HomeMy WebLinkAboutAirport_(Marketing_Plan)Docusign Envelope ID: 6AE706FF-4ED0-4D31-B76F-E2AF27AF64FC
City Clerk Use Only
Finance Committee
Approval Date 1/20/2026
City of Waterloo
Expenditure Pre -Authorization Request Form
The Finance Committee of the City Council is hereby requested to authorize the following
purchase or expenditure submitted by the Airport Department to expend
$ 60,000.00 plus est. shipping costs of $ to pay for or purchase
Marketing plan for Waterloo Regional Airport FY-26 IDOT Air Service Grant ($48,000, with $12,000 match),
includes Location Targeting, SEM, Social Media, Creative & Site Re -messaging, Videos & misc agency services.
This purchase or expenditure is being made because:
continues enhanced marketing plan for Waterloo Regional Airport and American Airlines. Plan
has been approved by the Airport Board.
Vendor selected for this purchase:
Advance Aviation
n Bids or written quotes were taken on this purchase, as follows:
IT Bids or quotes were not taken on this purchase because:
The Airport Board and Air Service Working Group have been working with Advance
Aviation, to help position ALO to grow passenger numbers. Advance Aviation was chosen
based on their work with 70+ airport clients and excellent marketing presentation/plan.
Prior Committee Actions (Dates):
Please check the following box(es) as appropriate to describe the funding for this expense:
General Fund IT Road Use Tax IT Sewer n Sanitation
ElBonds . Federal/other grants ❑ Other (specify)
This expenditure is to be coded to the following budget line -item:
291-29-7760-1351 (80%) / 010-29-7700-1351 (20%) 29PRO.ADV26
(Fund - Department - Activity - Account Number) (Project Code)
in which the budgeted amount is
and the current available balance is
Respectfully submitted,
Steven Kjergaard
(Signature Dept. Head or Designee)
$ 96,000.00 / 52,000.00
$ 81,760.00 / 27,309.50
1-Signed by:
1/7/2026 73-1,i4,AT WO' 1/20/2026
Date (signa'ti' 'i-fiance Dept. Review) Date
K:\shared goodies\forms\Expenditure Pre-Authorization.xls (Mar 2010)