HomeMy WebLinkAboutWaterloo Center for the Arts-Grant Application-05.11.2009 rff
April 29, 2009
Silos & Smokestacks National Heritage Area
209 W 5th St
Waterloo, IA 50701
Dear Grant Review Committee:
Please let this letter serve as a cover letter to the enclosed grant proposal as well as a
letter to document the matching funds for this project.
As explained in the grant proposal, the project is a continuation and expansion on the
"Outside Museum Without Walls"project that Silos and Smokestacks funded in 2002.
To create a memorable and welcoming visitor experience in downtown Waterloo, eight
large-scale public art banners will be recreated and installed in the Washington Street
corridor between West 5th Street & West Park Avenue. This project has a direct
correlation with The Fertile Land and The Changing Farm themes in SSNHA
Interpretive Plan.
The matching funds for this project will be from business/corporate/private donors,
Friends of the Art Center, and the Waterloo Center for the Arts who will provide staff
and resources for the project. Thank you for your consideration. We hope that we may
count on you as a partner in a very exciting community project.
Sincerely,
/entutC, e/.
Cammie Scully
Executive Director
I
2009 SSNHA GENERAL GRANT PROGRAM APPLICATION FORM
Project Name Outdoor Museum Without Walls: Phase II
Project Description (Please describe your project in one sentence):
To create a memorable and welcoming visitor experience, eight large-scale public art banners will be created and
installed in downtown Waterloo as a continuation of a similar project underwritten by Silos and Smokestacks in 2002.
Applicant Name (Name of non-profit organization,local government,etc.) Waterloo Center for the Arts
Applicant's Federal I.D. Number 42-6005327
Applicant's Contact Person Shannon Farlow
Applicant's Mailing Address 225 Commercial Street
Applicant's Phone 319-291-4490
Applicant's Fax 319-291-4270
Applicant's Email
Street Address of Project Location Washington Street corridor between West 5th Street& West Park Ave.
County Name of Project Location Black Hawk
What is the budget for the proposed project? (These totals should match those listed in your itemized budget.)
$8,500 _ Grant Amount Requested
+
$4,572 Amount of Cash Match
+
$4,000 Value of In-Kind Support
$17,072 Total Project Budget
Project funds will be used for the following type of activity:
(Number in order of priority that apply to your grant project.)
Technical Assistance Interpretive Signage 3 Marketing
Educational Programs 1 Interpretation Event Programming
2 Other(please specify) Artist fees to create the mural artwork
Application Packet Checklist
Before submitting your application, make sure your packet is complete. A complete proposal includes:
x Application Form (pg.7-12) x 1 original Application Form and 10 additional copies
x Budget Form/Explanation x Support for the Project
x Letter documenting Applicant's match funding
x Attach, where available & when applicable, plan documents, conceptual drawings, exhibit and
interp tive design plans, and/or sign design.
Okter /t1/6( t(i E SO c(C., C./
App4cants Signature Pint Name
Gil Arc/2Ii C,G � mow Ae ( e2 - vg ( l (f2 C- CI( /3°%
Organization and Title Date
2009 SSNHA GENERAL GRANT PROGRAM APPLICATION FORM
Answer the following questions in the space provided.
1. Project Summary
Specifically describe the grant project in a clear and concise summary.
The Waterloo Center for the Arts seeks a SSNHA General Grant to celebrate the diversity and cultural
heritage of our community, enhance the site's agricultural connection, promote and develop positive visitor
experiences, make art more accessible to the general public, and preserve and interpret America's agricultural
stories and significance, as noted in the SSNHA Interpretive Plan.
Specifically,this project is Phase II of the Silos and Smokestacks project started in 2002,featuring an eight-
panel banner exhibit in downtown Waterloo. Phase I of this project included a juried competitive public art
project based on The Fertile Land(theme 1 of the SSNHA interpretive plan), where artists Chawne Paige and
Osie Johnson were selected to create large-scale banner murals on two buildings located in the Washington
Street corridor between West 5`h Street and West Park Avenue. This location is the trailhead of Prairie
Pathways in downtown Waterloo, a highly visible site that can be viewed from Washington Street, the
highway overpass, bike trails, nearby businesses and sidewalks.
To ensure continuity and cohesiveness between Phase I and II, the Center will enlist the expertise of artist
Chawne Paige to update and re-imagine the murals to complete Phase II of this project. Having been
involved in Phase I of the project, Chawne's previous research and understanding of the Silos mission and
interpretive plan will enable him to appropriately carry out the relationship between the quality of the
attraction and the capacity to further develop and sustain agricultural and heritage tourism through this
enhanced attraction. He previously researched background information on Silos and Smokestacks' mission
to recognize, preserve, promote, and celebrate the area's agricultural and industrial heritage and northeastern
Iowa's contributions to world agriculture and will utilize The Fertile Land and The Changing Farm themes
to provide context for the Phase II mural project.
The site for this mural project is in the Washington Street corridor on two adjacent buildings. Both
building's owners, Laura and Carlos Gomez and Rich Penn, have given their enthusiastic permission for this
project, as it enhances their building as much as it enhances the downtown area. Replacing the current
display will be eight new murals, six 90"x18' banner panels and two 90"x 28'banners,each having a unique
design and each representing a visual personification of the Silos themes mentioned above. Utilizing the
foundation of the original 2002 murals, Chawne will incorporate the Silos themes of The Fertile Land and
The Changing Farm to infuse more color, vibrant rural imagery, and agricultural integrity into recognizable
yet unique murals.
2. Goals
Address the goals of this project and how it fits into the overall goals for your site or organization.
Explain how the project fulfills a demonstrated area of need.
These large-scale murals will depict the relationship between animals, agriculture and landscape and how
each of these elements continually change in today's society. Our landscape doesn't look like it did twenty-
five years ago or even five years ago, and these murals will show how the city and farm landscape connect,
interrelate and work together to bridge the past, present and future. They will illustrate agricultural symbols
of old versus new technology using visual structure and symbolization, and visitors will subtly see the shapes
and profiles of animals being melded into the landscape of today's farm and fertile land. The artwork will
reflect on how advances in technology have caused some uses of the fertile land to be reused for recreation in
nature (i.e. bike trails) and that despite the change in use, the appreciation for the land still remains.
Developing public works of art to enhance both the Center for the Arts and the greater community is one of
the long-range goals of the Art Center. This mural project would help provide a link between various
cultural facilities located downtown, and would also improve the environment and building facades, raise
public consciousness, and reinforce the local identity of our heritage. This project seeks to preserve and
interpret the agricultural story of the Cedar Valley community and its significance to the entire world,
8
•
•
enhance the agricultural connection of the community in the downtown Waterloo area, raise the quality of an
older building in the downtown area, and create a lasting impression on visitors to the community.
3. Interpretive Themes Number in order of priority those interpretive themes, which relate to this
grant project as applicable.
1 The Fertile Land Higher Yields: The Science and Technology of Agriculture
Farmers and Families Farm to Factory: Agribusiness in Iowa
2 The Changing Farm Organizing for Agriculture: Policies and Politics
Describe and/or attach examples of how your theme(s)will be preserved or interpreted
through the proposed project. Include references to subcategories from the Silos &
Smokestacks Interpretive Plan. When applicable and where available, attach an interpretive
plan, exhibit design, sign design, or other documents to illustrate your project. (one copy)
The artist will be challenged to uniquely and vibrantly interpret the area's agricultural industrial stories using
the themes of The Fertile Land and The Changing Farm as outlined in Silos and Smokestacks Interpretive
Plan. Research by the artist will be an important part of this project and will provide community and
thematic relevance to his murals. An extensive education program will provide further interpretation and will
include gallery talks, school programs, tours, a map and interpretive materials.
The murals will showcase the working lands of our area and how the effects of climate,water, plants,
technology, and human habitation are forever changing and developing a rich and productive agricultural
landscape. It will illustrate the changing landforms and grid, and the effect these changes are having and will
continue to have on nearby farms and communities. Additionally,the artwork will characterize the evolving
changes in farming technology and technique and the transformational relationships and innovation between
farmers, farm products, livestock, farmsteads and the farm labor it takes to be successful.
Please see the attached prototype design for two of the panels from the artist. The entire eight-panel mural
will uniquely highlight the agricultural story of our fertile land and changing farms and give visitors a new
perspective and interest in learning more.
How does the project contribute to telling the story of agriculture; does it enhance or expand
new or different stories? How does the project contribute to development of the Heritage
Area region?
The murals will chronicle stories and provide links from Iowa's agricultural past to the present. The murals
and visual stories will stimulate visitors' imaginations, invite dialogue and challenge them to look at the
changing face of our farms and land. The murals will also enhance visitors' understanding of the area's
cultural heritage and will encourage residents and tourists to frequent the downtown area while giving them
access to other nearby heritage sites,thereby increasing heritage tourism.
Developing public works of art to enhance both the Center for the Arts and the greater community is one of
the long-range goals of the Art Center. This mural project would help provide a link between various
cultural facilities located downtown, and would also improve the environment and building facades, raise
public consciousness, and reinforce the local identity of our heritage. It will also enhance many important
heritage tourism projects underway downtown such as Prairie Pathways Bike Trails, Grout Museum
expansion, Phelps Youth Pavilion, Riverfront Renaissance developments, among others. The project will
build upon and strengthen existing partnerships and help create new ones.
9
2009 SSNHA GENERAL GRANT PROGRAM APPLICATION FORM
4. Visitor Experience Need
How will the proposed project develop positive visitor experiences consistent with the SSNHA
Interpretation Plan?
The dynamic,eye-catching, and casual setting of an"Outdoor Museum Without Walls"will invite families,
children and visitors to the community to observe and interact with the various art forms exhibited around
downtown, all while contributing to economic development/tourism and the quality of the agricultural
connections presented to passersby.
Public art like the murals in this project will not only make the downtown Cultural District a destination for
visitors, it will compliment and be integrated with the city's historical architecture and landscaping. In
addition to being engaged by these exhibitions,the public will have access to an extensive education
program that will provide interpretation of the works such as an opening/unveiling ceremony, gallery talks,
tours, school programs, and an interpretive map. This mural project, coupled with other public art
components, will greatly enhance the downtown landscape and will be enjoyed by thousands of visitors to
our community. Public art greatly contributes to Waterloo's cultural environment, raises public awareness,
reinforces local identity, stimulates civic pride and celebrates the true heritage of our community. It is an
important element to the cultural mix that will attract heritage tourism to our community and will link
today's the downtown business area with the rural imagery that is the backdrop of our Midwestern
community. With the great number of events that draw visitors to downtown Waterloo,these murals and
other public works of art will help create a welcoming, positive visitor experience.
There has been a recent trend for people to visit communities offering public art exhibitions. Chicago,New
York, Des Moines, Cedar Rapids, and dozens of others all have offered such projects and have successfully
drawn thousands of new visitors to their communities. This mural project will have tourist appeal,but will
also tie into and interpret our community's agricultural and industrial heritage. Because of their heritage
theme,the murals will also provide educational opportunities not available with other cities' public art
projects. The murals will chronicle stories and provide links to Waterloo's past and these community
stories can be celebrated through these narrative artworks of civic identity. The project is planned with
longevity in mind -with a goal towards building a community public art collection that will continue to
grow while enhancing downtown Waterloo and the Cultural Crossroads.
5. Timeline
Describe the timeline of the project. Outline key threshold tasks including beginning and ending
dates for each task.
The project goals will be planned and implemented by the Public Art Committee which includes
representation from Waterloo Main Street, Waterloo Center for the Arts, Grout Museum, Convention &
Visitors Bureau, city planners, artists,architects, Leisure Services, INRCOG, and many community
volunteers. The timeline for the project is from September 2008 —May 2009.
Confirmation of Artist/Project Parameters September 2009
Proposed Designs Due to Public Art Committee November 2009
Design Review and Revisions December 2009—February 2010
Production of Murals February—March 2010
Installation of Murals April—May 2010
Opening/Unveiling of Exhibition May 2010
10
•
6. Evaluation
How will you evaluate the project goals after completion? What are anticipated outcomes to
individuals, customers,participants as a result of this grant project? What are the anticipated
impacts to your organization or community because of this project?
The overall success of this project will be based on the number of visitors to the community,number of
participants in project-related programs, community and visitor response gathered from partner organizations
such as the Waterloo Convention and Visitors Bureau and Main Street Waterloo,and direct feedback from
those attending tours,talks and related events. The Public Art Committee encourages and facilitates public
art that celebrates the diversity and heritage of Waterloo, enhances quality of life and community image,
promotes tourism and makes art more accessible to the general public. Its vision is to enhance the aesthetic
environment,celebrate our community's unique cultural heritage, and create educational and tourism
opportunities through public art. So,the project's success will also be based on how well it fulfills the
connection between Silos' Interpretive Plan and the goals and vision of the Center's Public Art Committee.
As intended when this project was started in 2002,the"Outdoor Museum Without Walls" concept was
planned with longevity in mind, and with a goal towards building a community public art collection that will
continue to grow while enhancing downtown Waterloo and the Cultural Crossroads. Additional mural and
public artworks will be continually added to downtown Waterloo and will expose visitors attending
downtown events to the power of art and connect them with their heritage. In 5-8 years, the Center plans to
re-innovate these murals in Phase III of this ongoing project. The Waterloo Center for the Arts would be
honored to continue its partnership with Silos and Smokestacks to showcase and integrate the impressive
agricultural heritage of this area in public art forums such as this project.
11
2009 GENERAL GRANT PROGRAM PROJECT BUDGET
Please complete the following budget for your project and attach a Budget Explanation to further
explain budget items in detail.
Grant Request + Cash Match + In-Kind = Subtotal
Personnel Use
WCA $3,000 $3,000
Contract for Services
Chawne Paige, artist $1,500 $1,500
Materials & Supplies
Signage $1,250 $1,250
Other Expenses (Be specific)
Banner Production &
Installation $7,000 $572 $7,572
Educational Programs $1,250 $1,250
Promotion/Marketing $1,500 $1,000 $2,500
Column Totals $8,500 $4,572 $4,000 $17,072
Source of Cash and In-kind Match: Waterloo Center for the Arts, Friends of the Art Center, private
donors
Budget Explanation
Personnel Use Includes staff time and resources of Director, Curator, Graphic Designer
and Marketing/Development Director.
Contract for Services Includes artist Chawne Paige's fee to design and create the eight-panel
mural.
Materials & Supplies Includes signage at the project site with interpretive information and
credit given to Silos and other funding sources.
Production & Installation Includes removing the old frames, stripping the old graphics, printing
new full color images on 15-ounce vinyl, UV clear coat, installation of
new banners on existing frames, and reinstallation of frames on the
building walls.
Educational Programs Includes development of correlating educational programs such as tours
and gallery talks.
Promotion & Marketing Includes development, production, printing and mailing of promotional
brochure, map, and interpretive piece distributed locally and regionally.
12
•
e
.x.
:a;
.r
H
nee .I
try'`
r = 1 -
Rk+
t
' �. X may€
ylit,',i4rtf i... -'*"" f.
i...,..1.—
t Pv
=1 s
I
N r
-NOo as n-�—)c LN C Wp
ci)Y CI
c
0 4 = C CO ou) flc/) Q
r
•
- - ` K f%{ram• ' A ' s y 4,'"- -.- MBA�� b- - -ramf.S' � 1 N i r-4 ff :!"`"-f Qg,, ' y y fey Z; ' s'2. ,T° � 5 u�e CT "ay3 c.d � :" « v7taE�a .-
•
-
,$u' k A g�
• ' _ , d'Y;
i e� s �-
i ," " +p '' >•.i1i7'- y' la ko, =_ I ' i ra V ;
-t a is - � 'F £e/ s
•
. '-, r" F - y = 3 ,'
'475—
'� 41,44,1.LN/
co
L
E
y� C
H
CIO a o rn u,
V C : ` Cvw
N ` N R
O C7 _C -C C O cu
C
vi
_ �, a C o v o s ca
,-• o C a v v r
M.
_ ° 0 3 .0 m R c 3 �,
vo a, c rn o m co
a ro
v F- o w vi Y n v o O
CITY OF WATERLOO , IOWA
June 2, 2008
To: Silos and Smokestacks National Heritage Area
From: Mayor Tim Hurley
Re: Silos and Smokestacks Grant for "Outdoor Museum Without Walls: Phase IF
Committee Members:
It is my great pleasure to support this public art project organized by the Art Center in
partnership with numerous community organizations. I think it is wonderful that art
abounds in downtown Waterloo in so many forms. But the true impact in my mind is that
the project as a whole supports goals 2, 3, and 6 of Waterloo's 2010 plan. The public art
project addresses diversity and heritage, expands cultural opportunities, capitalizes on
Waterloo's agricultural heritage and enhances economic development through tourism.
The Art Center has been providing exhibitions in City Hall for the past ten years. This
phase of"art for the public" makes art even more accessible in the community.
The casual setting of an "Outdoor Museum Without Walls: Phase IF located in our
community's Cultural Crossroads will invite families, children and visitors to the
community to observe and interact with the various art forms exhibited around downtown
sites.
Given the current economic status locally, statewide, nationally, and the cost of fuel
today, people are looking for experiences closer to home. This public art project supports
and enhances other projects in downtown Waterloo such as the Sullivan project at Grout,
Prairie Pathways bike trail, The Waterloo Center for the Arts' Youth Pavilion and the
Riverfront Renaissance project.
I have no hesitation in fully endorsing this very exciting project.
l
I
WATERL00
Letter of Support for Public Art
Friday, January 25, 2008
Waterloo is making huge strides in improving the quality of life in the downtown
area and along the riveriront. An important part of these improvements is the
appropriate positioning of art installations. Having a number of sculptures in
place will definitely help towards those goal. The presence of art in public places
does much for the development of our citizens (especially the young folks)
and helps improve morale overall.
Dale Phelps, Chairman
Public Art Committee, Waterloo, IA
=.,- .1=-4'; -AI w',76'-''. ___...- ___,.. •,s f.f._ .•=.•-..._,_,, -„:,...---.---
, -.. _ 1C411 -"*..---•-•••a •wi-•••,-.,4---- •,-.A. , "'XX' -;:.'-''''''- -.
,'rgr -Zr71114 '',...- i WAtted ---b3, L' ----. - -1i.k-. •-••,-,-4..-.7,;,....0.•, /••••
. 'Tiilf,....,_ f
7.•—• —-;"---- I r --1.1 - . ..v.,',:),,,,,,:
.v....--
.."i4--4J-.4.'fV-i. ‘..,.•,_,-..,' - ig-- /2.. - ,--,•ea-,----
•,-- -. .- . A A 2,4,1,_"
'-iiir s' '. ." "' -:-41k
r re
iLt.t.,,, tii..,.._a__.a.• ",:lt
' ,.....:s .......—,......
, „,- -4---
._,-:
...-4-;:e4,-- .'_•'-'':".''''''' . - t,,, -,.-
7.-------- 7,77r.7tmirmt.i• ``i,"5•AT-T-'-'•1.... ...-=-,',,, gour i
1!''' — T.k Vi......76" -"' - , -‘'
W r ' '''......t.''' - ''12 -71.7-4.""..'''r- "7"*------t-tfY:::::7':-"C'Se:.A, 1\1 LT r..Li Tvi lit:- . :' -_21-•.--5------'---- --"---"T':"----•: -----'4-terafr '''',
- .--ii•-_ , 1' 4, 1-V, -1
"If;.. ; 44-t'''' ,',A..i,g),,, : .1(-,-;-.:;-r------7---,-,-------.-:71 ,. l_ _i_.,0,•,-47w g•&i D I S T R I C T ,1}-,..4„,.: ,-. --:--_,,,.--::7 -,,,_,.___-:-...__:,--;------ -• _ -2.,,,,,_:- ...„14,.. -,
-.L.;: f -,•-•,-. •:•.: .-',-- • ,-.--, .•-,•. -... ------------m.-•, n,„,..,.,....„--, --.41,,,,i-wHirdfc-Auudv---i... . 7:-.--c-7-:-7,:::-,,,-,..:,..;;--7,-_, -----7',,,,4,
:,6..-04,- ,.- , , ..:, ,, et,„„74:-..4,Jiikk- _,_ ___ ---- :, 5,.4' •;.e.•. • ,...Y''-''.f.,' -=.1V'Ar--"."Cint-U-Ft.hiPiattr.1914,_-' 1- -'.,,`"j'--. '-----'4Fr:-1,4°..i.'-iiir;111 .,.... - .,,k,f•'fri,,,r;_.-.,....%0.A'..t;,.!,044,-7.,1 ii11-.4.10.7.1tINUJ a'-','I 'a' ',..,-..f'.!;: n'tAtT. ----7--- -... ..---- A- .-f. '4'' ,,... .
liii!i;104,, ., :-', ' ,:rly,,. ,- c-- Adat ,....-W* L. 0437.7"7.---
."?.."'. ":..; , 1okt ''",,...::.-.:...- . t AI'
" '. I ' . ."'"----.."14%.....4::A..---%.-lti:
di.....-.
tr:- '::::,;!•;; ;;,,:tr, i''.. ",-._ ''"-!' -',`•-2.3-,17".,=,.."14,--,110:',L,,.....r. 1--- ;40,01- i Or: -:,?"-• 1- %IiE-',.--.‘.----!4.4..:44::OTSi.' i .:.,.*:-. -- • r
4: A!• •
,
"',..' t,' -'" '''' ,:'- '
--, ,
....:, ....rt-;,-.....,;',-....-,A..1W
,-.. , .,.... ..',...:
..1 :="
• - . •
,--'-'1 .,.• .
January 25, 2008
• .
Canunie Scully, Director
Cultural and Arts Commission
225 Commercial Street . .
. .
Waterloo, Iowa 50701
- - Dear Ca-rnmie:
- . .
On behalf of the Grout Museum District I would like to extend enthusiastic support for
the Public Art Committee's current project. A long history of collaboration connects the
Waterloo Center for the Arts and the Grout Museum District, and this project builds on
- .. that history and_solidifies the connections between the history of our-community and
creative expression. -
As the anticipated changes in downtown Waterloo become reality,it is important that we
remember and honor the connections to our past as we take steps to shape the future.
This public art project is an important piece in the plan to shoWcase'Waterloo as a strong .
and vital city that recognizes and celebrates the creative spirit of its citizens.
Sincerely, - -
. .
. .
, •
Billie Bailey 44-161-d— -
Executive Director •
•
. .
c.,(F-', South Street • -\Xjarerloo, Iowa •;0-701 • Ph. 319 234-6357 • Fax 319 236-0500
-" •- . F;,-ns:•-,Aaer Russell House Museum Snowden House
Letter of Support for a Downtown Public Art Project
January 25, 2008
To Whom It May Concern:
This letter is written in support of public art in the downtown area of Waterloo. It is written from the
perspective of a downtown property owner, which my husband and I have been during the past twenty
years. The first ten years we were partners in a multi-use three-story building, in which we owned and
operated an upscale restaurant. The past ten years we owned and operated a five-story hotel,in which we
spent three million dollars and three years to totally renovate inside and out.
Because of the outward migration of businesses and people from the city centers over the past forty years,
governments are realizing they need to offer incentives and other economic development tools to entice
business relocation and entrepreneurship to the downtown area. New cement and brick,however,just
won't do it anymore.
There is a growing consciousness to respect and retain the buildings of our past. In addition,reusing and
enhancing the existing built environment is being encouraged. The movement to preserve buildings
continues to grow in popularity. This approach recognizes the historic and architectural elements of the
past as assets on which to build future economic success. Malls and strip centers often duplicate historic
styles,but it is in Downtown that the original historic commercial character of a community exists.
The most successful Downtown revitalization programs today are forming private-public partnerships.
Those that bring together the business sector,the public sector,the non-profit sector are proving essential
for success. This public art project represents a partnership of many government,non-profit,and private
entities in the community of Waterloo. As was stated in the project narrative,the cultural,artistic and
historic environment is enhanced by a public art collection,which then contributes to economic
development.
By stressing the quality of the Public Art Program,this sets an example that all activities related to
Downtown must be nothing less than the best to enhance the appearance of Downtown. The quality of our
physical environment has a direct impact on our ability to attract customers, visitors,and investors. Once
again,this translates into economic development through job growth in the downtown area.
Cool places,hot spaces....this is what the Baby Boomers and the Gen-Xers are demanding in their
downtowns. Art that enhances those spaces and celebrates our cultural heritage will be an important
element in making downtown Waterloo a livable,walkable community.
Sincerely,
Mary Ellen Warren
3638 Inverness Road
Waterloo, Iowa 50701
319 235-7641
%V waterloo
center forthearts
Waterloo Cultural and Arts Commission
Public Art Committee Long-Range Plan
(adopted 6/27/02)
Vision
Our vision is to enhance the aesthetic environment, celebrate our community's unique cultural heritage, and
create educational and tourism opportunities through public art.
Mission
The Public Art Committee, under the direction of the Waterloo Cultural and Arts Commission, encourages and
facilitates public art that celebrates the diversity and heritage of Waterloo, enhances quality of life and
community image, promotes tourism and makes art more accessible to the general public.
Goals
1. Establish overall focus and vision for public art in our community
2. Secure funding which includes:
✓ a percentage of hotellmotel tax monies
✓ l% of city capital projects;
✓ grants
✓ other
2. Identify and prioritize existing and potential sites for public art.
4. Provide venues for public input
5. Encourage integration of public art into overall city development,to city planning commissions, and other
appropriate entities.
Responsibilities of the committee
1. Identify artists through a selection process
2. Seek high quality designs and materials
3. Involve the public
4. Identify sites
5. Secure funding
6. Work in cooperation with appropriate city departments to ensure that projects meet all codes, ordinances
and accessibility standards
7. Implement projects as follows:
a. Determine site and best selection process for project
b. Consult with stakeholders
c. Determine criteria and expected outcome
d. Determine budget including purchase, installation, landscaping and maintenance expenses (note:
10% of project budget will be set aside for a public art maintenance fund)
e. Outline and secure funding source(s)
f. Outline process and timeline
g. Select artist and artwork
h. Submit recommendation to Waterloo Cultural and Arts Commission
i. Assist with processing contractual and other agreements through the Waterloo Cultural and Arts
Commission and City Council in compliance with all rules and regulations
j. Monitor project implementation
Public 4rt Cornrnitree Long-Range Plait, continued
8. Work with external entities in an advisory and supportive capacity
a. Review proposals for potential public art projects
b. Make a recommendation for projects
c. Follow the implementation for approved projects as outlined
9. Promote public art in the community
a. Develop long range interpretive and marketing plans
i. Encourage and advise on the publication and distribution of an interpretive guide with map of
public art sites
ii. Host public openings, unveiling, and special events as appropriate
iii. Write and distribute press releases as appropriate
b. Encourage and advise on temporary art projects.
10. Maintenance of public art
c. The City of Waterloo and the Waterloo Cultural and Arts Commission will be responsible for
ongoing maintenance of public art components in cooperation with appropriate entities.
The Public Art Committee of the Waterloo Cultural and Arts Commission is directed by the Director and
Curator of the Waterloo Center for the Arts.
The chairperson will be a member of the Waterloo Cultural and Arts Commission, recruited by the
Director of the Waterloo Center for the Arts.
The Director of the Waterloo Center for the Arts will serve as the Committee's Treasurer.
The Committee size will be a minimum of 5 with a maximum of 15 members. If a member has not
attended a meeting in 6 months, he or she will be considered retired from the Committee.
Candidates for potential Committee appointments will be identified by the Public Art Committee and
recommended by the Waterloo Cultural and Arts Commission for approval.
The committee may include representatives from:
• Main Street Waterloo Design Council
• University of Northern Iowa Department of Art
• Grout Museum
• City of Waterloo Leisure Services Department
• City of Waterloo Planning Department
• Waterloo Convention & Visitors Bureau
• Prairie Pathways
• Friends of the Art Center
• Waterloo Community Schools
• Others/At-large
\-3\