HomeMy WebLinkAbout4C's Consultant Creative Services Agreement - 5.6.2024Owner Project No. 305.402
Traffic Safety Bureau Project No. PAP 402-PS-2024, Task 04-00-53
Consultant Contract
This AGREEMENT, made as of the date of the last party's signature below, is by and BETWEEN City of Waterloo, the
Owner, located at:
715 Mulberry Street
Waterloo, Iowa 50703
Phone: (319) 291-4440
and 4C's Consulting, LLC, the Consultant, located at:
1408 Oakcrest Dr., Waterloo, IA 50701
Phone: (319) 530-5426 FAX: (319) 833-8193
For the following Project: Waterloo Bicycle Education & Enforcement
The Owner has decided to proceed with the Project, subject to the concurrence and approval of the Governor's
Traffic Safety Bureau (GTSB).
The Owner desires to employ the Consultant to provide and disseminate bicycle safety educational material such as video
production, television broadcast and social medial marketing, and limited public relations services to assist with the
development and completion of the Project. The Consultant is willing to perform these services in accordance with the terms
of this Agreement.
ARTICLE 1 INITIAL INFORMATION
This Agreement is based on the following information and assumptions.
1.1
Project Scope and Tasks
The objective or use is to increase children bicyde safety awareness through developing and producing a
bicycle safety awareness video demonstrating how to use the new bicycle lanes on Park Avenue
using drone footage for both bicyclists and drivers. The education initiative will include the
development and implementation of an education awareness campaign, targeting children, adults, and
the community at large to enhance knowledge of bicycle safety. Distribution venues will include
multiple social media platforms, the city website, local television stations, and other media.
1.2 Financial Parameters
1.2.1 Amount of the Owner's budget for the Consultant's compensation, including media production and
placement costs is: $20,000.00.
1.2.2 Payment shall be based on the percentage of completed work. Invoicing shall be monthly. All
invoices shall include backup material listing the work that has been done.
1.2.3 The consultant may request, in writing, an advance payment of not to exceed $5,000.00 for pre -
purchasing media spots.
1.2.4 The last 10% of the contract will only be released when the Consultant submits a final report of
the project accomplishments.
1.3 Project Team
1.3.1 The Owner's Designated Representative, identified as the Contract Administrator is:
Mohammad Elahi
The Contract Administrator is the authorized representative, acting as liaison officer for the Owner
for the purpose of coordinating and administering the work under the Agreement. The work under
this Agreement shall at all times be subject to the general supervision and direction of the
Contract Administrator and shall be subject to the Contract Administrator's approval.
1.3.2 The Consultant's Designated Representative is:
A. Denita Gadson
1.4 Work Phases
1.4.1 No material shall be shared with the public, individuals, and organizations prior to obtaining approval from
DPS/GTSB. All material must be reviewed and approved by DPS/GTSB before they are used in the
campaign.
1.4.2 The Consultant shall begin work under this Agreement upon receipt of a written notice to proceed from the
Owner.
1.4.3 Milestones for completion of the work under this Agreement as follows:
1. Phase I. Work will commence with creating marketing plan to include research to identify
messaging to children, appropriate channels to reach target audience, preferably television
advertisements and social media; conducting pre -production (create graphics, story boards &
mockup); and shooting video.
2. Phase II. The Consultant begins to execute the plan. The final video, marketing and promotion
using social media and offline channels in a manner acceptable to the Owner. Due to the
upcoming 2024 elections, The Consultant will try to complete placing media advertisements
bythe end of August 2024 or early September 2024 to avoid the election advertisements
whichcould overshadow this campaign.
3. Phase III -Reports and Wrap Up. The Consultant will submit activity reports due April 15, July 15,
and September 15 on forms provided by DPS/GTSB. At the end of the project The Consultant
will assemble analytics and present a cumulative final report covering accomplishments
anddeficiencies, and future recommendations. Completion of all work under this agreement
shallbe on or before September 30, 2024, unless extended by written approval of the
ContractAdministratoror adjusted by supplemental agreement which will be subject to
DPS/GTSB approval.
1.4.4 The Consultant can begin activities if instructed by the Contract Administrator but any work or expense
that is not covered under this contract or are not approved by DPS/GTSB will not be compensated.
ARTICLE 2 ENTIRE AGREEMENT, REQUIRED GUIDANCE, AND APPLICABLE LAW
2.1 Entire Agreement of the Parties. This Agreement, including its attachments, represents the entire and
integrated agreement between the Owner and the Consultant and supersedes all prior negotiations,
representations or agreements, either written or oral. This Agreement may be amended only by written
instrument signed by both Owner and Consultant. This Agreement comprises the documents listed as
attachments in the Table of Contents. The work to be performed by the Consultant under this Agreement
shall encompass and include all detail work, services, materials, equipment and supplies necessary to
prepare and deliver the scope of services provided in Attachment A.
2.2 Copyrights. The Federal awarding agency reserves a royalty -free, nonexclusive, and irrevocable
license to reproduce, publish or otherwise use, and to authorize others to use, for Federal Government
purposes:
a. The copyright of any work developed under a grant, sub -grant, or contract under a grant or sub -
grant; and
b. Any rights of copyright to which a grantee, sub grantee or a Subrecipient purchases ownership
with grant support.
2.3 Applicable Law. The laws of the State of Iowa shall govern and determine all matters arising out of or in
connection with this Agreement without regard to the choice of law provisions of Iowa law. In the event any
proceeding of a quasi-judicial or judicial nature is commenced in connection with this Agreement, the
exclusive jurisdiction for the proceeding shall be brought in the Black Hawk County District Court of
Waterloo, Iowa. This provision shall not be construed as waiving any immunity to suit or liability including
without limitation sovereign immunity in State or Federal court, which may be available to the Owner. The
Consultant shall comply with all Federal, State and local laws and ordinances applicable to the work
performed under this Agreement.
2.4 Records and Documents. All records and documents pertaining to the project are subject to auditing and
evaluation by the National Highway Traffic Safety Administration (NHTSA) and the DPS/GTSB or their
designees.
ARTICLE 3 FORM OF COMPENSATION
3.1 Method of Reimbursement for the Consultant.
Compensation for the Consultant shall be computed in accordance with the Lump Sum renumeration
method.
3.1.1 Fees. For full and complete compensation for all work, materials, and services furnished under the
terms of this Agreement, the Consultant shall be paid fees on a lump sum basis and payment of this amount
shall be considered as full and complete compensation for all work, materials and services furnished under
the terms of this Agreement The lump sum amount shall be $ 20,000.
The lump sum amount will not be changed unless there is a substantial change in the magnitude, scope,
character, or complexity of the services from those covered in this Agreement. Any change in the lump sum
amount will be by Supplemental Agreement.
3.1.2 Reimbursable Costs. Reimbursement of costs is limited to those that are attributable to the specific work
covered by this Agreement and allowable under the provisions of the Code of Federal Regulations (CFR), Title 48,
Federal Acquisition Regulation System, Subchapter E., Part 30 (when applicable), and Part 31, Section 31.105
and Subpart 31.2. In addition to Title 48 requirements, for meals to be eligible for reimbursement, an overnight
stay will be required.
3.1.3 Payments. Monthly payments for work completed shall be based on the percentage of work
completed and substantiated by monthly progress reports. The Contract Administrator will check such
progress reports and payment will be made for the proportional amount of the lump sum fee.
Invoices shall clearly identify the beginning and ending dates of the prime's and subconsultant's billing
cycles. All direct and indirect costs incurred during the billing cycle shall be invoiced.
Upon completion, delivery, and acceptance of all work contemplated under this Agreement, the Consultant
shall submit one complete invoice statement for the balance of the lump sum fee. Payment of 100% of the
total cost claimed will be made upon receipt and review of such claim. The Consultant agrees to reimburse
the Ownerfor possible overpayment determined by audit.
ARTICLE 4 TERMS AND CONDITIONS
4.1 Ownership of Documents
4.1.1 All sketches, tracings, plans, specifications, reports on special studies and other data prepared
under this Agreement shall become the property of the Owner and shall be delivered to the Contract
Administrator upon completion of the plans or termination of the services of the Consultant. There shall
be no restriction or limitation on their future use by the Owner, except any use on extensions of the project
or on any other project without written verification or adaptation by the Consultant for the specific purpose
intended will be the Owner's sole risk and without liability or legal exposure to the Consultant.
4.1.2 The Owner may reuse or make modifications to the documents, or electronic files while agreeing
to take responsibility for any claims arising from any modification or unauthorized reuse of the plans and
specifications.
4.2 Progress Meetings. From time to time as the work progresses, conferences will be held at mutually
convenient locations at the request of the Contract Administrator to discuss details of the design and
progress of the work. The Consultant shall prepare and present such information and studies as may be
pertinent and necessary or as may be requested by the Contract Administrator, to enable the Contract
Administrator to pass judgment on the features and progress of the work.
4.3 Additional Documents. At the request of the Contract Administrator, the Consultant shall furnish sufficient
documents, or other data, in such detail as may be required for the purpose of review.
4.4 Revision of Work Product
4.4.1 Drafts of work products shall be reviewed by the Consultant for quality control and then be
submitted to the Contract Administrator and DPS/GTSB by the Consultant for review and comment.
The comments received from the Contract Administrator and DPS/GTSB shall be incorporated by the
Consultant prior to submission of the final work product by the Consultant. Work products revised in
accordance with review comments shall constitute "satisfactorily completed and accepted work." Requests
for changes on work products by the Contract Administrator shall be in writing. In the event there are no
comments from the Contract Administrator or DPS/GTSB to be incorporated by the Consultant into the
final work product, the Contract Administrator shall immediately notify the Consultant, in writing, that the
work product shall constitute "satisfactorily completed and accepted work."
4.4.2 In the event that the work product prepared by the Consultant is found to be in error and revision
or reworking of the work product is necessary, the Consultant agrees that it shall do such revisions
without expense to the Owner, even though final payment may have been received. The Consultant must
give immediate attention to these changes so there will be a minimum of delay to the project schedule. The
above and foregoing is not to be construed as a limitation of the Owner's right to seek recovery of damages
for negligence on the part of the Consultant herein.
4.5 Maximum Payments. It is expressly understood and agreed the maximum amount to be paid to the
Consultant for any item of work or service will be $20,000.00, unless modified by written amendment of this
Contract subject to approval by DPS/GTSB.
4.6 Extension of Time. The time for completion of each phase of this Agreement shall not be extended because
of any delay attributed to the Consultant but may be extended by the Contract Administrator in the event
of a delay attributed to the Owner or the Contract Administrator, or because of unavoidable delays
beyond the reasonable control of the Consultant.
4.7 Responsibility For Claims and Liability
4.7.1 The Consultant agrees to defend, indemnify, and hold the Owner, the State of Iowa, the
DPS/GTSB, their agents, employees, representatives, assigns and successors harmless for any and all
liabilities, costs, demands, losses, claims, damages, expenses, or attorneys' fees, including any stipulated
damages or penalties, which may be suffered by the Owner as the result of, arising out of, or related to, the
negligence, negligent errors or omissions, gross negligence, willfully wrongful misconduct, or breach of any
covenant or warranty in this Agreement of or by the Consultant or any of its employees, agents, directors,
officers, subcontractors or subconsultants, in connection with this Agreement.
4.7.2 The Consultant shall obtain and keep in force insurance coverage for professional liability (errors and
omissions) with a minimum limit of $1,000,000 per claim and in the aggregate, and all such other
insurance required by law. Proof of Consultant's insurance for professional liability coverage and all such
other insurance required by law will be provided to the Owner at the time the contract is executed and upon
each insurance coverage renewal.
4.8 Current and Former Agency Employees (Conflicts of Interest)
The Consultant shall not engage the services of any current employee of the Owner or the DPS/GTSB unless
it obtains the approval of the Owner or the DPS/GTSB, as applicable, and it does not create a conflict of interest
under the provisions of Iowa Code section 68B.2A. The Consultant shall not engage the services of a former
employee of the Owner or the GSTB, as applicable, unless it conforms to the two-year ban outlined in Iowa
Code section 68B.7. Similarly, the Consultant shall not engage the services of current or former federal
employee without prior written consent of the National Highway Traffic Safety Administration, and the
relationship meets the same requirements for State and local agency employees set forth in the above -
referenced Iowa Code sections and the applicable Federal laws, regulations, and policies.
4.9 Suspension of Work under this Agreement
4.9.1 The right is reserved by the Owner to suspend the work being performed pursuant to this
Agreement at any time. The Contract Administrator may affect such suspension by giving the Consultant
written notice, and it will be effective as of the date established in the suspension notice. Payment for the
Consultants services will be made by the Owner to the date of such suspension, in accordance with the
applicable provisions in Article 4.12.2 or Article 4.12.3 below.
4.9.2 Should the Owner wish to reinstate the work after notice of suspension, such reinstatement may
be accomplished by thirty (30) days' written notice within a period of one year after such suspension,
unless this period is extended by written consent of the Consultant.
4.9.3 In the event the Owner suspends the work being performed pursuant to this Agreement the
Consultant with approval from the Contract Administrator, has the option, after 180 days to terminate the
contract.
4.10 Termination of Agreement
4.10.1 The right is reserved by the Owner to terminate this Agreement at any time and for any reason upon
not less than thirty (30) days written notice to the Consultant.
4.10.2 In the event the Agreement is terminated by the Ownerwithout fault on the part of the Consultant,
the Consultant shall be paid for the reasonable and necessary work performed or services rendered and
delivered up to the effective date or time of termination. The value of the work performed, and services
rendered and delivered, and the amount to be paid shall be mutually satisfactory to the Contract
Administrator and to the Consultant. The Consultant shall be paid a portion of the fixed fee, plus actual
costs, as identified in Attachment C. Actual costs to be reimbursed shall be determined by audit of such
costs to the date established by the Contract Administrator in the termination notice, except that actual
costs to be reimbursed shall not exceed the Maximum Amount Payable.
4.10.3 In the event the Agreement is terminated by the Owner for fault on the part of the Consultant, the
Consultant shall be paid only for work satisfactorily performed and delivered to the Contract Administrator
up to the date established by the termination notice. After audit of the Consultant's actual costs to the date
established by the Contract Administrator in the termination notice and after determination by the
Contract Administrator of the amount of work satisfactorily performed, the Contract Administrator shall
determine the amount to be paid to the Consultant.
4.10.4 This Agreement will be considered completed when the scope of the project has progressed
sufficiently to make it clear that the video and subsequent marketing/public relation activities can be
completed without further revisions in that work, or if the Consultant is released prior to such time by written
notice.
4.11 Right to Set-off. In the event that the Consultant owes the Owner any sum under the terms of this
Contract, the Owner may set off the sum owed to the Owner against any sum owed by the Owner to the
Consultant under any other contract or matter in the Owner's sole discretion, unless otherwise required by
law. The Consultant agrees that this provision constitutes proper and timely notice of the Owner's intent to
utilize any right of set-off.
4.12 Assignment or Transfer. The Consultant is prohibited from assigning or transferring all or a part of its
interest in this Agreement, unless written consent is obtained from the Contract Administrator and
concurrence is received from the DPS/GTSB and the NHTSA, if applicable.
4.13 Access to Records. The Consultant's to maintain all books, documents, papers, accounting records and
other evidence pertaining to this Agreement and to make such materials available at their respective offices
at all reasonable times during the agreement period, and for three years from the date of final closure of the
project, for inspection and audit by the Owner, the DPS/GTSB and the NHTSA, or any authorized
representatives of the Federal Government; and copies thereof shall be furnished, if requested.
4.14 DPS/GTSB and the NHTSA Participation. The work under this Agreement is contingent upon and subject
to the approval of the DPS/GTSB and the NHTSA, when applicable. The DPS/GTSB and the NHTSA
shall have the right to participate in the conferences between the Consultant and the Owner, and to
participate in the review or examination of the work in progress as well as any final deliverable.
4.15 Nondiscrimination Requirements.
4.15.1 During the performance of this Agreement, the Consultant agrees to comply with the regulations of the
U.S. Department of Transportation, contained in Title 49, Code of Federal Regulations, Part 21, and the Code
of Iowa. The Consultantwill not discriminate on the grounds of race, religion, age, physical disability, color,
sex, sexual orientation, or national origin in its employment practices, in the selection and retention of
subconsultants, and in its procurement of materials and leases of equipment.
4.15.2 In all solicitations, either by competitive bidding or negotiation made by the Consultant for work to
be performed under a subcontract, including procurement of materials or equipment, each potential
subconsultant or supplier shall be notified by the Consultant of the Consultant's obligation under this
contract and the regulations relative to nondiscrimination on the grounds of race, religion, age, physical
disability, color, sex, sexual orientation, or national origin.
4.15.3 In the event of the Consultant's noncompliance with the nondiscrimination provisions of this
Agreement, the Owner shall impose such contract sanctions as it, GSTB, or NHTSA may determine to
be appropriate, including, but not limited to withholding of payments to the Consultant under the
Agreement until the Consultant complies, or the Agreement is otherwise suspended or terminated.
4.15.4 The Consultant shall comply with the following provisions of Appendix A of the U.S. DOT Standard
Assurances:
During the performance of this contract, the Consultant, for itself, its assignees, and successors in interest
(hereinafter referred to as the "Consultant') agrees as follows:
1. Compliance with Regulations: The Consultant shall comply with the Regulations relative to non-
discrimination Title 49, Code of Federal Regulations, Part 21, as they may be amended from time to
time, (hereinafter referred to as the Regulations), which are herein incorporated by reference and
made a part of this contract.
2. Nondiscrimination: The Consultant, with regard to the work performed by it during the contract, shall
not discriminate on the grounds of race, color, national origin, sex, age, or disability in the selection and
retention of subconsultants, including procurement of materials and leases of equipment. The
Consultant shall not participate either directly or indirectly in the discrimination prohibited by section
21.5 of the Regulations, including employment practices when the contract covers a program set forth
in Appendix B of the Regulations.
3. Solicitations for Subcontracts, Including Procurement of Materials and Equipment: In all solicitations
either by competitive bidding or negotiation made by the Consultant for work to be performed under a
subcontract, including procurement of materials or leases of equipment, each potential subconsultant or
supplier shall be notified by the Consultant of the Consultants obligations under this contract and the
Regulations relative to non-discrimination on the grounds of race, color, national origin, sex, age, or
disability.
4. Information and Reports: The Consultant shall provide all information and reports required by the
Regulations or directives issued pursuant there to, and shall permit access to its books, records,
accounts, other sources of information, and its facilities as may be determined by the Owner, the
DPS/GTSB or NHTSAto be pertinent to ascertain compliance with such Regulations, orders and
instructions. Where any information required of a Consultant is in the exclusive possession of another
who fails or refuses to furnish this information the Consultant shall so certify to the Owner, the
DPS/GTSB or the NHTSA as appropriate, and shall set forth what efforts it has made to obtain the
information.
5. Sanctions for Noncompliance: In the event of the Consultants noncompliance with the
nondiscrimination provisions of this contract, the Owner shall impose such contract sanctions as it, the
DPS/GTSB or the NHTSA may determine to be appropriate, including, but not limited to:
a. withholding of payments to the Consultant under the contract until the Consultant complies,
and/or
b. cancellation, termination or suspension of the contract, in whole or in part.
6. Incorporation of Provisions: The Consultant shall include the provisions of paragraphs (1) through
(6) in every subcontract, including procurement of materials and leases of equipment, unless exempt by
the Regulations, or directives issued pursuant thereto. The Consultant shall take such action with
respect to any subcontract or procurement as the Owner, the DPS/GTSB or the NHTSA may direct as a
means of enforcing such provisions including sanctions for noncompliance: provided, however, that, in
the event a Consultant becomes involved in, or is threatened with, litigation with a subconsultant or
supplier as a result of such direction, the Consultant may request the Owner or the DPS/GTSB to enter
into such litigation to protect the interests of the Owner or the DPS/GTSB; and, in addition, the
Consultant may request the United States to enter into such litigation to protect the interests of the
United States.
4.16 Compliance with Title 49, Code of Federal Regulations, Part 26
4.16.1 The Consultant agrees to ensure that disadvantaged business enterprises (DBEs) as
defined in 49 CFR Part 26 have the maximum opportunity to participate in the performance of contracts
and subcontracts financed in whole or in part with Federal funds provided under this Agreement. In this
regard the Consultant and all its subconsultants shall take all necessary and reasonable steps to ensure
disadvantaged business enterprises have the maximum opportunity to compete for and perform contracts.
The Consultant shall pay its subconsultants for satisfactory performance of their work no later than 30
days from receipt of each payment it receives from the Ownerfor such work. If the Owner holds
retainage from the Consultant, the Consultant may also withhold retainage from its subconsultant(s). If
4C's Consulting, LLC retainage is withheld from a subconsultant, full payment of such retainage shall be
made within 30 days after the subconsultant's work is satisfactorily completed.
4.16.2 Upon notification to the Consultant of its failure to carry out the requirements of this Article, the
Owner, the DPS/GTSB, or the NHTSA may impose sanctions which may include termination of the
Agreement or other measures that may affect the ability of the Consultant to obtain future U.S. DOT
financial assistance. The Consultant is hereby advised that failure to fully comply with the requirements of
this Article shall constitute a breach of contract and may result in termination of this Agreement by the
Owner or such remedy as the Owner, DPS/GTSB or the NHTSA deems appropriate, which may include,
but is not limited to:
1. withholding monthly progress payments
2. assessing sanctions
3. liquidated damages
4.17 Severability. If any section, provision or part of this Agreement shall be adjudged invalid or unconstitutional,
such adjudication shall not affect the validity of the Agreement as a whole or any section, provision, or part
thereof not adjudged invalid or unconstitutional.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by their proper officials
thereunto duly authorized as of the dates below.
r
Augusta Gadson
CEO, 4C's Consulting, LLC
62uertan 9rt
DIG 1"
SIGNED
Quentin Hart
Mayor, City of Waterloo, Iowa
Date: 4/22/24
5/6/2024
Date:
E29--1
CERTIFICATION OF CONSULTANT
I hereby certify that I, Augusta Gadson, am the CEO and duly authorized representative of the firm of 4C's
Consulting, LLC, whose address is 1408 Oakcrest Dr., Waterloo, IA 50701, and that neither the above firm nor I
has:
Employed or retained for a commission, percentage, brokerage, contingent fee, or other consideration, any firm or
person (other than a bona fide employee working solely for me or the above Consultant) to solicit or secure this
contract, Agreed, as an express or implied condition for obtaining this contract, to employ or retain the services of
any firm or person in connection with carrying out the contract, or
Paid, or agreed to pay, to any firm, organization or person (other than a bona fide employee working solely for me
or the above Consultant) any fee, contribution, donation or consideration of any kind for, or in connection with,
procuring or carrying out the contract; except as here expressly stated (if any);
I acknowledge that this certificate may be furnished to the DPS/GTSB and NHSTA, U.S. Department of
Transportation, in connection with this contract involving participation of Federal aid highway funds, and is subject
to applicable, State and Federal laws, both criminal and civil.
Augusta Gadson
CEO, 4C's Consulting, LLC
Date: 4/11/24
CERTIFICATION OF OWNER
I hereby certify that I, Mohammad Elahi, am the traffic Engineer and the duly authorized representative of the
Owner, and that the above consulting firm or his representative has not been required, directly or indirectly as an
express or implied condition in connection with obtaining or carrying out this contract to:
Employ or retain, or agree to employ or retain, any firm or person, or
Pay, or agree to pay, to any firm, person, or organization, any fee, contribution, donation, or
consideration of any kind; except as here expressly stated (if any).
I acknowledge that this certificate may be furnished to the DPS/GTSB and the NHSTA, U.S. Department of
Transportation in connection with this contract involving participation of Federal aid funds, and is subject to
applicable State and Federal laws, both criminal and civil.
/�DYVA.VKV�.Gj' 'qa,
Mohammad Elahi
Traffic Operations Director
City of Waterloo
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5/6/2024