online survey
was conducted, two town hall meetings
with residents and business owners were
lead, and one on -one -meetings were held
with the Town Council and select citizens.
The study established the basis for a Town
parking system and need for long-range
parking planning. The Town created a new
parking map and online page dedicated
to parking.
Parking Master Plan
A community undergoing unprecedented
growth and development, the parking
system was overflowing with cars parked
on the street near the single-family
homes surrounding downtown. Staff
developed a parking master plan that
included a parking rate analysis tool.
The tool allowed variances in rates, hours
of operation, occupancy levels, and
removal or addition of parking locations.
The revenue projections were used to
develop long-term capital spending
plans for parking structure additions
and maintenance.
On -street curb along commercial
corridor roads was in high demand
for valet stands, drop off, and public
parking. The master plan addressed the
changing nature of curb use and the high
demand for valet parking through both
ordinance requirements and parking
policy. Extended payment zones along
with a residential permit program were
developed to reduce neighborhood
parking by the valet operators. Options
for increasing parking supply were
developed using revenue projections
from the rate analysis tool.
FISHBECK I SIMILAR PROJECTS/REFERENCES 112
References
Our team is committed to delivering exceptional service, outstanding technical quality, and establishing long-term client
relationships. With roots dating back to Carl Walker, Inc., Fishbeck's parking professionals have over 100 years of combined
experience
in the parking industry. The team has completed hundreds of parking projects including dozens of studies across the country.
City of Hudson, New York I Downtown Parking Improvement Study
Peter Bujanow, Commissioner of Public Works 1518.828.1030 I pbujanow@cityofhudson.org
520 Warren Street, Hudson, NY 12534
City of Cedar Falls, Iowa I Downtown and College Hill Parking Studies
Jacque Danielson, City Clerk 1319.268.5152 I jacque.danielsen@cedarfalls.com
220 Clay Street, Cedar Falls, IA 50613
City of Grand Rapids, Michigan I Ryerson Library Mixed -Use Parking Facility Study
Josh Naramore, Mobile GR and Parking Services 1616.456.3290 I jnaramore@grand-rapids.mi.us
50 Ottawa Avenue NW, Grand Rapids, MI 49503
"We received a far more comprehensive study than we anticipated.
A great value to the City."
Tom DiPietro, City Council President
City of Hudson, New York
"Fishbeck's staff is consistently excellent. They are skillful, knowledgeable,
and bring experience from their many projects across the country.
They are also incredibly helpful, professional, and their work is always
performed on schedule with great attention to detail. Moreover, our
requests to them are always responded to promptly. Based on my
experience, I can recommend Fishbeck without any reservation."
Jada Hahlbrock, CAPP, Manager of Parking Services
City of Ann Arbor, Michigan
FISHBECK I PROJECT TEAM 114
C - PROJECT TEAM
Fishbeck realizes the importance of assigning the right team to each project. We assemble teams of professionals appropriately
qualified to work together to make certain the specific and unique needs of your projects are properly understood and satisfied.
Our firm's capacity allows us to ensure your project will receive the necessary technical support staff to meet project -specific
schedules and deadlines. Our staff is made up of highly talented, motivated, and energetic people who challenge themselves
to rethink their methods and roles, and bring their ingenuity to the problems they solve and the work they do.
Fishbeck values a collaborative approach — we know from experience the exceptional results that can be achieved from a team
of committed and talented professionals. We have selected a skilled team to support the City of Waterloo with anything that may
present itself during the project. Our ability to commit our project manager and other key staff is crucial to your project's success.
It encourages clarity of communications among the entire team and helps ensure a project that meets the intended goals.
Jon Forster has led parking studies across the U.S. and he values communication as a strong foundational element of a successful
project. The development of a project communication plan from the beginning will ensure the City knows the status of the project
and is not left wondering what is going on with the parking study. Policy decisions and recommendations will not simply arrive in
an email inbox one day. Deliberate communication throughout the process will ensure a parking study tailored to the needs of
Waterloo.
Primary Contact/Project Manager
Jon Forster, CAPP, Project Manager/Parking Planner
Fishbeck 11515 Arboretum Drive SE, Grand Rapids, MI 49546
616.330.5233 Hforster@fishbeck.com
Project Presentation Links
Jon Forster was involved with the City of Hudson while at Fishbeck and with the City of Cedar Falls while with another firm.
http://www.cedarfalls.corn/DocumentCenterNiew/8450/Public-Workshop-2nd-Presentation-Findings-and-Recommendations
http://www.cedarfalls.com/DocumentCenterNiew/9071 /190716-College-HilI-Recommendations
https://cros3.revize.com/revize/hudsonny/Hudson%20Parking%20Final%20Presentation.pdf
CITY
JI1TERLOO
Project Manager/
Parking Planner
Jon Forster, CAPP
10-1 50%
GIS/Data Collection
Caryn Ashbay, GISP
Demand Modeling
Alyssa Wambold, PE, PTOE
25% WI 10%
Community Outreach
Melissa Blaser, GISP
4/.10%
FISHBECK I PROJECT TEAM 115
YEARS OF PARKING
EXPERIENCE
2 years — o Fishbeck
28 years—ototal
EDUCATION
MA in Education,
Concordia University
BS in Management,
Purdue University
REGISTRATIONS/
CERTIFICATIONS
Certified Administrator
of Public Parking (IPMI)
MEMBERSHIPS
International Parking
and Mobility Institute (IPMI)
rfishbeck
JON FORSTER, CAPP
PROJECT MANAGER/PARKING PLANNER
Jon has hands-on knowledge of parking operations, curbside management, strategic planning,
and managing dynamic change. His experience includes multi -facility parking operations,
parking enforcement and adjudication, supply and demand analysis, technology, customer
service, strategic asset planning, and project management. As a parking and mobility planner,
Jon has assisted municipalities, higher education, and healthcare clients on numerous projects.
CITY OF CEDAR FALLS, IOWA
DOWNTOWN PARKING STUDY
Key elements of the study included an assessment of how current development activity will
impact parking in the downtown area; extensive stakeholder outreach and public workshops;
and an assessment of parking management and organizational policies.
CITY OF HUDSON, NEW YORK
PARKING IMPROVEMENT FEASIBILITY STUDY
Booming redevelopment is causing a shortage of parking for residents and staff in historic
downtown Hudson. Fishbeck collected occupancy data, reviewed policy and organizational
structure, and estimated parking demand for several new projects. The Strategic Plan included
parking expansion options, organizational re -structuring, rate adjustments, and collaborative
teaming with public and private organizations across the region. The Plan will guide Hudson's
tremendous growth and provide the framework for effective parking administration.
CITY OF BERKLEY, MICHIGAN
PARKING STUDY AND STRATEGIC PLAN
Berkley is known for walkable family neighborhoods surrounded by vibrant commercial
corridors. City-wide parking concerns spurred the need for a Parking Strategic Plan with a
focus on downtown and the surrounding neighborhood. Current parking demand, projected
future demand and administrative policy were studied to develop a plan that would serve
the entire community. Public input included an open house, online data collection and
stakeholder interviews. The final Strategic Plan incorporated GIS data, a zoning update and
new enforcement policies to craft a comprehensive plan that addressed parking supply and
operational efficiency.
CITY OF ST. CLAIR SHORES, MICHIGAN
DOWNTOWN DEVELOPMENT AUTHORITY DISTRICT PARKING STUDY
With a compact downtown St. Clair Shores is a vibrant entertainment district. Already tight on
parking, multiple redevelopment projects created concerns of a parking shortage. Fishbeck
conducted GIS mapping of parking supply and multiple days of occupancy counts. Future
parking demand modeling showed a deficit with little room to expand. The long-term parking
plan included shared parking, reconfigured on -street parking, and improved layout and
circulation. Recommended pedestrian movement, signage and streetscape improvements
provide for increased mobility across downtown..
CITY OF EAU CLAIRE, WISCONSIN
PARKING STUDY
Eau Claire has carefully taken care of their downtown as it has grown steadily over the past
two decades to include a performing arts center, multi -family housing and a corporate
headquarters. New parking structures were built as older ones reached the end of their useful
life. The most recent parking study update included GIS data collection across downtown and
two other neighborhoods, demand analysis for a new convention center, review of on -street
technology and multiple public meetings to discuss the needs of the community.
CITY OF PLATTSBURGH, NEW YORK
PARKING STUDY
Developed a parking plan through a combination of data gathering and analysis, public input,
observing community needs, and synchronizing the parking plan with City goals. The study
included measuring existing parking supply and demand, projecting future parking needs
given development of the 289-space Durkee Street parking lot, and development of land
use and parking management principles to guide future decisions on parking.
FISHBECK I PROJECT TEAM 116
YEARS OF EXPERIENCE
12 years—o Fishbeck
22 years—ototal
EDUCATION
BS in Geographic Information
Systems, Central Michigan
University
REGISTRATIONS/
CERTIFICATIONS
Geographic Information Systems
Professional — GIS Certification
Institute
MEMBERSHIPS
Improving Michigan's Access
to Geographic Information
Networks (IMAGIN)
Michigan Communities and
Association of Mapping
Professionals (MiCAMP)
Geographic Information Systems
Certification Institute
fishbeck
CARYN ASH BAY, GISP
SENIOR GIS SPECIALIST
Caryn has experience in a variety of GIS applications including utility mapping, sanitary sewer,
water, stormwater, and asset management. She designs, develops, implements, and manages
geospatial data, databases, and applications. Caryn is proficient in cloud -based mapping
and management utilizing ESRI's software suite; and she manages field operations utilizing
ESRI mobile applications and external GNSS devices. At Fishbeck, Caryn manages ArcGIS
Enterprise/Portal and ArcGIS Online environments, authors data services, publishes web
maps and web applications for viewing and GIS editing purposes, serves as a subject matter
expert for GIS data workflows and management of GIS data, writes GIS standard operating
procedures and documents, and stays current with leading technologies, techniques, and
approaches for implementing the best GIS solution.
CITY OF ST. CLAIR SHORES, MICHIGAN
DDA PARKING STUDY
Utilizing Esri's public parking ArcGIS solution, created parking lot GIS features for the
downtown area. Created parking lot car counts feature to be used in the field for data
collection. Implemented web maps on ArcGIS Online for parking lot inventory and parking
lot car counts. Created custom Esri Field Maps training documentation for field staff. Produced
heat maps and parking infrastructure maps utilizing parking data collected in the field.
EAST GRAND RAPIDS PUBLIC SCHOOL DISTRICT I EAST GRAND RAPIDS,
MICHIGAN
HIGH SCHOOL PARKING STUDY
Utilizing GIS formatted data, Fishbeck optimized pedestrian routes to the school campus.
Pedestrian routes were utilized to develop a parking plan that incorporated pedestrian,
bicycle, and drop-off locations for students. The final solutions will improve safety, access,
and vehicle management for the busy campus located in the downtown commercial district.
CITY OF BERKLEY, MICHIGAN
PARKING STUDYAND STRATEGIC PLAN
As part of the parking study/strategic plan, GIS data tools were incorporated into the public
engagement process. The community accessed online GIS maps to locate specific comments
regarding parking and mobility concerns. The data was correlated for the City to directly
address safety concerns and understand how parking resources were being used by the
public. Easy to use GIS interfaces and targeted recommendations were key to successful input
gathering.
MACOMB TOWNSHIP, MICHIGAN
WASTEWATER SAW ASSET MANAGEMENT PROGRAM
Converted AutoCAD drawing files and survey data to ESRI geodatabase formats. Developed
a GIS system using the ESRI Local Government Information Model that incorporated the
inspection of over 7,700 sanitary structures, 11 pump stations, and 300,000 feet of sewer.
Created record drawing database for spatially tracking the location of over 3,000 record
drawing and field plans.
CONSULTATION AS -NEEDED
Support Macomb Township IT department with ArcGIS Enterprise deployments and updates.
Provide expert knowledge as -needed by client. Continually update utility and sidewalk GIS
data with record drawing information. Manage portal user accounts, data organization, and
accessibility for multiple departments at the Township.
CITY OF FLAT ROCK, MICHIGAN
WASTEWATER AND STORMWATER SAW ASSET MANAGEMENT PROGRAM
Assisted in development of a GIS using the ESRI Local Government Information Model that
incorporated the inspection of over 2,300 storm and sanitary structures, 83 storm outfalls,
5 pump stations, and 200,000 feet of sewer. Project also included an evaluation of asset
criticality and business risk exposure, sanitary sewer hydraulic analysis, and development
of a 20-year system -wide CIP.
FISHBECK I PROJECT TEAM 117
YEARS OF EXPERIENCE
8 years —o Fishbeck
10 years —o total
EDUCATION
BS in Geography with GIS
and Urban Planning Emphasis,
Grand Valley State University
REGISTRATIONS/
CERTIFICATIONS
Geographic Information
Systems Professional
MEMBERSHIPS
IMAGIN — Improving Michigan's
Access to Geographic
Information Systems
MiCAMP — Michigan
Communities and Mapping
Professionals
fishbeck
MELISSA BLASER, GISP
SENIOR GIS SPECIALIST
Melissa has experience in a variety of GIS use applications including utilities, asset
management, spatial analysis, and working with 3D datasets. As a GIS specialist, she designs,
develops, implements, and maintains geospatial data. Melissa is proficient in Esri's ArcGIS
software. Additionally, Melissa manages field operations utilizing Esri mobile applications
and external GNSS devices.
CITY OF ST. CLAIR SHORES, MICHIGAN
DDA PARKING LOT STUDY
Developed and deployed Esri's public parking ArcGIS solution for a downtown City parking
study. Configured mobile collection using Esri Field Maps. Monitored field collection through
ArcGIS Online. Created custom heat maps of parking infrastructure and car counts from
collected data.
CITY OF BERKLEY, MICHIGAN
PARKING STUDY AND STRATEGIC PLAN
Berkley is known for walkable family neighborhoods surrounded by vibrant commercial
corridors. City-wide parking concerns spurred the need for a Parking Strategic Plan with a
focus on downtown and the surrounding neighborhood. Current parking demand, projected
future demand and administrative policy were studied to develop a plan that would serve
the entire community. Public input included an open house, online data collection and
stakeholder interviews. The final Strategic Plan incorporated GIS data, a zoning update and
new enforcement policies to craft a comprehensive plan that addressed parking supply and
operational efficiency.
CITY OF RIVERVIEW, MICHIGAN
AS NEEDED GIS SUPPORT SERVICES
Maintain contact with City staff on GIS operations. Update GIS on annual basis. Deploy field
apps and monitor field collection. Training for City staff on EOS GNSS units and software.
Coordinate GIS infrastructure with CMMS vendor on behalf of City. Conducted LiDAR point
cloud analysis of flooding locations, provided City with 3D model of LiDAR in ArcPro.
MERIDIAN CHARTER TOWNSHIP, MICHIGAN
WASTEWATER ASSET MANAGEMENT PLAN
Reviewed sewer televising videos documenting deformities and inflow/infiltration. Assessed
sewer laterals and updated GIS to show parcels that correspond with the lateral connection's
condition.
GRAND VALLEY STATE UNIVERSITY I ALLENDALE, MICHIGAN
STORMWATER MASTER PLAN
Developed a GIS database for stormwater assets throughout the Allendale campus.
Deployed ArcGIS Online web map applications for facilities personnel to access GIS maps
and data. Coordinated utility mapping updates with University staff. Collaborated with the
University's third -party work order system to integrate the GIS database for preventative
maintenance and routine work orders.
AMERICAN WATER I WRIGHT PATTERSON AIR FORCE BASE, OHIO
TRANSPORTATION ASSET MANAGEMENT
Survey grade asset inventory of all water distribution system and wastewater collection system
assets throughout Wright Patterson Air Force Base. Trained and supported field operations
with EOS GNSS units running Esri's Collector App. Performed quality control of collected data
to meet client specifications.
GROSSE ILE TOWNSHIP, MICHIGAN
WASTEWATER ASSET MANAGEMENT PROGRAM
Developed a GIS by converting CAD to the current Esri Local Government Information Model.
Designed mobile field applications for Township staff to GPS over 1,000 sanitary manholes
using EOS GNSS receivers with real-time kinematic correction. Continued training on field
collection and Esri ArcPro software.
FISHBECK I PROJECT TEAM 118
YEARS OF EXPERIENCE
1 year : Fishbeck
8 years —ototal
EDUCATION
BS in Civil Engineering,
Michigan Technological
University
REGISTRATIONS/
CERTIFICATIONS
Professional Engineer — Michigan
Professional Traffic
Operations Engineer
TRAINING
Pavement Surface
Evaluation and Rating
rfishbeck
ALYSSA WAMBOLD, PE, PTOE
TRAFFIC ENGINEER
Alyssa applies her formal and on-the-job training to various road design and traffic -related
projects including pavement management projects and traffic engineering services including
traffic studies, crash analyses, pavement markings, signage, and MOT plans. She is very
familiar with MDOT standards, ADA requirements, specifications, policies and procedures,
as well as AASHTO standards and policies. She has practical experience in the development
of road design plans, traffic staging concepts, temporary traffic control plans, freeway and
non -freeway signing plans, traffic impact studies, and is proficient in MicroStation, HCS7,
MiSigns, Synchro® and SimTraffic software.
SMM
LIVERNOIS STREETSCAPE TRAFFIC STUDY
Traffic engineer responsible for creating the Synchro model for a potential road diet on
Livernois Road from 8 Mile Road to Margareta Avenue. The existing levels of service were
determined from the Synchro model, then compared to projected levels of service for a road
diet scenario and a no -build scenario.
COVENANT HEALTHCARE I SAGINAW, MICHIGAN
TRAFFIC IMPACT STUDY
Traffic engineer responsible for using Synchro and SimTraffic software to determine the
impacts of the expansion of the Covenant Healthcare campus. Analyzed traffic data and
calculated levels of service for existing, background, and future conditions. Completed a
crash analysis, including pedestrians and bicycles. Wrote traffic analysis report, pedestrian
access plan, and wayfinding signage plan outlining findings.
SEEFRIED PROPERTIES I PONTIAC, MICHIGAN
TRAFFIC IMPACT STUDY AT PROPOSED AMAZON FULFILLMENT & DISTRIBUTION CENTER
Traffic engineer responsible for the modeling of 15 intersections near the site, including
calculating existing vehicle delays, levels of service, and vehicle queues at the intersections.
SAROKI ARCHITECTURE I BIRMINGHAM, MICHIGAN
TRAFFIC IMPACT STUDY FOR PROPOSED MULTI -FAMILY DEVELOPMENT
Traffic engineer responsible for preparation of a traffic impact study for a proposed residential
development on South Eton Road, adjacent to the existing District Lofts Phase 2 building.
The traffic impact study included the completion of a crash analysis for the most recent five
years of data for the roadways adjacent to the proposed development..
ANN ARBOR ROAD OUTLET, LLC I PLYMOUTH, MICHIGAN
TRAFFIC IMPACT STUDY FOR PLYMOUTH MARKET PLACE
Traffic engineer responsible for the modeling of four intersections near the site and four site
driveways, including calculating existing vehicle delays, levels of service, and vehicle queues
at the intersections. Also calculated future vehicle delays, levels of service, and vehicle queues
(after the site was redeveloped). Completed signal coordination along Ann Arbor Road (Old
M-14) corridor. Prepared a report documenting all analyses, findings, and recommendations.
ROMULUS PARK AND FLYI ROMULUS, MICHIGAN
TRAFFIC STUDY
Traffic engineer using Synchro for traffic study for the redevelopment of an existing unused
parking lot at a factory into an off -site parking facility near Detroit Metropolitan Airport.
Analyzed traffic count data, calculated levels of service, and wrote traffic analysis report.
WOODLAND MALL I KENTWOOD, MICHIGAN
TRAFFIC STUDY
Traffic engineer using Synchro and SimTraffic for the traffic study for the renovations to the
Woodland Mall. Analyzed traffic data for surrounding streets and internal service drives, and
calculated levels of service and wrote traffic analysis report. Prepared recommendations for
improvement of site circulation and modifications to driveway locations.
MASS TRANSPORTATION AUTHORITY I FLINT, MICHIGAN
TRAFFIC STUDY
Traffic engineer using Synchro for the traffic study for the redevelopment of a parking garage.
Analyzed traffic count data, calculated levels of service, and wrote traffic analysis report.
FISHBECK I PROJECT APPROACH 120
D - PROJECT APPROACH
Parking and mobility trends continually evolve. We no longer need a place to tie up our horse, but we do need charging stations
to keep our electric vehicles moving. Proactive communities work to identify and adjust to meet the changing needs of their
citizens and visitors. Waterloo seeks solutions to solve today's problems, but also plan for future parking and transportation needs.
The proposed Comprehensive Downtown Parking Study will help the City determine the specific parking issues and develop
options to provide a flexible parking framework going forward.
The Fishbeck team specializes in assessing the parking and transportation situations in medium-sized cities. Communities like
Waterloo require an approach specific to their demographics and travel habits. Waterloo is not just another postindustrial
Midwestern city. It has a rich history and a strong sense of community, with specific parking needs. Having completed the most
recent parking studies in neighboring Cedar Falls, Fishbeck staff is familiar with the area and regional dynamics of Waterloo.
Fishbeck has included a robust community and stakeholder engagement process so the recommendations in the parking
study will consider the fabric of the community as well as current and future parking and transportation demand considerations.
The final report will present a parking plan specific to Waterloo that embodies the people and places that make Waterloo special.
Our Project Manager, Jon Forster, has conducted dozens of studies in over twenty years of parking consulting. He enjoys working
with growing communities and helping find opportunities for success even in the most difficult circumstances. Jon recognizes
effective project management starts with good communication. Our team will conduct biweekly project update calls to ensure
the City knows the status of the study at all times.
Fishbeck will provide recommendations on parking demand and policy that affect livability, economic development, and promote
a high quality of life community. Our team has parking operational experience, multiple project implementations, and a strong
understanding of how policy affects residents and visitors' daily lives. We understand parking is about so much more than cars;
it is about people participating in their community.
FISHBECK I PROJECT APPROACH 1 21
Methodology
Fishbeck's overall project methodology will include a transparent public engagement and outreach effort to ensure our final
recommendations are supported by the local community. The final deliverable of this study will be a targeted parking and mobility
strategic plan. We intend to direct our efforts and recommendations on the following key focus areas:
Communications: Public outreach program, transparent process, communications plan, branding and marketing, and stakeholder
input.
Data: A thorough data collection process including GIS mapping of parking inventory, occupancy, and turnover.
Policy: Parking operations and use, maximizing use of existing parking lots both public and private, zoning, and planning codes.
Physical Planning: Reduce unused parking areas where appropriate, optimize parking layout and striping, bike and pedestrian
infrastructure, complete streets, ADA, and mobility planning.
Leadership: Review organizational model, public/private opportunities, provide leadership with information and analytics needed
to make sound policy decisions.
Detailed Work Plan
Task 1 - Project Coordination
1. The first project goal is to understand and clearly define the goals and objectives of this study. Clear goal identification drives
the remainder of the study process. With the entire project team understanding desired outcomes, time and energy can be
focused appropriately.
2. Conduct a kickoff meeting with City administration and invited stakeholders. Fishbeck will lead the meeting and use the
information collected throughout the study process.
3. Coordinate project scheduling with City Finance Department.
4. Review existing data and previous planning projects and reports such as:
• Recent City planning documents.
• Current parking inventory data.
• Current parking -related codes, zoning requirements, and development standards.
• Information on any parking -related committees, groups, key stakeholders, etc.
• The 2021 University of Iowa study and the 2008 parking study.
• Bicycle, pedestrian, and other alternative transportation initiatives.
• Parking enforcement policies, staffing, technology, and number of citations issued.
• Available information concerning current transportation demand management policies or programs.
5. Project management throughout the study including biweekly update calls and all project coordination.
Task 2 — Existing Conditions
1. Conduct a one -week site visit to collect data, review operations, and understand how the parking system serves the community.
2. Review existing parking inventory from the City. Inventory will include location, use restrictions, and hours of operation.
3. We will complete GIS mapping of the parking and mobility assets in the
DDA district. GIS mapping will be used to digitally record locations of the
following parking and transit assets:
• City -owned off-street public parking.
• Metered public on -street parking.
• Private parking available as public paid parking.
• Hours of operation and use restrictions.
• Bus/transit stops.
• Loading zone locations.
FISHBECK I PROJECT APPROACH 1 22
• On -street ADA spaces.
• No parking areas.
• Bike racks.
(The RFP calls for an inventory of meters including their geolocation with GIS and working condition.
With the City identifying the meters as past their useful life, we assume this inventory is a low priority
since the meters are likely to be removed. We have included the meter inventory as an optional
service not in our base bid and will conduct the work if determined necessary by the City.)
4. We will conduct occupancy data collection via GIS to confirm public parking occupancy levels.
The data collection will occur from 10 am to 8 pm on a day agreed upon by the Downtown Parking
Study Project Committee. (Optional Service - extra parking occupancy collection dates.)
• The following locations noted in the RFP will have turnover and vehicle occupancy data
gathered hourly. Vehicle turnover data will only be gathered at the on -street locations noted
below and not across the entire downtown.
- 4th Street between Washington Street and Mulberry Street
- 3rd Street between Washington Street and Lafayette Street
— West 2nd Street 200 block
— The 500 and 600 blocks of Mulberry Street
— The 500 and 600 blocks of Lafayette Street
- The 500 and 600 blocks of Sycamore Street
— Commercial Street between West 6th Street and West 3rd Street
- East 5th Street, Washington Street, and Mulberry Street
— Jefferson Street between West 6th Street and Highway 63
• Parking occupancy counts will be gathered every two hours for the parking garages,
lots, and paid on -street parking areas not listed above.
5. Conduct visual observation of pedestrian walking patterns and connections to parking areas.
6. Provide a summary of parking usage characteristics, occupancy, and operational activity.
The summary will provide a clear understanding of how the public uses parking assets
and the opportunities to improve access and customer experience.
7. The GIS files will be turned over to the City and allow the administration to conduct parking counts
on an ongoing basis. Regularly updated parking, bike use, and other data points can help the City
understand conditions and continue to evolve as needed.
8. This occupancy and utilization information will be documented in graphic form to include
"heat maps" that illustrate parking occupancies in aerial map form.
Operations, Policy, and Technology Review
1. Review operational policies to identify whether goals expressed by the City are currently being
met. This review will include:
• Standard operating procedures.
• Off-street and on -street parking policy.
• Integration of parking with other modes of transportation.
• Customer service standards.
• EV charging options.
• Enforcement policies, fines, enforcement times, appeals, and final adjudication.
• Hours of operation.
2. Review the parking rate strategy for the entire system. We will focus on street rates, hours, and
policy, while being aware that off-street parking rates and policies need to be considered as part
of a complete rate plan.
FISHBECK I PROJECT APPROACH 123
3. Review existing parking -related technologies and payment systems to assess the opportunities to leverage new technologies.
The analysis portion of the study will consider factors such as:
• Customer ease of use.
• Management and operational requirements.
• Effectiveness of enforcement.
• Improved efficiencies.
• Capital outlay and monthly costs.
4. Observe the use of the "curb" and how different demands are being met
including:
• Loading zones.
• 15 minutes Grab-N-Go spaces.
• Parklets.
• Special events.
• Shared spaces for drop-off, pick-up, delivery services, car shares, etc.
Review Parking Branding and Signage
1. We will review existing websites, maps, brochures, and wayfinding signage
as it relates to parking and provide recommendations for potential
improvements.
2. Review signage messaging, branding, and location for effectiveness and
visibility.
3. We will provide examples of successful parking marketing programs we have
observed throughout the country that could be leveraged in Waterloo.
Task 3 — Community Outreach
The Fishbeck team excels at designing processes that effectively engage multiple
stakeholder groups, including the public. We use a variety of methods to ensure
broad participation, which help to achieve consensus and stakeholder buy -in to
the study results. When the project is complete, the high level of stakeholder and
public involvement used to conduct the process will lead to a clear consensus on
next steps and the path forward. Our public engagement process is described
below.
Engagement Groups
1. Downtown Parking Study Project Committee: Consisting primarily of City staff and stakeholders, this small group will work
directly with the Fishbeck team to ensure tasks are completed fully and on schedule. The Fishbeck team will meet or talk
regularly to review products and progress and suggest changes to approach as conditions might dictate.
2. Key Stakeholder Interviews: 10 to 15 individuals/organizations who may have particular insights or a level of investment in
the study area that warrant more direct interaction with the Fishbeck team. While not exhaustive, the following list represents
the types of stakeholder groups we would expect to involve in this project.
• Elected officials.
• City staff.
• Main Street Waterloo.
• Experience Waterloo.
• Downtown business and property owners.
• Local institutional and organizational leaders.
• Representatives of major downtown employers.
• Others as identified by the City.
FISHBECK I PROJECT APPROACH 1 24
3. General Public: To build consensus for any plan of this scope and breadth, outreach should begin early and should cast a broad
net.
Input Forums
1. One -On -One Interviews: These interviews will be geared toward soliciting input from key stakeholders and select members of
City leadership. The one-on-one format will allow participants to provide a candid assessment of conditions and challenges.
2. Public Workshop: A presentation of findings and recommendations will be conducted to allow attendees to share their ideas
within a structured and informed setting. The Fishbeck team will be responsible for providing meeting content and materials
including presentation boards, PowerPoint presentations, base maps, etc.
Public Survey
Online Survey: Fishbeck will develop and host an online
survey. The City will help promote the survey effort by
providing links to the online survey site via web pages,
social media, and direct email. The survey will seek to
determine among other topics:
• User demographics.
• Frequency of visiting downtown.
• Areas most frequented.
• Reason for visiting downtown.
• Acceptable walking distances.
• Use of multi -modal transportation options.
• Transportation preferences.
• Residential parking and mobility behavior.
• Open ended responses to gather specific opinions. The online survey will include a location tool that will allow respondents
to identify a specific location on a map, drop a pin on that location, and leave a comment specific for the pin.
Optional Service — Initial Findings Review — 50% Status Workshop (Onsite)
1. Upon completion of our observations, data gathering, and public outreach efforts, we will submit an initial finding review.
The document will present our primary findings and potential recommendations.
2. Conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis for discussion as part of the 50% workshop.
3. The 50% workshop will provide a focused opportunity for City staff and stakeholders to consider how their goals can be
achieved and discuss the details of an implementation plan.
4. The goals discussed during the workshop will drive recommendations for the final presentation. Some topics that may
be discussed:
• Parking inventory and occupancy characteristics.
• How to serve downtown businesses/organizations.
• Organizational structure.
• Role of technology in improving the customer experience and system administration.
• Curb management choices to address changing needs for access to the curb.
• Commitment to alternative modes of transportation, notably walkability and bicycle access.
• EV parking and charging.
Task 4 — Identify and Evaluate Parking Recommendations
The Fishbeck team will develop a parking strategic plan to address current concerns and direct policy decisions
for the next 5 to 10 years. The emphasis of the strategic plan will be to meet the goals outlined in the RFP.
• Develop a realistic plan for the effective use of parking in the study area that can be implemented comprehensively
or in a phased approach.
FISHBECK I PROJECT APPROACH 125
• Provide credible information regarding current and future parking needs that can be communicated clearly to the public
and stakeholders.
• A parking system that contributes to the positive image of Waterloo.
• A parking system that supports livability and economic development for the downtown.
• A parking system that effectively utilizes technology for ease of patron use and administrative efficiency.
• Identify opportunities to promote mobility options, especially bicycle parking and infrastructure.
The parking and mobility strategic plan will include:
1. Develop order of magnitude estimates of future parking sufficiency based on current capacity, projected land uses, and
application of parking demand ratios. Sufficiency estimates will include modeling to account for shared parking opportunities
as they are available throughout the study area.
2. Review specific pipeline projects to determine parking needs and the impact of projects on the overall parking situation
in downtown.
3. Consider how zoning requirements within the study area may impact current and future parking demand.
4. We will compare the projected parking demand against the existing supply of spaces to determine adequacy of parking
and potential management strategies for the next 5 to 10 years.
5. Options for addressing current and projected parking demand.
• Identify opportunities to increase on -street parking supplies in the study area (either through the creation of new spaces
or the opportunity to alter layout from parallel parking to perpendicular or angled parking).
• Identify locations for expanded off-street parking options including parking lots and garages.
• Provide recommendations to manage existing parking inventories, improve current operations, and optimize the use of
existing parking.
6. Specific review of parking rates and the proposed two-hour free parking and two-hour paid parking structure as identified by
the Main Street Waterloo Parking Task Force.
7. Provide recommendations on meter applications and technology to replace the obsolete on -street meters. Recommendations
will include consideration of on -street policy, functionality, customer interface and administrative complexity.
8. Identify management structure, operational efficiency, and customer experience recommendations that would maximize the
use of the system for both the users and administrators.
9. Maximize use and occupancy of all parking areas to limit paved areas, promote a "park once" mentality, and increase cohesion
of downtown elements.
10. Consideration of long-term land use that would allow for build out of commercial space and parking to increase future flexibility
and options.
11. Impact of bicycle and alternative transportation options that promote a biking and walking culture in the community.
12. Identify zoning and policy implications that impact parking. Make recommendations that support the vision and development
of downtown.
13. Comment on the online presence for parking in the City. Make recommendations to enhance or streamline options to increase
online tools.
14. Facilitate coordination with Cedar Falls and other regional municipalities on policy and technology.
15. Note parking- and transportation -related signs and identify areas of opportunity for enhanced wayfinding and suggestions for
new wayfinding options.
FISHBECK I PROJECT APPROACH 126
Task 5 - Implementation Plan and Budget
A prioritized recommendations matrix. The document will present our findings and recommendations and provide preliminary costs
for our recommended improvements, and a timeline for implementation.
• Quick fixes and easy wins.
• Short-, medium-, and long-term solutions.
• Pros and cons analysis.
• Responsible departments and parties.
• Operational needs.
• Capital expenditures.
Task 6 — Report
Summary report of findings and recommendations for review by the City before finalizing. This will include a 95% status virtual
meeting to discuss recommendations prior to finalizing study.
Task 7 — Presentation to Governing Board
Final public presentation to City Council, stakeholders, and public. Final presentation can be given in a public forum if chosen by the
City. Final presentation can be given twice in the same visit if a public presentation and City Council presentation were scheduled
appropriately.
Deliverables
To make information more accessible to the public, Fishbeck will not provide a traditional written report, but rather a summary
report of findings and recommendations. The final summary report will focus heavily on graphics, the implementation matrix, and
other visual means to communicate current conditions and recommendations for future parking system management. The summary
report will include a review of public outreach, 50% workshop summary and slideshow, final presentation, GIS files, implementation
matrix, and all collected data. The following items will present the City an accurate view of the current conditions and a plan for
future parking needs. Deliverables include:
• One -week onsite visit by the Fishbeck project team to include:
— Onsite kickoff meeting with Downtown Parking Study Project Committee.
— Stakeholder interviews onsite during data collection.
— GIS data collection of parking inventory and vehicle occupancy counts.
• Charts showing parking supply and demand in the downtown.
• GIS files of all parking and mobility assets and parking demand during the identified collection times.
• Project 50% status workshop (optional service) — The goal of the meeting is to ensure the Fishbeck team and the City have
the same understanding of findings and are working together to develop solutions. Data collection, community outreach
summary, and preliminary recommendations will be main topics for discussion.
• Prioritized implementation matrix including:
— Short-term recommendations.
- Mid-term (1 to 4 year) recommendations.
— Long-term (5+ years) long-range goals.
— Potential cost of recommendations.
• Biweekly update calls with the project team
• 95% status review prior to finalizing recommendations, noting specific attention regarding on -street parking fee structure,
hours, and regulations.
• Final presentation onsite.
• Summary final report — We will incorporate the feedback and comments received from the City into the final report
document, which will include an executive summary, maps, data, survey results, implementation matrix, zoning
recommendations, and other documentation.
FISHBECK I SCHEDULE I 28
E -SCHEDULE
Fishbeck has reviewed the tentative schedule in the RFP and is prepared to meet that schedule.
TASK
SEPT 2023
OCT 2023
NOV 2023
DEC 2023
JAN 2024
FEB 2024
Task 1 Project Coordination
Task 2 Existing Conditions
Task 3 Community Outreach
*
Task 4 Identify and Evaluate Parking Recommendations
Task 5 Implementation Plan and Budget
Task 6 Report
Task 7 Presentation to Governing Board
*
* Onsite meetings and presentations
FISHBECK I PROPOSED COST/RATE SCHEDULE 130
F -PROPOSED COST/RATE SCHEDULE
We propose to conduct the parking study for a lump sum fee of $46,367, inclusive of all expenses. We have included three optional
services to enhance the study, that were not requested in the RFP. Fishbeck is willing to adjust our proposal to meet the City's
specific needs.
TASK
EST. PERSONNEL
FEE BY TASK
Task 1 Project Coordination
$
6,595
Task 2 Existing Conditions
$
12,582
Task 3 Community Outreach
$
7,676
Task 4 Identify and Evaluate Parking Recommendations
$
6,544
Task 5 Implementation Plan and Budget
$
5,038
Task 6 Report
$
5,044
Task 7 Presentation to Governing Board
$
2,848
Total Base Fee
$
46,327
Optional Services
Additional Data Collection Dates
$
2,204
Geolocation and Condition of Street Meters
$
4,600
Initial Findings 50% Workshop (Onsite)
$
4,240
•Fees are inclusive of all labor costs and expenses.
Lfishbeck
Engineers I Architects I Scientists I Constructors
1515 Arboretum Drive, SE
Grand Rapids, Michigan 49546
616.575.3824 1 fishbeck.com
Rate Schedule
June 10, 2023
Principal $260
Architect I Construction Engineer/Manager/Administrator I Engineer I Estimator I Geologist I Hydrogeologist
Industrial Hygienist I Interior Designer I Project Manager I Scientist I Surveyor
Senior Level $162-$250
Mid Level $142-$162
Staff Level $99-$142
Architectural Specialist I Engineering Specialist I Environmental Specialist I Health & Safety Specialist
Operations Specialist I Technical Specialist I Project Superintendent I Survey Specialist
Senior Level $162-$240
Mid Level $118-$162
Staff Level $95-$118
Technician
Senior Level $126-$151
Mid Level $112-$126
Staff Level $86-$112
Production Support $99
Photocopies $0.10/Copy
Mileage/Passenger Vehicles $0.70/Mile
Field and Service Vehicles $0.95/Mile
Equipment Schedule Separate Schedule
Expenses and Outside Services Cost Plus 10%
Compensation to be at one and one-half times the hourly rate for approved overtime.
Invoices are rendered every four weeks and payment is due upon receipt. A service charge of 1% per four -week period
is added to accounts unpaid after 28 days from date of billing.
6/2023