Loading...
HomeMy WebLinkAboutBuxton 3 year retail recuitment-9/26/2016Proposal Prepared by: Dennis Maher BuNaon Expiration: October 31, 2016 Page 2 of 8 OUR VALUE PROPOSITION Since our founding in 1994, Buxton" has been a leading force in retail site and development. We are recognized far creating solutions that provide results. Buxton began as a service to help retailers make informed site selection decisions by understanding their customers and precisely determining their markets. Buxton soon realized that the company's expertise in retail site and market analysis could also be leveraged to benefit communities desiring retail expansion. ,R:,', RETAIL, BUXTON'S AWARDS & HONORS r..cTIaMPA ri�/ �illli EY Entrepreneur t"UFO AN 40 Of The Year AV; More than simply providing data, Buxton supplies custom marketing materials and strategies targeting the unique site requirernents of retailers, developers, and comm&cial real estate brokers. Buxton clients achieve outstanding success using our tools for retail identification, selection, and recruitment. Clients benefit from Buxton's unique understanding of site selection from the retailer's point of view. • Grow Your Community. Create new, permanent jobs that will satisfy your citizens desire to shop at home; retain dollars currently spent outside of your community and maximize revenue growth to fund city services • Leverage Buxton's Retail Industry Expertise. Establish credibility with decision makers by providing factual evidence to support your site and gain a competitive position by leveraging our experience: • 3500+ total clients from the retail, restaurant, healthcare, and public sector industries • 700+ public sector clients nationwide • 35A- million square feet of retail space • 500+ cumulative years of retail management and economic development experience • Access Your Buxton Solution with Ease. Utilize your best -in -class retail recruitment solution via SCOUT'"' with the touch of a button from any mobile device; gain answers to your etail recruitment and site analysis questions and have the big picture in the palm of your hand . Develop a Long -Term Partnership. Receive personal guidance and ongoing insight into Ley industry topics 2651 South Polaris Drive i Fort Worth, TX 76137 1-888-2BUXTON www.buxtonco.coni Btralo l Page 3 of 8 SCOPE OF SERVICES Buxton is pleased to present this proposal lo Waterloo, IA. The purpose of this proposal is to outline and review your community development objectives and how Buxton's solutions will enhance your ability to effectively meet those objectives, Waterloo, IA's Objectives: 1. Recruit retailers and retain businesses at Logan Plaza. 2. Support businesses and provide validation tools for new business in Crossroads Center. 3. Identify the retail gaps in the market and what national, regional and emerging concepts would be the best fit for sustainability in Waterloo. Retail Recruitment and Retention Solution: Your Community Profile Our solution is a ioial marketing stralegy that enables community leaders to understand the consumer profile of their residents and to identify specific retailers and restaurants who seek a market with household purchasing habits just like yours. This solution provides you with the ability to actively pursue identified retailers, making a compelling case for their expansion to Waterloo, IA by utilizing custom marketing packages that Buxton will create for you. You will have access to the some analytical information and insights retailers depend on today to make site selection decisions. This knowledge will provide you with instant credibility and the ability to differentiate your community. Step 1 - Research Your Community Buxton uses over 250 consumer and business databases that are updated regularly and compares your potential sites to the universe of all competing sites operating in the U.S. We define your current reiail situation and those in any neighboring communities that impact your retail environment. Step 2 - Define and Evaluate Your Trade Area Customers shop by convenience, measuring distance based on time, not mileage. We will conduct a custom drive -time analysis to determine your trade area using our propiietary methodology and knowledge of individual retail clients' actual trade areas. Your drive -time trade area will be provided to you cis a map that accurately depicts your consumer shopping patterns. Step 3 - Profile Your Trade Area's Residential Customers Your community profile will analyze every household in your drive -time trade area. Based on more than 7,500 categories of lifeslyles, purchase behaviors, and media reading and viewing habits (psychographics), the households in your trade area are assessed to gain an understanding of the types of retailers that would be attracted to your site. Step 4 - We Match Retailers and Restaurants to Market Potential Buxton will match the consumer profile of your community's trade area against the customer profiles of 5,000+ retailers in our proprietary databose. We will identify the similarity between the two profiles analyzed using Buxton's proprietary retail matching algorithm to determine if your site presents an attractive opportunity for each reiaile. We then qualify the list of matched results to verify it a retailer is currently operating or expanding, that they operate in similar sites, and that your site affords adequate buffer from competition and cannibalization to be realistically considered. 2651 South Polaris Drive I Fort Worth, TX 76137 1 1-888-2BUXTON www.buxtonco.com Btraon Page 4 of 8 Step 5 - We Create Marketing Packages Buxton will assemble individualized marketing packages for up to twenty (20) targeted retailers. We will notify each retailer's key real estate decision maker by letter, informing them that they have been qualified by Buxlon as a potential viable fit for your site aril should expect to be contacted by a representative of the city. Your marketing packages will be delivered to you in SCOUT and include a: 1. Map of the retail site and trade area 2. Map of the retailer's potential customers 3. Retailer match report that compares the site's trade area characteristics and consumer profile with the retailer's sites in similar trade areas Solution Deliverables: • SCOUT Touch access • Drive time trade area maps • Retail site assessrnent • Retailer specific marketing packages (for up to twenty (20) retailers) • Mobile tablet device at completion with pre -loaded findings Multi Year Deliverables: Years 2 and 3 of this agreement will include a Retail Recruitment model refresh, retail marketing packages, and full access to SCOUT and SCOUT Touch. 2651 South Polaris Drive Fort Worth, TX 76137 1-888-2BUXTON I www.buxfonco.com Btraon Page 5 of 8 Access and Use Your Retail Recruitment Solution via SCOUT Touch Buxton's Retail Recruitment solution will allow you to actively recruit retailers to your community and support existing businesses with the push of a button in SCOUT Touch, providing you with crucial information about your community, your trade areas, your residents, and much more. SCOUT is a web -based platform that is accessible on any Windows or iOS enabled device with an Internet connection. It is designed to give decision -makers in your community access to the data and solutions that will assist them in making better business decisions. The Retail Recruitment solution includes one (1) mobile tablet device that will be provided of completion and pre -loaded with all key findings. This mobile tablet device, possession of Waterloo, IA, enables four (4) SCOUT users with the ability to run demographic and trade area profile reports, and view maps and other data elements. Identifying and quantifying key variables that impact your community, you will acquire insights from these findings that will provide you with a strong understanding of retail recruitment and business retention efforts. In Buxton's SCOUT Touch you will be able to: • Identify re foil matches • See aerial view • Run variable reports View physician intelligence • View city limit maps • Run comparable reports • Run healthcare reports • Run retail leakage/surplus reports • Run demographic & consumer propensity reports 2651 South Polaris Drive Fort Worth, TX 76137 1 1-888-2BUXTON I www.buxionco.coni Btraon Page 6 of 8 SUPPORT SCOUT Technical Requirements SCOUT can be accessed at the following URL www.buxtonco.com SCOUT is a web -based platform accessible on any desktop, laptop, or mobile tablet device that has an Internet connection. An iPad Air 2 is suggested by Buxton to give you the best user experience. Android tablets are not supported by Buxton's Helpdesk. Minimum browser requiremenls are Internet Explorer 10, Safari 5, Chrome 21, or Firefox 14. Buxton's Helpdesk (1-817-332-3681) is available during normal office hours (8:00 AM -5:30 PM CST, excluding weekends and public holidays). Buxton's Helpdesl< team will be available to support all educational, functional, and technical inquiries and will respond to all requests within twenty- four (24) howl of Submission. Monday - Friday: 8:00 am - 5:30 pm CST 2651 South Polaris Drive Fort Worth, TX 76137 I 1-888-2BUXTON www.buxtonco.com Btralo l TERM, FEES, AND DELIVERY Annual Fee Agreement Term Year 7 Fee (50% invoiced upon execution of this agreement; 50'T' invoiced upon targeted retailer Identification) Year 2 Fee (Invoiced 1" anniversary of this agreement) Year 3 Fee (Invoiced 2^d anniversary of this agreement) Page 7 of 8 $50,000 Three (3) Years $50,000 $50,000 $50,000 Delivery Waterloo, IA will have access to retail match lists and marketing packages within sixty (60) business days of execution. You[ SCOUT access will be enobled within ten (I0) business days ofthe execution of II is agreenren I. Waterloo, IA will I ove access to retail match lists and me ikeflng packages within sixty (60) business days of execution. The initial Iern I of this agreement is for three (3I years with services invoiced annually. However, of any time during this inulol 3 -year term, Waterloo, IA may cancel services for the following year by providing written notice to Buxton of lead sixty (60) days in advance of a yearly renewal. If Waterloo. IA cancels services pno[ to the expiration of the initial term, Waterloo. IA will be invoiced 10% of the to lot remaining balance. .AIt senvice fees associated with this agreement ore due to net ten 110) days of the dote of the invoice, Execution of this agreement will act as full consent that Buxton may include Waterloo. IA on its client list and in presentations and public relations efforts. Additionally, Buxton may issue a press release announcing Wate'loo, IA as a client. When doing so, Buxton will not eveal information that Is confidential and proprietary to Wateloo, IA. Buxton SignoWrc. � CGb{Rri n,gCL1 (, C, S Printed Name / 1' f b G+ of STP FF le Title be ta, Waterloo, IA Signature r�i�r2V1�v. Printed Name �A LpV- 'Vue/ice Title Date Please provide us with a primary point of r_ontact Please pfovide us with a primary point of for invoice receipt. contact. `{�_ A Name: CCL tC,- (,, 1 I Name: tV 6 11 1O��1 Phone: 3 `°',.-2si.l-�3L I� Phone: e2? I (A Preferred Method of Receipt: Email OR U.S. Mail 2651 South Polaris Drive Fort Worth, TX 76137 1 1-888-2BUXTON www.buxtonco.com Btralon Page 8 of 8 PROJECT TIMELINE • Acquire retail location areas from Waterloo, IA •SCOUT access • Research and verify Waterloo, IA's retail trade area • Define drive -time trade areas • Evaluate Waterloo, IA's retail potential • Analyze retail leakage/surplus • Examine local business retention and expansion • Determine customer profile • Assess retail sites • Determine matching retailers and restaurants market potential • Deliver marketing packages and begin communication with retailers 2651 South Polaris Drive 1 Fort Worfh, TX 76137 1-888-2BUXTON I www.buxtonco.coni Bw,con