HomeMy WebLinkAbout2016-227-3/28/2016 Prepared by Kelley Felchle, Deputy City Clerk, City of Waterloo,
715 Mulberry Street, Waterloo, IA 50703, (319) 291-4323 .
RESOLUTION NO. 2016-227
RESOLUTION APPROVING CONVENTION & VISITORS
BUREAU (CVB) BOARD RECOMMENDATIONS FOR
FUNDING OF HOTEL-MOTEL TAX MINI-GRANT
APPLICATION IN THE FOLLOWING AMOUNTS: USS
JENNINGS COUNTY MILITARY REUNION: $1, 908 AND
WATERLOO LEISURE SERVICES - RIVERFRONT
STADIUM: $2, 070
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF WATERLOO,
IOWA, that the Convention & Visitors Bureau (CVB) Board
recommendations for funding of hotel-motel tax mini-grant
application in the following amounts : USS Jennings County
Military Reunion: $1, 908 and Waterloo Leisure Services -
Riverfront Stadium: $2, 070 .
PASSED AND ADOPTED this 28th day of March 2016.
Quentin Hart, Mayor
ATTEST:
Su y Scha es, CMC
City Cler
I
GRANT REVIEW—Event/Capital Grant Application
Organization: Len Swaitly dba USS Jennings County LST-846 Reunion
Project(s)Overview: Mr.Swaitly owns Moment in Thyme Catering, and he is planning and presenting
the first ever USS Jennings County reunion in May. He and his business are making the effort to host the
reunion to showcase the 365&Counting: Iowans in the Vietnam War exhibit at the Sullivan Brothers.
He served on the planning committee and felt strongly that the exhibit would be a great way to bring
everyone together."
The plans are to have everyone in town for at least four days.The USS Jennings County was'active
between 1944 and 1970,so the potential attendees are from World War 11,the Korean Conflict and the
Vietnam Conflict. There'are hundreds of'sailors who are potential attendees, but Mr.Swaitly has been
very conservative in his estimates.
Attendees will tour the Grout and other attractions. He has been working on his schedule with Erin and
they're putting together an agenda similar to other reunion groups we have recently had in Waterloo.
Summary of Use of Funds: Grant funds will be used to cover the motorcoach transportation on the day
they tour attractions,the rental cost of Veterans Memorial Hall and the Grout,the honoraria paid to
Kelly Sullivan, honor guard fee and insurance.
"Note: The numbers doing exactly add up to cover their expenses. The shortfall is in the hospitality
room. They plan to have a free will donation bucket out each night to cover the$300 in cost for the
hospitality room, but didn't put that into the budget as income since they weren't counting on that
income. Mr.Swaitly would cover the hospitality room expense himself or seek donations to help defray
that as well.
Summary&How Application Relates to Goals:
Goal 1: Drive overnight stays in Waterloo
We believe Mr.Swaitly is the only USS Jennings County veteran in Black Hawk County,so every other
attendee will be from outside the community. As I noted-above, he is very conservative in his
projections and has blocked 40 rooms per night(Thursday, Friday and Saturday)for a total of 120 room
nights. While this year may be a smaller event, he does plan to hold the reunion again,either annually
or every other year',so this is a longer-term opportunity.
IMPACT OF OVERNIGHT STAYS:
No matter the number of rooms,they come at a good time of year. Because people are going to be
here four days/three nights,and early in May this is a great opportunity for the community. This
doesn't compete with other major events and it is something that can be flexible with dates in the
future,as well.
Goal 2: Support&reward active partners who serve/drive visitors to Waterloo
i
While there isn't a long history of driving visitors to Waterloo,this is a great opportunity to bring new
visitors to Waterloo, not only in 2016 but in the future,too'.
Goal 3: Support organizations and activities that have a positive impact on Waterloo
Because of the Sullivan Brothers and the Grout/Sullivan Brothers Iowa Veterans Museum,Waterloo is a
great home for military reunions, especially those associated with the Navy.This is a fantastic
opportunity to bring new visitors and to have a great benefit to a partner site.The connection with the
365 &Counting exhibit is a great draw for visitors and is something that creates an easy and inexpensive
connection for potential attendees.
Goal 4: Provide seed money for new ideas/projects
This is brand new both to Waterloo and to the US Navy. Mr.Swaitly has been working on this since
September this year, and this particular ship has never had a reunion anywhere.
Goal 5: Provide assistance in marketing outside Black Hawk County
Because we have one USS Jennings County veteran here in the county,all of the marketing will be
focused outside of our area. As we get closer,there will be some marketing done locally to make sure,
locals know about the event, but promotion is all going on now with a focus all on former sailors.
Projected Economic Impact:The impact is just$43,000 but that's using the 50 attendee number in the
application. There is the possibility that attendance is greater than that. Compared to other,
established, reunions,too,that economic impact is pretty good. Others are slightly greater, but based
on the fact that this is brand new,$43,000 is excellent.
Waterloo Hotel-Motel Tax Grant application, FY 2016
Waterloo Hotel-Motel Tax Year-Round (Mini) Grant Application
Entire application MUST be typed and every question must be answered fully
Total Request: $_2355.00 Total Project Cost$_6130.00_
Contact Information
Name of organization Len Swaitly dba USS Jennings County LST-846 Reunion
Check payable to(if different than above) Leonard Swiatly
FEIN Number 20-3688838(holder Leonard Swaitly)
Name&Date of project/event_USS Jennings County LST-846 Reunion, May 5—8, 2016
Contact person Len Swiatly
Address_1925 Victory Drive
City Cedar Falls State_Iowa Zip_50613
Phone number_319-269-6658 Email Ijswats@cfu.net
Organization web address 'http://www.travelwaterloo.com/lp/uss-iennings-county-reunion.aspx
(website was created with the assistance of the Waterloo Convention &Visitors Bureau)
1. Organizational/Background Information
a.What is the mission of your organization?
I live in Cedar Falls, Iowa and own Moment in Thyme Catering. I do a lot of local catering. I also served
o6 the USS Jennings County from November 1968—July 1970.We were River Rats in the Brown Water
Navy in Vietnam. I am organizing the first ever USS Jennings County reunion May 5—8, 2016 in
Waterloo, Iowa. I serve on the Vietnam Exhibit at the Grout Museum committee. I wanted to share this
exhibit with others and thought.a good opportunity to do this would be to bring together shipmates of '
the USS Jennings County to have a reunion.
b. How does your organization benefit the community?
Attendees will spend a minimum of 4 days in The Cedar Valley. The attendees will be lodging in
Waterloo. While the attendees are in town they will be shopping,eating,visiting attractions bringing
economic impact into our area.
c.How long has your organization been inexistence?
The Unit: 1944—1970.The Reunion Committee:September 2015'—Today.
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Waterloo Hotel-Motel Tax Grant application, FY 2016
d. How many staff members and/or volunteers are involved with the organization?
Six
e. Is a member of the Waterloo City Council on your Board of Directors? If yes,please list.
No
f. How does your organization market outside of Black Hawk County?
USS Jennings County LST 846 Website, USS Jennings County LST Face Book Page
https://www.facebook.co m/USS-Jen n i ngs-County-LST-846-Reu n ion-891746944247593/?fref=t
Gamewardens Association www.tfll6.org
US Navy www.naysource.org
River Patrol Boat Association www.pbr.fva.org
Mobile Riverine Force www.mrfa.ore
Hullnumber www.hullnumber.com
VFW Publication
Amvets Publication
g. Has your organization/business received hotel-motel tax grants previously? If so,please provide a list of
projects.
No
h. Have hotel-motel tax grants been received for this project previously? If so,please provide a copy of the
completed project evaluation form(s)that were turned in for reimbursement.
No
i. Please attach Proof of Liability Insurance,Board/Management information,IRS Documentation.
Insurance is pending,but will be in place by the time of the event. My insurance company will issue just prior to
the reunion.
2. In what manner have you effectively supported or participated with the Waterloo CVB in the last 12 months?
Examples include tradeshows,co-op marketing,event bids,etc.
I have not worked directly with the Waterloo CVB but my company Moment in Thyme is a member of the Chamber
&have participated in Strictly Business for 4 years. I am active in the Grout Museum District serving on the
Vietnam Exhibit&Robert Hibbs Commemorative event planning committees.
3. Project/Event Information
a. Please describe the project and specify the goals for the project.
To have a first ever reunion for our Naval unit.To bring together Shipmates from WWII,Korean Conflict and the
Vietnam Conflict. 1944—1970.
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Waterloo Hotel-Motel Tax Grant application, FY 2016
Goal 1:
Drive overnight stays in Waterloo. Since all attendees will be from outside of Black Hawk County they
will be lodging in hotels over the event.Our host hotel is the Ramada Hotel.We will be encouraging our
attendees to stay at the Ramada to receive the group rate and to bond with shipmates.
Goal 2:
1 will work with Erin Schmitz at the Waterloo Convention &Visitors Bureau and Christy Decker at the
Grout Museum to market and coordinate the reunion.
Goal 3:
Support local organizations and activities that have a positive impact on Waterloo.Any reunion group
that we can connect with Waterloo definitely has a positive impact on the community the information
that reunion groups share in advance with their members and the positive word-of-mouth advertising
we get after the event helps point other reunion groups in our direction in`the future.
Goal 4:
Provide seed money for new ideas/projects. It's difficult to say whether or not we're "seeding'the
reunion for future reunion planning here in Waterloo for the USS Jennings County.
Goal 5:
We have put ads in 5 different association website newsletters and will be putting ads into two more
publications that have members that served on the USS Jennings County.We are reaching out to former
shipmates to personally invite them.We have created a Face Book page to promote the reunion.
p p Y p g
b. Please describe the mechanism for measuring the success of the project goals.
Attendance number
c. For profit entities only: Please describe how this project is different from your normal business and how this
ties into your normal.business. How is this project tourism-related?
N/A
d. For capital projects only: Please describe how this ties into your organization's mission,and how the project is
tourism-related. How will this project allow you to draw additional people to Waterloo?
N/A
4.Is this a new project or idea? If yes,please explain how this proposal explores a new idea,new direction,is
innovative or is a new project?
This is a first ever reunion for all that served on the USS Jennings County. The proposal explores a
new idea&direction by bringing people to the state of Iowa from all over the country,specifically to
Waterloo. It gives the city an opportunity to show it's self-off. Our group will be using the restaurants,
attractions such as the Grout Museum with its focus on military, especially now with the"365 and
counting" exhibit. Most of the people coming to this reunion are Vietnam Vets,we will be able to share
the story of the Sullivan Brother to fellow sailors.
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Waterloo Hotel-Motel Tax Grant application, FY 2016
S. How does this event bring people to Waterloo from outside Black Hawk County?
Through the USS Jennings County Reunion website&Facebook page,and on other military websites,
newsletters and publications that have members that were shipmates on the USS Jennings County.
Personal phone calls and letters to those that served on the USS Jennings County.
6. What are expectations for attendance?
a. How many people do you expect from outside of Black Hawk County?
The hope is for 50 attendees.
b. Please describe the specific mechanism for tracking attendance.
We have volunteers working the registration desk at the Ramada,Hotel on May 5,2016.
7. What are your expectations for hotel room use in Waterloo?
We have partnered with the Ramada Hotel.The hotel has given us a group room rate that offers the
room,two free breakfast tickets per room,and a hospitality suite.We have a group room block of 40
per night(Thursday, Friday&Saturday)totally 120 room nights at the Ramada Hotel,Waterloo.
8. Please describe your marketing efforts.
a. What specific marketing will you be doing outside of Black Hawk County?
I have personally sent emails, letters and made phone calls to well over 125 possible attendees. I have
also posted information about the reunion on various websites through their webmasters.As stated
above we have also created a USS Jennings County Reunion Website& Face Book Page with the help of
the Waterloo Conventions&Visitors Bureau.
USS Jennings County LST 846 Website
http://www.travelwaterloo.com/I p/uss-len ni ngs-county-reu nion.aspx
USS Jennings County LST Face Book Page,
https://www.facebook.com/USS-Jen nings-County-LST-846-Reu n ion-891746944247593/?fref=ts
Gamewardens Association www.tfll6.org
US Navy www.naysource.org
River Patrol Boat Association www.pbr.fva.org
Mobile Riverine Force www.mrfa.org
Hullnumber www.hullnumber.com
VFW Publication/Post Reunion info
Amvets Publication /Post Reunion info
9. How does this project"have a positive and lasting impact on Waterloo?
With the exception of a couple of my shipmates that will be attending, none of the attendees or their
spouses have been to Waterloo, Iowa.This is an opportunity for Waterloo to showcase itself. It's an
opportunity for Waterloo to show how proud she is of our veterans.They will bring tourism dollars to
Waterloo for lodging,dining, shopping,souvenirs,etc. My goal is to possibly have this reunion here,
every two or three years. I want them to want to feel welcomed and wanting to come back in the future.
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Waterloo Hotel-Motel Tax Grant application, FY 2016
10. Please fill out the attached budget information(attached Excel file),and provide the following budget
snapshot.
a.Total Income:
$3,125.00
b.Total Expense:
$6130.00
c.Net Profit(Loss)for the event:
$3,005.00(loss)
d.Please describe how the requested grant money fits into the overall project. How will the funds be used, and
does this grant have a profound impact on your ability to host this event?
The reunion is requesting$2,355.00 in grant money. The grant money will be used to cover a Motorcoach fee for
city attraction day,a memorial service at Veterans Memorial Hall,Kelly Sullivan Loughren's Honorium,Grout
Museum Room Rental Fee,Advertising the Event,Event Insurance,and honor/color guard fee.
The grant money will help tremendously and allow us to have our reunion in Waterloo,Iowa.
e. How will profit(if applicable)be used by the project/organization/business?
If any money is made it will be held as money used towards the next USS Jennings County reunion held in
Waterloo,Iowa.
Additional Information
Are there additional details that should be known by the CVB Board of Directors or Waterloo City Council?
Acknowledgment and Signature
I have reviewed this Application for Grant Funds from the City of Waterloo and Waterloo Convention and Visitors
Bureau.To the best of my knowledge,the information contained in this application and its attachments is accurate
and complete.The Hotel-Motel Tax Grant funds are reimbursement funds for project funding already spent,and
are to be used for the express purpose as stated in the Grant Application.I,the undersigned,know full and well
that if this program/project does not transpire,recommendation by the Waterloo Convention and Visitors Bureau
Board of Directors for funding will be withdrawn. My organization will be responsible for refunding any portion of.
grant funds already received or for covering the costs for portions'of the project that are non-fundable or not
stated herein^. ,
Leonard J Swiatly _January 16,2016
Signature of Applicant Date
5
5
r
Income: List all income expected for the project. Round dollar figures to the nearest dollars.
Please note if income from grants/sponsors has been secured or if funds are still pending.
F i
Income Source Income/In-Kind(please note if cash or in-kind) Source Pending/Secured
Registration Fees 3125 125 people at 125.00 each
Total Income 3125
Expenses:Provide an itemized list of all expenses,including both fundable and non-fundable items Note which fundable'expenses
will be met by the Hotel-Motel Tax Grant. Cash and in-kind match funds must be 50%of the total project cost or greater.
Expenses should include items like the following:Travel expenses,bid/guarantee fees,registration costs,facility rental,equipment rental,
design costs,capital expenses(please specify each),safety and security costs,medical services,salaries,professional services(legal,accounting,etc.),
prizes(cash and other),marketing and advertising,insurance,honooriums,speaker's fees,hotel rooms,food&beverage,postage,phone,
utilities,printing,other(please specify). Please note that this list includes examples that are both fundable and non fundable. Refer to the list
on pages 2&3 for the complete list of fundable and non fundable.
Expense Description Expense Total H-M Grant Request Cash Match In-Kind Match
City Attraction Day-Motorcoach Fee 1200 1200
Memorial Service at Veterans Hall 100 100
Color Guard Fee 50 50
Kelly Sullivan Loughren Honorium 150 150
Grout Museum Room Rental 450 150 300
Security at the Grout Event 105 105
Advertising 200 200
Honor Guard Fee 100 100
Event Insurance 300 300
Welcome Reception at Grout 625 625
Lunch at National Guard 375 375
Lunch&Tour of Grout 500 500
Group Photo 375 375
Friday night appetizer social 300 300
Banquet Dinner 1000 1000
Hospitality Room Expenses 300 300
Totals 6130 2355 3475 300
GRANT REVIEW—Event/Capital Grant Application
Organization: Waterloo Leisure Services
Project(s)Overview: The current scoreboard at Riverfront Stadium is dated and in a state of disrepair.
Waterloo Leisure Services has a tough time finding replacement parts and bulbs for the scoreboard.The
existing scoreboard is being replaced by a high-definition scoreboard that is both a scoreboard and
video board.
Summary of Use of Funds: Grant funds would be used to assist in purchasing the new scoreboard/video
board:
Summary&How Application Relates to Goals:
Goal 1: Drive overnight stays in Waterloo
A scoreboard in and of itself doesn't drive overnight stays, but the new scoreboard makes Riverfront
Stadium much more marketable as a host facility for baseball events. The Bucks have hosted several
high school and collegiate tournaments each of the last several years,and continuous improvement of
the facility make it an even better host site for these and larger tournaments. Typically all but maybe
one team participating in collegiate tournaments will be overnight teams, so even small tournaments(6
teams)will easily bring 90-100 or more room nights, not including spectator rooms.
IMPACT OF OVERNIGHT STAYS: With the collegiate and high school schedules,tournament room nights
are typically coming in late April and throughout May. Those are great times to increase the number of
events and room nights, as schools are still in session and we don't see as many tournaments until later
in May and early June. Adding tournaments will have a huge impact.
Goal 2: Support&reward active partners who serve/drive visitors to Waterloo
Both Leisure Services and the Waterloo Bucks are very active in bringing visitors to Waterloo. As noted,
the Bucks have hosted several tournaments each of the last few years and most, if not all, of the teams
are traveling teams. They promote Waterloo throughout the Midwest during their season, and they're
welcoming visitors,throughout the season as well.
Part of the mission statement for Leisure Services is improving quality of life for citizens, but the facilities
that Leisure Services operates and the sports tournament they work with all serve as visitor-drivers for
Waterloo. From tennis to hockey to softball to indoor soccer, Leisure Services has significantly increased
the number of visitors we see for sporting events in the past several years.
Goal 3: Support organizations and activities that have a positive impact on Waterloo
Leisure Services has a very positive impact on Waterloo. Residents benefit from the golf courses, sports
programs, SportsPlex,Young Areda and other areas. The first-class facilities also provide a very positive
welcome to visitors for events and activities.
The Bucks, as well, have a fantastic impact on Waterloo. Bucks games are a great summertime activity,
and something that we promote quite a bit to visitors.They're also expanding their work to host and
plan tournaments,which increases their positive impact, as it welcomes visitors to Waterloo from all
over the Midwest.
Goal 4: Provide seed money for new ideas/projects
This is a new project. The video board addition will add a new amenity to Riverfront Stadium.
Goal 5: Provide assistance in marketing outside Black Hawk County
While the new scoreboard and video board won't be marketed on their own,the additional amenity will
bolster the marketing pitch as we collectively work to retain events and compete for new events.The
majority of new visitors will be from outside Black Hawk County.
Projected Economic Impact:
It is incredibly difficult to calculate the economic impact of a capital project, and our program doesn't
allow for those calculations. Having said that,Waterloo Bucks games do have some economic impact,
and new tournaments in Waterloo will also have an impact. The updates at the stadium, including the
video board,enable us to bid on bigger tournaments that will have an even greater impact.
Waterloo Hotel-Motel Tax Grant application, FY 2016
Waterloo Hotel-Motel Tax Year-Round (Mini)'Grant Application
Entire application MUST be typed and every question must be answered fully
Total Request: $3,000 Total Project Cost$300,000
Contact Information
Name of organization Waterloo Leisure Services
FEIN Number 42-6005327
Name&Date of project/event kiverfront Stadium Video/Score Board
Contact person Paul Huting,Leisure Services Director
Address 300 Jefferson Street
City Waterloo State Iowa, Zip 50701
Phone number 319/291/0165 Email paul.huting@waterloo-ia.org
.Organization web address www.waterlooleisureservices.org
1. Organizational/Background Information
a.What'is.the mission of your organization? The City of Waterloo's Leisure Services Commission is dedicated to
improving'the quality of life for all citizens by providing the best possible recreational activities,special events,
facilities and services that encourage lifelong learning,fitness and fun. The Commission strives to provide an
enjoyable outdoor environment with top quality parks,preserves,golf courses and a healthy urban forest
resource.
b.How does your organization benefit the community?The Waterloo Leisure Services Department'benefits our
community on numerous fronts. The Department is responsible for offering a wide range of recreational
programming to members from all ages and ethnicities throughout Waterloo and the greater Cedar Valley. Also,
the Department is responsible for the maintenance and operations of three quality 18-hole golf courses,the
3,000 seat Young Arena,an extensive community park system,a 140,000 square foot recreation center and a
Northwoods League Baseball Stadium. Through all of the above-mentioned sources,the Department is
responsible for providing recreational activities and spaces to a large percentage of our population. With the
renovation of Riverfront Sports.Park we are better able to serve our citizenry as well as hosting events and
tournaments that will(and already have)bring a substantial amount of visitors from outside the Cedar Valley.
c.How long has your organization been in existence? Since 1904
d.How many staff members and/or volunteers are involved with the organization? The Leisure Services
Department has approximately 44 full time employees and nearly 300 seasonal employees. We also utilize over
200 volunteers in our youth sports programs throughout the year. The Cedar Valley SportsPlex will increase the
full time number by 4-6°full time positions and over 50 seasonal positions.
e.Is a member of the Waterloo City Council on your Board of Directors? If yes,please list. David Jones is an ex-
officio member of our Board.
f.How does your organization market outside of Black Hawk County? The Leisure Services Department currently
markets outside the Cedar Valley for our golf courses as well our athletic facilities that are capable of hosting
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Waterloo Hotel-Motel Tax Grant application, FY 2016
tournaments(Riverfront Sports Park,Young Arena,Cedar Valley SportsPlex and the Byrnes Tennis Center.) The
improvements to Riverfront Sports Park have opened up many new markets to recruit both teams and complete
tournaments.
g. Has your organization/business received hotel-motel tax grants previously? If so,please provide a list of
projects. The Waterloo Leisure Services Department has received a number of Hotel/Motel Tax Grant awards
over the years. The projects have ranged from making improvements to youth league diamonds,Riverfront
Stadium,Young Arena and the Byrnes Park Tennis Center. We also received a grant for marketing the Cedar
Valley SportsPlex in the past.
h. Have hotel-motel tax grants been received for this project previously? If so,please provide a copy of the
completed project evaluation form(s),that were turned in for reimbursement. No
i.Please attach Proof of Liability Insurance,Board/Management information, IRS Documentation.
2. In what manner haveyou effectively supported or participated with the Waterloo CVB in the last 12`months?
Examples include tradeshows,co-op marketing,event bids,etc. Our Facility Managers continually recruit new
events. Many times these new events are merely a break-even venture for our facilities,but our management
team understands the value of bringing events of this nature to our community. We have a staff member that
serves as an ex-officio member of the CVB and a voting member of the Cedar Valley Sports Commission.
3. Project/Event Information
a. Please describe the project and specify the goals for the project. The existing scoreboard at Riverfront Stadium
is in a state of disrepair and replacements parts are virtually non-existent.This project would replace that dated
scoreboard with high definition board that can serve as both the scoreboard as well as a video board. This type
of amenity will enhance the fan experience at stadium events while also making the facility much more
attractive to host regional and national level baseball events.
b. Please describe the mechanism for measuring the success of the project goals. The easiest way to measure
success of this project would be to review the number of new baseball events that the tenant will be able to
attract to the facility with this new amenity.
c. For profit entities only: Please describe how this project is different from your normal business and how this
ties into your normal business. How is this project tourism-related?N/A
d. For capital projects only: Please describe how this ties into your organization's mission,and how the project is
tourism-related. Now will this.project allow you to draw additional people to Waterloo? One part of our
mission statement reads;"improving the quality of life for all citizens by providing the best possible recreational
activities,special events,facilities and services that encourage lifelong learning,fitness and fun." This
Improvement would definitely enhance the fan experience of our citizens that attend games at the stadium
while also allowing for other types of special events,such as movie nights at the ballpark. On the tourism front,
this type of improvement will truly make Riverfront Stadium a viable option to host regional junior college and
Division 2 and 3 baseball tournaments.
4.is this a new project or idea?'If yes,please explain how this proposal explores a new idea,new direction;is
innovative or is a new project? This project is new in that a video'board will be included.
S. How does this event bring people to Waterloo from outside Black Hawk County? The Waterloo Bucks have
over 30 home dates per season and host numerous high school and college tournament events each season,all
of which draw some level of overnight visitors. This amenity will help retain existing events while making us
more competitive for events we have missed out on in the past.
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Waterloo Hotel-Motel Tax Grant application, FY 2016
6. What are expectations for attendance? 71,500
a. How many people do you expect from outside of Black Hawk County? 20%
b. Please describe the specific mechanism for tracking attendance. The Bucks,track attendance for all stadium
events.
7. What are your expectations for hotel room use in Waterloo? Unsure how to measure for all events,but most
visiting teams that play the Bucks require at least one overnight stays(over 30 dates).
8. Please describe your marketing efforts.Marketing efforts for stadium events are handled completely by the
tenant,the Waterloo Bucks. Their staff does an excellent job marketing their events to fans,while also
marketing the facility to potential event organizers.
a. What specific marketing will you be doing outside of Black Hawk County? Most marketing outside of Black
Hawk County is in the form of reaching out to event organizers and completing event host bids for events that
work within the Bucks game schedule.
9. How does this project have a positive and lasting impact on Waterloo?This will completely change the look
and feel of Historic Riverfront Stadium.
10. Please fill out the attachedbudget information(attached Excel file),and provide the following budget
snapshot.
a.Total income:
b.Total Expense:
c. Net Profit(Loss)for the event:
A.Please describe how the requested grant money fits into the overall project. How will the funds be used,and
does this grant have a profound impact on your ability to host this event? We have raised 98%of the necessary
dollars to fund the project. The CVB mini grant would eb the last dollar sin to get us to our,goal to complete the
fundraising and begin the project.
e.'How will profit(if applicable)be used by the project/organization/business? N/A
Additional Information
Are there additional details that should be known by'the CVB Board of Directors or Waterloo City Council?
Acknowledgment and Signature
I have reviewed this Application for Grant Funds from the Ci of Waterloo and Waterloo Convention and Visitors
pp City
Bureau.To the best of my knowledge,the information contained in this application and its attachments is accurate
and complete.The Hotel-Motel Tax Grant funds are reimbursement funds for project funding already spent,and
are to be used for the express purpose as stated in the Grant Application. I,the undersigned,know full and well
that if this program/project does not transpire,recommendation by the Waterloo Convention and Visitors Bureau
Board of Directors for funding will be withdrawn. My organization will be responsible for,refunding any portion of
grant funds already received or for co ering.the costs for portions of the project that are non-fundable or not
stated
m.
Signa ure of Applicant Date
6
Income: List all income expected for the project. Round dollar figures to the nearest dollars.
Please note if income from grants/sponsors has been secured or if funds are still pending.
Income Source _ Income/in-Kind(note cash or in-kind)_ _ Source Pending/Secured
Entry Fees/Admissions/Registrations
Advertising _
Sponsorships
Grants(please specify)
BHCGA 150,000 _: secured _
r
Waterloo Bucks _ _- ` _ 105,000 secured
City of Waterloo _._ _ _ 30,000, secured
City Council Discretionary Grant 10,000 secured
CVB Mini Grant _ 5,000 pending
Merchandise Sales.
Ticket Sales._ w
Donations
Other(please specify)
300,000 -
Totallncome. a
Expenses:Provide an itemized list of all expenses,including both fundable and non-fundable items Note which fundable expenses
will be met by the Hotel-Motel Tax Grant. Cash and in-kind match funds must be 50%of the total project cost or greater.
Expense Description Expense Total H-M Grant Request Cash Match In-Kind Match
Venue Rental(not including food)'
Food&Beverage
Audio/Visual 300,000 _ 5,000 295,000 - -
Internet
Security.
Transportation
! Medical t -
Speakers _
Entertainment -
Other costs(please specify individually on lines below)__
Totals _ 300.000 5000 +: _ 295,000
Iowa Community College Athletic Conference
414 Northwestem Ave,Suite#1
Ames,IA 50010
515/460.8081
wWw.iccac.org
iccac@iccgc.org
Re:Riverfront Stadium Video/Scoreboard
To Whom It May Concern:
Riverfront Stadium has provided the ICCAC and NJCAA Region XI quality facility to play our DII Baseball
regional tournament for more than five years.Within the past year,the Waterloo Bucks and Riverfront
Stadium front office have dedicated themselves to making improvements to the facility and the overall
environment.This year,the field of play and stadium has been at the highest quality since we began our
tournament in Waterloo.
This is a letter in support of a new video/scoreboard for Riverfront Stadium.The current scoreboard lacks
modern day capabilities both for game operations and spectator involvement. I believe a new video board
would bring new opportunity and greatly benefit the future of Riverfront Stadium.
From an operations perspective, it could uniform the stat keeping in the press box and sync with
scoreboard,eliminating the workload andpotentially cutting down on staff cost. Additionally,there would be
potential opportunity for increased revenue,allowing a greater platform for advertising and special
promotions to be displayed throughout events at the Stadium,not limited to baseball.
From a facility standpoint,it would bring a more modern feel to the ballpark.It would increase fan
involvement,allowing for promotions and drawing attention of the fans between innings,before the game
and even during the game.A much greater quantity of information could be displayed such as player images,
season stats and video.
The benefits of upgrading the video/scoreboard outweigh the costs and will bring new flavor and excitement
to Riverfront stadium for years to come.Already is a centralized location and the Riverfront staff dedicated to
facility improvements,Region XI would enjoy a continued partnership of the DII Regional Baseball
Tournament and Riverfront Stadium.
I appreciate your consideration of this recommendation.
Regards,
t, 4L fill
Thom McDonald
Commissioner
Iowa Community College Athletic Conference g
NJCAA—Region XI
2900 4th Street S.W. °" (507)536-4579
Rochester, MN 55902 'FAX(507)536-4597
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Hodki-roods League
June 19,2015
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Dan Corbin
Waterloo Bucks
PO Box 4124
Waterloo,IA 50103
Dear Dan,
I am excited to hear of the possibility of placing a video board at Riverfront Stadium. Needless
to say,it would truly enhance the in-game experience for all fans of the Bucks and the
Northwoods League.
As you are aware,we like to show off major capital improvements to all League members
throughout the League as we head to venues for our All-Star game the next few years that have
all made significant improvements to their facilities. This would certainly fit that bill.
Best of luck in this lovely improvement to Riverfront Stadium.
-Sincerely,
Dick Radatz,Jr.
President
Northwoods League
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www.northwoodsleaguO.com
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WATERLOO.LEISURE SERVICES COMIVIISION MEMBERS 2015
Nancy Bamsey, Secretary Julie Koch-Roth, Vice Chairman
365 Sheridan Rd. 3505 Kingswood Place
Waterloo IA 50701 Waterloo IA 50701
233-5886 (home) 236-3858 (work)
240-1105 (cell) 234-0910 (home)
1s:.term:expires 3/,1/16 269-0504 (cell)
nrbamseyftmall.com 2"d.term Opt :R1'17
ikoch-hoth@epamidwest.com
Marvin Spencer Megan Hannam
3320 Tropic Lane 163 Lovejoy Ave.
Waterloo IA 50702 Waterloo IA 50701
269-9949 319-239-9084
292-0920 ft term expires 3/1/17
Itt'terin,ezpires;311/18 me4anhannamO-amail:com
marvin.spenceE@iowa.gov
Kevin Evans, Chairman Brenton Shavers
836 Lynkaylee 11941 W. 7" Street
Waterloo IA 50701 Waterloo IA 50702
277-5008 (work) 319-433-1930 (work)
234-1021 (home) 319-215-2480 (cell)
215-6215 (cell) 1st term expires 3/1/17
2 .=,ferm expires¢3l1116 shaversbO-waterlooschools.ora
KevinO-KevinJEvans.com
Donald,Huff
3444 Rosehill Terrace
Waterloo 1A 50701
233-2 404 (home)
1st�terrn��zpires'�3/1/16
donwhuff9140--mail. om