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HomeMy WebLinkAboutGreater Cedar Valley Alliance-Memo of Understanding-10.13.2008 /�,_n�'" li�� CITY OF WATERLOO , IOWA r i! 4111:6'}}}}��ffff���,�,1'"' �y ��/ CITY HALL • 715 MULBERRY ST. • WATERLOO, IA 50703 • (319) 291-4301 FAX(319)291-4286 5)/er' i Cif o • f b_ I October 13, 2008 Mayo;. Steve Dust, President&CEO TIMOTHY J. Greater Cedar Valley Alliance HURLEY 10 W. 4th St. Waterloo, IA 50701 COUNCIL MEMBERS Re: Riverloop Expo Grounds and Public Market- Memorandum of Understanding REGINALD A. SCHMTTT Ward 1 Dear Steve, CAROLYN COLE The EXPO site is up and running even though it is only half finished. Ward 2The public market building is taking shape from the outside and interior. HAROLD We are beginning to see interest in scheduling both venues for a variety of GEITY events. We now need to focus our attention on managing and organizing these Ward ' new city amenities to ensure their on-going success. QUENTIN yI. HART This MOU summarizes key points of conversations I've had in the last year with I a GCVA,Vandewalle &Associates, city staff and stakeholder organizations such as IZON Main Street relating to services GCVA could provide to create a business plan for WEEPER EXPO and the Public Market. In addition, we need to put together a job Ivard 5 description for the manager position. BOB GREENWOOD I would like GCVA to provide the following specific services: • Develop a business plan that is consistent with the vision statements developed by Vandewalle &Associates (see attached documents) STEVE ▪ Prepare a job description for the coordinator/manager SCHMITT P p At-Large • Identify potential revenue sources • Coordinate the on-going scheduling of events With respect to the above tasks you or your designated agent will collaborate with the following entities in developing the plan and job description: • Waterloo Main Street • Waterloo Convention &Visitor's Bureau • City of Waterloo Leisure Services Dept. • Waterloo Development Corporation (WDC) • Ramada Inn/FSBCC • Vandewalle &Associates (resource only) • Farmers market expertise CITY WEBSITE: www.ci.waterloo.ia.us WE'RE WORKING FOR YOU! An Equal Opportunity/Affirmative Action Employer CITY OF WATERLOO, PAGE TWO Steve Dust, President&CEO Greater Cedar Valley Alliance October 13, 2008 It is my intention and hope that each of these organizations will be represented "at the table" in any umbrella organization set up to manage the entities.As background, it is important to keep the following vision statements in mind as the business plan is developed: • EXPO is a gathering space, not simply a community plaza ■ It is a new and vibrant frontage to downtown ■ It is intended to promote enhanced programming for FSBCC ■ It brings in new"outside" events and new dollars ■ It is an economic enhancement venue for the city ■ It should not compete with private business events if avoidable ■ Scheduling will recognize as much as possible long-standing existing events ■ The City may reserve the grounds at no charge for certain events The City will pay you $5,000 in compensation for your services, half payable upon presentation of a final business plan and half payable in February 2009. We expect that your services will be completed no later than February 28, 2009. The City will also remain open to developing a further working relationship with you or someone you suggest that would be more permanent in nature and would relate specifically to handling the EXPO/public market management functions. Those terms would be developed at a later time. If you are in agreement with the above terms, please countersign a copy of this letter where indicated below and return to my office. I look forward to partnering with the GCVA once again in the revitalization of downtown Waterloo. Very truly yours, )44.4"-- Tim Hurley, Mayor City of Waterloo, Iowa I a O. with the terms stated above. Steve Dust wt RIVERLOOP EXPO ECONOMIC VISION STATEMENT June 10, 2008 The RiverLoop Expo is an economic catalyst for Downtown Waterloo, attracting visitors to Downtown dining, shopping,attractions,and lodging. To maximize spending from outside the local economy,programming of the Expo space is prioritized for large-scale events that attract visitors from outside of the region. These events include 5 Sullivan Brothers Convention Center events in need of outdoor space as well as events independent of the Convention Center.Second priority events are those that primarily attract people from within the region, encouraging greater use of Downtown by local and regional residents. WATERLOO PUBLIC MARKET MISSION AND GOALS June 10, 2008 The primary mission of the Waterloo Public Market is to strengthen the regional foods movement through expanded opportunities for producers and consumers. Once established, the Public Market will: 1. Grow the use of the existing Farmer's Market by providing more visible space with greatly expanded hours,improving the year-round accessibility of local food products; 2. Expand economic opportunities for local producers and vendors not only through the new retail venue, but also through Public Market staff assistance with product branding to help vendors expand distribution of products to larger Midwest markets. This,in turn,will expand job opportunities in small-scale food processing in the Cedar Valley region; 3. Expand the availability of and interest in local foods by area residents, improving upon the existing Farmer's Market by: • expanding the days and hours of operations, • increasing the number and diversity of vendors to appeal to customers from a wide range of ethnic backgrounds and incomes, • offering a community space for residents to gather to enjoy downtown life and regional products, • becoming a cornerstone of retail food purchases by Downtown residents and employees; 4. Become a key Downtown destination, offering a unique atmosphere for residents and visitors to get a "taste of the region," catalyzing reinvestment in the surrounding area; and 5. Expand the use of local foods by area restaurants and institutions due to the greatly improved daily availability of products.