HomeMy WebLinkAboutHellman Associates, Inc.-Creatove Services Agreement-Children's online Safety Quiz 06.06.2016 Iowa DOT Project No. CS-TSF-8155(750)-85-07
Traffic Operations Project No. TOF-270
Creative Services Agreement
Children's Online Traffic Safety Quiz
Waterloo, Iowa Metropolitan Area
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This is an AGREEMENT, made as of the day of UM— in the year 2016;
By and BETWEEN the City of Waterloo, identified as the Client;
City of Waterloo
625 Glenwood
Waterloo, Iowa 50703
and the Agency;
Hellman Associates, Inc.
1225 West Fourth Street
Waterloo, Iowa 50702
for the following project:
The Client has received TSIP funding for the express purpose of developing an interactive
contest and educational tool for elementary aged students in the Cedar Valley region.
Under this agreement, the Client contracts the services of the Agencyto develop and
introduce the interactive tool. The Agency is willing to perform such work in accordance with
the terms hereinafter provided and warrants that it is in compliance with laws of the state of
Iowa.
A. SCOPE OF SERVICES
A.1. Meetings and Correspondence: The Agency shall coordinate a variety of meetings and
correspondence with the Client throughout the duration of the campaign. Said meetings
include, but are not limited to, an initial meeting to discuss the goals and timelines for all
activities pertaining to the campaign; verbal, written and/or in-person correspondence
pertaining to drafts and approvals of creative materials, media and public relations activities
and the like; ongoing project progress and reporting communications.
A.2. Creative Development and Design: The Agency shall be responsible for the development
of an online traffic safety quiz comprised of an introduction, ten questions with
corresponding answers, any required programming, and a database program to support
collection of participant scores and appropriate contact information to the Client's ongoing
traffic awareness efforts.
A.3. Media Relations: The Agency shall develop a news release and conduct media outreach
and pitching to achieve the best value to the Client. Upon approval of media relations
materials, Agency will pitch the information to media in an attempt to gain greater coverage
and exposure of the online quiz availability and its intended safety awareness message.
A.4. Web Site: The Agency shall be responsible for bringing the Quiz live online.
A.5. Schools:The Agency shall be responsible for contacting schools, recruitment and/or
procurement of prizes, coordination with schools, and printing of handout about the Online
Safety Quiz for Waterloo, Cedar Falls, and Evansdale School Districts.
Project duration to be defined based on project needs and integration to additional public
communications efforts in support of the Client's Elementary School Outreach Program
campaign. Final duration parameters to be set following initial planning meetings, however,
campaign duration is expected to fall within the academic calendar years of 2016 and 2017 as
most advantageous to Client.
B. PROJECT COSTS
B,1. Creative Development: The Agency will provide creative development, technical support,
project support and project coordination associated with the development and execution of
the Online Quiz project. Creative development tasks include: research, copywriting, graphic
design, website programming and testing, database development and management, revisions,
production coordination and production hard costs, if required.
B.2. Media Relations: The Agency will conduct research, media relations material
development, media outreach and story pitch activities, and recruitment/procurement of
prizes pursuant with this project.
B.3. Non-Costs: The Client will not be responsible for costs for travel, phone calls, or other
correspondence coordination hard costs.
B.4. Total Project Cost: not to exceed $8,500.00
C. FORM OF COMPENSATION
C.1. The Agency will be compensated for services as outlined in section B of this document
on an hourly rate. Agency does not collect any additional compensation from any third party
entity participating or acting as a vendor in said campaign. No third-party vendors are
anticipated for this project at this time except for procurement of prizes.
C.2. The Agency will submit billing pursuant with the compensation as defined in this
document on a monthly basis. The exact amount to be accrued each month and invoiced
accordingly will be based on the direct hours and direct costs associated with said month's
direct activities. City project number TOF- 3 shall be shown on all billing statements.
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C.3. The Client is responsible for remitting payment of monthly billing on 30-day terms.
C.4. Maximum Amount: The project budget is $8,500.00. Amounts beyond $8,500.00 shall not
be payable by the Client without prior Client authorization.
D. TERMS AND CONDITIONS
D.l. The campaign anticipated date is between June 2016 and the close of 2017.
D.2. Ownership of Documents: All documents, copy, and productions shall become the
property of the Client upon approval of completed work and drafts. Materials owned by
Client shall be delivered to Client by the Agency at the conclusion of project and/or at the
request of Client. There shall be no restriction or limitation on the future use by the Client.
D.3. Revision of Work: All materials developed by Agency on behalf of Client are subject to
review and approval. Approval is required prior to release of any information for public
consumption or review.
D.4. In the event that work product prepared by the Agency is found to be in error and
revision of the work product is necessary, the Agency agrees that it shall do such revisions
without expense to the Client even though final payment may have been received. Client
remains responsible for review and approval of all work products. Agency is not held liable
for work product content found in error that was originally provided directly from Client
Agency will make its best good faith effort to identify and correct content found to be in
error that originated with Client.
D.S. Rights of Termination: The right is reserved by the Client to terminate this agreement at
any time upon no less than thirty (30) days written notice to the Agency.
D.6. General Compliance with Laws: The Agency shall comply with all Federal, State and Local
laws and ordinances applicable to the work.
D.7. The Agency, with regard to the work performed by it, will not discriminate on the
grounds of race, religion, age, physical disability, sex or national origin including
procurement of materials and leases of equipment.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by
their proper officials thereunto duly authorized as of the dates below indicated.
Hellman Associates, Inc.
Date: ..a 2, .24/er
Ross Bruno
Vice President/Business Development
gty of Waterloo, Iowa
stGIT�w Date: " U ^ 06LU
Mayor