HomeMy WebLinkAbout2016-318-5/2/2016 Prepared by Kelley Felchle, Deputy City Clerk, City of Waterloo, 715 Mulberry Street, Waterloo,
IA 50703, 319-291-4323.
RESOLUTION NO. 2016-318
RESOLUTION APPROVING CONVENTION & VISITORS
BUREAU (CVB) BOARD RECOMMENDATIONS FOR
FUNDING TWO MINI-GRANTS: 2016 MY WATERLOO DAYS
FOR THE GUS MACKER 3-ON-3 BASKETBALL
TOURNAMENT ($2,203) AND WATERHAWKS SKI TEAM
REQUEST FOR NEW SAFETY DOCKS ($2,200).
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF WATERLOO, IOWA,
that the Convention & Visitors Bureau (CVB) Board recommendations for funding two mini-
grants: 2016 My Waterloo Days for the Gus Macker 3-on-3 basketball tournament ($2,203) and
Waterhawks Ski Team request for new safety docks ($2,200), is hereby approved.
PASSED AND ADOPTED this 2nd day of May, 2016.
Quentin Hart, Mayor
ATTEST:
Suzy Sch es, CMC
City Cler
Applicant: My Waterloo Days(currently under the umbrella of Main Street Waterloo)
Event: Gus Macker Basketball Tournament
Dates: June 11-12,2016
Summary: Gus Macker is a 3-on-3 basketball tournament with divisions for youth through adult teams.
There are also higher level divisions for those players who are teams with more experience. Teams have
4 players on their roster and play games that"either are won by scoring 15 points(20 for kids) or that last
25 minutes., Gus Macker is a national brand and they have history in our area, but there have been no
Gus Macker tournaments in 20 years. They were held previously in Cedar Falls,so this will be the first
opportunity for Waterloo to host. This is a brand new addition to My Waterloo Days.
Attendance: Because this is a new event, it is difficult to know exactly what to expect. We could see
100-200 teams very easily,though,which means 400-800 participants, plus spectators.
Projected room nights: 150-200,
Projected economic impact: Without knowing some details we'll know after the tournament(total
number of teams,age distribution of teams,where"teams travel from) it is tough to project. Using some
general figures,though,the calculator,projects an impact of$182,000.
Request: $3,000
Use of funds: Funding will assist with My Waterloo Days marketing.Specifically, My Waterloo Days will
be focusing on television promotion of Gus Macker,using the partnership they have with OnMedia to
focus on Northeast Iowa.
"This mini-grant covers the 2016 event. The 2017 Gus Macker Tournament was funded through the
recommendations for FY17 event/capital grants. My Waterloo`Days made the decision to add Gus
Macker well after last year's application period:
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Waterloo Hotel-Motel Tax Year-Round (Mini) Grant Application
Entire application MUST be typed and every question must be answered fully
Total Request: $3,000 Total Project Cost$35,000
Contact Information
Name of organization My Waterloo Days(MWD)-currently under the umbrella of Main Street Waterloo(MSW)
Check payable to(if different than above)
FEIN Number 23712591
Name&Date of project/event June 11"&12th 2016
Contact person Tracey Southall Executive Director MV Waterloo Days
Address 212 East 4th Street
City Waterloo State IA Zip 50703
Phone number 319.291.2038 Email assistant@MainStreetWaterloo.org`
Organization web address www.MVWaterlooDays.org &www.MainStreetWaterloo.org
1. Organizational/Background Information
a.What is the mission of your organization?
To promote the city of Waterloo
b. How does your organization benefit the community?
My Waterloo Days helps instill pride in the City of Waterloo and helps bring people of all walks of life
together to celeiirate everything that makes Waterloo great.
c.How long has your organization been in existence?
32 years
d. How many staff members and/or volunteers are involved with the organization?
1 staff/100 volunteers
e. Is a member of the Waterloo City Council on your Board of Directors? If yes,please list.
MWD does not have a liaison from Waterloo's city council.However, MSW has two Council
representatives(Schmitt&Jacobs)
f. How does your organization market outside of Black Hawk County?
MSW has a partnership agreement with OnMedia(Mediacom), which allows us to dual market in Black
Hawk County&Buchanan County.In return, On Media matches out buy in rural north east Iowa markets,
including parts or all of the following counties:Tama,Hardin, Grundy,Butler,Bremer,Fayette,Delaware,
Clayton, Winneshiek&Chickasaw.In addition to TV promotions,geographically specific social media buys
are a part of our marketing plan as well as promotion with the assistance by University of Northern Iowa
athletics department.Lastly, MWD will work with the National Radio Group(107.3fm, 105,7fm, 107.9fm,
etc)to promote the event as well as having a presence at the tournament.
g. Has your organization/business received hotel-motel tax grants previously? If so,please provide a list of
projects..
MSW is part of the CVB's partnership program. However,My Waterloo Days has not received grant funds
'from CVB for quite a few years.It should also be noted that the Gus Mocker 3-on-3 Basketball
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Tournament has never been a part of the MWD celebration&hasn't been to the Cedar Valley in 20 years.
h. Have hotel-motel tax grants been received for this project previously? If so,please provide a copy of the
completed project evaluation form(s)that were turned in for reimbursement.
No
i. Please attach Proof of Liability Insurance,Board/Management information,IRS Documentation.
2. In what manner have you effectively supported or participated with the Waterloo CVB in the last 12 months?
Examples include tradeshows,co-op marketing,event bids,etc.
MSW has been an active participant in CVB efforts,including downtown district events(Funky Junk-a-Loo
CVB info included in vendor packets),held CVB meetings at the MSW office, worked with CVB to establish
the Downtown Waterloo Summer Olympics program,developing"district branding with CVB staff input.
3. Project/Event Information
a. Please describe the project and specify the goals for the project.
The Gus Mocker 3-on-3 Basketball Tournament is designed so that anyone can play:male or female,
young and old,short and tall,the most experienced or no experience at all. This maintains the purity and
integrity of the driveway game. My Waterloo Days hopes to attract upwards of 250 teams to downtown
Waterloo and the RiverLoop Expo grounds for two days of basketball and family fun. Creating a first time
experience for many players as well as spectators as this is the first time ever Waterloo has hosted the
tournament.
b. Please describe the mechanism for measuring the success of the project goals.
We will rely heavily on attendance. Tracking team registration and follow-up surveys will be included to
ensure that future efforts are maximized. Information identifying how teams heard of the event
(marketing),if they stayed in a hotel(particularly for,those out-of-county teams)and feedback about their
time in Waterloo will all help shape decisions for future years.
c. For profit entities only: Please describe how this project is different from your normal business and how this
ties into your normal business. How is this project tourism-related?
N/A
d. For capital projects only:.Please describe how this ties into your organiiation's mission,and how the project is
tourism-related. How will this project allow you to draw additional people to Waterloo?
N/A
4.Is this a new project or idea? If yes,please explain how this proposal explores a new idea,new direction,is
innovative or is a new project?
` The Gus Mocker 3-on-3 Basketball Tournament is not brand new to the Cedar Valley,however, it has been
20 years since the event was hosted in Cedar Falls and was never hosted in Waterloo.In addition, the
tournament never coincided with city celebrations,such as My Waterloo Days. The potential for cross-
attendance and a renewed interest in the festival as a whole presents a great opportunity for both the
tournament and the festival to grow,by feeding off of each other's success in driving visitors and
community support.
S. How does this event bring people to Waterloo from outside Black Hawk County?
Through relationships with UNI's small business center as well as the YWCA& YMCA,we are confident
that we will able to communicate,effectively to markets outside of Black Hawk County as well as within.
6. What are expectations for attendance?
a. How many people do you expect from outside of Black Hawk County?
While we anticipate 250 total teams(total of 1,000 participants), we anticipate 75 teams coming from
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outside of BH Co. With many participants being under 18 years of age,parental participation,should
also be factored in. We anticipate 300 attendees to come from outside of Black Hawk County. While we
expect a decent number of hotel stays, we also anticipate some closer teams traveling back and forth.
While the event takes lace Saturday and Sunda registration begins at 7:00 a.m.on Saturday and the
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opening ceremony begins at 8:00 a.m.on Saturday, which could result in Friday night stays from teams
coming from further away.Already,as of 4/8/2016, we have teams registered from Illinois, Minnesota and
even Des Moines and Quad Cities,all far enough away that a Friday stay is certainly within the realm of.
possibility so we anticipate a strong number of hotel stays.
b. Please describe the specific mechanism for tracking attendance.
Tracking team registration&follow-up surveys will be utilized.
7. What are your expectations for hotel room use in Waterloo?
We anticipate, with 300 participants and roughly 2 rooms per out-of-county team, we could reach as many
as 150 rooms,as the tournament stretches from Saturday into Sunday.
8. Please describe your marketing efforts.
a. What specific marketing will you be doing outside of Black Hawk County?
MSW has a partnership agreement with OnMedia(Mediacom), which allows us to dual market in'Black
Hawk County&Buchanan County. In return, On Media matches out buy in rural north east Iowa markets,
including parts or all of the following counties:Tama, Hardin, Grundy,Butler, Bremer,Fayette,�Delaware,
Clayton, Winneshiek&Chickasaw.In addition to TV promotions,geographically specific social media buys
are a part of our marketing plan as well as promotion with the assistance by University of Northern Iowa
athletics department. Lastly, MWD will work with the National Radio Group(107.3fm, 105.7fm, 107.9fm,
etc)to promote the event as well as having a presence at the tournament.
9. How does this project have a positive and lasting impact on Waterloo?
The Gus Mocker organization has shifted its emphasis from what can best be described as a MTV audience
in the mid 90's to what is now a Nickelodeon&ESPN audience. Gus Mocker is a great family friendly
addition to already family friendly city festival.
10. Please fill out the attached budget information(attached Excel file),and provide the following budget
snapshot.
a.Total Income:$43,625
b.Total Expense:$35,560
c. Net Profit(Loss)for the event:$8,065,
d.Please describe how the requested grant money fits into the overall project. How will the funds be used,and ,
does this grant have a profound impact on your ability to host this event?
The requested dollars would go toward our video marketing plan. With MSW's existing partnership,our
ability to create a professional-grade video commercial and have the cable buy stretched to multiple Iowa
communities should result in additional teams participating from the targeted markets. The video will be
featured in MWD's social media efforts as well—targeting the markets where Mediacom serves, thus
reaching viewers on multiple platforms.
e. How will profit(if applicable)'be used by the project/organization/business?
All profit from the 2016 event will go toward the overall festival,as the organization looks to bring bigger
musical performers and create more of an "experience"for participants in future years.
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Additional Information
Are there additional details that should be known by the CVB Board of Directors or Waterloo City Council?
Acknowledgment and Signature
I have reviewed this Application for Grant Funds from the City of Waterloo and Waterloo Convention and Visitors
Bureau.To the best of my knowledge,the information contained in this application and its attachments is accurate
and complete.The Hotel-Motel Tax Grant funds are reimbursement funds for project'funding already spent,and
are to be used for the express purpose as stated in`the Grant Application. 1,the undersigned,know full and'well
that if this program/project does not transpire,recommendation by the Waterloo Convention and Visitors Bureau
Board of Directors for funding will be withdrawn:My organization will be responsible for refunding any portion of
grant funds already received or for covering the costs for portions of the project that are non-fundable or not
stated herein.'
Signature of Applicant Date
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Income: List all income expected for the project. Round dollar figures to the nearest dollars.
Please note if income from grants/sponsors has been secured or if funds are still pending.
Income Source Income/In-Kind(note cash or in-kind) Source Pending/Secured
Entry Fees/Admissions/Registrations $35,000.00$140 per team entry fee,max of 250 teams Pending
Advertising $0.00 Pending
Sponsorships $15,000.00 Pending
Grants(please specify) $3,000.00 Waterloo CVB(please) Pending
Merchandise Sales $125.00
Ticket Sales $0.00
Donations $500.00
Other(please specify) $0.00
Total Income $53,625.00
Expenses:Provide an itemized list of all expenses,including both fundable and non-fundable items Note which fundable expenses
will be met by the Hotel-Motel Tax Grant. Cash and in-kind match funds must be 50%of the total project cost or greater.
Expense Description - Expense Total H-M Grant Request Cash Match In-Kind Match
Venue Rental(not including food) ' $0
Food&Beverage $800
Audio/Visual $1,000
Internet $0
Security $600
Transportation $0
Medical $250
Speakers $0
Entertainment $1,000
Other costs(please specify individually on lines below) $36,900
Gus Mocker Fees(Licensing and Travel) $18,400
Signage&Printing $2,000
TV Marketing(OnDemand) $3,000
Postage $1,000
Social Media Ads $500
Video production $1,000
Awards $4,800
Toilets $1,000
Officials $5,200
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Applicant:Waterhawks Ski Team '
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Event: N/A—capital request for a new safety dock
Dates: summer 2016
Summary: The Waterhawks are hosting the Midwest Ski Show Regional Tournament this summer(July
29-31) and USA Waterski requires host sites to have a safety dock for use by the safety boat during the
event.The EZ Dock system allows the team to fulfill the requirements for hosting the regional
tournament, and it ultimately enables the Waterhawks to bid larger tournaments, as well. It is
beneficial because it is easier to move and longer-lasting than traditional dock systems.
Attendance: There will be eight or more team from outside Black Hawk County, with a total of more
than 500 people. Spectators from our area and from the Midwest will also attend.
Projected room nights: The Waterhawks project 250 room nights from the teams. That may be on the a
conservative side.They hosted a similar event about 10 years ago, and one team used 70-75 rooms for
three nights. That team may not still participate, but there is a large travel party for each team typically.
Projected economic impact: We're not able to calculate the impact of a capital project, but given that
this is something required for an upcoming event, I calculated the impact of the Midwest Ski Show.
Conservatively,that event will have an impact of nearly$294,000.That event is also scheduled on a
great weekend,when it isn't competing with other major events.
Request: $2,807.75 (half of the total cost of the dock system)
Use of funds: Funds will pay for the safety dock system.
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Waterloo Hotel-Motel Tax Year-Round (Mini) Grant Application
Entire application MUST be typed and every question must be answered fully
Total Request: $2,807.75 Total Project Cost$5,615.50
Contact Information
Name of organization:Waterhawks Ski Team
Check payable to(if different than above):same as above
FEIN Number:42-0927410
Name& Date of project/event: Midwest Regional Tournament July 29-31
Contact person: John Bunge
Address: PO Box 2460 Y
City:Waterloo State: Iowa Zip: 50704
Phone number:319-240-4900
Email:john@iowashows.com
Organization web address:www.waterhawks.org
1. Organizational/Background Information
a.What is the mission of your organization?
The mission of the Waterhawks Ski Team is to educate club members,as well as the general public,on the
techniques, rules, regulations and safety of the sport of waterskiing. By promoting our alternative activities in the
community,we hope to influence future generations of waterskiers by fostering relationships focused on coaching,
mentoring,teamwork,cooperation and leadership in a family environment.
b. How does your organization benefit the community?
Our organization provides quality entertainment at a reasonable price. We provide an atmosphere for young
adults to be part of a team and travel for competitions. We also participate in many community service events
throughout the year to show that we appreciated our community and the support we receive from it every year.
We have worked with the Covenant rehab center,the boys and girls club and the Vinton School for the Blind,to
bring the sport of waterskiing into these individuals'lives. We also organize a learn-to-ski program every year
where approximately 35 kids and adults have the opportunity to experience skiing for the first time, learn new
skills, and enhance their cbrrent skills.
c. How long has your.organization been in existence?
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The Waterhawks Ski Team was organized in September of 1958 with its sixteen charter members. These members
were skiers who simply had a passion for skiing and an interest in promoting the sport,ski safety, boating and
family fun on the water. This season will mark our 58th year as a team.
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d. How many staff members and/or volunteers are involved with the organization?
The Waterhawks is an amateur ski team with approximately 100 volunteer athletes arid support crew. We do not
have any paid staff.
e. Is a member of the Waterloo City Council on your Board of Directors? If yes,please list.
No
f. How does your organization market outside of Black Hawk County?
The Waterhawks will be performing ski shows in Iowa Falls and Nashua this summer, which promotes our home
events. Social media along with traditional media have been utilized for the annual Haunted Hayride and ski shows
to promote our local shows.
g. Has your organization/business received hotel-motel tax grants previously? If so, please provide a list of
projects.
2004-$3200, 2006-$5,000, 2008-$1,000,2009-$2,500, 2010-$10,000,2013-$2,500
h. Have hotel-motel tax grants been received for this project previously? If so, please provide a copy of the
completed project evaluation forms)that were turned in for reimbursement. No
i. Please attach Proof of Liability Insurance:Boa rd/Management information,IRS Documentation.
2. In what manner have you effectively supported or participated with the Waterloo CVB in the last 12 months?
Examples include tradeshows,co-op marketing;event bids,etc. ,
The Waterloo CVB helps us promote our ski shows and haunted hayride annually with the event calendar. The CVB
offers the`Waterhawks the opportunity to promote locally at no cost which allows us to use our limited funding
toward other necessities such as boat maintenance,costumes,sound equipment and travel expenses to away
shows and'tournaments.
3. Project/Event Information
a. Please describe the project and specify the gods for the project. w
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USA Waterski requires tournament host sites have a regulation safety dock for a safety boat to tie up to during all
hours of the event. We also need to upgrade dock at the west end of our lake for other teams to tie up to for
certain acts like pyramids. We would like to start adding EZ Dock to the lake because it is simple to install and
requires virtually no maintenance.
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b. Please describe the mechanism for measuring the success of the project goals.
Our success is that we have no issues with the tournament safety crew during our event.
c. For profit entities only:,Please describe how this project is different from your normal business and how this
ties into your normal business. How is this project tourism-related?
d. For capital projects only: Please describe how this ties into your organization's mission,and how the project is
tourism-related. How will this project allow you to draw additional people to Waterloo?
4.Is this a new project or idea? If yes,please explain how this proposal explores a new idea,new direction,is
innovative or is a new project? a
We have not purchased new docks or received grant money for new docks in the past. We want to utilize new
floating EZ Dock because it is easy to modify,expand and maintain.
S. How does this event bring people to Waterloo from outside Black Hawk County?
Teams'and spectators annually travel to the Midwest Regional tournament. Teams will come from Iowa,
Minnesota and South Dakota.
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6. What are expectations for attendance?
a. How many people do you expect from outside of Black Hawk County?
We anticipate 8 teams from outside Blackhawk County,brining in more than 500 people.
b. Please describe the specific mechanism for tracking attendance.
Each team is required to submit a roster of participating athletes, which will allow us to estimate and track,
participant attendance. We do not charge spectators admission so that will be more difficult to track.
7. What are your expectations for hotel room use in Waterloo?
We anticipate the tournament will result in no less than 125 rooms for two nights stay,so 250 room nights.
8. Please describe your marketing efforts.
a. What specific marketing will you be doing outside of Black Hawk County?
The tournament is promoted on national waterski websites such as www.waterski.org. It is also published in
national magazines(i.e.Waterskier): The regional tournament is a qualifying tournament for the national
tournament,which means teams are required to attend and participate for eligibility to participate in the national
tournament. As such,each team promotes their attendance at the tournament within their own communities.
9. How does this project have a positive and lasting impact on Waterloo?
Our nationally ranked ski team presents quality waterski shows throughout the summer. Attendees are
continually amazed at the quality of our shows,the talent of our skiers and the overall entertainment value we
provide to the Cedar Valley.
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During our shows and tournaments,we promote waterskiing to attendees and encourage nonmembers to join. 3
Through this effort,we have recruited several families from Black Hawk County who then become involved in the
family sport of show skiing.
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10. Please fill out the attached budget information (attached Excel file),and provide the-following budget
snapshot.
a.Total Income: N/A
b.Total Expense: $5,615.50
c. Net Profit(Loss)for the event: N/A
d. Please describe how the requested grant money fits into the overall project. How will the funds be used,and
does this grant have a profound impact on your ability to host this event?
e
The funds from this project will be used to purchase a safety dock/platform,which is a required resource
for the tournament. The safety dock must be stable and accessible in the event an athlete is injured. EZ Docks fit
the criteria for the safety platform and provide a stable platform for our medical professionals on the water.
Receiving this grant and upgrading our current safety platform will provide speedy and safe care to our athletes,
which is our top priority.
e. How will profit(if applicable)be used by the project/organization/business?
The profit from this event contributes to the team's development and equipment.Our team's major goal
is to host the Show Ski National Tournament,which will bring in approximately 2000 participants from outside of
Black Hawk Country and media coverage. Profit from this tournament will be used to develop our ski site(i.e.
marina,boat ramps,and judging area)so that we are competitive in receiving the bid for hosting the National
Tournament.
Additional Information
Are there additional details that should be known by the CVB Board of Directors or Waterloo City Council?
Acknowledgment and Signature
I have reviewed this Application for Grant Funds from the City of Waterloo and Waterloo Convention and Visitors
Bureau.To the best of my knowledge,the information contained in this application and its attachments is accurate
and complete.The Hotel-Motel Tax Grant funds are reimbursement funds for project funding already spent,and
are to be used for the express purpose as stated in the Grant Application.I,the undersigned,know full and well
that if this program/project does not transpire, recommendation by the Waterloo Convention and Visitors Bureau
Board of Directors for funding will be withdrawn. My organization'will be responsible for refunding any portion of
grant funds already received or for covering the costs for portions of the project that are non-fundable or not
stated herein.
Signature of Applicant Date
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