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Home My WebLink AboutBlack Hawk Gaming Association-Grant Application-03.24.2008 (4) BLACK HAWK COUNTY GAMING ASSOCIATION GRANT APPLICATION COVER PAGE Date Application Received: Grant Number: (Office Use)(Office Use) 1. Name of Organization: Drive Safe Cedar Valley 2. Mailing Address: 408 E. 6th Street, Waterloo, Iowa 50703 3. Telephone: j319) 291-4440 Federal Tax ID Number: 42-6005327 4. Email Address: sandie.grecoCa�waterloo-ia.orq 5. Contact Person/Phone Number: Sandie Greco (319) 291-4440 6. Amount of Funding Requested From HCGA: $160,000 7. I have read the "Funding Guidelines & Procedures" document.4s___ (INITIAL) 8. Title and Brief Description Cedar Valley Traffic Safety Education Program: This traffic safety education program will aim to promote quality of life in the Cedar Valley by saving lives and making our streets safer. The program will educate children and re-educate adults to raise the level of traffic safety knowledge and awareness. The program's ultimate goal is to reduce the number of deaths and injuries caused by traffic crashes that could be avoided with better driving behavior. By improving traffic safety, we reduce losses and sufferings and make the Cedar Valley a better place to live. In Iowa, on the average, one crash takes place every 8 minutes and one person is killed every 18 hours. The Cedar Valley is experiencing more than 10 deaths each year. Community action is needed. The program will utilize volunteers, local media, school facilities, and law enforcement for education and awareness purposes. Marketing and public relations techniques will be used to sell the idea of traffic safety and safe driving behavior. Safety tips and recommendations will be offered through various venues. 1 A wide spectrum of tools from school lectures to media advertisement will be used. The Cedar Valley will be leading all other communities in Iowa for promoting safe driving. Required Signatures: Sandie Greco Applicant's Name Mayor Tim Hurley Chief Executive Officer Chief Executive Officer 2 drive cedar valley Ow' live,s axe,ifrtyouf kaltd.r. Pro'ect Bud et Item Estimated Cost Creative, Marketin and Public Relation Professional Services 40,000 Related Ex enses NOTE 100,000 Promotional Items and Direct Costs NOTE 20,000 Total: $160,000 NOTE: Extend of media and the program activities will depend on the actual approved funds. Narrative A. Problem Statement More than 10 people are killed in the Cedar Valley in traffic accidents every year. Many more are injured and some are disabled for life. All of us are at risk and any of us could be a victim. Traffic crashes impose direct and indirect costs to society. The indirect costs are in many forms including lost productivity and social support for the victims. Emotional losses and grief are not measurable in terms of dollars. The 3E's of traffic safety stand for Engineering, Enforcement, and Education. Great strides have been taken in Engineering and Enforcement fields; however the number of fatalities is not going down. Education has fallen behind which is obvious in today's driver behavior. Traffic crash is one of the top killers in our country and in the Cedar Valley. Education, as related to driver behavior, has not been getting its share of attention. We are almost on the bottom of the list of industrialized nations for traffic safety. Much work needs to be done to improve our driving culture. Traffic crashes can cause permanent disabilities, hampering one's life and lives of the loved ones. Limb loss, dysfunction, etc. are some of the disastrous outcomes of traffic crashes. School children are particularly vulnerable when walking or biking to school. B. Goals and Objectives The goal of the project is to help promote quality of life in the Cedar Valley. The objective is to reduce traffic crashes by influencing driver and pedestrian attitudes and changing their behavior, and to increase safety by raising the 3 City of Waterloo•Traffic Operations 408 E. Sixth Street Waterloo, IA 50703 www.DriveSafeCV.co rn drive cedar valley our live,live,s. are i rz your kaltd.C. level of awareness and educating the school children as well as parents and drivers. Since safe driving is related to experience, this requires re-teaching basic skills and accelerating the public's experience level. The 3E's of traffic safety, Engineering, Enforcement, and Education must work hand in hand to create a safe and acceptable driving environment. This educational program will affect driver and pedestrian behavior. The emphasis will be on elements that are likely to be the source of most problems. C. Activities Communications: Continuous advertisements and public relations efforts will promote safe driving behavior. Educational communications will remind the drivers of safe driving habits and the consequences of risky behavior. Professional services of a marketing and public relations firm with experience in traffic safety will be obtained. Children Focus: Schools will be consulted to determine what areas of safety need to be emphasized. Volunteers will visit schools to educate and raise awareness about traffic safety. An interactive children's program will be defined. Contests with prizes will be held for the school children. Parent's level of awareness regarding traffic safety will be elevated while they help their children compete in the contests. An example of such effort is simple multiple- choice questions published in the newspapers and online. Services of a public relations firm will be utilized. D. Beginning and Ending Dates Start June 1, 2008, and finish by June 1 2009. E. Number of People Served All Cedar Valley citizens and those who drive through or visit the area will be affected. Positive results might have state and national implications. F. Evaluation Number of fatal and injury accidents for three years before and three years after the project will be compared. G. Ongoing project Support N/A 4 City of Waterloo■Traffic Operations 408 E. Sixth Street Waterloo, IA 50703 www.DriveSafeCV.corn drive (.1 cedar valley ow( 1r vas are,uni yaar Mission Statement: Drive Safe Cedar Valley's mission is to change the culture of driving in our communities to make a safer, better place to live. Board Of Directors: Waterloo City Council Mayor Tim Hurley Council Person Bob Greenwood Council Person Steve Schmitt Council Person Reggie Schmitt Council Person Carolyn Cole Council Person Harold Getty Council Person Quentin Hart Council Person Ron Welper Recognition: All advertisements and activities will mention the sponsor. Our experience shows that local media is also interested in public safety. In addition to mentioning the Isle of Capri and the Black Hawk Gaming Association in media releases and media advertisements, recognition will be bestowed at interviews as well. 5 City of Waterloo•Traffic Operations 408 E. Sixth Street Waterloo, IA 50703 www.DriveSafeCV.co rn City of Waterloo Financial GL1290S2 3/18/08 Departmental Inquiry Favorite: + 266 ROAD USE TAX Budget . . : 1,002,511.00 17 TRAFFIC OPERATIONS Expensed . : 968,785. 65 7120 TRAFFIC SAFETY Encumbered . 00 Balance . . : 33,725.35 Fiscal Year: 2007 Percent Used: 96. 6 % More: + Amended Actual Current Remaining Pct. X G/L Account Budget Expenses Encumbrances Balance Used _ SALARIES-R 565463 . 00 548879. 74 . 00 16583 . 26 97 SALARIES-P 2000 . 00 . 00 . 00 2000 . 00 0 - LONGEVITY 12383 . 00 11534 . 94 . 00 848 . 06 93 - TIME&HALF 3000 . 00 3380 . 92 . 00 380. 92- 113 - DOUBLETIME 1000 . 00 213. 74 . 00 786.26 21 - BONUS PAY 3000 . 00 2026. 10 . 00 973. 90 68 - MISC PAY 11000 . 00 14545. 99 . 00 3545. 99- 132 - FICA-CITY 46607 . 00 44571. 05 . 00 2035 . 95 96 - IPERS-CITY 34377 . 00 33367 . 93 . 00 1009. 07 97 - DISABILITY 2773 . 00 2241 . 36 . 00 531 . 64 81 RETIREMENT 3500 . 00 2430 . 72 . 00 1069. 28 69 More. . . F3=Exit F4=Prompt F12=Cancel F14=Prev Year F15=Next Year F22=More You have reached the top of the list. City of Waterloo Financial GL1290S2 3/18/08 Departmental Inquiry Favorite: + 266 ROAD USE TAX Budget . . : 1 ,002,511. 00 17 TRAFFIC OPERATIONS Expensed . : 968,785. 65 7120 TRAFFIC SAFETY Encumbered . 00 Balance . . : 33,725.35 Percent Used: 96. 6 % Fiscal Year: 2007 More: + - Amended Actual Current Remaining Pct. X G/L Account Budget Expenses Encumbrances Balance Used VEBA . 00 . 00 . 00 . 00 0 - BENEFIT RE 7900 . 00 5242 . 16 . 00 2657 . 84 66 HEALTH INS 150983 . 00 148895. 75 . 00 2087 . 25 99 PerServS/B 843986. 00 817330 .40 .00 26655 . 60 97 ** HLTH SERV 700 . 00 539 . 00 . 00 161 . 00 77 - OTHER PROF 200 . 00 . 00 . 00 200 . 00 0 _- CARRIERS 625 . 00 606. 66 . 00 18 . 34 97 POSTAGE 900 . 00 875 . 84 . 00 24 . 16 97 - PHONE/FAX 2700 . 00 1856. 61 . 00 843 . 39 69 - TRVL-BUSIN 3250 . 00 3059. 10 . 00 190 . 90 94 - PHOTO&COPY 100 . 00 . 00 . 00 100 . 00 0 More. . . F3=Exit F4=Prompt F12=Cancel F14=Prev Year F15=Next Year F22=More City of Waterloo Financial GL1290S2 3/18/08 Departmental Inquiry Favorite: + 266 ROAD USE TAX Budget . . : 1,002,511. 00 17 TRAFFIC OPERATIONS Expensed . : 968,785. 65 7120 TRAFFIC SAFETY Encumbered . 00 Balance . . : 33,725.35 Fiscal Year: 2007 Percent Used: 96. 6 % More: + - Amended Actual Current Remaining Pct. X G/L Account Budget Expenses Encumbrances Balance Used PRINTING 100 . 00 . 00 . 00 100 . 00 0 - REP/MAINT 100 . 00 . 00 . 00 100 . 00 0 - BLDG MTCE 2900 . 00 2811 . 52 . 00 88 . 48 97 - FIXED EQP 300 . 00 209 . 00 . 00 91. 00 70 - CONST EQP 1500 . 00 1335 . 39 . 00 164 . 61 89 OFF EQ REP 775 . 00 297 . 54 . 00 477 . 46 38 -- RADIO MNTC 375 . 00 146. 45 . 00 228 . 55 39 LEASE EQUP 100 . 00 . 00 . 00 100 . 00 0 - RADIO EQP 400 . 00 363 . 25 . 00 36. 75 91 DUES&MEMBR 200 . 00 164 . 00 . 00 36. 00 82 UTILITIES 14000 . 00 12901 . 41 . 00 1098 . 59 92 More. . . F3=Exit F4=Prompt F12=Cancel F14=Prev Year F15=Next Year F22=More City of Waterloo Financial GL1290S2 3/18/08 Departmental Inquiry Favorite : + 266 ROAD USE TAX Budget . . : 1,002,511. 00 17 TRAFFIC OPERATIONS Expensed . : 968,785. 65 7120 TRAFFIC SAFETY Encumbered : . 00 Balance . . : 33,725.35 Fiscal Year: 2007 Percent Used: 96. 6 % More: + - Amended Actual Current Remaining Pct. X G/L Account Budget0 Expenses Encumbrances Balance Used 0 - H. R. . 00 . 00 . 00 0 - GARAGE . 00 . 00 . 00 . 00 0 - PARKS DEPT . 00 . 00 . 00 . 00 0 SERV OTHER . 00 . 00 . 00 . 00 0 ContrctSry 29225 .00 25165 .77 . 00 4059.23 86 ** - AGGR&CONC 2000 . 00 1416. 16 . 00 583 . 84 71 CHEMICALS 500 . 00 281 . 08 . 00 218 . 92 56 - COMPUTR EQ 1300 . 00 1074 . 81 . 00 225. 19 83 - CONC PIPE 250 . 00 49 . 15 . 00 200 . 85 20 DPROC SUPP 100 . 00 . 00 . 00 100 . 00 0 ELEC SPPLY 25000 . 00 25130 . 01 . 00 130 . 01- 101 More. . . F3=Exit F4=Prompt F12=Cancel F14=Prev Year F15=Next Year F22=More City of Waterloo Financial GL1290S2 3/18/08 Departmental Inquiry Favorite: + 266 ROAD USE TAX Budget . . : 1,002,511. 00 17 TRAFFIC OPERATIONS Expensed . : 968,785. 65 7120 TRAFFIC SAFETY Encumbered : . 00 Balance . . : 33, 725. 35 Percent Used: 96 . 6 % Fiscal Year: 2007 More: + - Amended Actual Current Remaining Pct. X G/L Account Budget Expenses Encumbrances Balance Used LIGHT BULB 6000 . 00 5883 . 40 . 00 116. 60 98 - FUEL 14000 . 00 15565 . 68 . 00 1565 . 68- 111 - HARDWARE 850 . 00 548 . 36 . 00 301 . 64 65 - JANIT SUPL 700 . 00 448 . 53 . 00 251 . 47 64 - OIL&GREASE 425 . 00 458 . 86 . 00 33 . 86- 108 - LUMBER 100 . 00 4 . 56 . 00 95 . 44 5 - MED SUPPLY 200 . 00 . 00 . 00 200 . 00 0 - MINR EQUIP 2700 . 00 2488 . 96 . 00 211 . 04 92 - OFFICE SUP 6000 . 00 5655. 97 . 00 344 . 03 94 - VEH PARTS 3500 . 00 2373. 81 . 00 1126. 19 68 - EQUIP PART 8250 . 00 8949 . 49 . 00 699. 49- 109 More. . . F3=Exit F4=Prompt F12=Cancel F14=Prev Year F15=Next Year F22=More City of Waterloo Financial 3/18/08 Departmental Inquiry GL1290S2 266 'ROAD USE TAX � rY Favorite: + 17 TRAFFIC OPERATIONS Budget 1, 002,511. 00 Expensed 7120 TRAFFIC SAFETY 968,785. 65 Encumbered .00 Balance 33,725.35 Fiscal Year: 2007 Percent Used: 96 . 6 % More: + - Pct. X G/L Account Budget Expenses Encumbrances Amended Actual CurrentRemaining Balance Used SAFE EQUIP 3800 . 00 3673 . 51 . 00 126. 49 97 - METAL SUP 100 . 00 78 . 13 . 00 21 . 87 78 - TRAF PARTS 17125 . 00 20114 . 63 . 00 2989 . 63- 118 - TRAF SUPPL 12800 . 00 11543 . 21 . 00 1256. 79 90 _- TOOL ALLOW 1200 . 00 1050 . 00 . 00 150 . 00 88 WEAR APPAR 800 . 00 674 . 54 . 00 125 . 46 84 PAINT SUP 21600 . 00 18826. 63 . 00 2773 . 37 87 Prof/Tech 129300 .00 126289 .48 . 00 3010 .52 98 ** - COMPUT EQP . 00 . 00 . 00 . 00 0 - MOTOR VEH . 00 . 00 . 00 . 00 0 OFF FURN . 00 . 00 . 00 . 00 0 More. . . F3=Exit F4=Prompt F12=Cancel F14=Prey Year F15=Next Year F22=More City of Waterloo Financial GL129OS2 3/18/08 Departmental Inquiry Favorite : + 266 'ROAD USE TAX Budget . . : 1,002 ,511. 00 17 TRAFFIC OPERATIONS Expensed . : 968,785. 65 7120 TRAFFIC SAFETY Encumbered . 00 Balance . . : 33,725. 35 Percent Used: 96 . 6 % Fiscal Year : 2007 More: - Amended Actual Current Remaining Pct. X G/L Account Budget Expenses Encumbrances Balance Used CONSTR EQU . 00 . 00 . 00 . 00 0 — TRF CON EQ . 00 . 00 . 00 . 00 0 — ST LIT EQP . 00 . 00 . 00 . 00 0 — BLD IMPROV . 00 . 00 . 00 . 00 0 Capital . 00 .00 . 00 .00 0 ** Bottom F3=Exit F4=Prompt F12=Cancel F14=Prev Year F15=Next Year F22=More d