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Home My WebLink AboutSupplemental Attachments - 7.15.2024 MAIN STREET • • • • WATERL2O IMPACT RePORT 2023 DOWfITOWfI WaT2RL00 Dear Friends, — As we reflect on the past year, we are filled with immense pride and — gratitude for the remarkable progress and achievements we have made together in revitalizing our downtown and fostering a vibrant — community. This annual report encapsulates the dedication, passion, and hard work of everyone involved in Main Street Waterloo. — Your contributions, big or small, have made a significant impact on — our goals and aspirations. We have witnessed the strength of our community, and it has reinforced the importance of unity. — 2023 was a year of milestones and growth. We saw a surge in new businesses opening their doors, creating a dynamic and diverse commercial landscape that caters to both residents and visitors. The _ addition of new residential units has not only provided more housing options, but has also infused new energy into downtown, making it a _ lively place to live, work, and play. Our community pride has been on full display through a variety of festivals and events that have drawn residents and visitors to our downtown. From cultural celebrations to music festivals and family friendly activities, these events have not only provided entertainment but have also strengthened bonds within our community. The support from our partners, volunteers, and sponsors has been instrumental in making these events a resounding success. — As we look ahead to 2024, we are excited about the — opportunities and challenges that lie ahead. We will rot continue to build on our successes, embracing — innovation and collaboration to ensure downtown Waterloo remains a thriving, inclusive, and vibrant a — hub. 11111 Thank you for being with us on this journey. 9c464,c,a, With sincere gratitude, — EXECUTIVE DIRECTOR 1 _ Mission MAIN STREET WATERLOO IS DEDICATED TO MAINTAINING AND ENHANCING THE VITALITY OF OUR DOWNTOWN CENTER. vision - Main Street Waterloo is committed to being a thought and resource leader to assist downtown in becoming a vibrant place to live, work and play by leveraging the assets of historic buildings, transportation infrastructure, leisure facilities, and resources. 4 values . .....: . ,. • . FORWARD THInKInG Main Street Waterloo embodies FORWARD THINKING,embracing 1 �' _ CHANGE as a catalyst for progress. Through creative solutions and a willingness to depart from the norm, we consistently grow and .N.-� reach towards our organizational goals. '"t 4 PkI0 HonesTY ` .. II t,, Main Street Waterloo upholds and INTEGRITY as ,I. •- fundamental values in our mission to revitalize downtown.We fitat= I prioritize transparency and accountability,ensuring that decisions _ are made with the well-being of all stakeholders at the forefront. tilt connecTeD Main Street Waterloo CONNECTS through intentional relationship- , — building and community collaboration, striving for impactful IE„ outcomes. As ADVOCATES for Waterloo, we unify the community, ' �, w. working towards common goals and shared prosperity. I :,ram a Main Street Waterloo is to enhancing the downtown + . a district and showcasing the remarkable essence of our city. We are = ` DEDICATED to sharing our story with all, embodying a i 1 '. J ME commitment to the vibrancy and potential of our community. t9 - — CITY OF WATERLOO : 1 u . i :� sr w+s a..rs BOaRD & sTaFF - �„ 2023 BOARD OF DIRECTORS i„MAY #. .. _ PRESIDENT: Samantha Gutknecht, Cedar Valley United Way VICE PRESIDENT: Star Rupe, Goodwill Industries PAST PRESIDENT: Zach Hansen, InVision Architecture TREASURER: — Daniel Janssen, Creative Planning DESIGN COUNCIL CHAIR: _ Brandon Alvarado, Pretty Good Co. ECONOMIC VITALITY CHAIR: �,. Michael Huisman, Edward Jones — '_„ ORGANIZATION COUNCIL CHAIR: Jeanne Miller, US Bank — : .. �1® � PROMOTIONS COUNCIL CHAIR: Nick Hedrick, Holiday Inn & Suites/Bien VenU _ ` AT LARGE: David Deeds, JSA Development 5 _ AT LARGE: MEPMark lehl, Visual Logic " AT LARGE: w• .♦ wx •.a ww Nn ...��.: .N Yi��YY_ sN.......N. a . , r • Bailey Moore, Boys and Girls Club AT LARGE: Ivan Valtchev, InVision Architecture AT LARGE: — Brendon Wagner, Oakview Group/Waterloo Convention Center LEADERSHIP - EXECUTIVE DIRECTOR: Jessica Rucker 61 CITY OF WATERLOO 3 „ - t i �+ s. v t- e y �� l �,ty"-,r�t�'„e'�'fi+7p r3. ` i”, s / ,- ? elbow e.A' t C s -",AtrEy l y ,1 n • ,. .� 4.., `.sr'Ism-gip .-, ..£ �f 'Y414yi�+ �,,:I °�Y 'Y`.a.? a 1 .-^- 'c• f E Ir- ••.'el 4 .!2":-_44r1r-, ;4,-,,:;,-,--,„,7„---. 1 --.-E % .- e' i 2 Y I• 4 iF % F 44 I f I -j`} £ ', .4 ','N "_"'27_L ^ _ ABOUT US Main Street Waterloo was established in 1996 when three groups dedicated — to revitalizing downtown Waterloo unified their efforts. Our mission is to enhance downtown through historic preservation, economic development, and community engagement. _ Downtown Waterloo is a vibrant area, home to more than 2,000 residents and 9,000 daytime workers. The district generates $70,000,000 in annual commerce and attracts an average of $8,000,000 in private reinvestment each year. As part of the Main Street Iowa network, we work alongside a select group of communities committed to downtown economic — development. We are proud to be one of over 50 communities in Iowa designated as Main Street communities. Utilizing the Main Street Approach, developed by the National Main Street _ Center, Inc., we focus on economic development within the context of historic preservation. Our strategies are implemented through the Four-Point Approach: Design, Economic Vitality, Organization, and Promotions & Marketing. — Main Street Waterloo is a volunteer organization dedicated to promoting downtown Waterloo as a great and safe place to live, work, and play for both _ residents and visitors. Since becoming a Main Street Community, we have capitalized on the unique identity, assets, and character of our historic commercial district, fostering a thriving and dynamic downtown. — ABoue I• IST4' ICT 76 UM • CITY BLOCKS374 PARCELS 0 � • SQUARE MILES drab 64 544 $. • . POPULATION WITHIN A 5 MIN. DRIVE 0, I I 72 150 DAYTIME POPULATION WITH A 5 MIN. DRIVE 5 ABOUT THe DIS _ . ,,., • ...., .0" IP . .. :-USINESSES 17 NET NEW BUSINESSES 2020-2023 ter- < 4 °I 7 6 8 5 NET NEW JOBS 97 NEW JOBS 2020-2023 MIN /0% 111* yaTw , P G p , III II ' .. j ki. , , ,..- , ... ' ' ,--,-,- - RESIDENTIAL UNITS 115 NEW UNITS 2020-2023 — I 1 — r f'—'1, r‘ e"*""s 1 3 lei BUILDING PROJECTS .,r 17 COMPLETED 2020-2023 6 t� ". �UNN '' 44 _ :,may'"..�`! r ` µ - , Y'� /5. i _ L F ; 40 4' `it ill 1 4011111lhk CP . �, f P � 3 € EvenTs - iI mAliili EVENTS 40+ EVENTS ANNUALLY - A ri I Id h.C • 25,000+ EVENT ATTENDEES ANNUALLY 4 �' 500+ voLUnTeeRs ANNUALLY I1 - ifirl 2,000+ VOLUNTEER HOURS ANNUALLY _ q e� -$800.000 DIRECT Economic ImPaCT - 7 I II l• •I - f/L _ . gnu �� [� 1 'i - - ♦s64'.^• .. 'S g DG SIGC1 Economic VITALITY • Sign & Facade Reviews and • 9 New businesses Consultations • 3 Ribbon cuttings — 0 13 Signage Projects • Downtown business meetings O 3 Building Rehabilitation Projects • Shop Downtown Saturdays • Holiday Decor • Business Welcome Tours • Flowers • Assisted businesses with grant • Public Art applications — • Downtown Lighting • Heartland Economic Development • Main Street Sweep Spring Clean Up training _ Day • Downtown IMPACT Grant O 12 Volunteers 0 Golf Tournament raising $7,000 O 3,900 lbs of Trash • Downtown Parking — • Tour de Loo • Support Local Cash Mobs - PROmOTIonS oRGanizaTion • Promote Downtown Waterloo • Main Street Iowa Awards _ • Funky Junk-a-Loo • Main Street Waterloo Volunteer of the • From Wedding to Wedding Year — • Downtown Sip-n-Stroll • Table at events • Friday Loo • Downtown Waterloo gift certificates • lSU Tailgate Tour • Public presentations — • Mayor's Fireworks • Fundraising • Food Truck Festival • Volunteer recruitment _ • Taste of Loo • Core Values • Mayor's Fun Run • Notes of the District • Halloween Activities • Board member recruitment and — • Winter WonderLoo selection • Year 1 IFEA Event Management School • Business Continuity Plan — 8 d L INCOME AND EXPENSES 2018- 2023 5000 0 0 Thank you to the community for your support 400000 unwavering pport and dedication. It is because of you that we have been able to grow, host vibrant events, and 300000 11 implement meaningful changes that enhance both our organization and the 111111 200000 downtown area. Main Street Waterloo is dedicated to m0000 serving you with continued passion and innovation and are looking forward to new ways to serve Downtown Waterloo. ° 2018 2019 2020 2021 2022 2023 2023 INCOME AND EXPENSES _ TOTAL 2023 INCOME $283,145 TOTAL 2023 EXPENSES $320,571 Marketing Professional Service Agreement 3 5% Office Expenses 26.4% 18.2% Sponsorships 31.7% k , , `gin Operations s' 39.7% Donations 4% Events 38.6% Events — 37.9% *2023 OPERATIONS EXPENSES WENT UP DUE TO OUR MOVE *2023 WAS THE FIRST YEAR NOT HOSTING MY WATERLOO DAYS - LESS INCOME AND HAD TO PURCHASE EVENT SUPPLIES THAT HAD BEEN SHARED WITH MWD 9 .11 i II I iiii ,tea . _: ± 1> - =,,v gym, I frifilt & WCF COURIER THdf1K YOU TO OUR 2023 SPOf1SORS - � �^ BANKIOWA UENu E�iACEDAR VALLEYto 0 EPr�ECTS +dPIXmP � amm�m MEDICAL SPECIALISTS.. ccara .o.a A.. a CEDRI UAESP PAIDEfEST /:$t. Of.Pt UN/bM16 /I; 0 COMMUNITY W — BANK&TRUS COMAWUwriCEYEE + on tracting,Inc. I N V I S I O N wE%PPINCEGreenS`aye . n , n waterloo CREDIT UNION tigF U FNNIU\ iiie J S A I[Vi itli I n 1 MERCYONE. mm w \ IOWATISTFF..ST CASINO•HOTEL �"' ILAI WATERLOO DEVELOPMENT ARtil 'ECIUUE Lincoln SAVINGS BANK -NI MSG = "'°G "DCM srrraaTEi. PETERS v Rite BOcT ti l INSURANCE CIMSTRiCTIORCORPORATION GOOD Environmental • N — .G-C,c 4pti[e oa — SERVPRO. THE Sohvo®nice(Nc. • • �i' 1 Fw �r . Black Hawk ready - r i d i s n r ,.�J i �•e""� I41111014 wwurvvrrrrcou ,tnnbRkrc�gllg Tyson Black HawkGrundy ��radit�nlon c Mental Health Center THafiK YOU TO OUR 2023 FRIef1DS OF main STReeT WaTeRLOO - Andrew Abbott Zach Hansen Brandon Alvarado Nick Hedrick El 1y • .y0 — Crystal Berry Cara Miller �:• f %!...L �. '.1 . i John Chiles Jeanne Miller � �}. _ Amy Dutton Ed Ottesen . .� ' , ... ;, • Samantha Gutknecht Samantha Price ❑• ti •':;T0L Jayne Hall Mike & Patti Reyhons • Jessica Rucker BECOME A FRIEND TODAY! 10 voLunTeeRs _- The incredible support of our volunteers has been a critical part of everything we accomplished in 2023. With five months of the year operating with only one staff member, our dedicated volunteers stepped up and played an indispensable role — in our success. More than 500 volunteers contributed an astounding 2,294 hours to support the — work of Main Street Waterloo. Their time, energy, and passion have been vital in helping us grow, host events, and implement changes to better serve the community. — We are deeply grateful for the generosity and commitment of our volunteers. Their efforts have truly made a difference, and we couldn't have achieved so much without them. • Are you interested in volunteering? • • Join us in making a positive impact on our downtown p: 7rr • : 'ram I . . community. Volunteering with Main Street Waterloo is iliptekL ■. Z a rewarding way to give back, meet new people, and be •r■ ; — - 1.1''N. •• a part of the exciting changes happening in our city. For I L. . �`•• . more information on how to get involved, scan the QR ar a r - code or call us at 319-291-2038. -■ It VOLUNTEER SPOTLIGHT • • Bev Dierck's dedication has made downtown a — better place and left an indelible mark. From ` 4.' r f.1.1.�.$• volunteering at events, to weeding and picking up r 1,.; trash, her contributions have been invaluable and — 1 heartwarming. She has exemplified the power of one individual to create a ripple effect of positive ' / change, igniting the spirit of volunteerism in others. — 5, 4 , Bev's dedication is a shining example of the — remarkable impact that a single person can have on the community and we are grateful for her unwavering commitment to making downtown a _ better place. 4r. R pp s f. a _41 F fir. — " Alt h ; 4 _ F Hil 9 Vp 4 ,.t. ....,.. . .., • - F SUPPORT LOCAL Supporting local businesses is a cornerstone of Main Street Waterloo's mission. By choosing to • shop, dine, and engage with local businesses, you are investing directly into our community. You are helping your friends, family, and neighbors thrive, "'SSA fostering a vibrant and sustainable local economy. In 2023, we witnessed the powerful impact of investing in our downtown. The first Downtown j " E C2Q-��i ai.aas -- IMPACT Grant awarded $6,100 to Gray Lane Yoga, yam:, }9'kSNld C£Y611b ; s, a enabling them to add aerial yoga and bungee fitness. .ate Since launching these new offerings, Gray Lane Yoga has experienced over 40% growth in business and is planning to expand further in 2024. This year, the grant was awarded to Try Pie to invest in a new refrigerated delivery vehicle. We eagerly anticipate the positive effects this investment will have on the business. O4 n woi Additionally, 2023 marked the launch of our Support � Local Cash Mobs, where the community is invited SUPPORT LOCQL� to join us at specific downtown business at a aQ 0 designated time to make purchases, strengthen community bonds, and show support for our local entrepreneurs. These events have been a fantastic m O B way to bring mportance people of together and highlight the i supporting local businesses in 'Si downtown Waterloo. Each month a new location is �4"jucaL BVq COL announced and the community has come out to show their support attracting 40 people on average, with 75% of the attendees being first time visitors to the business. Join us the last Tuesday of each month to Support Local! Together, we are creating a more dynamic and resilient community. Thank you for your { continued support and dedication to shopping local. By choosing to support local, you are helping to sustain our local economy and create more jobs. We look forward to building on this momentum in the years to come. 12 SUPPORTOR PROFILE - JIM WALSH INSPIRING OTHERS TO = INVEST INTO THE HEART _ f 111 OF OUR COMMUNITY =' 1 To a man whose passion and dedication have truly been contagious: to a leader, a guiding light, a mentor, and a friend to us all. Jim Walsh's enthusiasm for downtown Waterloo has always been palpable, and his — vision and commitment have inspired many. From the beginning, Jim was drawn to the dream of a revitalized downtown, and his — vision motivated many, including the leadership of Main Street Waterloo, to work towards his goal. His passion for downtown Waterloo has been a driving force for the _ entire community. Jim Walsh has played a pivotal role in transforming downtown into the vibrant, — welcoming place it is today. His unwavering support, tireless efforts, and invaluable contributions have left an indelible mark on our community's growth and vibrancy. _ Jim's passion, kindness, and determination have made an imprint on our community that we will forever be grateful for. Under Jim's leadership, JSA Development has worked on ' , Ha. more than 40 downtown properties, restoring historic — buildings and creating residential living spaces and commercial units. This has resulted in housing more than •e • , W N 60 businesses, eaters, pubs, and providing homes to over 100 residents. His tireless efforts have not only supported the growth and vitality of downtown but have also inspired t — others to join the journey of revitalization. Jim was a cherished business partner, a true friend, and a visionary leader who will be sorely missed. His legacy lives on in the memories of those whose lives he touched and the enduring impact of his involvement. Jim pushed us all to not think small, but to — dream big and work tirelessly to execute those dreams. His legacy will continue to inspire us as we carry forward his vision. MAIN STREET WATERLOO IS DEEPLY GRATEFUL TO JIM WALSH FOR HIS COMMITMENT TO MAKING TO DOWNTOWN WATERLOO — A BETTER PLACE. 13 THaflK YOU FOR YOUR SUPPORT af1D DeDICaTIOf TO DOWf1TOWf1 waTeRLoo As we reflect on the accomplishments of the past year, we are filled with gratitude for the support of our community, volunteers, and sponsors. Your dedication and enthusiasm have been a driving force behind our successes, and we could not have achieved so much without you. Thank you for believing in the vision of a vibrant, thriving downtown Waterloo. Together, we have made remarkable progress, and we look forward to continuing this journey with you in the years to come. Your continued support and involvement are invaluable, and we are excited about the future we are building together. MAIN STREET WATERLp 14 main sTReeT waTeRLoo 512 MULBERRY ST WATERLOO, IA 50703 319-291-2038 www.MainStreetWaterloo.org