HomeMy WebLinkAboutIowa Department of Economic Development-Grant Application-11.10.2008 `,0,-0- 0
Return Completed Application to: iq moo, 7
Vision Iowa Program Manager
Iowa Department of Economic Development -
200 East Grand Avenue, Des Moines, Iowa 50309-1819
515.242.4827 (phone)
515.242.4809 (fax)
alaina.santizoAiowalifechanginq.com
PART I
Applicant & Project Information
Organization: Phelps Youth Pavilion/Waterloo Center for the Arts
Contact Person: Shannon Farlow Title: Development/Marketing Director
Address: 225 Commercial Street
City: Waterloo State: IA Zip Code: 50701
Telephone: (319) 291-4490 FAX:(319) 291-4270
E-mail shannon.farlow(c�waterlco-ia.org
Project website (required): www.phelpsyouthpavilion.org
Total Advertising Placement Cost $22,679
Amount Requested (cannot exceed 50% of total or$10,000): $10,000
Local Match Amount: $12,679
Source of Local Match (cannot be state funding): Hotel-Motel Discretionary Fund, City of Waterloo
Description of Advertising Project:
Repetition builds reputation.
The Phelps Youth Pavilion is like nothing you've ever seen or imagined, and this advertising
project will spread the word about this exciting new facility. The Phelps Youth Pavilion, a
39,000 square-foot addition to the Waterloo Center for the Arts, is an interactive children's
museum with everything from simple painting projects to magical high-tech adventures for kids
of all ages to exlore and experience. With the assistance of cable television, local radio, and
print publications, the Phelps Youth Pavilion can extend the excitement that has been
genreated since opening in April 2008. Over 22,000 kids and adults have visited the Pavilion
thus far, and the key to continuing that success is to ensure people know all that it has to offer.
Using a variety of advertising mediums will assist the Pavilion in reaching its target market of
kids and families, and ultimately contriubte to the Waterloo Center for the Arts mission of
working in partnership with the community to build a stronger appreciation for the arts and
providing cultural experiences for people of all ages.
When was financial assistance received from Vision Iowa/CAT? 2000
How much was received from Vision Iowa/CAT? $500,000
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PART II
Advertising Project Description
Eligible advertising:
Print media (newspaper and magazines) — Please include the name and location of the print
medium, specific insertion dates of the ad (do not clump insertion dates such as Feb-April), and
size of ad.
Radio — List the name and location of the radio station, the air dates (do not clump insertion
dates in to months such as Feb-April), and the length as well as the frequency. (If exact
dates/times of radio buys are not confirmed, please include a tentative schedule.)
Television — Include the name of the station, location, dates ad will run (do not clump insertion
dates into months such as Feb-April), and length of ad. (If exact dates/times of television buys
are not confirmed, please include a tentative schedule.)
Billboards — List the vendor, the number of billboards, dates the billboard will post and where
they will be located.
Online advertising — List the vendor's Web site and the dates the ad will appear.
1. Describe what advertising you will place, from the above list, and what Vision
lowa/CAT project your advertising will promote. (10 points)
This project will promote the Phelps Youth Pavilion that was built with the support of the Vision
Iowa Program. The Phelps Youth Pavilion, a 39,000 square-foot addition to the Waterloo Center
for the Arts, is an interactive children's museum that opened for school tours in February 2008
and to the public in April 2008. From simple painting projects to magical high-tech adventures,
the one-of-a-kind exhibits at the Phelps Youth Pavilion have fascinated over 22,000 kids and
adults since its opening. Among the 40 interactive exhibits are a tractor where visitors can
virtually drive through a Grant Wood painting, a life-size cow that can be milked, a Tap-Tap taxi
that gives visitors the experience of riding the bumpy streets of Haiti, a time machine that takes
visitors to prehistoric times, a special area for infants and toddlers, and many more unique hands-
on exhibits! The Pavilion is a self-directed environment that truly encourages the exploration of
art, culture and creative learning. Visitors from across the nation have experienced the Phelps
Youth Pavilion during its first 8 months of operation, representing 16 states (Iowa, Illinois, Indiana,
Missouri, New York, Pennsylvania, Oregon, South Carolina, Wisconsin, Kansas, Colorado,
Virginia, Texas, Minnesota, Nebraska, and Florida) and even Puerto Rico and Russia. Since its
opening, visitors have had the opportunity to enjoy general daily admission to the Pavilion, Dollar
Days on the third Thursday of each month (where admission is just $1/person), the Passport
Membership program, Pavilion birthday parties, and school and group tours.
The Phelps Youth Pavilion will use print, television, and radio to reach its kid and family audience
base. Below outlines the strategy for each vendor, location, and ad run dates; attached are
sample print ads and sample television and radio scripts.
Print media (newspapers, special publications)
Customized Newspaper Advertising
In February, March, June, July, August, and November, ads promoting the Phelps Youth Pavilion
will be placed in 45 newspapers and 8 Shoppers throughout Northeast Iowa with Customized
Newspaper Advertising. This organization will coordinate and distribute the ads, allowing the
Pavilion to penetrate the Northeast Iowa region with great economies of scale. The day of
publication varies by newspaper, but in general each ad will be inserted during the second week
of February, the second week of March, the third week of June, the third week of July, the second
week of August and the first week of November. The following publications will each feature a
3.792"x2" Phelps Youth Pavilion ad:
-Allison Butler Co.Tribune-Journal -Eldora Hardin Co.Index -Mason City Globe Gazette
-Anamosa Journal-Eureka -Eldora Herald-Ledger -Monona Outlook
-Belle Piaine Union 4 County Market -Elgin Echo -Monticello Express
-Bellevue Herald Leader -Elkader Clayton Co.Register -Mount Vernon-Lisbon Sun The Sunlight
-Blairstown S.Benton Star-Press -Fayette Leader -New Hampton Tribune
-Cascade Pioneer -Grinnell Herald-Register -Nora Springs Rockford Register
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-Cedar Rapids Gazette Pennysaver -Guttenberg Press
-Oelwein Register
-Charles City Press Weekend Extra -Hampton Chronicle
-Osage Mitchell Co,Press-News Osage Shopper
-Clinton Herald -Hubbard South Hardin Signal-Review -Ossian Bee
-Conrad Record -Iowa Falls Times-Citizen The Advertiser -Riceville Recorder
-Decorah Journal -Jesup Citizen Herald Your Connection -Saint Ansgar Enterprise Journal
-Decorah Public Opinion -Lime Springs Herald -Stacyville Monitor-Review
-Denver Forum -ManlyJunction Signal g -Waterloo/Cedar Falls Courier
-Dubuque Telegraph Herald -Marengo Pioneer-Republican -Waukon Standard
-Dyersville Commercial -Marion Times -Winthrop News East Buchanan Shopping Guide
The Courier
The Courier newspaper in Waterloo produces and distributes a variety of special publications that
give the Pavilion an opportunity to directly align itself with and target potential visitors. The
following publications will effectively put the Phelps Youth Pavilion's brand in front of its target
market in the Cedar Valley(Waterloo/Cedar Falls) area.
- The Design an Ad tabloid is intended to teach students about newspaper advertising and to
help them become more critical consumers. Students are encouraged to get their creative
juices flowing, combining color, catchy phrases and original artwork for a business that they
are matched with. This program directly aligns with the Pavilion's goal of promoting arts and
creativity. In February, the Pavilion will place a %4-page ad designed by a local student.
- The Guide to the Cedar Valley is produced in April and distributed year-round to area
newcomers through realtors, banks, tourism bureaus and the chamber of commerce. The
Pavilion will place a full-page ad in this publication.
- The Partners in Education tabloid showcases the partnerships between local businesses and
schools. The Waterloo Center for the Arts and Phelps Youth Pavilion are dedicated at-large
partners to this program, and promoting itself to schools is a perfect fit with the Pavilion's
school field trip program. The Pavilion will place a 1/8-page ad in this publication.
- The Greater Cedar Valley Chamber of Commerce Directory, distributed in April, is a great
business resource for the community. Because the Pavilion is a great destination for tours,
employee teambuilding and special outings for businesses and civic groups, this publication is
offers great placement. The Pavilion will place a 3.677"x4.83"sized ad in this publication.
- The Summer Youth Guide, distributed in May, is a resource for kids and families as they begin
to plan their summer activities. The Pavilion will place a %2 page ad in this publication.
myvacationland.com Magazine
Through the Dubuque Telegraph-Herald's summer and fall myvacationland.com Magazine
publications, the Pavilion will be marketed to a regional audience who is interested in fun vacation
destinations. In May, the Pavilion will place a %4 page ad in this publication, and in September, the
Pavilion will place a 1/8-page ad.
Television
Television ads will reach thousands of local and regional Eastern Iowa households. The following
TV outlets will spread the Phelps Youth Pavilion brand.
KWWL-TV, NBC affiliate, Waterloo and surrounding areas
- Thirty (:30) second ads will run Monday through Friday during the KWWL-TV 6:00am News,
NBC Today Show, Dr. Phil, KWWL 6:00pm News, and additional ROS spots during general
KWWL/NBC Programming. The ads will run during the following weeks: February 8-21,
March 15—28, June 7—20, July 5 -18, and December 20—December 31. (schedule and
placement is tentative)
Cable-Cedar Falls Utilities (CFU), Cedar Falls
- Thirty(:30) second ads will run on CFU Cable during February 1-28, March 1-31, April 1-30,
May 1-31, June 1-30, July 1-31, August 1-31, and December 1-31, on the following channels:
ESPN, Bravo, TBS, Lifetime, A&E, Discovery, TLC, Nickelodeon, Cartoon Network, and
History. (schedule and placement is tentative)
Cable- Mediacom, Waterloo, Cedar Falls, Cedar Rapids and Dubuque
- Thirty (:30) second ads will run on Mediacom Cable during February 8-21, March 15—28,
April 5— 18, May 17 -30, June 7—20, July 5 -18, August 2— 15, and December 20—
December 31, on the following channels: ABC Family, Nickelodeon, Cartoon Network, and
TLC. (schedule and placement is tentative)
5
Radio
Mix 96.1 FM, Waterloo, Cedar Falls and surrounding area
- Local radio advertising on Mix 96.1 FM will establish the Pavilion as a top of mind destination.
Mix 96.1 FM Radio will run 50 sixty-second commercials per week during the following
schedule: February 8-21, March 15—28, May 17 -30, June 7—20, July 5 -18, August 2— 15,
October 11-24, November 15-28 and December 20— December 31.
- The Pavilion will also have the opportunity to do three Morning Show interviews to draw even
more attention and promote what's new at the Pavilion.
2. Describe how this advertising relates to your overall marketing efforts and why
you believe it will be successful. (20 points)
Too often people take for granted the great venues and experiences they have in their own
community, and the best way to attract people to the Waterloo Center for the Arts' Phelps Youth
Pavilion is simply to get the word out. For this reason, this advertising campaign will focus on the
local Cedar Valley area (Waterloo, Cedar Falls and rural surrounding areas), and the neighboring
communities of Cedar Rapids (54 miles away) and Dubuque (91 miles away). The Phelps Youth
Pavilion's comprehensive advertising plan will utilize a variety of different mediums to reach the
most households throughout Eastern Iowa.
This campaign will be very successful because the Pavilion is an interactive, well-thought-out
product where visitors will experience something new each time they visit. The strategy behind
this campaign is also based on the fact that Repetition Builds Reputation. Each of the advertising
mediums selected will reinforce and remind people in the Waterloo and Cedar Falls area that they
are no more than 15 minutes away from an amazing facility for their kids and families to explore,
and will also inform those in the regional communities that the Pavilion exists and a day or
weekend trip is very affordable and doable.
The Pavilion is an impressive Iowa attraction because of its hands-on learning opportunities for
infants through adults; it bridges the gap between generations as all ages can play and learn
together; it is an affordable experience for families; and it offers 'something to do' close to home.
Once people experience the Pavilion, they will want to return again and again, and this excitement
will inevitably spread by word of mouth to others.
a. Include how the advertising will reach your target market and audience and
how your marketing efforts will compliment the regional and/or statewide
advertising efforts.
The Phelps Youth Pavilion's primary target market is households and families, including
grandparents. The planned advertising campaign will reach this market because of the
diversity in the media outlets, and because of the reinforcement it will receive from the
advertising of the Waterloo Center for the Arts as a whole. In addition to the Pavilion, the
Center promotes its classes, programs, workshops, events, performances, galleries,
impressive collection of artwork, Gift Store, and Cafe with ongoing marketing efforts, so the
Pavilion's campaign will enhance and compliment the overall message that the Center is
promoting. Promotion of the Pavilion will be additionally pervasive with the natural traffic the
Waterloo Center for the Arts has with its ongoing programs, events classes, and room rentals.
The Center's quarterly newsletters, class schedule mailers, press releases, feature stories,
website updates, and purchased advertising all reflect and highlight the Phelps Youth Pavilion
as an integral element to the Center. With over 165 local and regional media contacts that
regularly receive Pavilion information and over 4,300 individuals and businesses on the
Center's mailing list, it is becoming well-positioned to communicate its happenings with
people throughout the Cedar Valley and Eastern Iowa, and this campaign will strengthen that
position.
The Pavilion works closely with the local Waterloo and Cedar Falls Tourism Bureaus, and has
done cooperative marketing with other local attractions such as Lost Island Waterpark, Grout
Museum, isle Casino and Hotel, and the local trails system. The Waterloo Center for the Arts
also utilizes its partnerships with Silos and Smokestacks, the Eastern Iowa Tourism
Association, the State of Iowa Tourism office, the Cedar Valley Cultural Alliance, the Iowa
Museum Association (IMA), and the Iowa Welcome Centers to further its awareness and
create excitement for its facility. By publicizing the Center's events, programs and classes
6
with both local and regional media outlets through this campaign, the Center will draw visitors
from outside the Cedar Valley to downtown Waterloo. The Phelps Youth Pavilion gives
people a reason to experience the Waterloo Center for the Arts who might not otherwise, so
ensuring potential visitors have eye-catching, enticing information at their fingertips is at the
forefront of the Pavilion's advertising plan.
If a visitor comes to the Center to experience one of its permanent art galleries, it is the
Center's hope that they might stop to each lunch at the ArtHouse Café, browse through the
Gift Store, notice the Phelps Youth Pavilion and decide they want to bring their kids or
grandkids back to play, and before leaving pick up a schedule of the upcoming classes and
programs taking place at the Center. There are so many ways for patrons to 'get their feet
wet' at the Waterloo Center for the Arts, and the Pavilion is serving as the doormat for so
many visitors. There is great synergy and excitement at the Waterloo Center for the Arts
because of the Phelps Youth Pavilion, and keeping it top of mind and in front of people is the
key to sustaining the Pavilion's long-term permanence. Repetition builds reputation.
b. Describe why and how you selected the medium to use.
The mediums selected for the Pavilion's advertising campaign were chosen to reach a wide
range of households, and to build top-of-mind awareness through repetition. Combining
multiple mediums was extremely effective for the Pavilion's grand opening promotion, and so
by duplicating that strategy for the long-term, the Pavilion hopes to brand itself with a footprint
of greater impact throughout Eastern Iowa. Repetition builds reputation. Studies show that a
person forgets 75% of what he or she has learned in the previous week. After three weeks,
we forget 90%. After four weeks, we forget 95%. This vital statistic led to the development of
a yearlong marketing/advertising campaign for the Phelps Youth Pavilion to establish a brand
and presence in the marketplace. The timing of the advertising also reflects the most
effective times to reach kids and their families. More concentrated advertising efforts will take
place during Spring Break, the summer months when families are looking for things to do, and
during December's holiday season. Targeting people who will are already looking for things to
do during those typical leisure times gives the Pavilion more bang for its buck because people
are more apt to be on the lookout for opportunities that are being advertised.
The Pavilion is using a very targeted approach in its media selection process. The Courier is
the leading print source of news and entertainment in the Waterloo/Cedar Falls and
surrounding area. Their special publications present the opportunity to directly target a natural
audience base that those publications have already established, both in the printed version
that is distributed through the newspaper and in the online version that is posted to their
website (www.wcfcourier.corn). The Customized Newspaper Advertising is a new venue for
the Pavilion, but allows the use of one vendor to reach over 770,000 Eastern Iowa residents.
Many of the publications are distributed in smaller communities with a loyal reader base,
which provides a great audience to speak to. The myvacationland.com publication is the
best-read special section that the Dubuque Telegraph-Herald produces, and has a targeted
distribution to a potential customer base that is just 91 miles away. Mix 96.1 FM's listening
demographic is the perfect fit for the Pavilion. They are a local station that plays the best
variety of the 70's, 80's, 90's and today's music, and is a top radio choice in the workplace.
And, lastly, television can show what the Phelps Youth Pavilion is. With the hands-on exhibits
in the Pavilion, the best way to describe why someone should visit is to show them -seeing is
believing. KWWL-TV offers a very tailored approach to reach a guaranteed audience during
particular shows, and CFU and Mediacom Cable allows the Pavilion to reach an additional
audience, with again a tailored approach in choosing specific cable stations to promote the
Pavilion brand. Billboards will also be used in this campaign, but they were not included in
this plan because the Waterloo Center for the Arts is only responsible for billboard production
costs, and Lamar Advertising donates the placement expenses.
Repetition builds reputation and all of the above-mentioned media outlets offer advertising
programs that feature value-added benefits for the Phelps Youth Pavilion.
7
c. Explain the estimated number of people the advertising will reach.
This advertising campaign will reach at least 1,488,989 people in Eastern Iowa. The
Customized Newspaper Advertising reaches 777,388 readers in Northeast Iowa. The
Courier's special publications that the Pavilion will be advertising in have a combine
readership of over 325,000. The Dubuque-Telegraph Herald's myvacationland.com
Magazine reaches 45,000 people in May and 39,000 in September in the regional market of
Dubuque and its surrounding areas. KWWL-TV reaches 173,101 households in Eastern
Iowa, including Waterloo, Cedar Falls, Cedar Rapids, Dubuque, Iowa City and surrounding
communities. Cedar Falls Utilities Cable television reaches 11,200 (80%) in Cedar Falls.
Mediacom Cable reaches_43,300 homes in Waterloo metro and outer markets, 48,300 in
Cedar Rapids, and 26,700 homes in Dubuque. (Tangible numbers were not available for Mix
96.1 FM Radio's reach.)
3. Describe how you will track and measure the effectiveness of your advertising;
this information is required for your 90 day post-advertising report. (20 points)
a. Examples of tracking might include the number of inquires received, web
site user sessions, guest book signatures, etc.
The Phelps Youth Pavilion will track and measure the effectiveness of its advertising
through number of inquiries received, website traffic, visitor registry, and daily admission
numbers. The Pavilion is also implementing a zip code tracker system that will give very
concrete information of where visitors are coming from. The Pavilion's visitor's registry
book gives visitors the opportunity to `rank' their visit, give feedback, and tell how they
heard about the Pavilion and Waterloo Center for the Arts. The Pavilion's admission and
gallery staff also conduct informal surveys with visitors, again asking how they heard
about the Pavilion and getting feedback on their experience. The effectiveness of the
advertising will also be measured and referenced with any increases in participation levels
of the Center's other classes, workshops, birthday parties, tours, and room rentals.
During some of the planned advertising, the Pavilion will do promotional attention-
grabbers asking for patrons to remit or mention where they saw a Pavilion ad to receive a
special gift. This tactic will give the patron a value-added benefit to remembering to
mention where they heard about the Pavilion, and will certainly help the Pavilion track the
success of its advertising placements.
Additionally, website statistics will likely become a great source of how effective the ad
placements were, and will show the Pavilion's return on investment. The website statistics
can report on the number of hits, length of the user's visit, user's geographical location, all
on an hourly, daily, weekly, and monthly basis. Comparing website traffic with the
Pavilion's advertising schedule will immediately speak to how the advertising is affecting
awareness, interest, and eventual participation at the Phelps Youth Pavilion.
b. Explain how you will fulfill requests for information generated by the
advertising.
The Waterloo Center for the Arts has a "Welcome to the Waterloo Center for the
Arts/Phelps Youth Pavilion" package that is mailed or emailed (depending on the visitor's
preference) to interested patrons. This package is a great overview and introduction to
the Center for the Arts, and highlights the Phelps Youth Pavilion as one of the Center's
main features. Once this information is distributed, the Center's Visitor Services Manager
and Development/Marketing Director make follow-up contacts with the inquiries to ensure
they received the information and to provide assistance in planning their visit. The
interested parties are also asked if they'd like to join our mailing lists (email and/or hard
copy) to continue to build their top-of-mind awareness of the Pavilion through repetition.
8
PART III
Project Budget
List placement cost(s) and the estimated amount for each vendor. Attach and number quoted
estimate or bid for each item. Design and production costs are not eligible.
MediaNendor Amount Attachment#
Customized Newspaper $2,400 1
Advertising
The Courier $3,065 2
Dubuque Telegraph-Herald $681 3
myvacationland.com
KWWL-TV $6,133 4
CFU $1,600
5
Mediacom $5,200 6
Mix 96.1 FM $3,600 7
List the source(s) of local match funds. Attach documentation of each funding source.
Documentation should include a signed letter of committement or resolution. Matching funds
must be cash.
Source Amount Attachment#
Hotel-Motel Discretionary Fund, $12,829 8
City of Waterloo
PART IV
Attachments
1. Attach a copy or mock up of the ad, for print publications, or ad copy/script for broadcast
(requested in PART II). Attachments #9, #10, #11
2. Quoted estimate for placement costs (requested in PART III).
3. Documentation of Local Match (requested in PART III).
I acknowledge that I have read and understand the application materials and administrative
rules. Further, I give permission to the Vision Iowa board or the Iowa Department of Economic
Development (IDED) to perform due diligence for reasonable evaluation of this proposal. I
understand that all information submitted relating to this application is a public record. I certify
that all representations, warranties, or statements made or furnished in connection with this
application are true and correct in all material respects. I understand that it is a criminal
violation under Iowa law to engage in deception and knowingly make, or cause to be made,
directly or indirectly, a false statement in writing for the purpose of procuring economic
development assistance from a state agency or subdivision.
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P.O.Box 540 CO .
501 Commercial St. 1904 Main Street
Waterloo,IA 50704 Cedar Falls,IA 50613
Phone: 319-291-1400 Phone: 319-277-3300
Fax 319-291-4014 Fax: 319-277-3308
Date: Wednesday, October 29, 2008
To: Shannon Farlow at Waterloo Center for the Arts
From: Troy Vogel,Waterloo Courier
Re: Future Advertising Pricing in Waterloo Courier
Shannon,
Here is the pricing information that you requested regarding advertising prices in the Courier.
Please note that all of the prices listed are tentative.
• February—Design an Ad
o 5" x5" -- $200
• April —Guide to the Cedar Valley
o Full Page Ad-- $1,500
• April—Partners in Education
o Eighth Page Ad -- $240
• April—Chamber of Commerce Directory
o 3.667" x 4.83" -- $525
• May—Summer Youth Guide
o Half Page Ad -- $600
Again,these prices are tentative and are subject to change.
Sincerely,
Troy Vogel
Account Executive
(319)-291-1489 (office)
(319)-573-7418 (cell)
troy.vogel@WCFCourier.com
www.WCFCourier.com
TEL E GRAPH HERALD (IZ)
Jan Averkamp•National Advertising Representative•Email:javerkamp@wcinet.com
wwwTHonline.com
October 28,2008
To: Shannon Farlow
Waterloo Center for the Arts
From: Jan Averkamp
Telegraph Herald
Re: Myvacationland.com 2009 Advertising Quote
Telegraph Herald Tourism Publication
2009 Publication Dates:
May 3,2009
September 6,2009
1/4 page ad to run in the May 3rd edition including process color $450
1/8 page ad to run in the September edition including process color $231
Distribution:
May: 34,000 copies inserted in the Telegraph Herald newspaper paid circulation covering the Iowa counties
of Dubuque,Clayton,Delaware,Jackson and Jones. Also covering the Illinois county of Jo Daviess and the
Wisconsin counties of Crawford,Grant,Iowa and Lafayette County. 10,000 extra copies are distributed in
towns throughout the tri-state area through the chamber of commerce,welcome centers and high traffic
locations. 1,000 extra copies distributed to hotels in the Dubuque area.
September: 34,000 copies inserted in the Telegraph Herald newspaper paid circulation same as above.
4,000 extra copies are distributed in towns same as above. 1,000 extra copies distributed to hotels in the
Dubuque area.
Website: www.myvacationland.com(your URL is placed on this site and linked to your website).
According to our reader research,Myvacationland.com continues to be the best read special section that we
publish.
801 Bluff Street ♦ PO Box 688 ♦Dubuque, IA 52004-0688 ♦563-588-5768 ♦ 1-800-562-6005 ext. 768
41%
KVVVVL
2009 Campaign
(IOWA'S NEWS CHANNEL)
Campaign Schedule
O 8x M-Friday KWWL 6a News I 6-7am
0 8x M-Friday NBC Today Show I 7-9am
O 8x M-Friday Dr. Phil I 3-4pm
0 3x M-Friday KWWL 6p News I 6-630pm
0 50x M-FridayKWWL/NBC Programming 15am-11pm
TOTAL: 77 :30 commercials per 2 week run!
Reach: 173,101 Households in Eastern Iowa!
Frequency: Each Household will hear your
message - a minimum of 9 times!
450 *Tentative schedule is to run February, March,June,July, December.
Si*
4-46- * Prices are quotes and are subject to change.
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Phelps Youth Pavilion, General Promotion
:30 TV commercial script (sample)
Video Audio
(Splattered paint graphics with words,to fit theme of website?)
www.phelpsyouthpavilion.org
(website at bottom of screen throughout commercial)
"Launch Your Kids Into A World Of Discovery And LAUNCH YOUR KIDS INTO A WORLD OF
Learning!" WONDER, DISCOVERY AND LEARNING!
AT THE PHELPS YOUTH PAVILION AT THE
"The Phelps Youth Pavilion at the Waterloo Center for the
Arts!" WATERLOO CENTER FOR THE ARTS!
"In Downtown Waterloo on the Corner of 1st and Commercial"
YOUR CHILD WILL BECOME A HOLLYWOOD
Shot 73S01-kids dancing STAR ON THE FUN-STAGE,EXPLORE
"Become A Hollywood Star!" DIGITAL FINGER-PANTING, DRIVE A
Shot 61S01-kids building house
"Explore Digital Finger-painting!" TRACTOR INTO A GRANT WOOD PAINTING
Shot 5S01-kid on tractor
"Drive A Tractor Through A Grant Wood Painting!" AND SO MUCH MORE!
"Make Reservations For Your Child's Next Birthday!" MAKE RESERVATIONS FOR YOUR CHILD'S
83S01-kids in wacky car/girl fishing NEXT BIRTHDAY!
"School Field Trips and Group Tour Rates Available!" DISCOUNTED ADMISSION FOR SCHOOL
19S01-kids w/tour guide
FIELD TRIPS AND GROUP TOURS!
"The Phelps Youth Pavilion"
"Where Art Launches a World of Wonder,Discovery and GET TO THE PHELPS YOUTH PAVILION-
Learning!" WHERE ART LAUNCHES A WORLD OF
"Tuesday-Saturday l0am-5pm, Sunday 1-5pm and Monday
Closed to Public" WONDER, DISCOVERY AND LEARNING!
"In Downtown Waterloo on the Corner of ls`and Commercial"
119S01-front of youth pavilion(close up the zoom
out) THE VISION IOWA PROGRAM IS A
COOPERATIVE PARTNER OF THE PAVILION.
(WC 84)
(It;• Phelps Youth Pavilion, General Promotion
:60 radio commercial script (sample)
Audio
IT'S TIME FOR HANDS-ON FUN AT THE PHELPS YOUTH PAVILION AT
THE WATERLOO CENTER FOR THE ARTS! WITH OVER 40 INTERACTIVE
EXHIBITS, YOUR CREATIVITY AND IMAGINATION WILL RUN WILD!
WHAT'S YOUR FAVORITE PART OF THE PHELPS YOUTH PAVILION?
(KIDS ANSWERS 2-3 ANSWERS)
IT REALLY IS INTERACTIVE FUN FOR KIDS OF ALL AGES -EVEN
INFANTS AND TODDLERS!
YOUR CHILD WILL BECOME A HOLLYWOOD STAR ON THE FUN-STAGE,
EXPLORE DIGITAL FINGER-PAINTING, RIDE A TRACTOR INTO A GRANT
WOOD PAINTING, MILK A LIFE-SIZED COW, LEARN ABOUT CULTURE
AND ARTS, AND SO MUCH MORE!
PLUS THE PAVILION IS A GREAT PLACE FOR YOUR CHILD'S NEXT
BIRTHDAY OR SCHOOL FIELD TRIP!
WE'RE OPEN TUESDAY THROUGH SATURDAY, LOAM TO 5PM
AND SUNDAY, 1 TO 5PM
GET TO THE PHELPS YOUTH PAVILION-WHERE ART LAUNCHES A
WORLD OF WONDER, DISCOVERY AND LEARNING!
LOCATED IN DOWNTOWN WATERLOO AT 225 COMMERCIAL STREET.
THE VISION IOWA PROGRAM IS A PARTNER OF THE PAVILION.
Qrp
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e _,_
____,___><p 0
40, Phelps F,
t____, .< ),_,., 1,n, ..,H / i4 ,
youth av on
, ,a) t
4rt Galleries, Family Workshops k, f 't 4 W�� �3 centerfor the arts
sift Store, ArtHouse Cafe and the
helps Youtn Ravi ion
an interactive children's museum where Art
1111
aunches a world of wonder, discovery& learning! • f
ichool tours lust $1%student, thanks to Allen Hospital'.
S
• •.. •
•
Where Art launches a world of
rK t, wonder, discovery, learning.
' Er orthe clr g • WWW.YOUTHPAVILION.COM, 319-291-4490
011k1 STREET.DOWNTOWN WATERLOO•319.29t 449fl 225 COMMERCIAL STREET. DOWNTOWN WATERLOO
: a s 229 Cahimnrrlal SI, t,W3Ietloo 919.291 4'2 www.Phat
i - t d,a. t 6sYouthPavili09 ory
aponsoretlby Courier tem '
maaioation® Phelps, youth pavilion
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