HomeMy WebLinkAboutUS Dept. of Commerce-Program Request-11.23.2009 1
United Stater
Census
2010
U.S. Department of Commerce
U.S. Census Bureau
Kansas City Regional Census Center
kansas.city.rcc.partnership@census.gov
2010 Partner Support Program Request Form
game of Partner: City of Waterloo
address: 715 Mulberry Street
;ity,State,Zip: Waterloo,Iowa 50703
:aunty: Black Hawk County,Iowa
:ontact Person: Tim Andera
:ontact Person's Title: Associate Planner
)rganization Phone#: (319)291-4366
)rganization e-mail: tim.anderana,waterloo-ia.org
ax Number: (319)291-4262
:LIGIBILTY-Partner's Proof of Commitment to 2010 Census:
'lease list details(dates, quantities, photocopies) of activities proving your organization's commitment to the
010 Census. Examples include: copies of a proclamation, resolution, letter of appointed liaison, partnership
greement, letter of support, article(s) published in partner's newsletter information on partner's Web site,
vidence(sample/photo)that you've produced"area specific"promotional items or logo, proof of donations of
ewspaper advertising or media air time,proof of commitment to allow the Census Bureau to use free space for
leetings,training or testing.
'lease check off which past activities your organization have been involved in to help increase awareness about
1e 2010 Census. If not listed,please provide a description of your prior commitment activities in the space
rovided.
'o receive full consideration, proof of the activities checked off must be attached.
our organization adopted a proclamation/resolution supporting Census 2010
X our organization designated a member to be a Census liaison
_X our organization printed information, articles about Census 2010 in our newsletter or Web site
our organization paid for promotional items for Census 2010
our organization donated advertising space or airtime to Census 2010
X our organization donated the use of free space for meetings,training or testing
our organization made a 2009 Partnership Support Program donation in the form of an exhibit booth
X our organization had a presentation made at one of our meetings about Census 2010
our organization helped put up posters or pass out flyers about Census 2010
Attachment C
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'roof of Commitment:
The City of Waterloo,along with INRCOG and Black Hawk County have reconstituted the Black Hawk County
:omplete Count Committee(BHCCCC) and are actively working in partnership with the 2010 Census. Our
;ommittee has met four(4)times since August 2009. Incidentally,Black Hawk County utilized a Complete
;ount Committee for the 2000 Census as well, and thus they are committed to the process.
'SP REQUIREMENTS
'roduct and/or services based activity.
k.s part of our efforts to raise Census awareness,the BHCCCC is requesting funding to hire a public relations firm
D personalize the 2010 Census, as well as develop locally-driven marketing materials for public distribution,
issemination, and submission to the media(websites, newspapers,radio spots,etc.). The BHCCCC has created
nd managed a Request for Proposals Process(RFP),notifying fifteen (15)different firms as well as advertising
aid RFP. A copy of the RFP, notice,proposal evaluation,and vendor proposal are attached. Note the RFP
,rocess only garnered one(I)complete proposal.
Vith this funding, the BHCCCC anticipates reaching not only those impacted by the media,but generating
iaterials(in English, Spanish, and Serbo-Croatian)that can be used to reach those persons who have generally
,een hard to reach. Because the price of working with a marketing firm will exceed the eligible amount
llowed for a single entity under this grant request,we will be asking our partners to also apply to the PSP
'rogram so that funds may be pooled. This specific request is for$2,499.00. Incidentally, the BHCCCC used
similar approach (hiring a marketing firm)in 2000 and found it to be quite effective. The total BHCCCC
udget and activities list, as provided by the selected vendor is as follows:
Type of Work Cost
Creation of a Television-Quality Commercial
Develop one(1)short,packaged commercial that can be used a Public Service Announcement and/or $800.00
on local cable access channels,or online
Printing
Produce Census 2010 Fact Sheets(50,000 copies in English; 5,000 copies in Spanish; and 5,000 copies $3,989.00
in Serbo-Croatian(Bosnian))
Produce Fact Postcards(with pre-paid postage)that can be mailed to targeted Census Tracts(i.e.those $7,275.00
Tracts that experienced Iess than an 80 percent return rate in 2000).
Special Events $10,900.00
Radio Spot; One(1)Thirty-Second(30-second)Spot or Advertisement $400.00
Total Budget: $23,364.00
pecify the measurable objective of the project.
'he BHCCCC will raise awareness of the upcoming 2010 Census by creating a message that is tailored to persons
siding in Black Hawk County. That being said,other neighboring counties would certainly have access to any
f the products generated by this effort. The BHCCCC has set a measurable goal of a countywide 80 percent
:,sponse rate to the 2010 Census, and we will be using these products and the efforts of the BHCCCC to help us
chieve that goal.
pecify the Census 2010 component of your activity and explain its relevance to the census mission. How will the
roposed activity encourage the targeted audience to fill out and mail back their census questionnaire(s)?
order to achieve a high rate of return (80 percent or higher),the BHCCCC feels it is necessary to personalize
ie Census message,which is to complete and submit your questionnaire. By printing developing media spots
nd marketing information in several languages,and using local expertise to identify and reach our"hard to
each"citizens(Census Tracts that experienced less than 80 percent return rates in 2000), we feel that we will be
elping to implement the Census mission.
Attachment C
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f you are collaborating with another group(s), define each organization's role.
-he City of Waterloo is working with the membership of the BHCCCC; which includes elected officials,nine
ities, the county, and approximately 40 different agencies; to bring the Census message to the public.
representatives of these entities have been participating in the BHCCCC process. To date, all participants have
een very supportive of the BHCCCC's marketing efforts, including hiring of a professional marketing firm.
-imeline of events and products and/or services.
)nce this application has been completed it will be provided to our partners so that they may prepare
omplementary applications. As we already have completed the RFP process and selected a marketing firm,we
want to begin immediately upon award. The BHCCCC will continue to meet at least monthly,through April
010, to publicize the Census,review all marketing materials, and to authorize their use.
Attachment C
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3y affixing my signature,I certify that:
1. All information contained in this request is correct.
2. I have reviewed this request with the members of my organization,group and/or Complete Count
Committee.
3. This submission contains the following:
X Proof of Commitment(Participation Agreement Attached)
X Sample,photo,and/or draft text of item(s)being requested(Census 2000 Examples Attached)
X Vendor's name,address,phone number,and price quote(Vendor Proposal Attached)
4. The recommended vendor accepts credit cards as payment.
5. The anticipated completion date of this activity is May 31 SC,2010 .
_moo I a i
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Signature and Title 0.r Date
._.)
Send Request to:U.S. Census Bureau,PSP Partnership Program,2001 NE 46th St.Kansas City, Mo.
64116 or e-mail to kansas.city.rcc.partnership@census.gov
Attachment C
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